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LVBet goes live with LVision’s BetBooster across multiple brands

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LVBet goes live with LVision’s BetBooster across multiple brands
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Leading operator adds AI-driven bet stimulation tool to three flagship sites

LVBet has gone live with LVision’s unique AI bet stimulation technology to drive further revenues and provide unrivaled levels of player engagement across three flagship sportsbook brands.

LVBet is a leading operator across multiple regulated markets. The company has integrated LVision’s BetBooster product across Lvbet. com, Lvbet.lv in Latvia and EnergyBet. com.

LVision’s flagship BetBooster product is a fully automated, data-driven sports insights service based on historical data, live incidents, and AI analysis. Delivered as a widget or API, the product covers both pre-match and in-play odds and is compatible with more than 100 popular betting markets.

Provided with full bet slip integration, the product provides brands with instant bet stimulation with proven results of at least 15% increase in turnover and stakes.

BetBooster currently covers tennis, soccer and basketball with more sports to be added throughout 2021 including cricket, esports and major US sports. Its AI-based insights come in multiple languages to maximise reach and stands at an average of more than 20 million insights per year.

New data from four leading LVision operator partners has shown BetBooster to increase the average number of weekly pre-match and in-play bets by up to 18,000 and 2,500 bets respectively, with steady growth.

LVision’s innovative product range of advanced data-driven bet stimulation tools are proven to increase sportsbook turnover and engagement. Its services include a variety of bet stimulation products such as live, high-quality, visualisation of sports, tennis player props markets, re-visualising historical tennis matches into new 24/7 content, and much more.

Ido Lazar, Founder and CEO of LVision, said: “We have signed some of the industry’s biggest operators in recent months and they have instantly seen the benefits of our unique AI-driven products. I’m thrilled LVBet has gone live with BetBooster and look forward to seeing the results come through in what promises to be a huge year for LVision.”

Marcin Doszczeczko, CEO, LVBet, said: “LVision’s BetBooster adds a new dimension to three of our biggest brands, further enhancing our customers’ sports betting experiences and driving additional revenues in an action-packed year of sport. We’re delighted with the results so far.”

Baltics

Entain Makes $1B Bid for Olympic Entertainment Group

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British betting firm Entain Plc has allegedly made a $1bn buy-out offer for Estonian operator Olympic Entertainment Group (OEG).

Citing anonymous sources, Bloomberg reported that Entain is looking to acquire the company’s online business, OlyBet, alongside its operations in Lithuania and Croatia. The deal would also include an option to buy Olympic’s outstanding business in early 2023 based on its performance.

OEG operates approximately 100 casinos across Europe, the majority of which are located in the three Baltic states of Estonia, Latvia and Lithuania, and its acquisition would see the British betting firm become the region’s market leader. However, neither company has so far issued a statement regarding the rumoured takeover.

If the sale goes through, it will build on Entain’s acquisition of Enlabs AB. The €370m purchase brought the Swedish iGaming company’s Optibet brand — OEG’s chief rival in the online gambling space — under the umbrella of Entain. At the time, the company claimed Enlabs’ acquisition was in line with its expansion into new markets.

Making the acquisition even more likely is the current position of OEG’s owner, London-based private equity firm Novalpina Capital. The company bought OEG for €300m in 2018, but the firm has been rocked by recent developments.

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Baltics

CT Interactive Enters Lithuanian Market with TOPsport

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CT Interactive is about to debut in Lithuania after striking a deal that will see its games live at the TOPsport operator.

“The agreement will expand our reach and strengthen our stronghold in the regulated European markets,” Lachezar Petrov, CEO at CT Interactive, said.

A carefully selected game list from the company’s portfolio that will appeal to players in the specific market will soon be available.

“We have included bestsellers like 40 Treasures, Lucky Clover and Duck Of Luck along with many other titles that TOPsport players will enjoy and come back for more,” Milena Tsankarska, business development manager at CT Interactive, said.

A first of its kind for CT Interactive in the Lithuanian market, this collaboration sees the provider’s first steps in the Baltic country. The supplier’s games are already available in Latvia and Estonia.

“It is great to see our efforts to expand market share pay off with a new partner and new market entry. We value our relationship and co-operation with our new partner. We have high expectations for the market and couldn’t find a better operator to enter the market with,” Petrov said.

“It is a great pleasure to start working together with CT Interactive,” Gintaras Staniulis, CEO of TOPsport, said.

“We believe that a more diverse portfolio will help everyone to find for what they are looking for. We are familiar with CT Interactive content and hope that our clients will like it. We are excited to expand our TOPsport casino family with CT Interactive.”

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Baltics

BF Games adds top-performing titles to Betsson Group brands

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BF Games adds top-performing titles to Betsson Group brands
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Creative development studio BF Games has launched its top-performing content across several Betsson Group brands.

A selection of the supplier’s titles is now live with the leading operator’s brands, including Betsafe and CasinoEuro, with the partnership stretching over numerous jurisdictions such as Latvia and Estonia.

The available content includes fan-favourites such as Book of Gods, Stunning Hot 20 Deluxe Remastered, Book of Ming, Royal Crown and Book of Gates.

Betsson Group is one of the largest companies in online gaming in Europe and boasts an impressive customer base across its many brands.

BF Games’ slot portfolio offers a diverse mix of classic fruit slots and more innovative content with immersive and engaging features.

The supplier has recently enhanced its footprint across numerous jurisdictions and was earlier this year awarded an ISO 27001 certification which will enable BF Games to enter additional markets such as Switzerland and Hungary.

Claudia Melcaru, Head of Business Development at BF Games, said: “This partnership with Betsson Group is a major step for us as we continue to focus on growing the reach of our content across brands and markets.

“Through this collaboration we will be able to introduce our top-performing games to a new audience and we are certain they will resonate well with Betsson Group’s players.”

Paul Malt, Head of Games at Betsson Group, said: ”BF Games content offers great entertainment with proven mechanics and features that will be a great addition to our existing product offering.”

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