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West Asian Football Federation Enters into Partnership with Sportradar

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West Asian Football Federation Enters into Partnership with Sportradar
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The West Asian Football Federation (WAFF) has entered into a partnership with Sportradar to undertake a series of educational workshops to uphold and protect the integrity of regional competitions.

Sportradar Integrity Services’ Education & Prevention team will provide engaging educational material to help educate all the key stakeholders in WAFF competitions on key topics surrounding international sports betting, match-fixing and social media integrity.

“The West Asian Football Federation is committed to fighting match-fixing, and under this agreement we are demonstrating the importance we place on protecting the game in West Asia. We are excited to collaborate and work together with Sportradar to educate, spread awareness and protect the integrity of West Asian football,” Khalil Al Salem, General-secretary of WAFF, said.

“We are honoured to be starting this relationship with the WAFF, who are taking crucial proactive measures in the fight to prevent integrity issues. We hope this relationship will be a fruitful one where we can collaboratively work together to safeguard the integrity of football in the region and help the WAFF become a model for other federations in Asia and around the globe,” Andreas Krannich, Managing Director Integrity Services, Sportradar, said.

Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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