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BETFAN with strongman-Pudzian in the “Go Poland!” campaign


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BETFAN with strongman-Pudzian in the "Go Poland!" campaign
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BETFAN, a legal Polish bookmaker, is launching a new marketing campaign under the slogan “Go Poland!” (Polska Guuurom!), in which Mariusz Pudzianowski, a famous MMA fighter and a world-famous strongman, is involved. From June 10, the campaign video on the Internet and on TV will promote the BETFAN offer. The promotional campaign is multi-stage and includes cooperation with youtubers, influencers and activities on own social media channels. The campaign will end with the “Fly on holiday with BETFAN” promo.

“Go Poland!” (Polska Guuurom!) is the next edition of the advertising cooperation between the bookmaker and Mariusz Pudzianowski, a titled competitor of mixed martial arts and a multiple world champion in strongmen competitions. The BETFAN’s campaign promotes a new betting offer related to matches of the European Championships on betfan.pl. Also, new users will receive a PLN 600 cashback return and PLN 50 as a free bet.

The video promoting the BETFAN offer with the participation of Pudzian and the “BETFAN horseman” will be shown on Polsat TV and on many websites and Internet channels well as on Facebook and Instagram. The popular Polish sports journalist, Maja Strzelczyk, was cast as the voice for the campaign spot.

BETFAN also invited popular youtubers to cooperate in the campaign – Koza Sport, Mietczyński and Footbreak, who host programs on the bookmaker’s channel on YT. The campaign is also supported by sports journalists, such as the aforementioned Maja Strzelczyk and Tomasz Włodarczyk. BETFAN is also to have a its own reporters, who will be at the first group match of the Polish national team with Slovakia.

The BETFAN channel on YouTube will also feature video materials with “Pudzian”, where he will take part in quizzes involving fans. One of them will be a program in which Mariusz Pudzianowski asks the audience real or absurd questions about the Polish football team. The most active fans will receive rewards and bonuses to be used on betfan.pl. As part of the campaign, the bookmaker also plans many other activities on its social media profiles.

Jakub Świsłowski, marketing director at BETFAN, says: “The coming weeks are a real high season for bookmakers and players, which is why we have prepared many new special offers, including proposals that are completely innovative on the Polish bookmaking market. All this to engage fans and raise the emotions accompanying the football festival, in which the Polish team also participates. We all keep our fingers crossed for Poles, because, according to our analysts, the team has a good chance of leaving the group, which is also in line with our slogan “Go Poland!” (Polska Guuurom!). However, although we are for “ours” at heart, according to analyzes, the French will most likely win the trophy.

Promotional activities around the offer will be carried out in June and July, and their final part will be the “Fly on holiday with BETFAN” competition, in which the main prize for activity during Euro 2020 will be a holiday flight with an additional amount for holiday expenses.

According to BETFAN analyzes, England and France have the best chances of entering the Euro 2020 finals, and it is the French that will be the winner of the tournament. Poland has a 72% chance of leaving the group, but with each successive stage its chances of winning decrease. The team led by Paulo Sousa has a 37.5% chance of reaching the quarter-finals. According to the bookmaker, Poland will defeat Slovakia in the next matches, lose with Spain, and the match with Sweden will end in a draw. For every PLN 100 bet at BETFAN for a victory with Slovakia, one can get PLN 180 – provided that a scenario that is positive for Polish fans comes true, PLN 630 in case Poland wins with Spain and PLN 287 with Sweden. France’s triumph in European Championship is a win of PLN 550 with a 100-zloty bet.

The “Go Poland!” (Polska Guuurom!) campaign was created and implemented by the BETFAN marketing department.

Central Europe

These are the most successful new games in Germany in 2022

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Be it exciting sports games, games for the entire family, epic journeys into fantastical worlds, or action-packed adventure – 2022 offered a wide range of video game titles to choose from. This can be seen in the German annual charts for the bestselling PC and console games that were released in 2022. The hit sports game ‘EA SPORTS FIFA 23’ (Electronic Arts) captured first place in the list of bestselling new game releases in 2022. Another major success: ‘Pokémon Legends: Arceus’ (Nintendo) from the popular Pokémon series for the Nintendo Switch. This action role-playing game took second place in the list of bestselling games for the year just ended. Third place in the German charts for 2022 was secured by the award-winning open-world game ‘ELDEN RING’ (Bandai Namco Entertainment), which was the result of a collaboration between game developer Hidetaka Miyazaki and author George R. R. Martin. Just two months after its release at the end of October 2022, first-person shooter game ‘Call of Duty: Modern Warfare II’ (Activision) made it into fourth place. It was followed in fifth place by the action-adventure game ‘LEGO Star Wars: The Skywalker Saga’ (Warner Bros. Interactive Entertainment), whose missions are based on the most important events from the nine ‘Star Wars’ films.

The 20 bestselling PC and console games in 2022:

Information on the annual charts

The annual charts for 2022 list the games released that year for PCs and game consoles that were most often sold – physically and digitally, across platforms – in Germany in 2022. The data is gathered by Games Sales Data (GSD), a platform operated by the Interactive Software Federation of Europe (ISFE). Digital sales of Nintendo titles from the Nintendo eShop are not included.

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PRAGMATIC PLAY BROADENS CZECH PRESENCE WITH FORBES CASINO

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PRAGMATIC PLAY BROADENS CZECH PRESENCE WITH FORBES CASINO
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Pragmatic Play, a leading content provider to the iGaming industry, has signed a strategic partnership with Forbes Casino in the Czech Republic.  

The agreement provides Forbes Casino users with 12 of the provider’s high-performing Slots, including player favourite Sugar Rush™ and multi-award-winning titles such as Gates of Olympus™ and Wolf Gold™. In total, 50 of Pragmatic Play’s Slot games are now certified across the regulated Czech market. 

Forbes Casino is a recently established online brand of Victoria Tip a.s., one of the most successful operators of brick-and-mortar casinos in the country. 

The latest partnership for Pragmatic Play adds to its growing presence across Europe and cements its position as a key player in the Czech Republic. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Forbes Casino is built on a rich history of providing high-quality casino experiences to players in the Czech Republic, and we are honoured to expand on that with the addition of Pragmatic Play titles to their online operation.  

“With a strong commitment to our craft and dedication to responsible gambling, we are excited that even more players in this growing regulated market can now enjoy our globally popular games.” 

Petr Žemba, Project Manager at Forbes Casino, said: “When looking at collaborators for our online operations, we know brand reputation is of utmost importance to our users, partnering with such a well-established provider as Pragmatic Play is a victory in itself. 

“We know our customers are going to love the titles that we’ve added which have already proved to be a big hit across the wider European market and beyond. We look forward to seeing where this deal can take us and the new heights we can reach on Forbes Casino.” 

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EveryMatrix wins Hungarian lottery tender for online sportsbook platform and services

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EveryMatrix wins Hungarian lottery tender for online sportsbook platform and services
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The Hungarian national lottery company, Szerencsejáték Privately Held Company Limited, becomes EveryMatrix’s sixth global lottery client and coincides with the launch of the country’s online sports betting regulation.

B2B iGaming technology provider EveryMatrix has been awarded the public tender to provide the Hungarian state-owned gaming and lottery operator Szerencsejáték Privately Held Company Limited with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.

Designed to create the ultimate online sports betting experience in the newly regulated market, the multi-year agreement was awarded to EveryMatrix after a 15-month competitive procurement process with more than 25 bidders.

EveryMatrix technology will transform the Hungarian national lottery company and its TippmixPro brand’s digital sports betting offering by integrating its award-winning OddsMatrix sportsbook platform and data feeds ensuring maximum productivity, stability, and scalability.

In addition, EveryMatrix will provide a full range of state-of-the-art turnkey software solutions and services across player account management; virtual sports; bonusing, acquisition, retention, and reactivation; payments and affiliate management.

The agreement comes at the ideal time for Szerencsejáték Privately Held Company Limited following the Hungarian government’s decision to regulate online sports betting which went live on January 1st, 2023.

EveryMatrix has won several World Lottery Association (WLA) and European Lotteries (EL) agreements including Norsk Tipping (Norway), OPAP (Greece), National Lottery (Malta) and Veikkaus (Finland).

Launched in 1991 Szerencsejáték Privately Held Company Limited is a leading operator in the Hungarian online sports betting market and one of the largest businesses in the country. It is a member of the WLA and offers multiple products including lottery games, lottery tickets and sports betting with more than 7,700 nationwide sales points.

The Hungarian national lottery company makes a significant annual contribution to the country’s stable economic growth, financing community, cultural, social, health and sporting initiatives and returns approximately two-thirds of its net gaming revenue – in the form of taxes, fees, contributions, dividends – to the state budget to finance public projects.

Stian Hornsletten, Chief Commercial Officer at EveryMatrix, said: “Since 2016 we have made significant inroads in the lottery sector and now work with some of the biggest organisations in the world, powering and servicing their digital offerings to millions of their customers.

“Winning SZRT ahead of many of our competitors yet again underlines the quality of our technology solutions, services, and expertise across multiple elements, from sportsbook and player account management to bonusing, payments and affiliate management.

“Operations are weighted highly within large-scale agreements such as this and I’m particularly pleased that our operational quality and experience shone through. We are delighted to be working in partnership with SZRT and look forward to supporting them in their digital journey this year and beyond.”

Zoltán Horváth, Sports Betting Director at Szerencsejáték Privately Held Company Limited, said: “We are very pleased to have agreed terms with EveryMatrix following a thorough and highly competitive tender process and we’re confident we have selected an ideal partner.

“We have ambitious plans to extend and enhance our sports betting offering at a time of market regulation to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership.

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