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Microgaming building with platform and content provider in Italy!

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Microgaming building with platform and content provider in Italy!
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Microgaming, the premier gaming technology provider based in Isle of Man, has signed an agreement with BLOX, an Italy-based platform and content provider. The deal, signed through Prima Networks Limited (PNL), will ramp up the company’s presence and its roster of games in Italy.

As per the agreement, 50 game titles from Microgaming, including Immortal Romance™, 9 Masks of Fire, and Lara Croft® Temples and Tombs™, will now be available in BLOX game aggregator. The aggregator already offers a slew of games from top publishers like  Pragmatic Play, Yggdrasil Gaming and Evolution Gaming.

Rupert Dix, Managing Director at PNL, said:

“Italy has a thriving online casino market and we are thrilled to be able to offer our games to more operators and players via this great partnership with BLOX. The deal is initially for 50 games, including some of our most popular slots, but the plan is to integrate more titles over the coming months so that operators powered by BLOX can offer their players even more quality content from Microgaming and our partner studios.” -.

Karl Grech, Chief Commerical Officer at BLOX, added:

“We have built an incredible portfolio of games from some of the biggest providers in the market and the addition of Microgaming further sets us apart from our rival platform providers and aggregators. Microgaming is undoubtedly one of the industry’s leading content providers and no online casino game lobby is complete without titles such as Immortal Romance and Thunderstruck II – we are thrilled to be able to offer these and more to our partners and their players.”

Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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