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Live streaming sponsorships platform inSTREAMLY raises €1.1m

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inSTREAMLY raises €1.1m
(L-R) Szymon Kubiak, Damian Konopka, Maciej Sawicki, Wiktoria Wójcik.
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The Warsaw-based start-up wants to be the go-to platform for all streamers to grow and monetise their passion and for brands to work with streamers to reach Gen Z viewers

Live streaming sponsorships platform inSTREAMLY has raised a €1.1m seed round led by Supernode Global to expand into new markets.

Founded in 2019 by a team of live streaming and marketing professionals, inSTREAMLY has built a platform that enables all streamers – regardless of size – access to brands and to participate and execute sponsorships.

Colopl Next and PKO TFI were also involved in the investment round and previous pre-seed investment was secured from SMOK VC, which is run by Paul Bragiel, an investor in Niantic (PokemonGO), Unity, Uber, and Stripe.

The global live streaming market is valued at $70bn and expected to rise to $184.27bn by 2027. It is extremely difficult to execute brand sponsorship deals for the live streaming market, so typically only the largest streamers with millions of followers are able to work with large brands, leaving the majority of streamers without access to brand deals. With inSTREAMLY’S technology and platform, all streamers gain access to deals previously reserved for the top 0.01% and brands are able to access a large and highly engaged community of micro-streamers, delivering the same amount of impressions, but much better conversion rates than with larger streamers.

While the industry average CTR for paid ads is 0,7%, a recent campaign with 956 streamers achieved a 4% CTR, demonstrating that smaller streamers are able to draw more engagement, which brands such as Netflix, Samsung, PlayStation, Adidas, and Reebok, among others, are capturing through inSTREAMLY’s platform.

“I personally know how life-changing it can be for a small streamer to get their first revenue from streaming. It makes you believe that you can turn your passion into a career. With the new funds, we will be accelerating our expansion to new markets and aim to deliver the best opportunities to streamers worldwide,” says Wiktoria Wójcik, co-founder, inSTREAMLY.

“We see massive potential in how inSTREAMLY is democratising sponsorship opportunities for the live streaming ecosystem and believe the team’s deep understanding of the market and passion for streaming will be a key component to their success. We’re incredibly excited to lead this round and look forward to supporting inSTREAMLY as they expand their platform into new markets.” – says Phoebe Arkell, Supernode Global.

“Media agencies and large brands are currently facing difficulties in building a sales message that would be engaging for the Generation Z. inSTREAMLY fills this gap. The value of the Company is built for all current shareholders, and we believe it will be a part of inSTREAMLY global success.” – Krzysztof Tokarski, Managing Director at PKO VC.

Gaming

New SuperScale eBook Launched to Help Mobile Game Developers Maximise Organic Success

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SuperScale has released its latest ebook “From organic success to long-term revenue,” which addresses the concerns and opportunities identified in SuperScale’s landmark study, “Good Games Don’t Die”. The new SuperScale ebook builds on the signature whitepaper, providing mobile game developers with actionable insights and strategies to implement when a game gains organic traction.

Organic strategies such as celebrity endorsement, streamer coverage and TikTok virality can quickly catapult a game to the top of the charts, but it can be a challenge to maintain popularity. As discovered in the Good Games Don’t Die Report, 76% of launched games hit peak revenue and 47% of games die in year 1. The ebook provides developers with advice to further maximize the long-term revenue of games that have generated organic successes to date.

Previous findings also revealed that over a quarter (26%) of developers do not measure the lifetime value (LTV) and return on ad spend (ROAS) for their games. The ebook offers insights for developers exploring LTV and ROAS for the first time, alongside the significance of factors such as seasonality and marketing to seasoned game-makers. As discovered in the Good Games Don’t Die report, only 41% of developers use Ad mediation platforms. Inside the ebook, SuperScale specialists explain this process, offering advice about picking the right network, and the bidding and waterfall optimisation processes.

Ivan Trancik, CEO and Founder of SuperScale, said: “The findings from the Good Games Don’t Die white paper have been read far and wide by the industry. We’ve delved into the data to deliver an ebook that addresses the opportunities some developers are not currently exploring. In today’s mobile gaming landscape, every revenue-making opportunity counts, so we’re giving developers the insights to take their organic success to the next level.”

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Gaming

Gaming Corps boosts Smash4Cash™ offering with release of RAMPAGE!

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Gaming Corps – a publicly-listed game development company based in Sweden – is giving players the chance to swing wildly and bring the riches home in new game RAMPAGE!

Players can put their luck to the test and crack open ball after ball, revealing marvellous prizes hidden within.

RAMPAGE! is the second game in Gaming Corps’ Smash4Cash™ series, following the release of Piggy Smash in January. The Smah4Cash™ mechanic is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.

Each time a player wagers on RAMPAGE! they make an attempt to smash a single active ball laid out in the middle of the game screen. There are two racks, with one on each side of the active ball, each holding four balls.

If the ball is smashed, the player will be rewarded with an instant prize, and one of several features may also be awarded. After a ball is smashed, it will be replaced with a new ball that drops from the rack, becoming active.

A ball being smashed may activate the MULTIPLIER feature, which will apply to the payout of the next ball that will be smashed. The next ball is automatically made active and is a guaranteed smash.

What’s more for players is the RAMPAGE feature could also be activated. The game will enter RAMPAGE MODE, where the Hammer automatically attempts to smash balls until it fails. A minimum of two balls will be smashed in this feature.

Even more winnings can be claimed if the MULTIPLIER RAMPAGE feature is triggered, combining both the MULTIPLIER and RAMPAGE features. During this feature, all smashed balls will have their payouts multiplied by the awarded multiplier at the start of the feature.

That’s not all, as players can also win a random prize if the INSTANT WIN feature is triggered. The game will award a random prize of 10x, 25x, 100x or 1000x the bet.

Connor Blinman, Head of Games at Gaming Corps said: “Our Smash4Cash™ mechanic is giving players even more opportunities to make the most of our thrilling games, and following the successful release of Piggy Smash, I’m very thankful to our team for smashing it out the park with our latest game to use the mechanic, RAMPAGE!

“This won’t be the last you will be hearing from us with releases like this, and I really look forward to seeing how we can make our games even stronger through the use of this mechanic in the coming months.”

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Gaming

THE BATTLE OF POLYTOPIA ARRIVES ON APPLE ARCADE

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The award-winning 4x strategy game The Battle of Polytopia has joined Apple Arcade as a ‘plus’ version with all tribes and skins unlocked.

In The Battle of Polytopia, tribes offer new units, technology, and buildings for players to enjoy as they seek to gain the highest score or defeat their opponent in the turn-based game. Apple Arcade users can have instant access to all 16 Polytopia tribes without needing to buy them separately as DLC.

The game has already been enjoyed by more than 20 million users on mobile, Steam and Switch and has a string of high-profile fans including Deepmind´s CEO Demis Hassabis and MrBeast. The standard version of the game will remain available on the App Store.

Christian Lövstedt, General Manager for The Battle of Polytopia, commented:

“The Apple Arcade release of The Battle of Polytopia will make the game available for even more players to enjoy. Whether it’s the unique insect abilities of the Cymanti, or the icy powers of the Polaris, the special tribes of Polytopia each offer a new spin on gameplay. By making all 16 tribes available, players can enjoy everything Polytopia has to offer from the very start.”

As initially announced by Apple Arcade, The Battle of Polytopia joins Bloons TD Battles 2+ and Crayola Adventures as new additions to the subscription service.

 

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