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Tappx launches world’s first contextual audiovisual advertising solution

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Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It – the world’s first contextual AdTech solution designed to analyze complex moving audiovisual content.

Contextualize-It has been in development at Tappx for two years, and enables publishers, brands and advertisers to contextually analyze high volumes of audiovisual content. The contextual segmentation of advertising campaigns has become increasingly important in today’s cookieless world. Until now, contextual analysis engines have focused on written content, whereas Contextualize-It solution has been engineered to explicitly analyze audiovisual content at scale.

Using Tappx’s proprietary artificial intelligence engine, Contextualize-It can identify objects, places and dialogue, which are used to generate metadata, to allow the segmentation of campaigns using keywords and/or IAB contextual categories. The Contextualize-It algorithm can identify different scenes in video content, and the technology defines optimum ad insert points in video, thereby delivering ideal consumer viewing experiences.

Currently accessible via the Tappx SSP, Contextualize-It will soon migrate to the wider programmatic ecosystem, enabling advertisers to buy contextualized video campaigns for the very first time. In addition, it will be integrated into ad servers and SSPs, where it will serve as a vital source of contextual AV data. Contextualize-It is initially launching in Spain with video content platform PlayOn Content, which is working with leading publishers such as Huffington Post. Tappx is planning to internationally rollout Contextualize-It at a later date, pending strategic publisher agreements.

Daniel Reina, CEO at Tappx, commented:

“After two intensive years of research and development, Tappx is pleased to finally be releasing Contextualize-It with its first partner, PlayOn Content. The digital advertising industry faces an inflection point, with greater needs to satisfy consumer privacy. As we all venture into a “cookieless” digital advertising ecosystem, the contextual segmentation of ad campaigns is becoming much more prevalent, accurate and potent. With this nascent technology taking hold, advertisers are now afforded with a new model for the targeting and delivery of tailored ad content, that is independent of the need for personal consumer data points.”

Tappx’s patent pending Contextualize-It solution was part-funded by Horizon 2020, the biggest EU Research and Innovation programme in Europe.

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UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships

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Pedro Romero, chief of partnerships at safer gambling software provider BetBlocker.org has highlighted the sense of insecurity among Research, Education and Treatment organisations arising from the publication of the UK Government’s White Paper on gambling reform.

Speaking following February’s edition of ICE where BetBlocker and US-based International Centre for Responsible Gambling (ICRG), shared a £41,000 pool which was provided by leading brands Light and Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech Pedro Romero noted: “The main talking points at ICE 2024, particularly in relation to safer gambling, revolved around the publication of the White Paper which has caused so much anxiety.

“It’s concerning that many in the third sector feel alienated from critical conversations about the future of safer gambling and harm minimisation.

“The potential implications of this disconnect are significant, not just for the individuals and communities we serve, but for the UK’s reputation in the field.

“We must find a way to bridge this gap and work together to address the challenges ahead. Otherwise, I fear the UK risks losing its leadership position in advancing safer gambling practices.”

Regarding the £20,500 donation which was presented at ICE he added: “We have earmarked these funds with a dual purpose in mind. Primarily, it will assist with our running costs, which as a small charity is crucial for the sustainability of our operations.

“Additionally, we are excited about a very special project that we’re planning for ICE 2025 in Barcelona. Without giving too much away, it’s a development that aims to pay tribute to both Clarion and the city of Barcelona. We believe it will make a significant impact and we look forward to unveiling it.”

Romero spoke positively about the relocation to Barcelona stating: “ICE 2024 served as a fantastic farewell to London, marking the end of an era and the beginning of a new chapter in Barcelona.

“While there’s a certain sadness in leaving a city that has been such a great host, the move to Barcelona is an exciting development. It represents a fresh opportunity for ICE to be the global gaming hub in a vibrant, dynamic city. We are very much looking forward to what the future holds in this new location.”

 

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Compliance Updates

Montenegro’s evolving legal landscape: recent amendments and controversies in games of chance regulation

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Montenegro’s Law on Games of Chance (the “Law”) was enacted in 2004 and has undergone multiple amendments since. The most recent ones came into effect on 1 January 2024.

The aim of the amendments, as stated by the competent authorities, is to ensure a sustainable regulatory system for organising games of chance via the internet or other telecommunication means, as well as to generate additional revenue from these activities. This objective is to be achieved through measures aimed at establishing a variable concession fee for the organisation of online games of chance, a provision not envisaged in the prior legal framework in this area. Another measure to achieve the set goal is to introduce a ban on participation in foreign games of chance via the internet and other telecommunication means for which bets are paid on the territory of Montenegro.

To achieve these objectives through the proposed measures, several amendments to the Law have been proposed and adopted:

  • The concept of organising games of chance through the internet or other telecommunication means has been clearly defined for the first time.
  • A ban has been introduced on participation in foreign games of chance for which bets are paid within the territory of Montenegro, regarding the organisation of internet betting. Therefore, the competent authorities are now obliged to restrict access to the websites of gaming organisers who accept payments for games of chance from players in Montenegro, through the blocking of IP addresses by an independent regulatory body in the field of electronic communications, as well as the prohibition of all types of payments to foreign organisers. Furthermore, the competent authority is required to maintain and publish a list of unauthorised online gaming organisers ex officio.
  • A higher annual fixed fee per casino has been introduced, now amounting to EUR 100,000 instead of the previous EUR 50,000. Additionally, the variable fee for organising games of chance in casinos has increased from 10 % to 15 % of the base.
  • A prohibition on organising games in residential-commercial buildings has been introduced.
  • A new regulatory framework has been established for the organisation of games of chance on the internet. The most significant changes involve defining the conditions and methods of player registration and identification, as well as establishing the obligation to pay the variable portion of the concession fee for organising betting games of chance over the internet, as well as for organising games of chance in virtual casinos and online slot games. The fee is calculated at a rate of 10 % of the base, which consists of the total amount of stakes reduced by the value of payouts and is paid by the fifteenth of the month for the previous month. The fixed part of the concession fee amounts to EUR 10,000 for all the aforementioned types of games of chance organised over the internet. Additionally, with the introduction of the new Article 68f of the Law, it is stipulated that payments for organising games of chance over the internet can only be made through payment cards or at the premises where games of chance are organised in accordance with the Law.

The new legislative solution has not escaped scrutiny from interested market participants, especially regarding the controversial Article 68f. There has been particular attention in the public sphere to the reactions of associations of gaming organisers, which, through various reviews, have questioned the justification, sustainability and legality of the provision stipulating that payments for organising games of chance over the internet can only be made through payment cards or at the premises where games of chance are organised.

In response to the reaction of the association of gaming organisers, a petition was initiated, gathering over 25,000 signatures. An initiative was subsequently submitted to the Montenegrin Parliament to repeal Article 68f. In addition, another initiative was lodged with the Constitutional Court of Montenegro to review the constitutionality of Article 68f.

The competent authorities are currently processing these initiatives. Meanwhile, legal experts and the general public eagerly await more answers to these legally and practically intriguing questions in the coming period.

Source: schoenherr.eu

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ComplianceOne Group joins forces with EM Group for full scope compliance services

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ComplianceOne Group and EM Group have announced a new strategic partnership to provide end-to-end support for all iGaming compliance needs. Through this collaboration, the two experts will be able to offer their clients a complete suite of tailored technical and corporate solutions.

Both partners have an excellent and longstanding reputation when it comes to offering security and innovation. ComplianceOne Group has shown themselves to be unbeatable on the technical aspects of regulatory compliance, whereas EM Group has over 15 years of global success in providing corporate and licensing services. As a team, they are dedicated to empower their clients by providing a one-stop-shop solution for all their compliance necessities.

“We are excited to join forces with EM Group to enrich our offerings in the iGaming sector,” said Antonio Zanghi, CEO of ComplianceOne Group. “Their dedication to client success and expertise perfectly aligns with our goal of providing innovative compliance solutions tailored to the specific needs of iGaming companies. Together, we are committed to delivering unmatched value and end-to-end support to our clients.”

Stefan Sluijter, Global Co-Head at EM Group, expressed his enthusiasm for the collaboration by stating that EM Group is thrilled to collaborate with ComplianceOne Group in this strategic partnership. “We see this as the next step in our compliance services. By combining our expertise and resources, we can offer our clients even more comprehensive solutions to help them navigate the iGaming regulatory landscape,” asserted Sluijter. “Together with the ComplianceOne Group team we are committed to support our clients’ success and the industry’s growth.”

 

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