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FNATIC SELECT SPORTFIVE TO SECURE THE ESPORTS FRANCHISE’S NEXT MAIN JERSEY SPONSOR

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Fnatic's equal opportunity Fnatic Network is fostering new streaming talent, more than doubling their viewership in the past year
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SPORTFIVE has been appointed as the exclusive agency of esports franchise Fnatic for securing of their main Front-of-Jersey partnership, which is available to the market for the first time in three years. Via this partnership, Fnatic will leverage SPORTFIVE’s international sales capabilities and experience to connect with brands across the world, thus finding the ideal main jersey sponsor for the franchise from a story-telling, brand-fit and commercial point of view. A new partner will gain access to the tremendous value of connecting and engaging with Fnatic’s 20 million followers across all platforms.

Fnatic is one of the largest and most prolific esports franchises in the world. Founded in 2004 and headquartered in London, Fnatic is active in the gaming titles League of Legends, Dota 2, PUBG Mobile, Counter-Strike: Global Offensive, Fortnite, FIFA and Rainbow Six Siege. Fnatic and SPORTFIVE have already successfully collaborated over the past 18 months developing and facilitating new partnerships with VPN brand HMA, online payment provider Klarna, and a global multi-year deal with Chinese electronics giant Hisense. Both parties will now work together to market one of the premium assets in esports, with its extensive range of rights, content opportunities and unique experiences across all seven Fnatic’s teams.

For the benefit of Fnatic, this partnership is also fueld by SPORTFIVE’s fast accelerating esports power and network, e.g. with the establishment of a global esports unit in August 2020 within the framework of the global sport business agency and the SPORTFIVE’s recent acquisition of esports consulting and activation agency build a rocket.

Glen Calvert, Fnatic COO, comments: ”Fnatic is excited to collaborate with SPORTFIVE and further scale our activity in the esports ecosystem by having them represent our most sought-after global asset. After a successful multi-year partnership with OnePlus we’re making available the coveted front of jersey position on all our teams, an asset only available for Global Main partners. Fnatic has an unrivaled legacy and brand position in esports, and finding a partner we can trust to best reflect the value we can provide to brands is important to us, and SPORTFIVE has great experience with a proven track record in this industry. We look forward to the innovative work we’ll do in shaping esports and brand partnerships together.”

Lee Goldwater, Senior Vice President Sales SPORTFIVE, adds: “Fnatic are one of the most forward thinking and progressive rights-holders in the world, and we are proud to have the opportunity to take their Front-of-Jersey main partnership to market. The Fnatic audience is incredibly engaged, and the chance for a business to connect in innovative ways with this passionate set of fans, through the power of the Fnatic brand platform, offers a uniquely valuable marketing opportunity. Our Fnatic relationship is built on the success of consistently delivering new partners for its teams by unlocking the scale and reach of our global sales network, and shaping creative and pioneering esports partnerships capable of delivering huge value for both parties. We look forward to continuing to build on this.”

Paul Mönnekes, Director Global Esports SPORTFIVE, says: “Our clients at SPORTFIVE rely on us to bring them the most premium, sought-after and innovative partnership opportunities available in the sport and media landscape – this appointment delivers on exactly that. Fnatic offers something that very few organizations can deliver, a truly global esports, media and entertainment platform for brands to build a meaningful, integrated and credible connection to the increasingly difficult to reach millennials and gen-z audience. We couldn’t be prouder to be partnered with Fnatic and delivering this opportunity to current and future clients and our commitment to be the most respected and trusted esports agency in the world”

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World Esports Championships Finals Begin with Spectacular Opening Ceremony

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IESF welcomes World Esports Family to Bali for the largest edition of its flagship event

The International Esports Federation (IESF) officially opened the 14th World Esports Championships Finals today in Bali, Indonesia. The Opening Ceremony kicked off IESF’s historic WE Championships with an athlete parade, special performances, and speeches from IESF President Vlad Marinescu and Esports Federation of Indonesia (PBESI) President Budi Gunawan at the Merusaka Nusa Dua Hotel. 

The ceremony welcomed athletes, referees, fans, event organizers, government officials, and others from the World Esports Family. The ceremony began with the Indonesia Raya, the national anthem of Indonesia, and the official PBESI march. IESF then did an official raising of its flag to mark the start of the event. Inspired by Indonesian and Balinese culture, the ceremony featured traditional dances as well as extraordinary performances by Indonesian artists Alffy Rev, Wizzy, and Ecko.

The WE Championships remain the sole international esports competition where athletes compete to represent their countries. Over 600 players representing 106 countries will compete across six games: CS:GO, Dota 2, Mobile Legends: Bang Bang, eFootball ™  2023, Tekken 7, and PUBG Mobile, making this the largest and most geographically diverse edition of the event since its inception in 2008 with a record prize pool of $500,000. 

An athlete representative from each country joined in the athlete parade of the Opening Ceremony to carry their country’s flag to celebrate the event’s largest and most inclusive edition. Additionally, IESF showcased its commitment to responsible gaming and providing referees with the highest level of certification to ensure fair and safe competition. This year’s referees took an oath on stage during the Opening Ceremony, alongside an athlete representative, to safeguard responsible gaming. 

IESF President Vlad Marinescu spoke at the ceremony and said: “Welcome to Bali for the 2022 World Esports Championships Finals. We are elated to see a historic 106 countries, more than double from last year’s edition, competing in the 14th edition of this event right here in the Land of Gods.  All of you here in this beautiful country and those watching are proof and reflection of the growth and progress of the World Esports Family.”

In his speech, PBESI President Budi Gunawan said: “The Indonesia Esports Summit and the 14th IESF World Esports Championships, wil declare our commitment to set new standards for organizing world class esports event. We sincerely hope that the 14th IESF World Esports Championships Bali 2022 will be a new momentum for all these great talents from around the world to build friendship and peace” 

The competition will conclude with the Closing Ceremony and a special announcement on December 11, where one nation will be crowned the World Esports champion. 

The Finals will be live-streamed across seven IESF Twitch channels, one dedicated for each game. The full lineup of competing nations and all other information related to WEC can be found on the official website

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The World Esports Championships 2022 Are Officially Open!

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And WE are live in 3,2,1…

The World Esports Championships 2022 are officially open!

Join the opening ceremony today, at 7 pm GMT +8 with traditional music and dance performances, a fireworks show, and wave your national flag proudly!
After the opening ceremony feel free to join in the press conferences.

During the event, you can experience a little bit of everything from cosplay competitions, games, watch parties, and daily activities.

If you are not in Bali, you can always tune in on the platform wec.iesf.org and become part of the magic.

Watch your teams, stay on top of every score, and keep cheering for your favorite players!

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EXCEL ESPORTS reveals female VALORANT team in hopes to enter VCT: Game Changers

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Today, British competitive gaming culture brand EXCEL ESPORTS is excited to announce the launch of its female VALORANT roster. EXCEL have signed former N1MP lineup Cornelia ‘Neli’ Johansson, India ‘cataLina’ Dubourg, Safaa ‘Purii’ Baydi, and Camille ‘Luzia’ Millet to its female esports VALORANT team along with previous teammate Samantha “Samsi” Caddell and Daniela ‘Jupi’ Gradl, who will round out the roster.

The announcement marks the beginning of EXCEL’s’ journey into VCT Game Changers with the hope to empower and inspire the next generation of women in esports. Already a strong competitive unit, the players of N1MP are close friends in real life which will allow for a higher level of teamwork and communication. The addition of ‘Samsi’ to the team will bring the roster to the next level with their experience of playing at a high level. The former N1MP roster has experience in the VCT Game Changers EMEA Series 3 and came top 5 in the Medusa Series which new teammate Samsi won. The team will be supported by EXCEL ESPORTS Team Manager Kevin ‘Noizeeh’ Jaskiewicz.

THE EXCEL VALORANT GAME CHANGERS ROSTER FOR 2022:

VCT Game Changers was a pioneering initiative announced in 2021 to create more opportunities and exposure for women and marginalised genders in VALORANT esports. The recent VCT Game Changers Championship Finals was the most viewed female VALORANT tournament ever with a peak viewership of over 230,000. With this success, Riot Games recently announced the format for VCT Game Changers EMEA going forward into 2023 which includes academy, amateur and contenders competitions that will form the basis of the VCT Game Changers ecosystem.

Tim Reichert, Chief Operating Officer, EXCEL ESPORTS, commented: “Over the course of the Game Changers Championships, we have seen so many inspiring stories that female players across the world could identify with. At EXCEL, we want to offer something new to show young female players a path into esports and believe through signing an existing squad who work well together competitively and socially, we could help and support them to being the best they could be. We hope that this will encourage more female gamers to get into esports and our success will come from our dedication to developing the scene”

EXCEL ESPORTS VALORANT Team Manager, Kevin ‘Noizeeh’ Jaskiewicz commented: “This is an amazing opportunity for EXCEL and the players involved. We have dedicated a lot of time to work on a roster that could bring EXCEL’s values to female VALORANT esports. We’re investing heavily in our players and are forming the infrastructure around what works best for them because we’re confident in their potential to dominate the competition.”

Pete Jeavons, Marketing Communications Director at EE commented: “EE is proud to be the lead partner of EXCEL’s Game Changers team, EXCEL’s first ever elite female team. This is the first step in working towards our partnership ambitions with EXCEL, enhancing opportunities and access for female gamers across the industry.”

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