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Death Wish Coffee Company joins forces with FACEIT to keep gamers caffeinated

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Death Wish Coffee Company joins forces with FACEIT to keep gamers caffeinated
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Known as the “World’s Strongest Coffee,” the partnership marks the brands first move into competitive gaming as it look to energise the North American FACEIT community

Leading competitive platform for online multiplayer games, FACEIT, is excited to announce its partnership with Death Wish Coffee, a brand renowned for making the World’s Strongest Coffee. The partnership will be exclusively for US-based players and marks the brand’s first move into competitive gaming as they look to showcase their products to help gamers improve their performance and fuel their aspirations. Together, the brands will offer FACEIT CS:GO players new missions, community events and unique opportunities to win Death Wish Coffee.

With 20 million users and 40 million hours spent on the platform each month, FACEIT houses the largest competitive gaming community. From amateur to pro players looking to rise up the ranks and hone their skills, FACEIT hosts some of the biggest games in the world including; Counter Strike: Global Offensive (CS:GO), Dota 2, Rainbow Six Siege and more. The partnership aims to connect the community to a brand whose products are double the strength of the average coffee and designed to boost energy levels and enhance performance.

Death Wish Coffee products vitalise body and mind, to help players focus on the game, without added sugar and unhealthy side effects. Their Ready-To-Drink line includes a slightly sweetened cold brew, black cold brew, and the World’s Strongest Latte, which just launched in April 2021. All of their canned Ready-To-Drink products are USDA organic and pack 300mg of caffeine in a single 8oz can, the optimal fuel for any gamer to get the boost they need.

Death Wish Coffee has grown from a small business born out of the basement of a coffee shop, to winning an ad placement in the Super Bowl 50. In 2018 and 2019, the brand sent  their coffee to the International Space Station to fuel the astronauts, rocketing Death Wish Coffee from The World’s Strongest Coffee to the Strongest Coffee in the Galaxy. Boasting 15,000 stores across North America they are consistently ranked in the top coffee and grocery products on Amazon.

Now Death Wish Coffee looks to build their presence in gaming and will work with FACEIT to connect to their North American CS:GO community. Players will be able to take part in a series of missions, community nights and sweepstakes to win discounts and three months or one year’s worth of free coffee to elevate their game.

Jeff Ayers, Digital Media and Broadcasting at Death Wish Coffee comments: “At Death Wish Coffee, we are not just the makers of ‘the World’s Strongest Coffee’, we are a lifestyle brand. We want to fuel people’s passions from the moment they wake up and throughout the day, which is why we have chosen to partner with FACEIT, who have a strong community keen to improve their gaming performance.”

“As esports and gaming are becoming larger and more visible, we realise that gamers need two things: the fuel to keep gaming and a brand that is as bold as they are. Death Wish Coffee provides all of FACEIT’s community of gamers and esports players with both a great product and brand they can get behind.”

Michele Attisani Co-Founder and CBO of FACEIT comments: “Death Wish Coffee has a fantastic brand identity and mission that we feel aligns with our own values. Their approach naturally resonates with competitive gaming which can be high octane, energetic and fun. Most importantly their products don’t include chemicals. Our community competes together for hours at a time so it’s important that whatever they are picking up to eat or drink is as natural as possible.”

Gaming

Azerion Acquires PubGalaxy and Inskin Media

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Gaming advertising firm Azerion has acquired digital monetization platform PubGalaxy and digital ad agency Inskin Media.

Following the recent buyout of French ad agency Sublime, Azerion has continued on its expansion and consolidation plans buying a further two European agencies.

Headquartered in Sofia, PubGalaxy is to assist Azerion with its monetization strategies and facilitate partnerships between publishers and advertisers. Azerion hopes the partnership will give its publishers access to cost-effective and bespoke monetization deals.

The decade-old firm started out as a digital publisher before developing into an ad revenue optimization platform that has a strong track record in managing high-value clients.

“As a historical digital publisher, our teams know the publishing industry inside out. Some of the biggest publishers have already entrusted us with their monetization strategies, as we strive to devise the most effective ways to maximize their ad revenues,” Ivan Ivanov, CEO of PubGalaxy, said.

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Opera GX blasts off with Operius, the new arcade space shooter to play in the browser when your WiFi is gone

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Opera GX blasts off with Operius, the new arcade space shooter to play in the browser when your WiFi is gone
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No WiFi? No problem! Created in GameMaker Studio 2, Operius has won the Game Jam to become the Opera GX Browser’s first offline mode game and is playable starting now

We’ve all experienced the unexplainable horror of having to deal with some flakey internet connections. In those moments where the WiFi is gone, Operius will help take your mind off your frustration with its fast-paced arcade gameplay. Created in the game creation suite GameMaker Studio 2, Operius is playable in the Opera GX browser today. The game will appear whenever your network crashes. Those with a stable connection who really want to try Operius, can simply type opera://operius in Opera GX’s address bar.

Designed by Mors, Operius is set in a world where all of the world’s computers simultaneously lose their connection to the internet, with a strange UFO that is hovering in the sky appearing to be the cause of the outage. The only way to restore the planet’s internet is to navigate through the inner workings of the UFO and take it down from the inside, a task that involves shooting hordes of alien invaders and dodging obstacles to advance to the next level.

In July, Opera GX launched its “No Internet” Game Jam to find the game that would keep its audience of more than 10 million gamers entertained whenever they lose their connection. With more than 900 entries, all created in GameMaker Studio 2, the competition was ferocious. But one game, Operius, elevated itself above the rest and emerged triumphant after topping the public polls that saw eight hand-picked games garner over 100,000 votes from the Opera GX and GameMaker communities.

Operius features razor-sharp, retro-inspired vector graphics which pay homage to the great space-based arcade shooters of the eighties with a pulsating high-adrenaline soundtrack written by Catonator. Being offline doesn’t mean you can’t play together: Operius features an offline two player mode: all you need to do is share your keyboard with another person and enter the two player mode.

‘We believe gamers deserve a better game than jumping dinosaurs or surfers. That’s why we started the Opera GX game jam and found Operius. Operius is a highly addictive ultimate offline game to rule them all,” said Maciej Kocemba, Head of Opera GX.

“With Operius, I wanted to make a fun arcade-inspired shooter to take the players’ minds off being offline and perhaps even make them forget they were supposed to get back online in the first place,” said Mors.

‘In creating the shortlist, we were looking for a game that’s fun to play, looks and sounds fun and, most importantly, that you want to play over and over again,’ added Kocemba.

Alongside becoming the new offline game in Opera GX and saving many a gamer from what is otherwise an incredibly frustrating experience, Operius developer Mors, also receives a $10k cash prize. Two runners up Aliens Stole My WiFi and Nettie & Settie Save the Internet also each receive cash prizes of $7k and $3k respectively.

Luckily, users won’t have to rip out their router to play Operius, as it is available to play when you don’t have connection issues in GXC. GXC is Opera’s upcoming self-publishing platform and will allow indie game makers to publish their GameMaker Studio creations directly to the platform and for free – for other users to enjoy and give instant feedback. Operius, as well as Aliens Stole My WiFi and Nettie & Settie Save the Internet will be available in GXC.

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Gaming

Jagex announces partnership with indie studio Games by Malcs to publish Melvor Idle, a RuneScape-inspired idle game

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Jagex announces partnership with indie studio Games by Malcs to publish Melvor Idle, a RuneScape-inspired idle game
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Leading British video game publisher and developer Jagex, creator of the iconic living game RuneScape franchise, today announced that it will be working with indie developer Brendan Malcolm to publish Melvor Idle under the Jagex Partners banner. Currently in Early Access, Melvor Idle is a game heavily inspired by Jagex’s renowned RuneScape franchise and has already been downloaded more than 600,000 times across Steam, App Store and Google Play.

The brainchild of Australian solo developer Brendan Malcolm, a player of RuneScape since his youth, Melvor Idle was devised as a means of reimagining the core components of the RuneScape franchise in a way that they could be enjoyed casually, fitting around the busy schedule of his adult life. Taking inspiration from the setting, skills, combat and mechanics of RuneScape, he distilled the core components down into an idle game in the same vein as games such as Clicker Heroes and Egg Inc.

Jagex first became aware of Melvor Idle in early 2020, and was hugely impressed with the game, realising there was a significant opportunity to help support the game’s future development, and to reward a fan-made passion project and bring it to the attention of RuneScape players around the world. The game will come out of Early Access and release officially this November.

Chris Pfeiffer, Director of Product Management for Jagex Partners, said: “We are incredibly excited to be publishing Melvor Idle. Every once in a while, we come across a game and a developer that is so well aligned with our core values that it seems a natural fit for Jagex Partners. With so many of our staff being fans of the game, and seeing what Brendan has been able to achieve as a solo developer inspired by the games we have been developing for 20 years is truly magical. We very much look forward to using the skills and experience we have at Jagex Partners to support the future development of Melvor Idle, leveraging our marketing, communications and localisation resources to make sure the game reaches the widest possible audience and its full potential.”

Brendan Malcolm, Games by Malcs founder and the creator of Melvor Idle, said: “Being able to work with Jagex directly on this has been a dream come true. I never would have imagined when I started development on Melvor Idle back in 2018 that I would eventually receive the support of the very studio that inspired me in the first place. The support this partnership has provided me will not only enable me to reach even more players with Melvor Idle, but will help me really establish Games by Malcs as an up-and-coming studio with an office in Perth, Australia. I can’t wait to work with Jagex on making Melvor Idle an even bigger success than I had hoped for.”

Melvor Idle is currently in Early Access on Steam (with 93% positive reviews*) and will be launched in November priced at $9.99 / £7.19 / €8.19. The game is also free to try on iOS (4.9/5 review score*) and Android (4.8/5 review score*) with in-app purchase for the full version.

Melvor Idle is the game announced by Jagex Partners, with Space Punks, developed by Flying Wild Hog, currently in Early Access on Epic Games Store.

Jeff Pabst, Vice-President of Third-Party & Partnerships, said: “Jagex Partners continues its focus on becoming the go-to publisher for living games developers around the world. However, great community-led games like Melvor Idle have inspired us to broaden our search for development partners to include games that represent the community-first ethos Jagex has always followed. We look forward to more announcements as we close out the year and push onwards to 2022 and beyond.”

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