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Team Vitality unveils adidas Pro Jersey 2021

George Miller

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Reading Time: 3 minutes

 

The new jersey is the first adidas model designed from scratch for an esports team and celebrates the last eight years of Team Vitality

Now available in V.Shop and at https://shop.vitality.gg and adidas.fr

Leading global esports organisation Team Vitality debuts its Pro Jersey 2021, the first adidas model designed from scratch for an esports team. As the first team to partner with adidas on a jersey not based on an existing sport club design, the creative department at Team Vitality and adidas came together to produce a cutting-edge model especially for this shirt. The sleek design launches today celebrating the past eight years of achievements and milestones for Team Vitality, while cementing its longstanding and innovative five year partnership with adidas. Each element of the Team Vitality Pro Jersey 2021 including the collar, sleeves and base mesh have been hand-picked by both brands.

Team Vitality’s partnership with adidas began in 2017 and has gone from strength to strength. In 2019, adidas co-created its first esports sneaker with Team Vitality, VIT.01, which went onto sell out worldwide within a week of its release. During 2020, Team Vitality and adidas produced two new jersey designs including the Alternate adidas VIIctory Jersey, as well as the second iteration of the esports sneaker, VIT.02. The Dragon Ball Z inspired limited edition sneakers sold double the amount of pairs in the same timeframe as VIT.01, in just under 24 hours after its launch.

The new Pro Jersey 2021 features a standout yellow and white patterned line design which represents the expansion, evolution and success of the organisation over the past eight years, with the main bold yellow line seamlessly connecting and uniting both patterns, acting as the organisation’s backbone. The Pro Jersey 2021 is made from 100% recycled polyester and also features adidas’ Primegreen, a series of high-performance recycled materials, to help End Plastic Waste plays a major role in the brand’s commitment to reach the target of 60% of all ranges produced with recycled polyester by 2021. The design will be worn by Team Vitality’s pro players and ambassadors across all titles.

Since it was founded in August 2013 by Fabien Devide and Nicolas Maurer, Team Vitality has gone on to form a global presence in esports with a roster of talent featuring some of the industry’s best esports players. With teams competing across eight esports titles including Rainbow Six, League of Legends, CS:GO, FIFA and Rocket League, Team Vitality continues to show its competitive edge and industry achievements with numerous championship wins. As of 2021, Team Vitality continues to build upon its esports status, most recently announcing its expansion into the VALORANT competitive scene.

“We are so proud of this partnership with Team Vitality. This approach reinforces our position as an innovative and ground breaking sport brand. Team Vitality is a high quality partner that continues to inspire the esports industry with a strong presence that we were the first, as an equipment manufacturer, to pre-empt more than 4 years ago. Our priority is to offer the best out of our products and technologies to our athletes to help them make a difference, whatever their discipline. We’re so pleased with this partnership that we want in the long run to continue to challenge sports industry codes” said Sylvain Bouches, VP Director Brand for adidas France.

“We are proud to be the first team in the world to have an original adidas concept design which represents the expansion, evolution and success of Team Vitality over the last eight years. As we stand in the fifth year of our partnership, it’s great to still be able to create cutting-edge ideas and produce exceptional products that resonate with our community,” said Fabien “Neo” Devide, Executive President & Co-founder, Team Vitality. “With partnerships spanning fashion, music, and tech, esports is truly forming its own path as a modern competitive sport, and holding its own when compared to traditional sports.”

The jersey is available to purchase now with the option to customise online, in V.Shop and in all adidas distribution networks. The price of the jersey without customisation is €79.99 or €94.99 with customisation.

eSports

BATTLEGROUNDS MOBILE INDIA Pre-Registrations to start from 18th May on Google Play Store

George Miller

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BATTLEGROUNDS MOBILE INDIA Pre-Registrations to start from 18th May on Google Play Store
Reading Time: 2 minutes

 

Krafton, the premier South Korean video game developer, today announced the date for pre-registrations of BATTLEGROUNDS MOBILE INDIA. Developed by Krafton, the long-awaited pre-registrations for the game will go live on 18th May.

There will be specific rewards available for fans to claim, only if they pre-register the game. These rewards would be specific to Indian players only.

To pre-register for BATTLEGROUNDS MOBILE INDIA, please visit the Google Play Store and click on the “Pre-Register” button, and your rewards will automatically be available to claim on game launch.

Krafton’s brand new game will launch as a free-to-play experience on mobile devices. We request players to stay tuned, stay masked and stay safe, for additional details on the pre-registration rewards. BATTLEGROUNDS MOBILE INDIA will be available exclusively to play in India only.

Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF): “It is heartening to see that Krafton Inc. has announced the date for pre-registrations of Battlegrounds Mobile India, which is a clear indication that government green light has been given and this surely is a piece of good news for all the PUBG players who have been missing the game all this while since the game was withdrawn from the Indian market post the government ban.

We also urge that it is an opportune time for Indian video game developers, as well as the existing esports titles as such recent announcements, will fuel the Indian esports ecosystem which is full of possibilities and opportunities.”

Mr Tarun Gupta, Founder, Ultimate Battle, India’s first-ever one-stop online esports platform: “We are excited to see that the pre-registrations for the Battlegrounds Mobile India are finally rolling out. Indian gamers will now be able to get hands-on experience with this much-waited game. This launch will be historic, if I may call it so. At Ultimate Battle, we will be including Battlegrounds Mobile India in our All India Esports League which will be rolling out shortly.”

Mr Abhishek Aggarwal, Co-Founder & CEO, Trinity Gaming, India’s top gaming talent management firm: “As Krafton promised earlier, they are going to start the long-awaited pre-registrations of BATTLEGROUNDS MOBILE INDIA from 18th May and it’s both encouraging & exciting for the whole esports & gaming community. Existing and new gaming creators will be taking the first concrete step towards their future in gaming. Team Trinity and our network of content creators are super excited about the opening of pre-registration. A journey towards the bright future of Indian gaming and esports has just begun.”

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eSports

IESF Reveals Last Game Title for Upcoming Esports World Championship

Niji Narayan

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IESF Reveals Last Game Title for Upcoming Esports World Championship
Reading Time: < 1 minute

 

International Esports Federation (IESF) has announced Tekken 7 as the last official game title for its 13th Esports World Championship, Eilat, Israel. This is the eighth time that the game title has been included since 2012.

Tekken 7 (Tekken means “Iron Fist” in Japanese) is published by Bandai Namco Entertainment. The popular 1:1 fighting game’s arcade version was first released in 1994 and the home version was released in 1995.

With the announcement, IESF confirms that all three games from the 12th Esports World Championship would be back with more games for IESF’s flagship international competition, which has taken place annually since 2009.

All athletes who shall participate in the Tekken 7 game title at IESF’s 13th Esports World Championship shall be selected by member national federations affiliated to IESF.

IESF’s Esports World Championship is the IESF’s flagship competition, where all the players from all over the world participate in a unique and vibrant tournament while representing their national flag. The event is the only major Esports tournament featuring national teams, and this year’s competition is expected to be the largest one to date, with approximately 80 nations set to participate.

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eSports

Real Luck Group Ltd’s Luckbox shortlisted for two EGR Marketing & Innovation Awards

George Miller

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Real Luck Group Ltd's Luckbox shortlisted for two EGR Marketing & Innovation Awards
Reading Time: < 1 minute

 

Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox” (the “Group”), a leading provider of licensed, real money esports betting, is pleased to announce it has been shortlisted in two categories at the EGR Marketing & Innovation Awards 2021.

The EGR Marketing & Innovation Awards reward the most innovative and creative operators and affiliates in the online gaming industry, recognizing those who have pushed themselves to bring something new to the industry in the last 12 months.

Luckbox has been shortlisted in the Innovative Start-up and Innovation In Esports categories, with winners due to be announced on June 30, 2021.

Luckbox was named Rising Star at the EGR Operator Awards in 2020.

Luckbox CEO Thomas Rosander said: “We are thrilled and honoured to be in the running for these awards, amongst the most prestigious marketing accolades in the igaming industry. Despite a limited marketing budget leading until Q2 2021, our team has shown tremendous creativity and innovation in both marketing and product development to be selected for this shortlist. This work has given us a solid foundation to build upon. Our recent financing, which was in high demand, means we are now capitalized to spend significantly on marketing for the first time, which enables us to scale up these initial successes.”

Real Luck Group would like to wish all nominees the best of luck.

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