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Trinity Gaming Aims High as Big Brands Search for Gaming Influencers in India

Niji Narayan

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Big Brands aiming at Gaming Content Creators as a Major Advertising Medium in India
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Trinity Gaming, an India-based gaming talent management company, is poised for high growth, as an increasing number of established brands are looking to project young gamers as their influencers who can connect with the new generation customers.

Top PC and laptop technology companies such as ASUS, HyperX, MSI, and AMD Ryzen have already employed young and popular gamers for this purpose. It is quite natural too, as most millennial computer buyers in India will also consider the gaming potential of the device. However, the recent trend is that even the companies that do not have much link to gaming are also looking for popular young gamers as their brand ambassadors.

The reason could be the loyal and rising young fan base of the gamers. Companies instantly want to connect with the so-called Generation Y customers.

This could lead to a tricky situation, as the gamers themselves are young and often unaccustomed to the ways of contract management and business deals. That is where Trinity Gaming steps up with proper mentoring and promotion.

Trinity Gaming functions as intermediary between brands and popular gamers. The talent management company tries to enhance the image of both the gamer and the brand. The company has already collaborated with a top brands in India such as the media houses like India Today Group and  Network 18 as well as global brands such as ASUS, Oneplus, and Red Bull.

Asia

Rock Entertainment and Kiswe Partner to Localize Esports Tournaments in Asia-Pacific (APAC)

George Miller

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Rock Entertainment and Kiswe Partner to Localize Esports Tournaments in Asia-Pacific (APAC)
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Kiswe, the global interactive video company, and Rock Entertainment Holdings announced a collaboration to easily and cost-effectively localize the world’s biggest esports tournaments for broadcast in the APAC region. The partnership will enable Rock Entertainment to bring esports content from around the world and make it specific to APAC, creating fully immersive, customized gaming experiences for players and fans in their native language.

As part of the collaboration, Kiswe Studio localized popular esport tournament 2021 VALORANT Champions Tour Stage 1 and 2 – Challengers Hong Kong/ Taiwan for Rock Entertainment and then streamed onto their linear channel “Blue Ant Extreme” in March and April 2021. Viewers can also look out for 2021 VALORANT Champions Tour Stage 3 Finals – Challengers Hong Kong/ Taiwan LIVE in July 2021, as well as other upcoming esport matches.

The esports industry is forecasted to reach $1.5B for 2023. Yet despite being virtual, many tournaments are currently being produced with commentary, graphics, and video that cater only to local markets, missing a huge opportunity to extend their reach and monetize much broader audiences. Kiswe Studio empowers event organizers to create and scale personalized content anywhere and in any language.

The partnership will allow esports producers and casters to work remotely, eliminating travel and equipment costs and risks associated with onsite production, and creating new opportunities to offer premium content and competitions and grow diverse audiences. Networks will also have the ability to cost-effectively localize games, tap new markets for innovative content, and open up new monetization avenues. Gamers can look forward to watching and interacting with bespoke, top-tier competitive gaming content from around the world in their own native languages.

“We are excited to be working with Kiswe to bring Valorant and other live and localized esports broadcasts to our viewers across Asia,” said Beatrice Lee, CEO Asia Pacific, Rock Entertainment Holdings. “This partnership is about delivering the content our esports fans love in a personalized and inclusive way.”

“The globalization of esports also necessitates its localization and simple translation is not enough,” said Kiswe CEO, Mike Schabel. “Kiswe Studio can adapt esports games from anywhere so that even the most subtle cultural nuances are captured for any region, delivering the most enjoyable gaming experiences.”

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Asia

BLAST Premier renews deal with Douyu in expanded media rights partnership

George Miller

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BLAST Premier renews deal with Douyu in expanded media rights partnership
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  • The deal will see Douyu retain exclusive Counter-Strike rights for China and deliver the first ever BLAST Premier Fall Qualifier in the region

Esports tournament organiser BLAST Premier has expanded its media rights deal with Douyu, China’s leading live streaming service.

As part of the expansion, Douyu will retain exclusive broadcast rights for the rest of the BLAST Premier 2021 season and get the opportunity to deliver the first ever BLAST event in China by hosting a Fall Qualifier.

The deal will see BLAST Premier streamed across Douyu and extended to Huya and Bilibili with over 500 million monthly active users across all three platforms.

The announcement comes off the back of a number of new deals for BLAST Premier with the esports tournament orgasiner’s portfolio of media rights growing to over 35 partners, while shown in 18 different languages and to over 150 TV territories.

China is one of the fastest growing markets for esports in the world, which translates to a live streaming audience of 193m in 2021 with BLAST Premier enjoying some of its biggest viewership in the country.

Alexander Lewin, VP of Distribution and Programming for BLAST, said: “In line with our strategy to team up with the world’s biggest broadcasters we are delighted to further deepen and extend our partnership with Douyu into a second year. Douyu’s esports expertise and fantastic reach will continue to provide BLAST Premier’s fanbase in China with the very best Counter-Strike entertainment. We are looking forward to working with the Douyu team on the Chinese Qualifier and welcoming CS:GO teams from China into the BLAST universe.”

BLAST Premier is a global Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven events this year with a combined prize pool of $2,475,000 on the line. The BLAST Premier Qualifiers provide teams from all corners of the world with an opportunity to feature in the tournament organiser’s events and a platform to compete on an elite level.

The tournament organiser posted increased viewership last year with more than 83 million hours of content watched across all seven of its Counter-Strike tournaments while delivering the most watched CS:GO online match of all time during the 2020 Global Final.

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Significance of Yoga in esports community/athletes | International Yoga Day

Zoltan Tundik

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Photo by cottonbro from Pexels
Reading Time: 3 minutes

 

Since the covid outbreak, we have realized the importance of good health, and we know “health is a key to success”. 

The esports community can’t ignore the constant pressure they go through and the long hours of dedicated playing schedules are no joke. Maintaining good health is important for esports players too. As we will be observing International Yoga Day (21st of June, Monday), Abhinav Tejan, one of India’s top player in Tekken7, Karan Manganani, the best Clash Royale player in India, and Moinuddin Amdani, the leading player in PES 2020 share their views on the well-being of esports athletes and how yoga can help to achieve it, especially during the pandemic scenario.

Please find below the quotes of India’s esports heroes who are winning Laurels for the country and are setting the bar high and aspiring many more youngsters to take up esports professionally:

Quote shared by Abhinav Tejan

As the pandemic outbreaks in our country last year, the esports athletes are playing more than the usual timing as we all are stuck in our houses. But, since we don’t want to part ways with our controller, mouse, mobile and keyboard we need a more, let’s say, easily acquired solution which takes care of our mental and physical well being during these tough times. The best thing about Yoga is that you can take it up right in the comfort of your own living room.

Yoga might not only help improve the state and condition of your body and mind but also improve your gaming ability. Yoga is a form of workout which helps relieve stress and focuses on the use of breath in order to balance your body and calm your mind. As we can’t be able to go to gyms or any sports centre, we should make yoga our everyday regime.

Achievements by Abhinav:

Current national champion

1st position in Dreamhack Delhi 2018 and 2019

3rd position SEA Major TWT 2018

4th position IESF 2018 Kaohsiung

9th position EVO Japan 2020

Quote shared by Karan “jin kazama” Manganani

Esports gamers spend most of their day (10-13 hours sometimes) glued to their screens which takes a toll on their physical and mental health. Gamers usually have spine-related issues, their fingers are constantly stressed, and their neck and shoulder take a lot of pressure due to their profession. Esports athletes need to keep a check on their health, both physically and mentally and Yoga is a great way to help them, especially when we are confined at home. Practising even simple yoga exercises for the upper body can give great results. It also has the ability to relieve stress as players are constantly exposed to the virtual setup which tricks the mind. I personally rely on yoga to support my well being.

List of Achievements 2018-20 Clash Royale for Karan: –

 

  1. CRL Combine Phase 1 Rank 1
  2. CRL Combine Main Event Rank Top 10(Los Angeles)
  3. Asian Games 2018 National Champion (2018)
  4. Asian Games 2018 Regional Champion (South Asia)
  5. Asian Games 2018 Rank 4(All Over Asia)
  6. Esl India Premiership 2018-19 Winter Season Champion
  7. MGL World Cup Clash Royale 2018(India MVP)
  8. World Royale League Clash Royale 2018(India Captain)
  9. ESL India Premiership 2019-20 Summer Season Champion
  10. World Royale League 2019 Team India (MVP)

Quote shared by Moinuddin Amdani:

Every esports athlete is giving extra time in their gaming after this pandemic outbreak, which forced everyone to be confined within the four walls of their homes. Virtual reality is so lifelike that it can drastically affect one’s mind and personality. Yoga can play a role of catalyst for mental and physical well being, not just for gamers but for everyone.

With yoga as your guiding light and meditation as your inventory, one can easily improve their game. Practising yoga and meditation regularly will help you stay fit, keep calm through gaming competitions and make your mark in the virtual world!

Achievements by Moinuddin:

Two-time national champion

Runner up in PES 2017 tournament at IGX

Runner up at Nations Cup held in India

Represented India at the 2019 World Championship 2019

Represented India at E-Masters Asia

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