Rogue Renews Partnership with Kia
Esports organisation Rogue and Car manufacturer Kia have renewed their creative content relationship, elevating how esports teams and brands can produce innovative content and push boundaries.
This content collaboration began back in 2020 with international music superstars Steve Aoki, Nicky Romero, and Imagine Dragons. Fast forward to 2021, Kia & Rogue will continue their digital-first campaign supporting the global car manufacturer’s new “Movement that inspires” brand narrative. By creating authentic and immersive content, the campaign will highlight Rogue’s unique player personalities through inspired storytelling.
Over the course of 2020, Rogue continued to set itself apart from its competitors with an innovative approach to sustainable high performance. Having become one of the World’s best League of Legends teams, Rogue is ready to take the 2021 campaign with Kia to the next level.
“We are thrilled to showcase our unique esports brand in a joint campaign with Kia. We both believe in innovation and inspiration as the driving force to be the best. We cannot wait to dive deeper into the stories of our esports athletes, which we hope will inspire all esports enthusiasts,” Anna Baumann, EVP of Esports at ReKTGlobal, said.
“Rogue has already proven that they go above and beyond when it comes to creating exceptional and highly engaging content with authentic brand integration, and we look forward to surprising and entertaining esports fans once again in 2021,” Michael Choo, Kia’s Head of Brand Experience, said.
With new momentum into the second esport season: Ski Challenge plans Nations Cup
Ski Challenge, the fast-paced esports game by Greentube, has become one of the most popular sports games just a few months after its official launch. For the second season, the developers of NOVOMATIC Digital Gaming and Entertainment Division, in close cooperation with ski associations and co-shareholders from Austria (ÖSV), Switzerland (Swiss-Ski), and Germany (DSV), are planning an attractive innovation for all ski and game enthusiasts: the Nations Cup, starting in autumn 2023.
Developed as a tribute to Greentube’s first published game, Ski Challenge has had an extremely successful first season with over half a million downloads on iOS and Android since its release in October 2022. The game is not only popular among players but has also established itself as an attractive platform for high-profile global brand partnerships.
Thanks to continuous and extensive updates that enhance the competitive nature of Ski Challenge, Greentube and the three successful ski associations, ÖSV, Swiss-Ski, and DSV, have now joined forces as shareholders to create an exciting new tournament series: the Ski Challenge Nations Cup.
This thrilling competition invites players to represent their countries and compete for honor, glory, and attractive prizes in multiple qualifying rounds and the tournament phase. But that’s not all. Ski Challenge players who qualify for Germany, Austria, and Switzerland will now compete as official national teams for their respective ski associations.
The tournament events will take place parallel to the actual Ski World Cup events. With this expansion, Ski Challenge aims to further strengthen its esports concept and transfer the enthusiasm of skiing into the virtual world.
Michael Bauer, Greentube’s CFO/CGO, said: “We are thrilled to be able to add a number of new teams to the game as part of our Ski Challenge Nations Cup update. These federations are staples of the sport and give the game another level of legitimacy. We firmly believe our highly dedicated and loyal player base will be delighted with these upcoming additions as Ski Challenge continues to grow as a premier esports title.”
Diego Züger, CEO Commercial Swiss-Ski: “This is a great opportunity for skiing. With the establishment of the Nations Cup and the entry into esports, we will inspire new target groups and further develop skiing as a whole. The successful cooperation with Ski Austria and the German Ski Association, as well as Greentube, shows that a lot is possible with good collaboration.”
Stefan Schwarzbach, Board of Communication, German Ski Association: “With the Nations Cup, we as associations want to establish a direct connection to real skiing and our top athletes. Ski Challenge is increasingly becoming an attractive communication platform to inspire children and young people for skiing. In the medium term, our clubs and ski clubs should also benefit from this.”
Christian Scherer, Secretary General, Austrian Ski Association: “We are incredibly excited to launch a virtual tournament series that will revolutionize the world of skiing and bring nations together. This initiative expands the reach and ignites the competitive spirit of skiers worldwide. It is undoubtedly one of the most exciting announcements of 2023 as we embark on this exciting journey to shape the future of skiing and create an unforgettable experience for all involved.”
DMCC Publishes Latest “Future of Trade” Report on Gaming and Esports
Gaming revenues are expected to almost double by 2027 from 2021 in the Middle East and North Africa (MENA) region, reaching USD 6 billion, according to DMCC’s latest Future of Trade 2023 report titled “Gaming in the Middle East and North Africa (MENA): Geared for growth”. A young and digital-savvy population, high levels of digital connectivity, and government support are driving the region’s emergence as a consumer and creator hub.
Gaming and esports are both fast growing consumer segments, benefiting from rapid advancements in technology as well as broader and more inclusive audiences. The UAE and Saudi Arabia lead the region, supported by high income levels, strong digital engagement, and public investment initiatives. Globally, Asia Pacific constitutes the largest market share and China, the US and Japan are the largest individual markets.
The report gathers contributions from key industry leaders to establish the critical drivers of the industry’s accelerated growth in the MENA region and beyond. It also examines the impact on gaming and esports from a technology, culture and business perspective, covering global consumer trends, the emergence of MENA as a gaming and esports hub, and the key challenges that the industry needs to address to increase revenues further.
Guiding the global industry’s accelerated growth from nearly USD 200 billion in revenues in 2021 to USD 340 billion in 2027, the report outlines a set of key recommendations for governments and businesses, namely:
- Diversify esports revenue streams from sponsorship to new direct-to-fan monetisation models – including digital merchandising, loyalty programmes and training platforms for amateur gamers – to boost revenues.
- Develop appropriate regulatory safeguards to ensure privacy, security and safety online in the digital gaming ecosystem and provide a business-friendly environment – including smoother visa systems to allow esports professionals and audiences to attend live events – to attract talent into the region and elevate it into a global industry leader.
Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC, said: “Gaming has come to the fore of entertainment globally, driving rapid growth especially in the MENA region, which now constitutes 15% of the global player base. The rise of gamification in areas such as education, healthcare, and other sectors has demonstrated gaming’s role in facilitating economic activity more broadly. Ensuring the accelerated growth of the gaming sector will have a measurable impact on the future of markets around the world, as well as the future of trade. As DMCC seeks to solidify Dubai’s reputation as a global trade and economic hub, efficiently activating opportunities within the gaming sector will prove essential.”
Among the most closely watched segments is esports, which is expected to post revenue growth of 23.3% between 2019 and 2024 in MENA. Fuelling this is the region’s young demographic, engagement from international broadcasters and sponsors, and government support. Tapping into this economic potential, DMCC partnered with YaLLa Esports, the Dubai-based professional esports organisation, to launch the DMCC Gaming Centre in December 2022. The Centre supports the growth of the industry in Dubai by providing gaming businesses with access to global capital, leading industry talent, and an ecosystem that allows them to operate efficiently and with confidence.
Due to the UAE’s strong business environment and infrastructure, as well as its status as a gateway to the Middle East and Asia Pacific regions, various international gaming developers have set up their regional headquarters in the country. Ubisoft is based in Abu Dhabi, while the gaming giant Tencent set up its MENA HQ in Dubai along with Riot Games. In Saudi Arabia, the kingdom has included gaming as a core element of its Neom project and has already made investments worth over $1.7 billion on the gaming industry.
SPORTFIVE Partners with Saudi Esports Federation
SPORTFIVE has announced that it has partnered with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of the federation’s initiatives.
The key component of this will be providing the necessary support as the main partnership agency on Gamers8: The Land of Heroes, the world’s biggest esports and gaming festival. The event, in Riyadh, Saudi Arabia, runs for eight weeks from July 6.
Last year Gamers8 hosted esports tournaments for PUBG Mobile, Dota 2, Fortnite, Tom Clancy’s Rainbow Six Siege and Rocket League, as well as music concerts from the Black Eyed Peas, Marshmello, J.Balvin and more. Featuring the world’s top esports organizations such as Team Liquid, G2 Esports, OG Esports and Team Falcons, the event attracted 122 million unique viewers.
SPORTFIVE began working with SEF last year providing marketing, strategic sales support, project management, follow-up and on-site support. SPORTFIVE will look to support SEF in the development of partnership packages and commercial documents, assisting SEF in updating and maintaining marketing materials to showcase SEF and Gamers8 to potential sponsors and investors.
SEF has engaged SPORTFIVE to provide guidance on optimizing the overall strategic sales process to secure partnerships for the federation’s rights. SPORTFIVE will ensure uniform and effective strategies are implemented across all stakeholders in the market. SPORTFIVE will look to bring new strategic partners for the Gamers8: The Land of Heroes event, using its extensive network of contacts and expertise to identify and approach potential partners for SEF’s flagship event.
Mohammed Alnimer, Senior Sponsorship & Partnerships Manager at the Saudi Esports Federation, said: “The Saudi Esports Federation is pleased to continue its partnership with SPORTFIVE and looks forward to building on the work achieved last year at Gamers8. Our flagship event this summer, Gamers8: The Land of Heroes, the world’s biggest esports and gaming festival, will continue to grow Saudi Arabia’s ambitions of becoming a global hub for esports and gaming. When partnering with international organizations, we seek those who have the same vision as us – and believe that in SPORTFIVE we have partnered with an organization understanding of our aspirations and requirements.”
Alexis Barrassin, Senior Director, Esports & Gaming MENA at SPORTFIVE, said: “At SPORTFIVE, we are thrilled to have partnered with the Saudi Esports Federation, which represents a key milestone in our efforts to further grow our presence in the MENA region. We are committed to building a long-lasting partnership with SEF and leveraging our collective expertise to deliver exceptional service to the biggest stakeholders in Saudi Arabia. This partnership continues to strengthen our position in the region, and we are excited to explore new opportunities and innovative ideas that will benefit both organizations.”
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