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WhichBingo rebrands with help from man’s best friend


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Online bingo industry stalwart WhichBingo has been renamed WhatWhenWhyWhereWhichBingo in a dramatic brand overhaul that was inspired by the company’s pet dog.

Founded in 2000 as a comprehensive directory of UK online bingo sites, WhichBingo has since expanded to become a thriving online community of bingo lovers who share reviews, news and experiences.

The site’s owners set out on a mission to find a name that would capture the comprehensive nature of WhichBingo’s offering, which includes an annual awards ceremony, a podcast, and daily news updates along with its unrivalled and always up-to-date directory of bingo sites.

Dogs have been a warm and friendly distraction for many since the lockdown started last year with a sharp increase in adoptions and WhichBingo wanted to harness this interest when looking for a new name to make sure it reflected the growing interest and their ever expanding user base

For this reason, the new site name was chosen from a shortlist by Bango, the company’s pet dog, who selected a treat that corresponded with WhatWhenWhyWhereWhichBingo on a list of potential monikers.

Also in the running were ‘The Online Bingopedia’, ‘All Things Bright and Bingoful’, and ‘Supercalifragilisticexpialibingodocious’, but Bango followed her nose to determine the company’s future.

Marketing Manager, Avril Primera, explained: “We really couldn’t decide between the six names on the shortlist, and we felt we’d be happy with any of them, so we thought we’d let Bango decide.

“She always has a nose for good decisions, and she went straight up to biscuit number four with no hesitation.

“We were really pleased with her choice, as we feel the new name really captures what we’re all about, targets our new wider user base and it gives us a fantastically unique URL!”

The site can now be found at www.whichbingo.co.uk and the site’s design team have added a new masthead as part of the project.

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Yggdrasil and Reel Life Games set to charm players in new launch Power of Love

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Yggdrasil and Reel Life Games set to charm players in new launch Power of Love
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Yggdrasil and Reel Life Games have coupled up to develop a truly romantic reel adventure like no other in their latest Valentine’s Day themed launch, Power of Love.

The 5×4, 40 payline title sees a mischievous cherub overlook the reels, whilst a suave gentleman and dashing lady take centre stage on reels filled with roses, hearts, and diamonds.

But don’t judge a pretty book by its cover… Power of Love has plenty of valuable features to keep any audience engaged. During base gameplay the Power of Love symbol acts as a Wild, significantly boosting the chances of players forming winning paylines. Should two halves of the heart land on consecutive reels, a special Love Meter will fill up. If it reaches the full height, then the features selection is activated.

The selection screen displays three different features: Love is Popping, Love is All Around, and Love Grows, which can also stack and work in tandem, allowing for impressive win opportunities.

The Love is Popping feature sees between two and 20 Wilds land on the reels, all whilst heart symbols automatically change into Wild symbols leading to further wins.

Love is in the Air is a symbol upgrade feature that enables all of the selected symbols to convert to a matching, higher value symbol. Additionally, two Wilds will also land on the game reels.

Love Grows will alter the reel height, allowing the play field to expand in height up to 5×8, doubling the amount of paylines in play, meaning even greater winning potential.

Lastly, should three bonus symbols land on a single spin, players will be awarded with seven Free Spins which can see all three of the features stack for the duration of the bonus.

Power of Love is the latest title by Reel Life Games to join the YG Masters portfolio, following Midway Money. The title is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Valentine’s Day is just around the corner and we’re delighted to announce that love is very much in the air with our latest release.

Power of Love combines numerous exciting features with an amorous theme, and we can’t wait for players to fall in love with our latest game!”

Andy Kniaz, CEO at Reel Life Games, said: “Valentine’s Day brings around the chance to match a timely and novel holiday theme with some exciting features. We are honoured to release another Reel Life game as part of the YG Masters program. Working with Yggdrasil allows us to create fantastic gaming experiences, and we’re confident Power of Love will be another strong performing title in the portfolio.”

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Love is in the air for Spinomenal!

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Love is in the air for Spinomenal!
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Leading iGaming content provider, Spinomenal has added a new dimension to its ever-expanding Universe with the timely release of Book of Aphrodite – The Love Spell. As we gear up for the Valentine’s season, this slot promises to leave your players feeling all warm and fuzzy inside on their hunt for riches.

The legend of Aphrodite will live forever, based on the story of the ancient Greek goddess of love and beauty. This mythical themed slot is the next stage in the Spinomenal Demi Gods Series and takes players on a thrilling journey to uncover the legendary story of Aphrodite’s powerful love spell.

This game has a 6×3 slot layout with 10 winning lines. Medium paying reel symbols are represented by beautiful images inspired by this legend of love including a shimmering pearl, a majestic dove, an ancient Greek bust of Aphrodite and a life-like image of the beautiful Goddess herself! The highest value symbol is the gleaming magical book of spells.

This also acts as the Wild. It possesses a scatter feature that will enable it to be counted as any symbol on the reels. Three or more scattered Wilds anywhere on the slot will pay 3- x2, 4– x25, 5– x250, 6- x500 and it will also activate 10 free spins.

During the Free Spins game, for every spin, a randomly assigned symbol (except for the scatter Wild) will act as the expanding symbol for that spin only. Once the slot result is determined, the expanding symbol will expand to form new pay-lines in addition to existing pay-lines, giving the player the opportunity to win up to x10000!

Spinomenal CTO, Omer Henya commented: “The beautiful aesthetics of this game combined with our renowned, innovative game mechanics are a winning mix and represent a fantastic, timely addition to the Spinomenal Universe.”

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PRAGMATIC PLAY OFFERS A TASTE OF PARADISE IN CLUB TROPICANA™

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PRAGMATIC PLAY OFFERS A TASTE OF PARADISE IN CLUB TROPICANA™
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The provider delivers an exotic experience with Club Tropicana

Pragmatic Play, a leading content provider to the iGaming industry, is shaking up the marketplace with its latest release, Club Tropicana™.

Inspired by exotic drinks, fruit, inflatables and umbrellas are depicted as the symbols in this 5×4 slot. Players will be aiming to create matching combinations across the title’s 12 paylines to be awarded a win.

Money symbols also appear on the reels with instant cash prizes attached to them, however, they can only be unlocked in the free spins round. Awarded for landing at least three scatter symbols in the base game, 10 free spins are initially unlocked and additional scatters award extra spins up to a maximum of 20.

Here, a wild is added to the reels which collects all instant cash prizes on the game board. Every fourth wild collected unlocks a retrigger granting 10 additional spins and an incrementally increasing multiplier of up to 10x in total.

This slot release follows hot on the heels of recent hits like Fire Archer™ ,Monster Superlanche™ and Fish Eye™ which reside amongst a collection of over 300 unique titles in Pragmatic Play’s award-winning games portfolio.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “In need of a highly volatile vacation? Then look no further than Club Tropicana™ where vibrant aesthetics are only outshone by the big win potential in our colourful new slot.

“Showcasing fan favourite mechanics seen in hit titles like Big Bass Bonanza™, Club Tropicana™ has a free spins round where players upgrade multipliers and retrigger free spins by collecting instant cash prizes which culminate in some huge wins. Additionally, there is a 4,000x instant cash prize found on the reels that truly demonstrates the volatility we have packed into this release.”

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