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Live streaming sponsorships platform inSTREAMLY raises €1.1m

George Miller

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inSTREAMLY raises €1.1m
(L-R) Szymon Kubiak, Damian Konopka, Maciej Sawicki, Wiktoria Wójcik.
Reading Time: 2 minutes

 

The Warsaw-based start-up wants to be the go-to platform for all streamers to grow and monetise their passion and for brands to work with streamers to reach Gen Z viewers

Live streaming sponsorships platform inSTREAMLY has raised a €1.1m seed round led by Supernode Global to expand into new markets.

Founded in 2019 by a team of live streaming and marketing professionals, inSTREAMLY has built a platform that enables all streamers – regardless of size – access to brands and to participate and execute sponsorships.

Colopl Next and PKO TFI were also involved in the investment round and previous pre-seed investment was secured from SMOK VC, which is run by Paul Bragiel, an investor in Niantic (PokemonGO), Unity, Uber, and Stripe.

The global live streaming market is valued at $70bn and expected to rise to $184.27bn by 2027. It is extremely difficult to execute brand sponsorship deals for the live streaming market, so typically only the largest streamers with millions of followers are able to work with large brands, leaving the majority of streamers without access to brand deals. With inSTREAMLY’S technology and platform, all streamers gain access to deals previously reserved for the top 0.01% and brands are able to access a large and highly engaged community of micro-streamers, delivering the same amount of impressions, but much better conversion rates than with larger streamers.

While the industry average CTR for paid ads is 0,7%, a recent campaign with 956 streamers achieved a 4% CTR, demonstrating that smaller streamers are able to draw more engagement, which brands such as Netflix, Samsung, PlayStation, Adidas, and Reebok, among others, are capturing through inSTREAMLY’s platform.

“I personally know how life-changing it can be for a small streamer to get their first revenue from streaming. It makes you believe that you can turn your passion into a career. With the new funds, we will be accelerating our expansion to new markets and aim to deliver the best opportunities to streamers worldwide,” says Wiktoria Wójcik, co-founder, inSTREAMLY.

“We see massive potential in how inSTREAMLY is democratising sponsorship opportunities for the live streaming ecosystem and believe the team’s deep understanding of the market and passion for streaming will be a key component to their success. We’re incredibly excited to lead this round and look forward to supporting inSTREAMLY as they expand their platform into new markets.” – says Phoebe Arkell, Supernode Global.

“Media agencies and large brands are currently facing difficulties in building a sales message that would be engaging for the Generation Z. inSTREAMLY fills this gap. The value of the Company is built for all current shareholders, and we believe it will be a part of inSTREAMLY global success.” – Krzysztof Tokarski, Managing Director at PKO VC.

eSports

BATTLEGROUNDS MOBILE INDIA Pre-Registrations to start from 18th May on Google Play Store

George Miller

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BATTLEGROUNDS MOBILE INDIA Pre-Registrations to start from 18th May on Google Play Store
Reading Time: 2 minutes

 

Krafton, the premier South Korean video game developer, today announced the date for pre-registrations of BATTLEGROUNDS MOBILE INDIA. Developed by Krafton, the long-awaited pre-registrations for the game will go live on 18th May.

There will be specific rewards available for fans to claim, only if they pre-register the game. These rewards would be specific to Indian players only.

To pre-register for BATTLEGROUNDS MOBILE INDIA, please visit the Google Play Store and click on the “Pre-Register” button, and your rewards will automatically be available to claim on game launch.

Krafton’s brand new game will launch as a free-to-play experience on mobile devices. We request players to stay tuned, stay masked and stay safe, for additional details on the pre-registration rewards. BATTLEGROUNDS MOBILE INDIA will be available exclusively to play in India only.

Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF): “It is heartening to see that Krafton Inc. has announced the date for pre-registrations of Battlegrounds Mobile India, which is a clear indication that government green light has been given and this surely is a piece of good news for all the PUBG players who have been missing the game all this while since the game was withdrawn from the Indian market post the government ban.

We also urge that it is an opportune time for Indian video game developers, as well as the existing esports titles as such recent announcements, will fuel the Indian esports ecosystem which is full of possibilities and opportunities.”

Mr Tarun Gupta, Founder, Ultimate Battle, India’s first-ever one-stop online esports platform: “We are excited to see that the pre-registrations for the Battlegrounds Mobile India are finally rolling out. Indian gamers will now be able to get hands-on experience with this much-waited game. This launch will be historic, if I may call it so. At Ultimate Battle, we will be including Battlegrounds Mobile India in our All India Esports League which will be rolling out shortly.”

Mr Abhishek Aggarwal, Co-Founder & CEO, Trinity Gaming, India’s top gaming talent management firm: “As Krafton promised earlier, they are going to start the long-awaited pre-registrations of BATTLEGROUNDS MOBILE INDIA from 18th May and it’s both encouraging & exciting for the whole esports & gaming community. Existing and new gaming creators will be taking the first concrete step towards their future in gaming. Team Trinity and our network of content creators are super excited about the opening of pre-registration. A journey towards the bright future of Indian gaming and esports has just begun.”

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Cryptocurrency

Global Gaming Marketplace Kinguin Partners With Immutable X

George Miller

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Global Gaming Marketplace Kinguin Partners With Immutable X
Reading Time: 2 minutes

 

Offering 10 Million Gaming And esports Customers Access To The Most Advanced Platform For NFTs

Immutable X, the first layer-2 scaling solution for NFTs built on Ethereum, forms a partnership with Kinguin, a leading global video games marketplace, with over 10 million registered users. Both companies share a vision to create a new lightning-fast, low-cost, and eco-friendly NFT marketplace for gamers.

NFTs are essentially an evolution of digital ownership, a concept already familiar to gamers. Early NFT projects largely consisted of static images and art, while innovations in the space have led to the proliferation of dynamic digital collectibles, including trading cards, digital art, and other in-game items.

Unlike digital items of the past, the minting of digital collectibles in the form of NFTs enables verifiable ownership, uniqueness, and scarcity. NFT game items cannot be taken away from you by game developers, and can be sold for real money. The top NFT-centric projects, including popular games like Gods Unchained, Axie Infinity, and Aavegotchi, have experienced explosive growth, producing over $750 million in secondary sales volume in Q1 of 2021.

The Kinguin team is aiming for technical excellence in the build-up to their NFT offering that will include NFT Gaming Cards and more blockchain products in parallel to their existing digital marketplace, focused on games and software. Working closely with partners, game developers, influencers and gamers, Kinguin will welcome customers to the world of NFTs in a way that feels familiar and is easy to use from day one. Kinguin’s influence in the esports world spans from sponsoring major Counter Strike leagues, and they are well known for their Kinguin Esports Performance Center and Kinguin Esports Lounge in Europe.

“We are excited to partner up with Immutable X to bring innovative NFT offerings to gamers and eSports enthusiasts worldwide. We see the ultimate value in creating new rich experiences and functionality to these global communities”, said Viktor Romaniuk Wanli, Founder and CEO at Kinguin.

Immutable X was created by Immutable, the team behind one of Ethereum’s highest-grossing trading card games, Gods Unchained. It is the first layer-2 solution for NFTs on Ethereum, solving for all three issues related to NFT scaling: accessibility, scalability without compromising user custody and true decentralization.

Immutable X launched in Alpha this March and aims to unlock digital economies at scale by enabling NFTs to be traded, earned, shared, gamed and collected completely gas-free and securely with the power of ZK-rollup technology by StarkWare.

“Kinguin comes in with massive marketplace building knowledge, structures and experience, and we’re very excited about the unique trading experiences that they’ll be able to create and scale on Immutable X”, said Robbie Ferguson, co-founder of Immutable.

After observing and analyzing the NFTs industry for the last couple of years, Kinguin decided to introduce new structures, allowing the brand to enter the NFT market. Their goal is to leverage the existing ecosystem and enable their clients and partners to create unique NFT collections and trade them on the most advanced platform on the market.

“It is a natural next step for Kinguin, as our digital marketplace will expand its offering, according to the needs of our customers and incentivize them with new bounties and special deals built using NFT tokens”, added Viktor Romaniuk Wanli, Founder and CEO at Kinguin.

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Gaming

Playing Dirty: Research Reveals The Nationalities That Cheat The Most At Video Games

George Miller

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Russians Are The Biggest Video Game Cheaters, According To New Global Study
Reading Time: 3 minutes
  • UK gamers ranked 16th – more likely to cheat than their Aussie counterparts, but less likely to do so than players in the US
  • Russia, Italy and Israel are the top three countries that cheat at gaming the most
  • The US placed as the 11th worst cheaters, with Texas, California and Nevada residents revealed as the three most likely states to use a cheat code
  • Gamers in Iceland are the most likely to cheat at the Assassin’s Creed series, Turkey takes the crown for GTA, while UK gamers are the biggest culprits for Animal Crossing cheats

Many people use video game cheat codes to boost their chances of winning, but which nation is home to the world’s biggest cheaters? Uswitch did the research to find out, and it’s revealed Russia, Italy, Israel, Japan and Sweden are the top five countries where gamers cheat the most.  

 

The World’s Biggest Gaming Cheaters

By analysing Google search volume data, Uswitch calculated how many people were actively seeking ‘cheat codes’, ‘cheats’ and cheat codes for specific games, in every country around the world, along with every state in the US.

The search volumes were then adjusted to account for each country’s population to create an index score, to make sure the data compared like for like. The results expose the top 20 countries most likely to cheat while playing video games.

The top 20 countries that cheat the most at video games (and the cheating index score):

Position Country Index ranking score
1 Russia 18.40
2 Italy 16.58
3 Israel 4.87
4 Japan 4.48
5 Sweden 4.03
6 Romania 3.13
7 Portugal 2.36
8 Turkey 2.34
9 Brazil 2.32
10 Denmark 2.28
11 United States 2.10
12 Ireland 2.00
13 Argentina 1.92
14 Poland 1.77
15 Croatia 1.52
16 United Kingdom 1.43
17 New Zealand 1.41
18 Canada 1.35
19 Australia 1.28
20 Bulgaria 1.13

 

Up, Up, Down, Down, Left, Right, Left, Right, B, A

Half the countries in the top 20 are in Europe – Italy, Sweden, Romania, Portugal and Denmark all make the top 10, and gamers in the United Kingdom ranked as the 16th most notorious cheaters.

The US falls just outside of the top 10, in 11th position. Close behind in 12th is Ireland, Canada comes in in 18th and Bulgaria rounds off the list in 20th position.

From Minecraft to Mario Kart – Which countries cheat the most at different games? 

The study also looked into more than 50 of the world’s most popular video games to discover which country cheated the most at each game. Interestingly, Iceland features a massive 18 times – being found to cheat the most for a wide array of games, from the stealthy Assassin’s Creed series to beloved titles like Super Mario.

Malta clocks up eight appearances for games including the classic Resident Evil and Tomb Raider franchises, along with Borderlands and Crash Bandicoot. Turkey, Germany and Ireland all have three mentions and the UK appears twice, coming in as the biggest cheaters at Animal Crossing and LEGO Marvel Superheroes.

The no.1 country that cheats the most at different video games (and their cheating index score):

Game Country Index ranking score
Animal Crossing United Kingdom 0.35
Ark Turkey 0.37
Assassin’s Creed Iceland 0.15
Battlefield Iceland 0.09
Bioshock Iceland 0.15
Borderlands Malta 0.05
Call of Duty Belize 0.28
Crash Bandicoot Malta 0.27
Crysis Iceland 0.21
Death Stranding Slovenia 0.03
Doom Iceland 0.50
Fable New Zealand 0.04
Fallout 4 Germany 0.66
Far Cry Malta 0.18
Final Fantasy Indonesia 0.31
Fortnite Germany 0.46
Forza New Zealand 0.03
Ghost of Tsushima Italy 0.03
Gran Turismo Indonesia 4.77
Grand Theft Auto Turkey 2.74
LEGO Marvel Superheroes United Kingdom 0.44
LEGO Star Wars Iceland 0.26
Little Big Planet Ireland 0.01
Mafia Czech Republic (Czechia) 0.29
Mario Kart Barbados 0.10
Metal Gear Solid Iceland 0.12
Minecraft Turkey 5.40
Mortal Kombat Indonesia 0.28
NBA 2K Iceland 0.29
Need for Speed Iceland 0.18
No Man’s Sky Iceland 0.15
Pokémon Barbados 0.70
RDR2 Ireland 1.19
Red Dead Redemption Iceland 0.50
Resident Evil Malta 0.07
Rocket League Iceland 0.29
The Sims Netherlands 2.12
Skate 3 New Zealand 0.43
Skyrim Germany 1.15
Sonic The Hedgehog Ireland 0.03
Spider-Man Iceland 0.12
Spyro Malta 0.29
Starcraft Iceland 0.44
Super Mario Iceland 0.26
Tekken Malta 0.04
The Last of Us Iceland 0.18
The Witcher Malta 0.07
Tomb Raider Malta 0.09
Tony Hawks New Zealand 0.02
Uncharted Iceland 0.12
Warcraft Iceland 0.26

 

Which US states cheat the most at video games?

According to the study, gamers in Texas are more likely to cheat than any other US state, and California, Nevada, Georgia and New Mexico make up the rest of the top five.

When looking at the specific index scores of each US state – although none are as high as Russia’s or Italy’s in the worldwide list – Texas’ score of 2.6 is roughly around the same level as Portugal, which made it to 7th place in the global analysis.

The top 10 US states that cheat the most at video games (and the cheating index score):

Position US State Index ranking score
1 Texas 2.60
2 California 2.25
3 Nevada 2.19
4 Georgia 2.12
5 New Mexico 2.06
6 Hawaii 2.03
7 North Carolina 2.02
8 New York 1.90
9 Maryland 1.88
10 Tennessee 1.81

 

To see the full research, including the top 50 countries that cheat at video games the most, visit: https://www.uswitch.com/broadband/worlds-biggest-gaming-cheaters/

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