DHL Extends its Partnership with ESL Gaming
DHL has extended its partnership with ESL Gaming, the world’s largest esports company.
DHL has been the Official Logistics Partner to ESL since 2018 and is responsible for the transport logistics, moving stage equipment, monitors and gaming chairs, among other elements.
With the extension, DHL continues its extensive involvement in esports. Building on an established footprint and successful activation campaigns around the ESL One tournament series in previous years, the new agreement will expand to include the full ESL CS:GO Pro Tour, all of ESL’s global Dota 2 properties, and ESL Mobile, an all-new mobile esports ecosystem.
The expansion follows a joint success story in challenging times. When faced with the pandemic last year, DHL and ESL quickly adapted to the new situation of hosting tournaments fully online. DHL kept focus on “uniting gamers”, transforming their activations into innovative signature segments, quizzes, and games directly engaging with fans in a digital way via Twitch.
“Gaming is the fastest-growing form of entertainment globally. I am delighted that we as a logistics provider are part of the esports world and that our partnership has been extended covering a broader spectrum via ‘ESL Mobile’. DHL is celebrated and beloved by the ESL fan base which is the greatest compliment for a sponsor. A great success was that we were able to unite gamers even despite online only tournaments and I am looking forward to many more events to come. For us, making this emotional connection with esports fans across the globe is the perfect way to engage with a huge community of digital natives with an affinity for e-commerce,” Arjan Sissing, Head of Brand Marketing at Deutsche Post DHL Group, said.
“We are very happy to extend our partnership with DHL in what is an exciting time for our company and the esports community at large. With the addition of ‘ESL Mobile’, we will be able to provide entertainment to fans across the globe and it’s great to continue on this journey with DHL providing an essential business solution as our Official Logistics Partner,” Ralf Reichert, CEO at ESL Gaming, said.
MSSA’s view of encouraging females to play esports
Esports, or electronic sports, has become a global phenomenon, with millions of people tuning in to watch competitive video game matches online or in person. As the popularity of esports continues to grow, it is becoming increasingly important to encourage diversity and inclusivity in the industry, particularly in terms of gender.
Since 2009 Mind Sports South Africa (MSSA) has had an active policy to increase female representation in esports. This is important for a number of reasons. First, it is simply a matter of fairness and equality. Women should have the same opportunities to compete and succeed in esports as men. By promoting gender diversity in the industry, we can help to break down barriers and create a more inclusive environment for everyone.
However, as MSSA President, Colin Webster, stated, “There are also practical reasons why having more females play esports is important. For one, it can help to grow the industry. Women make up a significant portion of the gaming market, and by tapping into this market, esports organizations and companies can reach a wider audience and increase their revenue streams.”
Webster added, “Additionally, having more females involved in esports can help to address some of the toxic behaviors and attitudes that have plagued the industry in the past. Women have historically faced harassment and discrimination in the gaming world, but by promoting gender diversity and inclusion, we can help to create a more welcoming and supportive community.”
There are also potential benefits to individual female players. By participating in esports, women can gain valuable skills and experience in areas such as teamwork, communication, and problem-solving as well as earn Regional, provincial, and National Colours that may help such females obtain bursaries in order to study further. These skills can then be applied to other areas of their lives, such as their careers or personal relationships.
However, increasing female representation in esports is not without its challenges as MSSA is painfully aware. Women are still underrepresented in the industry, and those who do participate often face a range of barriers and obstacles. Some of these include online harassment and discrimination, a lack of female role models and mentors, and limited opportunities for sponsorship and funding.
MSSA faced very stiff opposition from many gamers, some of them who even have daughters, over the years when promoting its policies of enablement and inclusion.
To address these challenges, MSSA has always taken proactive steps to promote gender diversity and inclusion. This has included initiatives of providing incentives and creating real and credible upward movement. MSSA is the only esports national federation, world-wide with 40% of its Board consisting of female Board Members.
In conclusion, increasing female representation in esports is not only a matter of fairness and equality, but also a practical way to grow the industry and create a more inclusive and supportive community. By taking proactive steps to promote gender diversity and inclusion, we can help to build a better future for esports and for everyone involved in it.
Removal of Hearthstone as Contested Esports Title At Hangzhou Asian Games 2023
The seven official events, and publishers, are:
1. Arena of Valor Asian Games Version
2. Dota 2
3. Dream Three Kingdoms 2
4. EA SPORTS FIFA branded soccer games
5. League of Legends
6. PUBG Mobile Asian Games Version
7. Street Fighter V
“It is unfortunate to hear that Hearthstone will not be included in the upcoming Asian Games, especially because India’s first Esports medal at the tournament came in this very title in 2018 when Tirth Mehta clinched the bronze medal. That achievement holds a special place in our Esports community and we were hopeful that our talented athletes Shikhar Choudhary and Karthik Varma would be able to bring similar honour to the country by competing in this official medal sport.
Nonetheless, we respect the OCA’s decision and remain confident that our athletes will perform at the highest level in the other titles to make the country proud. We look forward to supporting them as they represent India in the prestigious tournament.”
Gamer Pakistan and Elite Sports Pakistan Announce 100th and 101st University Sports Commercialisation MoUs
Gamer Pakistan announced that affiliate company Elite Sports Pakistan has signed its 100th university sports Memorandum of Understanding (MoU) with Usman Institute of Technology University Karachi and 101st MoU with Shah Abdul Latif University Khairpur Sindh. These MoUs give Gamer Pakistan exclusive rights to conduct, broadcast and commercialise esports competitions at these respective universities.
Gamer Pakistan is rapidly becoming the premiere university esports partner for secondary education institutions in Pakistan. Gamer Pakistan creates the formats and events to provide a competitive environment in which to unearth and nurture budding esports talent at the collegiate level and provide them with opportunities to represent Pakistan globally in their journey to becoming world-class professional esports athletes.
“We are pleased to have achieved this milestone with Usman Institute of Technology University Karachi and Shah Abdul Latif University Khairpur Sind. Their leadership in expanding the competitive sports and career advancement opportunities available for their students in all aspect of athletics is to be commended,” Muhammad Jamal Qureshi, CEO of Elite Sports Pakistan, said.
“Gamer Pakistan looks forward to including Usman Institute of Technology and Shah Abdul Latif University into the total collegiate Gamer Pakistan competitive esports universe. Their participation and the enthusiasm and skills of their student gamers gives us great confidence in the future of esports in Pakistan, and in the ability of these gamers to righty take their space on the global esports stage,” James Knopf, CEO of Gamer Pakistan, said.
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