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DoubleUp Group Selects Fast Track for CRM Solutions

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DoubleUp Group chooses Fast Track CRM for player engagement on flagship brand
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Fast Track has signed a deal to provide its customer relationship management (CRM) solution to the new online casino brand of the DoubleUp Group.

DoubleUp Group strives to simplify the user experience. Using their expertise in tech, the team is always on the lookout for ways to improve the player experience. This creates seamless experiences, allowing players to “dive straight into the fun.” Their intuitive new online casino brand is set to launch this May.

Fast Track will support DoubleUp Group’s new launch with their real-time player engagement platform, allowing the team to implement automation across CRM activities and efficiently scale this as the brand grows. This includes the use of Fast Track’s in-house solution for on-site notifications to create “in the moment” engagements and experiences for their players.

“We chose Fast Track because they offer a flexible solution that can power the dynamic engagements that are vital to creating a memorable player experience. We want our team to harness the full extent of their creativity and not be limited by the capabilities of default tools. Fast Track will give them this freedom, allowing them to maximise player engagement,” Ale Rollo, Managing Director of DoubleUp Group, said.

“We share a lot of the same values as DoubleUp; we are constantly looking at how products and processes can be improved, and don’t settle for the status quo. We know they have ambitious plans for their brand and we are ready to support them in making it a success,” Christopher Hirst, Co-founder of Fast Track, said.

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Rhino Entertainment Appoints John Cachia as Chief Commercial Officer

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Rhino Entertainment has appointed John Cachia as its Chief Commercial Officer.

Cachia joins Rhino after nearly two years as CCO at betting giant William Hill and previous roles at Mr Green, including Director of Commercial and Gaming and Head of Commercial. He assumes his duties immediately.

Ross Parkhill, Chief Executive Officer of Rhino Entertainment, said: “It’s fantastic to have someone of John’s ilk join our ambitious group. He has lots of very valuable experience, and I’m sure he will help drive further growth and develop all aspects of our commercial operations.”

The move is part of a restructuring at the company which also sees Kristina Murgovska take on the role of Chief Product Officer.

Murgovska has climbed the ranks quickly at Rhino Entertainment, moving from Head of Product to Director of Product Development in three years. Before joining Rhino Entertainment, she spent three years at Gaming Innovation Group – first as Senior Front End Developer and then as Product Owner.

Parkhill added: “Kristina is one of the sharpest product minds in the business and I am delighted to see her talent recognised.”

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Gambling in the USA

Tropicana Casino Moves to “Light & Wonder” Gaming Platform

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Tropicana online casino will be officially moved to the Light & Wonder platform – formerly known as Scientific Games.

The casino ended its partnership with UK-based Gamesys Limited – their previous platform provider.

The transition is expected to take place on May 25, 2022. This will bring Light & Wonder’s modern look and user interface to Tropicana, potentially boosting its position among online casinos in USA.

How Will Players Be Affected?

The Tropicana app will continue to take bets until the transition takes place.

Players shouldn’t be concerned about safety, or data transfers. All processes will be done automatically, and player records will be seamlessly transferred. Everything that’s already in your account, will stay there as you remember. This includes funds, documents, and payment methods.

After May 25, players will be able to visit the Caesars Casino app to reset their login details (if needed) and access the full range of Tropicana’s gaming library.

The full timeline for the migration goes as follows:

  • April 4: Removal of Jackpots in preparation for platform switch
  • April 30: Final day of access to daily and monthly free games
  • May 2: Promotions are put on hold
  • May 24: Tropicana Casino app stops function; account data is transferred to Caesars Casino App

How Will Tropicana Be Affected?

Tropicana stands firmly in the middle by way of revenue in New Jersey. In 2022’s first two months, they’ve made a little over 18$ million. Yet, the Ceasars Interactive brands made around $20 million in April alone.

Now that Tropicana will fall under Caesars Interactive, the two apps will be merged. Tropicana will join the ranks of Harrah’s and Ceasars’ Online, among others.

By merging with the Caesars Casino app, Tropicana casino will have access to a wider audience. What’s more, the Caesars Casino app is planned to be rebranded to the Tropicana Casino app.

This move makes sense, considering the value and recognition of the Tropicana brand name.

There are other brands that have struck partnerships with Caesars Entertainment. The date of their market entry isn’t known, but these should make an entrance at some point this year:

  • PlayUp
  • PlayOJO
  • MaximBet

What is Light & Wonder?

Light & Wonder’ Inc. was formerly known as Scientific Games Corporation. This US-based gambling company has been at the forefront of online gambling for decades.

Light & Wonder owns several prominent publishers like WMS, Shuffle Master and SG Digital. Over the years, they’ve produced thousands of slot machines, table games, and casino management systems.

Besides online casinos, many of this provider’s titles are favorites at hundreds of land casinos in Vegas, Atlantic City, and various land-based establishments across the world.

The Light & Wonder platform offers modern gaming solutions. They equip partner casinos with 500+ casino games, and various system integrations for payments, and customer support. They ease the life of casino staff and Tropicana players.

In summary, Tropicana players have every reason to be excited about this platform switch!

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Industry News

Entain Launches Pitching In Volunteer Hub

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The Entain Foundation and the Trident Leagues announced the launch of the Pitching In Volunteer Hub, an innovative online portal that will become a one-stop-shop to connect football fans and potential volunteers. The Pitching In Volunteer Hub has been created for all 248 clubs that make up the Trident Leagues, at Steps three and four of the English National League System.

The new Volunteer Hub provides a simple web-based interface through which clubs are able to post volunteering vacancies, while fans can search for available opportunities either at a specific club or based on their location. The hub also enables prospective volunteers to proactively offer their services to clubs and register their skills. In addition to providing the platform, Entain will promote volunteering through its network of community-based Ladbrokes and Coral betting shops.

Contributions made by volunteers are the lifeblood of community football. From matchday activities such as manning the turnstiles, stewarding and catering, through to pitch maintenance, ground upkeep or providing administrative and professional support, there are many areas where volunteers play a vital role in ensuring their local clubs continue to thrive.

The hub is fronted by Pitching In ambassador Stuart Pearce, who knows all about the value of the volunteers from his early days in non-league football. Commenting on the launch, the former England captain said:

“This is a fantastic initiative that will be a real gamechanger for promoting volunteering at the community level. I know from my time at Wealdstone just how important volunteers are to local clubs. Equally, it can be a hugely positive and rewarding experience for those that volunteer, I encourage anyone to give it a go and find out for themselves.

“Pitching In has been unbelievable for non-league football, providing finance at every level for the Trident Leagues. So many people have benefited from this great investment from Entain.”

Pitching In partners with the Trident Leagues (the Isthmian, Northern Premier and Southern Leagues), as a groundbreaking grassroots sport investment fund backed by Entain. In addition, Entain is also the founding partner of the Trident Community Fund, which enables the Leagues’ clubs to apply for funding for a broad range of community engagement projects.

Entain’s Director of Corporate Affairs Grainne Hurst added:

“As the name suggests, our ambition for Pitching In when we partnered with the Trident Leagues was not just to provide financial backing but to bring communities together and encourage everyone to play a part. The Volunteer Hub makes it easier than ever for fans to pitch in and help out their local club.”

In a joint statement, Pitching In Southern League vice-chairman Anthony Hughes, Pitching In Isthmian League chairman Nick Robinson and Pitching In Northern Premier League chairman Mark Harris said:

“We are really excited about the development of the Pitching In Volunteer Hub as part of the tremendous support received from Entain. Volunteers are vital to the running of our clubs we want to welcome as many as possible to play an active part in their Clubs and their communities.”

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