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Astralis Extends and Expands its Commercial Partnership with HP

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Astralis Extends and Expands its Commercial Partnership with HP
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Astralis has extended and expanded its commercial partnership with HP’s OMEN gaming brand.

The agreement has now been expanded to include Counter-Strike and League of Legends, the already announced multi-purpose Flagship Store in central Copenhagen as well as other, yet to be announced, locations and facilities.

Jakob Lund Kristensen, CRO and co-Founder of Astralis and Astralis Group, said: “The fact that we extend the partnership with HP again and expand the agreement significantly is a testimony to the commitment from both sides and of our common view around the massive potential in what we do.

“We highly value HP as a partner and as a supplier of uncompromising high-quality hardware for all our teams and for our coming Flagship Stores. The agreement is extremely valuable by itself, and the addition of our two other teams and all facilities strengthens our possibilities as a team owner and as a company.

“The agreement has two pillars, one being the more traditional commercial partnership and exposure and one which include activation and equipment. In the Tivoli Flagship Store alone, we will have +130 gaming stations, VIP rooms and a stage which will all be equipped with the highest standard OMEN computers.

“It will add to the overall gaming experience and bring the fans and visitors close to a high-level professional players’ set-up. It also supports our common vision of providing and facilitating the best possible experience and companionship to gaming enthusiasts no matter their level, age, gender, or anything else. We want to facilitate and to champion the positives of gaming and esports together with everybody, who shares our vision.

Rasmus Fredholm Samsøe, Marketing Manager at HP, said: “We are extremely proud to extend and expand the partnership with Astralis Group. Both companies are front runners in their fields, and together we will continue to push the limits and to promote and support the positives of gaming. At HP, we seek to go beyond what is currently possible through innovation and by constantly developing new products and ecosystem in the vast line of OMEN gaming equipment and support systems via OMEN Gaming Hub.

“The OMEN products are all designed to help all gamers to reach their full potential, and we see the same in Astralis. We believe that the true role of gaming in culture is progress and a constant state of change and growth, which fits well with Astralis Performance Model. We look forward to working with Astralis Group around the teams and the new facilities, which will add another level to the gaming experience.”

The agreement has been extended by 12 months, which is the standard for all Commercial Partnership contracts at HP. The parties have agreed not to comment on specifics around the financial side of the agreement.

Asia

The bronze at the CEC 2022 opens up new horizons for Indian esports internationally

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India’s DOTA 2 esports team’s victory at the CEC 2022 is a significant milestone in the history of the Indian esports and gaming ecosystem. It will open up new horizons for aspiring athletes who dream to compete in international tournaments in the future, thereby encouraging young gamers to pursue full-time careers as athletes. The win will open floodgates for subsequent industries to rise, birthing new-gen pro-gamers, careers, tournaments, brand associations and sponsorship opportunities among others. As the country celebrates 75 years of Independence, this victory marks a historical achievement for India in the international gaming arena.

The Indian DOTA 2 esports team displayed a smacking performance and won the bronze at the inaugural Commonwealth Esports Championships 2022 (CEC) held recently in Birmingham, England. The winners of the Indian DOTA 2 team, consisting of Moin Ejaz (captain), Ketan Goyal, Abhishek Yadav, Shubhnam Goli, and Vishal Vernekar, defeated New Zealand by 2-0 in an unsurpassed format.

Up until 2010, esports as a concept was relatively obscure in India and rather non-existent, with low public awareness, lack of infrastructure, and little involvement in the development of this sector. However, 2010 saw an enormous surge in the user base due to the popularity of smartphones, affordable high-speed internet, and notable investments in the space.

According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and EY India, the Indian esports industry rose to INR 3 billion in FY2021 and is expected to reach INR 11 billion by FY2025. This only confirms that the growth opportunity for esports in India is exponential and expansive.

Bharat Patel, Co-Founder, and Director, of Yudiz Solutions Limited, said, “A big congratulations to team India for claiming the bronze medal at the Commonwealth Esports Championship for DOTA 2. A remarkable achievement, considering the countless scrims, lengthy LAN games, and complex strategies involved.” With reference to esports athletes, he further shares, “the intelligence, mettle, and enthusiasm DOTA players display is utterly amazing. This win will boost the morale of the younger generation to become more active participants, encouraging the industry and the gaming community going forward.”

Anurag Khurana who is the CEO & Founder of Penta Esports said, “Congratulations to team India on winning the bronze medal at CEC for DOTA 2. This win will surely bring esports more recognition in India and inspire more aspiring esports athletes at the grassroots level in the country.”

Talking about the win Abhishek Aggarwal, Co-Founder, and CEO, of Trinity Gaming India, said, “These are exciting times for the esports industry and a very proud moment for the country and the gaming community. This win by the DOTA 2 team at the Commonwealth Esports Championship has earned a spot for India on the global gaming map and the future of esports looks very bright. This will encourage a new breed of gamers to build their careers leading to a larger pool of talent in the country. This is also an opportunity for brands to step forward in supporting the industry and encouraging the new athletes who aspire to have a career in this arena. We, as industry players, are confident that the government will support this form of the sport by providing adequate support to the esports athletes.”

The Indian esports ecosystem witnessed its first international representation (demonstration) at the Asian Games in 2018. Tirth Mehta, who won a bronze at the time, drew the attention of many developers and investors and their interest in Indian esports grew. Coverage and promotional campaigns on various online social media platforms like YouTube, Facebook, and Instagram increased public awareness and further stimulated the popularity of esports in India.

As esports is declared as a medal event at the next Asian Games and Commonwealth Games, India’s performance and win at  CEC 2022 have upped the ante for Indian esports in the international arena.

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Asia

Revenant Esports to represent India at Pokemon UNITE World Championship 2022

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Revenant Esports to represent India at Pokemon UNITE World Championship 2022
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Hustling their way amongst the top Esports teams in the country, Revenant Esports booked their spot in the Pokemon UNITE World Championships 2022 by clinching the Indian regional qualifier with a dominating performance.

They thrashed Ascension by 3-1 in the final and also took home the prize money of $20,000.

A total of 24 teams, including popular Esports teams like True Rippers Esports, Enigma Gaming, Entity Gaming and S8ul, featured in the regional qualifiers.

Revenant Esports were impressive throughout the tournament, winning all of their nine games in the group stages and playoffs.

The team will now represent India at the Pokemon UNITE World Championship, scheduled to take place in London from August 19-20. The tournament will feature a massive prize pool of USD 500,000.

“I am extremely delighted that the team has qualified for the World Championship, considering the fact that these qualifiers were the current roster’s first competitive appearance. The way they sailed through the group stage and playoffs was impressive. Being the first Esports team to represent India in this particular tournament is a commendable achievement for us and we are confident that the team will make everyone proud. We are looking forward to the tournament and competing with the best teams from all over the world,” said Rohit Jagasia, Founder & CEO of Revenant Esports.

The team, comprising captain Raunak Sen (Crowley), Omkar Sawardekar (Omen), Adnan Badshah (Badshah), Jeet Kundra (Swifty), Anklesh Satelkar (Novaa) and Vishnu Khatri (Xesol), were assembled recently on June 13.

“Having earned a lot of recognition through DOTA 2, it feels like a great accomplishment to represent your country on the international stage for multiple games. Everyone in the team put in a lot of effort and was confident about our chances right from the beginning. This was visible in the qualifiers as we went unbeaten in the regional championships in spite of the high level of competition. I hope that we transition that form to the World Championship as well and bag the trophy,” an elated skipper Raunak “Crowley” Sen expressed.

The event will feature 16 teams, qualified from 26 countries across the globe, battling to win the inaugural edition of the tournament.

The teams will be divided into four groups with the top two teams advancing to the playoffs. All games will be played in a double elimination best-of-three format while the final will be played in a best-of-five format with a bracket reset.

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eSports

fnatic Rising is the New Champion of WePlay Academy League

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fnatic Rising is the New Champion of WePlay Academy League
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For the first time in five tournament seasons, the WePlay Academy League has got new winners. This year, the players of the fnatic Rising team became the champions – in the grand final, the guys won with a score of 2:0, having put up a fight against Team Spirit Academy.

After 19 intense tournament days, the fifth season of the WePlay Academy League has ended. For the first time in the history of the tournament, the champion title was won by the fnatic Rising team.

The winner was determined during the playoff stage, in which four teams took part: Astralis Talent, fnatic Rising, BIG. OMEN Academy and Spirit Academy. As a result of a series of matches in the bo3 format, fnatic Rising and Spirit Academy made it to the grand final. With a score 2:0, fnatic Rising managed to win.

Season 5 final prize pool breakdown:

  • 1st place – $45,000 – fnatic Rising
  • 2nd place – $20,000 – Spirit Academy
  • 3rd place – $15,000 – BIG. OMEN Academy
  • 4th place – $8,000 – Astralis Talent
  • 5th place – $4,000 – YN.GamerPay
  • 6th place – $4,000 – NAVI Junior
  • 7th place – $1,500 – OG Academy
  • 8th place – $1,500 – FURIA Academy
  • 9th place – $500 – mouz NXT
  • 10th place – $500 – ENCE Academy
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