Connect with us
SOFTSWISS

Latest News

Annual insight report from WhichBingo suggests Bingo halls will continue to face a steady decline in numbers, as online popularity soars

Published

on

Reading Time: 3 minutes

 

The popularity of traditional Bingo halls is continuing to decline as audience demographics shift and the popularity of online bingo sites has soared in lockdown. The findings were part of the annual insight report by WhichBingo, the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia, which found a significant shift in the Bingo industry to younger online consumers during the COVID-19 pandemic.

The 2021 WhichBingo survey found that 45% of respondents said they prefer to play bingo online, while only 28% of the same respondents said they would prefer to play in a land-based hall. The report reveals player numbers at bingo halls are continuing to decline year on year since 2007, and the rise in popularity of online bingo has seen many players swap their weekly night out for time spent online.

Report researchers surveyed more than 800 adults who played online bingo in the UK between January 4th – 15th 2021, and results revealed that:

  • Facebook is the social media platform of choice for bingo community groups
  • Being part of an online bingo community is considered “very important” by 20% of players, according to the survey
  • The social aspect of land-based bingo halls is perhaps the most difficult element to recreate, and 41% chose “the atmosphere” as their favourite part of attending a hall.

Facebook is the most likely place to find online bingo players gathering on social media, with 40% of survey respondents saying that is where they would like the online bingo community to exist. Website forums (27%) remain more popular than channels like Twitter (21%), Twitch (16%) and Discord (14%), showing that the most up-to-date platforms are not necessarily the places bingo players want to gather.

The report revealed that changing demographics might be behind behaviour shifts. There has been a significant increase in younger men playing online bingo, but the report’s findings show that it is still women between the ages of 25 – 54 that are the more likely grouping to play online bingo. The overall shift to a younger player demographic, with 25 to 54 now the most represented age range (83% of respondents), confirms an industry step-change and growing preference for online bingo.

The WhichBingo Report is an anticipated annual insight tool for the UK online bingo industry and a unique collective analysis of shifting consumer trends in online gaming business. The report studies and forecasts online gaming trends in the bingo, sports betting and casino industries.

 

 

Stuart Simms, CEO of XLMedia PLC Group: “Our reports have shown for several years now that the demographic playing bingo has been changing gradually and there has been a marked shift away from going down the bingo hall mid-week with friends to those playing online. Of course this has all been exacerbated by the pandemic and bingo halls being forced to shut by the government’s regulations. It seems online bingo’s appeal is now reaching people earlier in life, with those 25 to 54 now the most represented age range.

“It’s obviously hugely encouraging to see so many younger people enjoying the game and that it’s popularity is growing faster than ever. Of course, the questions on everyone’s lips will be how many of these changes have been caused by the pandemic and how many people will return to old habits when bingo halls are reopened to the public on May 17th. We think it’s important bingo retailers understand their new audiences and rethink how they communicate to them going forward.”

The full 2021 WhichBingo Report can be found online at the dedicated microsite: https://www.whichbingo.co.uk/reports/2021/

Latest News

The MAC Europe Partner Marketing Conference is back!

Published

on

Reading Time: 3 minutes

Top market experts, over 2,500 participants, pre- and after-parties until the morning, with an unlimited bar, hookahs, and a headliner that you definitely know.

When? May 30-31, 2024 in Yerevan.

Register now to take advantage of a 30% discount for early buyers.

The conference has everything for those who already earn or want to earn from traffic, and, of course, for those looking for profitable partnership opportunities!

Our guests:

– Partners

– Money makers

– Marketers

– Webmasters

– Online entrepreneurs

– Info-businessmen

– Direct advertisers

– Crypto enthusiasts

– Everyone who wants to learn how to earn from traffic

 

You can expect:

– Sports tournaments for webmasters

– Business meetings

– Stylish private parties

– Dinners from sponsors and event partners

– Not to mention the grand after-party

 

Join us and let’s make this conference an unforgettable experience!The main rule of our events is grand scale!

The main rule of our parties is grand scale! If it’s an Afterparty, it’s a huge event with 1500+ participants, and if it’s a headliner, it’s someone recognized by GQ as “Man of the Year”, topping the charts for many years 😉

And the conference is packed with surprises! For example, you’ll meet a real monk for the absolution of affiliate sins.

There will be an unlimited bar and hookah, along with snacks, during networking with industry leaders from around the globe.

Of course, there are two dance floors – one for techno enthusiasts.

Don’t forget about the pre-party the night before the conference (May 29 at 8pm). Meet the right people before anyone else!

Of course, there will also be numerous private parties hosted by friends and sponsors, including a closed pre-party from the legendary affiliate marketing expert, Eugene Ivanov.

⚠️ WARNING: Our parties set the bar high, and after MAC, regular gatherings will not be as impressive (of course).

Let’s take a look at what happened at MAC’21:

🔥 At MAC, you can expect the largest exhibition in Europe with over 100 companies:

– Leading affiliate networks

– Media buying teams

– Traffic sources

– Advertisers

– Services

– Crypto specialists.

Participation in the conference provides an opportunity to network with key market players and gain up-to-date insights into emerging trends and internet marketing approaches.

You have the chance to step-by-step explore the niche and achieve personal success thanks to presentations, networking with practicing partners, media buying managers, influencers, and market experts.

The conference speakers include affiliate specialists, heads and owners of media buying teams, opinion leaders, and market experts.

Van Oakes – the founder and CEO of a successful e-commerce company with a seven-figure annual income.

KJ Rocker – an internet marketer and business owner, CEO of “05 Media Ltd.”

Sergey Ovseenko – the owner of an iOS app development company.

Butch Hildebrand – Lifelong strategic thinker that uses personal and business networking as an eCommerce “broker” to grow multiple streams of revenue for clients ranging from startups to multiple 7-8 figure companies in online marketing

Due to popular demand, we will soon be increasing ticket prices. Please purchase tickets now at the best available price – with up to 30% off.

 

Tickets are on sale now!

Looking forward to seeing you at the conference,

The MAC’s Team.

Continue Reading

Central Europe

Wazdan amplifies Swiss presence with Swiss4Win launch

Published

on

Wazdan amplifies Swiss presence with Swiss4Win launch
Reading Time: < 1 minute

 

Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

Continue Reading

Industry Awards

WhichBingo Reveals 2024 Award Winners at 10th Anniversary of the WhichBingo Awards

Published

on

Reading Time: 2 minutes

 

WhichBingo, one of the UK’s best-known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, has announced its 2024 WhichBingo Award winners at an action-packed event aboard the Sunborn Yacht Hotel in Gibraltar. The headline sponsor of the event was Pragmatic Play, a prolific provider of slot games and a powerhouse bingo platform. Other big-name sponsors included Eyecon and its parent company, Playtech.

Gala Bingo and Buzz Bingo were the big winners of the night, picking up four awards each. Popular choice awards for Gala Bingo included Best Bingo Site, Best Proprietary Bingo Site and Best Slots site for its Gala Spins game. In addition, Gala Bingo was awarded Best Marketing Campaign by an expert panel of judges. Buzz Bingo walked away with the trophies for Best Chat Team, Best Exclusive Bingo Game and Best Playtech Bingo site thanks to the player votes – and Best Livestream Entertainment from the judging panel.

There were several new features to mark the 10th anniversary of the WhichBingo Awards, including the first WhichBingo Player Panel. Designed to bring real players and their insights to industry insiders, and hosted by WhichBingo safer gambling partner Better Change, the panel was a highlight of the event. Themes included what players value most in online bingo games and a deep dive into their preferred play styles. In another first, the inaugural Better Change Positive Play Award was presented to PlayOJO in recognition of its efforts to ensure players stay safe while still having fun.

The night’s entertainment included the UK’s own Dabbers Social Bingo, famous for its annual contest to find the best comedy bingo caller. The bingo operators were the ones dabbing the bingo cards for a change, and the winners walked away with some enviable prizes.

“Congratulations to all of the winners of the 2024 WhichBingo Awards. It’s truly inspiring to see the passion and dedication of the bingo community celebrated in such a spectacular fashion. At Gambling.com Group, we value our partnerships with operators, affiliates, and industry leaders, and we are proud to be part of such an engaged and vibrant community,” Owen Watters, Vice President Commercial at Gambling.com Group, said.

WhichBingo was founded more than two decades ago, and the WhichBingo Awards remain one of the annual highlights in the UK’s online bingo industry calendar, a unique celebration that recognizes the best brands in the gaming business.

All the Award Winners in Full:

Best Bingo Site: Gala Bingo

Best Slot Game: Big Bass Amazon Xtreme (Pragmatic Play)

Best Exclusive Bingo Game: Buzz Bingo Live Bingo

Best Pragmatic Play Bingo Site: Heart Bingo

Best Dragonfish Bingo Site: 888Ladies

Best Playtech Bingo Site: Buzz Bingo

Best Proprietary Bingo Site: Gala Bingo

Best Bingo Chat Team: Buzz Bingo

Best Slots Site: Gala Spins

Judged Awards

Better Change Positive Play Award: PlayOJO

Best Customer Service: tombola

Best Marketing Campaign: Gala Bingo

Best Mobile Bingo Site: bet365 Bingo

Best Livestream Entertainment: Buzz Bingo

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

SaaS-builder for partner program development and performance marketing optimization

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement

LEADING AFFILIATE MARKETING SHOW

Trending

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.