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Xsolla Unifies Skill-based Gaming and Esports Platform, Monetisation and Subscription Programmes

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Xsolla Unifies Skill-based Gaming and Esports Platform, Monetisation and Subscription Programmes
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Xsolla, the video game commerce company powered by its Transaction Engine and Business Engine to help developers and publishers market, sell, connect and optimise their games globally, has launched their new esports solution, enabling video game developers, publishers and esports event producers to create engaging fan experiences with safe and secure payment processing, globally.

The new programme provides a straightforward, streamlined solution for the fastest growing entertainment segment worldwide.

With Xsolla’s full suite of products, companies can work with esports properties or build their own esports platform with streamlined payments and subscriptions plans. With programmes that scale from small local skill-based matchups to massive global majors, virtual and in-venue, a range of scalable solutions are available to elevate gameplay in the promotion of a title.

“It’s a great time for companies to engage with esports as the category continues to see major growth, with projections of over $1.1 billion in revenue and nearly 500 million viewers by the end of 2021. Xsolla’s new solution, which we’ll keep adding new tools to based on partner needs, is designed to help companies build or expand their esports presence and monetize their efforts,” Berkley Egenes, VP of Marketing – Game Commerce at Xsolla, said.

Asia

Ultimate Battle launches subscription model for gamers with unlimited benefits

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Ultimate Battle launches subscription model for gamers with unlimited benefits
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Ultimate Battle (UB), India’s first-ever one-stop online Esports platform has introduced VIP membership for esports players to take their gaming experience to the next level.

Available at INR 99 for 3 months and INR 299 for a year, the VIP Membership allows players unlimited access to Free tournaments along with a redeem store to exchange in-game items using UB Coins earned from Free tournaments on Ultimate Battle. VIP Members also get an ad-free experience with the new intuitive user interface. Moreover, VIP members will also get free access to Leaderboard events with added rewards. VIP Membership enables Gamers to unlock exclusive features and explore the platform.

While talking about the latest development, Tarun Gupta, Founder of Ultimate Battle said, “The new subscription model will help us take the business to the next level. It will increase player’s participation and give them more opportunities to engage on the platform backed by awards and recognition. Our new subscription model is a step forward in a direction to give the esports community a platform to hone their gaming skills.”

“The excitement and the growing popularity of Esports have taken the gaming community to its new heights. The latest announcement of 8 esports titles in Asian Games 2022 is being welcomed in the Esports community, only making it more prominent and influential in every aspect,” he further added.

Subscription models are becoming mainstream in all major cloud-based apps. Ultimate Battle is one of the few platforms that has successfully introduced it for its users. UB, which has been a destination for playing many action-packed games with high-end graphics and has successfully integrated more than 12 esports title games to the platform, boasts to be a gamer’s paradise that also caters to the Esports community with Gaming News Content and an e-commerce gaming store.

Currently, the platform has 3,30,000+ players and 81,000+ monthly active users. The platform also provides gamers an active community to engage, interact and compete.

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eSports

NODWIN Gaming acquires gaming adjacent IPs and gaming talent business from OML Entertainment for INR 73 Crores

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NODWIN Gaming acquires gaming adjacent IPs and gaming talent business from OML Entertainment for INR 73 Crores
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NODWIN Gaming doubles down on massifying esports by broadbasing the target fan audiences for gaming and esports entertainment.

NODWIN Gaming, South Asia’s leading esports company, and an independent subsidiary of Nazara Technologies Limited, has acquired the Gaming and adjacent IP business of OML Entertainment. NODWIN Gaming has agreed to a consideration of INR 73 crores as part of an agreement concluded between NODWIN Gaming and OML Entertainment. The transaction will provide partial liquidity to OML Entertainment shareholders, including CA Media. Ajay Nair, MD of OML Entertainment, will join the NODWIN Gaming board as part of this transaction and will work with Akshat Rathee, MD of NODWIN Gaming and the NODWIN Gaming management team to ensure smooth integration of the OML IPs with NODWIN Gaming and help with growing NODWIN Gaming’s business.

This acquisition taps into a growing synergy between the two companies. While NODWIN Gaming is known for its esports and gaming expertise. OML Entertainment is known for managing some of India’s biggest gaming & entertainment creators such as Tanmay Bhat, Samay Raina, Suhani Shah, etc. and for owning and executing storied IPs such as the BACARDÍ NH7 Weekender (described by The Guardian as “India’s answer to Glastonbury”), well-attended comedy touring properties such as LOLstars and Headliners and India’s biggest hip-hop league – Breezer Vivid Shuffle. OML Entertainment also works with some of the biggest brands in India to produce well known properties such as the Levi’s Music Week and the hugely successful YouTube FanFest.

Today’s youth demand an increasingly diverse and engaging experience as the lines between gaming, esports, comedy and music become blurred, and gaming becomes more mainstream. This transaction allows NODWIN Gaming to massify gaming and esports by tapping into emerging synergies in gaming entertainment that a 14–30-year-old is looking for. It enables the firm to build IPs that are relevant to fans and are more brand centric. The OML Entertainment team transferring to NODWIN Gaming as part of the transaction not only has proven capabilities in building world-class live experiences, but also will significantly enhance the multiple esports IPs that NODWIN Gaming organizes through the year including Dreamhack and India Premiership.

Akshat Rathee, Managing Director, NODWIN Gaming says “NODWIN Gaming strongly believes that continuous growth in the IP portfolio is central to building a vibrant ecosystem of fans, talent, broadcasters and brands. This has been the essence of NODWIN Gaming since the early days of creating The India premiership or Dew Arena.  The addition of some of the largest IPs in India like NH7 weekender is going to accelerate the massification of esports and gaming entertainment across the spectrum of fans and brands. The multi-faceted talent that joins us cuts across gaming and pop culture and lays the perfect foundation for NODWIN Gaming to create more IPs. The proven capability of the brilliant team that joins us from OML Entertainment will further ensure that we can execute and monetise our IPs.”

Ajay Nair, Managing Director, OML Entertainment, added, “We believe in the convergence of different pop culture genres and have seen that this has already happened across several platforms and IPs. It makes a lot of sense to consolidate the strengths that OML Entertainment and NODWIN Gaming have in the live IPs and gaming spaces. Over the past years, our experience working with NODWIN Gaming has been very fruitful and we are confident that our live IPs and the teams that execute them have found a good home at NODWIN Gaming. OML Entertainment will continue to focus on building its OTT content production, talent management and branded content businesses. I look forward to working with Akshat and the NODWIN Gaming team to deliver on the true potential of this partnership.”

The total revenue of the acquired business of OML Entertainment during FY20 (pre-COVID) was INR 91 crore with EBITDA of ~10%.  OML Entertainment will continue to consolidate its non-gaming creator-driven content and talent management businesses as it scales its OTT offerings and branded content marketing suite of services that currently works with over 700 creators across the world. This business had clocked revenues of INR 170 Cr in FY 2020 and has grown tremendously ever since.

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eSports

Rix.GG enters Wild Rift by signing No Team No Talent

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Rix.GG enters Wild Rift by signing No Team No Talent
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Rix.GG, a top UK esports organisation, announces the signing of No Team No Talent to its new Wild Rift roster.

The roster will consist of top players from the EU and the UK:

  • Leon “L3on” Pham – Baron Laner

  • Arthur “Doom” Parsin – Jungler

  • Joshua “Snitch” Bennett – Mid Laner

  • Luis “Friend” Cepeda – Dragon Laner

  • Ryan “Clue” Maaroufi – Support

  • Weihong “Elegy” Cheng – Substitute Player

Leon “L3on” Pham, Baron Laner, is a 20 year-old Danish ex-professional player in Vainglory where he was considered to be one of the best players to ever play and had multiple 1st and 2nd placings in Europe. His previous professional experience includes SK Gaming, Team Secret, Team Qlash, and Tribe Gaming.

Arthur “Doom” Parsin, Jungler, is a German player, age 22, who has a multi-season Wild Rift Challenger hitting Rank 1 and a multi season Challenger in League of Legends. He previously played with multiple top tier organisations including Team Secret, Mousesporrts, Team Qlash, Tribe Gaming.

Joshua “Snitch” Bennett, Mid Laner, is a 25 year-old Englishman who lives in Germany. He used to be a professional Heroes of the Storm player for five years with many European titles and high international placements. He’s previously played on rosters for Dignitas, SK Gaming, and Tribe Gaming.

Luis “Friend” Cepeda, Dragon Laner, is a 19 year-old German player. He has a multi-season challenger rank with multiple accounts. Previously worked for top organisations including Tribe Gaming and Unicorns of love.

Ryan “Clue” Maaroufi, Support, is a French up and coming star, and was a multi-time mythic player in mobile legends with semi-pro competitive experience and has maintained Challenger rank for multiple seasons.

Weihong “Elegy” Cheng will be the substitute for the roster and is a young Chinese player who is currently residing in Czechia. He has had a multi-season Challenger rank and had lots of experience in Wild Rift professional playing on many different teams.

Prior to joining Rix.GG, the team has scored first place in a number of competitions including Wild Rift Origin Series June, Wild Rift Origin Series July, Lyone – Sport 2021 and RiftZone. The team will be managed by Zack Chandler, Head of Esports.

Zack Chandler, Head of Esports and Wild Rift Team Manager, said: “Wild Rift is a game I spent months being excited about the release. Now working with the best team in the world under Rix.GG, I’m certain they can continue to leave their mark on the esport title.”

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