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Betting and Gaming Industry Unites Once Again for Safer Gambling Week 2021

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Betting and Gaming Industry Unites Once Again for Safer Gambling Week 2021
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The regulated betting and gaming industry is joining forces once again for Safer Gambling Week 2021.

This year’s event will run from November 1-7 and will see the Betting and Gaming Council, the Bingo Association and bacta – the amusement machine trade association – coming together in a renewed drive to champion higher standards.

The annual campaign has been running since 2017, when the industry united for the first time to promote Responsible Gambling Week.

Once again, this year’s event will see a blitz of safer gambling messages both online and in land-based venues, sparking a nationwide conversation on how to bet responsibly.

Last year’s event was a huge success, despite the pandemic causing the closure of betting shops, casinos, bingo clubs and amusement arcades across the UK.

The number of social media impressions – where someone saw a post related to Safer Gambling Week 2020 – hit 19 million, an increase of 19 per cent on the previous year. And the number of sessions on the Safer Gambling Week website during last year’s campaign was 18 per cent higher than the year before.

Meanwhile, operators also reported an increase in the number of customers using safer gambling tools such as setting deposit limits and self-exclusion – proof of the real cut-through Safer Gambling Week has among the general population.

Every arm of the regulated betting and gaming industry will come together to encourage staff, customers and the general public to raise awareness of, and to talk about, safer gambling.

Regulated betting and gaming operators already work tirelessly all year round to promote safer gambling, including by encouraging deposit limits and time-outs, as well as directing customers to the range of self-exclusion services that exist.

Safer Gambling Week provides an opportunity to go even further by encouraging businesses and organisations to start a conversation, not only with staff and customers, but also with their friends and family.

Michael Dugher, chief executive of the BGC, said: “As the standards body representing the regulated betting and gaming industry, the BGC is delighted to support Safer Gambling Week 2021.

“Last year’s event was a huge success despite the pandemic and, with the prospect of betting shops and casinos being open when this year’s takes place, I’m sure Safer Gambling Week 2021 will be even better.

“Our members already demonstrate their commitment to safer gambling through things like increased funding for research, education and treatment, the whistle to whistle ban on TV betting commercials during live sport and strict ID and age verification checks.

“During the pandemic, we have also seen the number of safer gambling messages on betting websites more than double, while direct interventions where customers have been spending more time and money betting than before Covid have increased by 25 per cent.

“Safer Gambling Week is a great opportunity to highlight this fantastic work – and emphasises the difference between the regulated industry and the unlicensed and illegal online black market, which has none of the safeguards which are commonplace among our members.”

Miles Baron, chief executive, The Bingo Association, said: “Safer Gambling Week is an important part of the bingo industry’s commitment to social responsibility and provides a useful focal point for highlighting activity and support that is available throughout the year. As venue-based businesses, the sector recognises the important opportunity we have to promote safer gambling messages and engage directly with customers.”

John White, chief executive, bacta, said: “Safer Gambling Week once again allows the industry to showcase its year-long commitment to safer gambling. It also brings customer focus to the tools that are available to them if they in anyway feel their gambling is becoming problematic. Those tools continue to grow as we learn more about safer gambling and form part of our ambition to cement social responsibility at the heart of our offer to the consumer.”

Existing registered campaign supporters have already received confirmation of the dates for this year’s event and will receive further updates from Safer Gambling Week organisers as information and materials become available.

Organisations seeking information on Safer Gambling Week 2021, or how to become a registered supporter, should visit the Safer Gambling Week web site (www.safergamblingweek.org) or the Safer Gambling UK web site (www.safergamblinguk.org). The websites are key information points for safer gambling resources and information and for Safer Gambling Week 2021.

Safer Gambling Week 2021 social media channels are also live: @SGWeek21 on Facebook, Twitter and Instagram #SGWeek21.

Gaming

Interactive Gaming Group signs sponsorship agreement with lead Twitch female creator Nora

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Interactive Gaming Group signs sponsorship agreement with lead Twitch female creator Nora
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Building on its intent to support female streamers and inspire gamers, Interactive Gaming Group announces today that it has added former professional soccer player and prolific female streamer Nora (Twitch name “NoraExplorer”), to its portfolio.
Nora, who turned to gaming after a knee injury ended her career, shares her journey travelling in Facepunch Studios’ adventure game Rust – with an audience of over 91,000 followers. The 23 year old, who has seen her audience grow rapidly in the last year, sees streaming as a significant new area of opportunity for gamers looking to monetise their talent and get more people excited about gaming.
Commenting on her new partnership with IGG, Nora said: “I’m extremely excited to be supported by IGG as I work to improve the experience I share with my audience. In the past year I’ve seen my community grow and found more and more people connecting in an online space. Being a part of this with my audience and community, makes me feel like I have a responsibility to show that anybody can be who they want to be. IGG’s support in my goals was an important factor in making the partnership.”
With over 1,000 creators and 250 brands worldwide, IGG, whose vision is to inspire the world to play, has made it the company’s focus to support up and coming creators to help them monetise their talent. IGG’s experience in building some of the most successful gaming-focused Twitch channels in the world is now being turned to connecting growing gaming and eSports creators with brands via the company’s platform.
Commenting on the partnership, CEO of Interactive Gaming Group Cristina Niculae commented:”Streaming is the new way of marketing. The new generation of adults is no longer inspired by mainstream TV but by creators sharing live, interactive experiences. However, only 2% of gaming creators on platforms such as Twitch are female. At IGG, we want to support female creators grow their channels and monetize their gaming content and through this, balance the gender gap. We are delighted to have Nora, a talented creator, joining our portfolio of streamers and are looking forward to supporting more female creators on our mission to open up streaming marketing to all upcoming creators.”
Interactive Gaming Group is a leading digital entertainment and media technology company, connecting creators, viewers and brands on a global scale. Founded in 2017 and operating out of Malta and Spain, Interactive Gaming
Group vision is ‘To inspire the world to play’ and to bring great streaming entertainment to people around the world.
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eSports

BLAST Premier expands reach into Israel with Gaming Channel broadcast deal

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BLAST Premier expands reach into Israel with Gaming Channel broadcast deal
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  • The deal will see the Gaming Channel own exclusive rights to broadcast BLAST Premier in Hebrew 

BLAST Premier has agreed a media rights deal with Gaming Channel, Israel’s first ever linear 24/7 esports and gaming channel. 

As part of the deal, Gaming Channel will own exclusive rights to broadcast BLAST Premier within Israel in Hebrew until the end of the 2021 season. The deal will cover BLAST Premier’s four remaining events of the year: Fall Groups (September 16-26), Showdown (October 12-17), Final (November 24-28) and World Final (December 14-19).

The Gaming Channel, owned by the Charlton Group, was launched back in July this year, bringing the first ever dedicated esports and gaming linear TV channel to Israel. The channel broadcasts a variety of content including live esports events, leading YouTube talent from the region, among other gaming and entertainment-themed content. 

Alexander Lewin, VP for at BLAST, said: “We are delighted to be able to give BLAST Premier fans from Israel the opportunity to watch their favourite Counter-Strike teams and players in a localised Hebrew broadcast, and very pleased to add Israel to our global media rights footprint. The Gaming Channel and its experienced team are the perfect partner for our move into the Israeli market, and we look forward to a successful collaboration.”

Yoav Sochen, General Manager for Gaming Channel, said: “I am very excited to partner up with BLAST Premier. Connecting both professional players and esports enthusiasts to the Gaming Channel through top tier international leagues, operated and offered on live broadcast in Hebrew for the first time. I look forward to seeing what this partnership can do for the Israeli scene.”

The deal takes BLAST’s portfolio of media rights to over 40 linear and online partners internationally, meaning BLAST Premier is now available globally in 18 different languages and in over 150 TV territories.

BLAST Premier is a worldwide Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events over the course of 2021 with a combined prize pool of $2,475,000 on the line. BLAST will be making its long-awaited return to arena events with fans later this year at Copenhagen’s iconic Royal Arena for the Fall Final. 

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Compliance Updates

1400 Arrests, $8M Seized in Illegal Gambling at Euro: Interpol

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wagered.com
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An Interpol operation targeting illegal gambling during Euro 2020 led to 1400 arrests and the seizure of $7.9 million (6.7 million euros) in cash, the Lyon-based global crime agency reported.

Thousands of raids in Asia and Europe also resulted in the confiscation of computers and mobile phones connected to almost $465 million in bets.

“While most of us were watching the UEFA European Football Championship as simple fans, hundreds of specialized officers across 28 countries were targeting organized crime groups looking to earn millions from illegal gambling and related money laundering activities,” an Interpol statement read.

Hong Kong police detained more than 800 suspects, “including the alleged kingpin of a triad-controlled bookmaking syndicate,” the statement said.

In what was described as one of Hong Kong’s most successful operations ever they seized $2.7 million in cash and records detailing hundreds of millions in bets.

In Italy, home of the European champions at the pandemic-delayed tournament, Operation SOGA VIII inspected 280 betting shops and delivered 1.3 million euros in sanctions for illegal betting schemes.

In all, Interpol’s eight SOGA operations have led to more than 19,000 arrests, cash seizures of more than $63 million and the closure of over 4000 illegal betting dens.

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