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Astralis Extends and Expands its Commercial Partnership with HP

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Astralis Extends and Expands its Commercial Partnership with HP
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Astralis has extended and expanded its commercial partnership with HP’s OMEN gaming brand.

The agreement has now been expanded to include Counter-Strike and League of Legends, the already announced multi-purpose Flagship Store in central Copenhagen as well as other, yet to be announced, locations and facilities.

Jakob Lund Kristensen, CRO and co-Founder of Astralis and Astralis Group, said: “The fact that we extend the partnership with HP again and expand the agreement significantly is a testimony to the commitment from both sides and of our common view around the massive potential in what we do.

“We highly value HP as a partner and as a supplier of uncompromising high-quality hardware for all our teams and for our coming Flagship Stores. The agreement is extremely valuable by itself, and the addition of our two other teams and all facilities strengthens our possibilities as a team owner and as a company.

“The agreement has two pillars, one being the more traditional commercial partnership and exposure and one which include activation and equipment. In the Tivoli Flagship Store alone, we will have +130 gaming stations, VIP rooms and a stage which will all be equipped with the highest standard OMEN computers.

“It will add to the overall gaming experience and bring the fans and visitors close to a high-level professional players’ set-up. It also supports our common vision of providing and facilitating the best possible experience and companionship to gaming enthusiasts no matter their level, age, gender, or anything else. We want to facilitate and to champion the positives of gaming and esports together with everybody, who shares our vision.

Rasmus Fredholm Samsøe, Marketing Manager at HP, said: “We are extremely proud to extend and expand the partnership with Astralis Group. Both companies are front runners in their fields, and together we will continue to push the limits and to promote and support the positives of gaming. At HP, we seek to go beyond what is currently possible through innovation and by constantly developing new products and ecosystem in the vast line of OMEN gaming equipment and support systems via OMEN Gaming Hub.

“The OMEN products are all designed to help all gamers to reach their full potential, and we see the same in Astralis. We believe that the true role of gaming in culture is progress and a constant state of change and growth, which fits well with Astralis Performance Model. We look forward to working with Astralis Group around the teams and the new facilities, which will add another level to the gaming experience.”

The agreement has been extended by 12 months, which is the standard for all Commercial Partnership contracts at HP. The parties have agreed not to comment on specifics around the financial side of the agreement.

Africa

MSSA’s view of encouraging females to play esports

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Esports, or electronic sports, has become a global phenomenon, with millions of people tuning in to watch competitive video game matches online or in person. As the popularity of esports continues to grow, it is becoming increasingly important to encourage diversity and inclusivity in the industry, particularly in terms of gender.

Since 2009 Mind Sports South Africa (MSSA) has had an active policy to increase female representation in esports. This is important for a number of reasons. First, it is simply a matter of fairness and equality. Women should have the same opportunities to compete and succeed in esports as men. By promoting gender diversity in the industry, we can help to break down barriers and create a more inclusive environment for everyone.

However, as MSSA President, Colin Webster, stated, “There are also practical reasons why having more females play esports is important. For one, it can help to grow the industry. Women make up a significant portion of the gaming market, and by tapping into this market, esports organizations and companies can reach a wider audience and increase their revenue streams.”

Webster added, “Additionally, having more females involved in esports can help to address some of the toxic behaviors and attitudes that have plagued the industry in the past. Women have historically faced harassment and discrimination in the gaming world, but by promoting gender diversity and inclusion, we can help to create a more welcoming and supportive community.”

There are also potential benefits to individual female players. By participating in esports, women can gain valuable skills and experience in areas such as teamwork, communication, and problem-solving as well as earn Regional, provincial, and National Colours that may help such females obtain bursaries in order to study further. These skills can then be applied to other areas of their lives, such as their careers or personal relationships.

However, increasing female representation in esports is not without its challenges as MSSA is painfully aware. Women are still underrepresented in the industry, and those who do participate often face a range of barriers and obstacles. Some of these include online harassment and discrimination, a lack of female role models and mentors, and limited opportunities for sponsorship and funding.

MSSA faced very stiff opposition from many gamers, some of them who even have daughters, over the years when promoting its policies of enablement and inclusion.

To address these challenges, MSSA has always taken proactive steps to promote gender diversity and inclusion. This has included initiatives of providing incentives and creating real and credible upward movement. MSSA is the only esports national federation, world-wide with 40% of its Board consisting of female Board Members.

In conclusion, increasing female representation in esports is not only a matter of fairness and equality, but also a practical way to grow the industry and create a more inclusive and supportive community. By taking proactive steps to promote gender diversity and inclusion, we can help to build a better future for esports and for everyone involved in it.

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Asia

Removal of Hearthstone as Contested Esports Title At Hangzhou Asian Games 2023

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Esports is going to make its debut at the Asian Games 2023 as a proper medal event, earlier in 2018 it was there as a demonstration title. The Asian Games 2022, originally scheduled for September last year, will now be held from September 23 to October 8, 2023. This multi-nation event will cement the industry mark into a mainstream sports scene. 
 

The seven official events, and publishers, are:

1. Arena of Valor Asian Games Version

2. Dota 2

3. Dream Three Kingdoms 2

4. EA SPORTS FIFA branded soccer games

5. League of Legends

6. PUBG Mobile Asian Games Version

7. Street Fighter V

Showing his disappointment, please find below the quote on behalf of Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) on this announcement:
 

“It is unfortunate to hear that Hearthstone will not be included in the upcoming Asian Games, especially because India’s first Esports medal at the tournament came in this very title in 2018 when Tirth Mehta clinched the bronze medal. That achievement holds a special place in our Esports community and we were hopeful that our talented athletes Shikhar Choudhary and Karthik Varma would be able to bring similar honour to the country by competing in this official medal sport.

Nonetheless, we respect the OCA’s decision and remain confident that our athletes will perform at the highest level in the other titles to make the country proud. We look forward to supporting them as they represent India in the prestigious tournament.”

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Asia

Gamer Pakistan and Elite Sports Pakistan Announce 100th and 101st University Sports Commercialisation MoUs

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Gamer Pakistan announced that affiliate company Elite Sports Pakistan has signed its 100th university sports Memorandum of Understanding (MoU) with Usman Institute of Technology University Karachi and 101st MoU with Shah Abdul Latif University Khairpur Sindh. These MoUs give Gamer Pakistan exclusive rights to conduct, broadcast and commercialise esports competitions at these respective universities.

Gamer Pakistan is rapidly becoming the premiere university esports partner for secondary education institutions in Pakistan. Gamer Pakistan creates the formats and events to provide a competitive environment in which to unearth and nurture budding esports talent at the collegiate level and provide them with opportunities to represent Pakistan globally in their journey to becoming world-class professional esports athletes.

“We are pleased to have achieved this milestone with Usman Institute of Technology University Karachi and Shah Abdul Latif University Khairpur Sind. Their leadership in expanding the competitive sports and career advancement opportunities available for their students in all aspect of athletics is to be commended,” Muhammad Jamal Qureshi, CEO of Elite Sports Pakistan, said.

“Gamer Pakistan looks forward to including Usman Institute of Technology and Shah Abdul Latif University into the total collegiate Gamer Pakistan competitive esports universe. Their participation and the enthusiasm and skills of their student gamers gives us great confidence in the future of esports in Pakistan, and in the ability of these gamers to righty take their space on the global esports stage,” James Knopf, CEO of Gamer Pakistan, said.

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