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BF Games expands footprint in Latvia after going live with 11.lv

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BF Games expands footprint in Latvia after going live with 11.lv
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BF Games, the dynamic games development studio, has enhanced its presence in Latvia after going live with local operator 11.lv.

The operator’s customers now have access to BF Games’ entire portfolio of over 60 classic and innovative tittles. BF Games has built a fan base thanks to its diverse slot library with many titles proven successful in the land-based sector before being ported online.

Top performing Book of Gods, Royal Crown and Stunning Hot now feature in 11.lv’s casino lobby as well as innovative titles Stunning Cube and Star Settler. The operator also has access to BF Games’ Remastered™ series which includes its most popular slots with enhanced modern graphics and fresh soundtracks.

BF Games entered the Latvian market last year through a deal with local operator Klondakia and its content has performed strongly in the country since its launch.

11.lv is a local sports betting and casino operator which was acquired by MRG Group in 2018 and is now part of the William Hill Group.

Claudia Melcaru, Head of Business Development at BF Games, said: “This deal with 11.lv is a testament to the popularity of our content in Latvia and we are thrilled to partner with such a prominent operator to further enhance our presence in the country.”

Janis Tregers, CEO of 11.lv, said: “We are happy to release BF Games’ content on our site as one of the first operators in the market. It remains our priority to offer the widest selection of content to our customers and this addition further strengthens our portfolio of games.”

Baltics

Wazdan wins two awards at Baltic and Scandinavian Gaming Awards

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Wazdan wins two awards at Baltic and Scandinavian Gaming Awards
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Wazdan awarded the titles of the Best Slots Provider in the Baltics 2022 (B2B) and the Rising Star in Nordic Online Casino Technology 2002 (B2B)

Wazdan, the innovative games provider, has won two awards at the recent Baltic and Scandinavian Gaming Awards (BSG Awards).

Wazdan was recognised in both the Best Slots Provider in the Baltics (B2B) and Rising Star in Nordic Online Casino Technology (B2B) categories, highlighting the impressive reach the provider boasts across both regions.

The award recognised outstanding achievements in the regions across 28 categories, with the final results decided by delegates of the Mare Balticum Gaming Summit.

Wazdan has enjoyed a positive start to 2022, releasing a number of thrilling new titles headlined by its new innovative slot, Magic Spins™, while also entering the recently regulated Ontario market.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We’re extremely proud to have won two awards at the recent BSG Awards. The Baltic and Nordic regions are important regulated markets for us in Europe. We’re always looking to bring excellent gaming experiences to players and it’s fantastic that we’ve been recognised for our products.

“It’s a testament to the hard work of the entire team. Congratulations to all winners!”

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Baltics

Lithuanian Regulator Imposes Fine of €6789 on 7bet

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The Lithuanian Gambling Supervisory Authority has issued 7bet operator Amber Gaming with a fine of €6789 for breaching the national laws brought in last year regarding the promotion of gambling.

An investigation from the Commission found that on 13 October and 4 November in 2021, and also on 4 February this year, Amber Gaming published content on its website that the regulator said encouraged consumers to gambling.

The Commission highlighted a number of statements that could be seen as promotional and content intended to draw players to gambling with the operator’s 7bet brand.

These statements included “Online casino: free spins and casino bonus” and “For those who want a greater sense of excitement, 7bet offers live real-time casino games. It gives you even more chances to win”.

Ruling on the case, the Commission said the published information was “aimed at drawing attention to the company, its offer, persuading and encouraging persons to participate in the company’s games”.

This, the regulator said, was considered to encourage participation in games and therefore breached Article 10 (19) of the country’s Ali.

It was established that the published information was aimed at drawing attention to the company, its offer, persuading and encouraging persons to participate in the company’s games, which is considered to encourage participation in games, therefore, the company violated the requirements of Article 10 (19).

Amber Gaming was also warned that similar breaches or failure to remove any promotional content could result in the operator having its licence in the country suspended.

The operator does have the option to appeal the decision.

Lithuania’s ban on gambling promotion came into effect on 1 July 2021, on the 20th anniversary of the Lithuanian Gambling Commission’s formation.

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Baltics

Industry-leading Sports Betting Brand William Hill Launched in Latvia

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The internationally well-renowned sports betting and online casino brand William Hill rolled out in Latvia. A quick market entry was made possible by rebranding the local sports betting brand 11.lv.

Acquired by the William Hill Group in 2019, 11.lv has operated under a local license in Latvia since 2012, growing to a top 3 player in the online sports betting and casino market in 2021.

The rebrand coincides with some significant sporting events in Latvia, including the 2022 IIHF World Championship this month and the Responsible Gaming Latvian Cup (Latvian FA) – which William Hill financially supports.

The company also intends to leverage existing media partnerships with bespoke creatives underpinned by the William Hill brand concept of Brotherhood, centred around the power sports and betting have to connect people in a responsible environment.

“I am very proud of the work done building 11.lv brand in the Latvian market, becoming one of the leading brands in the country. This makes us well-positioned to take this strategic step, and we look forward to introducing one of the strongest brands in the industry and proving to our Latvian customers that William Hill is who you play with,” Nir Hakarmeli, MD of William Hill International, said.

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