Affiliate Industry
Bojoko Sports debuts in Finland
Award-winning online casino affiliate has expanded into the sports betting sector for the first time with additional market launches set for later this year
Bojoko has expanded into the sports betting sector for the first time as it looks to further establish itself as a globally recognised online gambling affiliate brand.
Bojoko Sports has launched initially in Finland and has been developed with the same approach that has seen the affiliate dominate the online casino space since making its debut in 2017.
The site is packed full of informative pages about sports betting in Finland, with content written by online gambling experts that are also passionate about sports.
Players can find information about the different types of sports betting site, the bonuses available, the payment methods offered and more.
Bojoko Sports also uses the same innovative concept that has made the brand a household name in the casino space, with operators able to create their own dedicated listing page on the site.
Listing pages are the most comprehensive in the industry and even include the return percentage of the odds being offered.
Bojoko members, of which there are now more than 30,000, then rate and review the sportsbook based on the experience they receive at the site.
Bojoko has also brought in a team of professional gambling site testers, and they play at each sportsbook and add their comments to the listing page to provide a “double layer” of accountability.
In particular, the withdrawal time of each online sportsbook is put to the test with those that pass the time threshold awarded a badge so that players can easily see if they provide fast payouts.
Bojoko Sports also provides a comprehensive selection of betting tips each day which bettors can access for free, as well as a powerful odds comparison engine.
This engine compares odds for each bet a player would like to place and then collates the best odds in the market from the most trusted and safe online sportsbooks listed on Bojoko.
Not only that, but Bojoko has created a selection of tools that allow bettors to filter online sportsbooks based on their own preferences making it easy for them to search and select the best brands for them.
Bojoko has also taken the same leading approach to responsible gambling with Bojoko Sports, with key pages including safe gaming messaging and quick links to support organisations.
Jussi Viljanen, Head of Sports at Bojoko, said: “We are thrilled to have launched Bojoko Sports in Finland and to offer players in the country a place to access expert betting tips, compare odds and browse the best online sportsbooks available to them.
“We have taken the same award-wining approach to sports that we have to casino, and we believe this will ensure that Bojoko Sports is a huge success in Finland but also the other markets we plan to enter over the coming months and years.”
Affiliate Industry
ReferOn Heading to SBC Lisbon to Share the Latest Insights and Platform Improvements
ReferOn will be represented by Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, at the upcoming SBC Summit in Lisbon from September 24 to 26 2024.
The team recently unveiled several technical and QoL updates to the platform, including improving postback updates, reworking tables and implementing AWS accounts.
At SBC Lisbon, Alexia and David will announce ReferOn’s Q4 updates and walk attendees through the platform’s offerings. By the end of the year, the team plans to implement additions to reporting and data management, improve admin functionality and role management, and add QoL changes such as bulk edits. Visit Stand F430 for more information on these updates.
These system improvements follow two successful ReferOn Insights webinars, during which the team met with operators and affiliates. Following the sessions, attendees had the opportunity to ask questions and share feedback. This approach illustrates one of ReferOn’s core values: two-way communication and its commitment to regularly collaborating with partners to enhance the platform.
When asked for a comment on ReferOn’s participation at SBC Lisbon, Alexia Gauci said, “ReferOn’s participation at SBC Lisbon is an excellent opportunity for further expansion in the industry. Events like these are pivotal for growth and innovation. We’re also very excited to attend the SBC Awards 2024, where we hope to take first place in our respective category.”
ReferOn has been shortlisted for an award at the prestigious SBC Awards 2024 for the “Acquisition and Retention Partner” category. This shortlisting highlights ReferOn’s continued commitment to improving its tools and creating a comprehensive platform for operators and affiliates.
To learn more about ReferOn’s cutting-edge affiliate management system, join Alexia Gauci and David Harris at SBC Lisbon, Stand F430, from September 24 – 26. Book a meeting via our website.
Affiliate Industry
Casino Guru shortlisted in 2 categories for EGR Operator Awards
EGR has revealed the shortlists for the EGR Operator Awards nominating Casino Guru in two categories, “Affiliate of the Year” and “Casino Affiliate.”
Being shortlisted for these prestigious awards highlights Casino Guru’s unwavering effort to build one of the world’s most comprehensive and complete database of casino websites.
The honor of competing against some of the industry’s biggest companies demonstrates Casino Guru’s unfaltering commitment to upholding the best standards as an affiliate company, which focuses on data-driven, fact-checked, and human reviews, as part of a growing database, running in the thousands.
Another integral part of the Casino Guru operations is the website’s commitment to Responsible Gambling and raising safer gambling practices in the industry through the company’s dedicated Gamtegrity platform. Gamtegrity is a multi-faceted effort that naturally underpins Casino Guru’s efforts in providing players and professionals with a better understanding of the pitfalls commonly associated with gambling.
Casino Guru Head of Content Maros Gasparik said: “We are committed to raising the standards in terms of our own website and the value we bring to our visitors, but also in terms of the online gambling industry as a whole – making it better and safer for players. I believe the two nominations reflect these values, and we are always happy to see our efforts being acknowledged by reputable organizations such as EGR.”
The value proposition that Casino Guru builds does not stop with simply reviewing a casino. The process involves a comprehensive behind-the-scenes work where dedicated data teams revisit and review casinos in the library to ensure that the website brings the most up-to-date information that players will ever need to find out about a brand, accounting for local regulation, safer gambling practices, terms and conditions.
The team fastidiously examines each casino’s offer to ensure that it presents consumers with an easy and clear understanding of the value each brand stands to bring. This process is then repeated throughout the year to ensure that the allocated value under the Safety Index, Casino Guru’s advanced rating system, is always accurate.
Casino Guru has repeatedly upheld its core principles of equity, fairness, and transparency, helping players not just read reviews but also mediate issues with casinos. The Casino Guru’s Complaint Resolution Center has already achieved unprecedented success early in 2024, returning $4,905,200 up to July.
Affiliate Industry
Amusnet Announces Partnership with CasinoLandia
Amusnet has announced partnership with CasinoLandia, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles. It will also feature exclusive interviews with Amusnet’s C-level management, providing unique insights into the company’s vision and business strategy.
“We are thrilled to partner with a platform that embodies the innovative spirit and commitment to quality that we value at Amusnet. Looking forward to gaining positive results about CasinoLandia’s in-depth reviews, especially for our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience,” Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet, said.
“We are pleased to announce our partnership with Amusnet, a recognized leader in slot game development. At CasinoLandia, we highly value the outstanding graphic quality and innovative designs of Amusnet’s slot games. Their commitment to excellence aligns perfectly with our mission to provide top-tier gaming experiences. We look forward to a successful collaboration that enhances our offerings and benefits our players,” Nikola Miroslavov, Chief Operating Officer at CasinoLandia, said.
CasinoLandia is recognised for being a guide to online gambling, brimming with articles, analysis and detailed iGaming reviews. Their team is dedicated to creating thorough reviews of significant online slots, covering the best online casinos, emerging casino sites, the latest bonus promotions, software developers, crypto casinos, sports betting options and much more. CasinoLandia provides expert insights into how the mechanics of online gambling work but also helps players identify the best gambling destinations tailored to their needs and preferences.
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