Connect with us
SoftSwiss
Playson

Africa

APO Group’s new exclusive agreement with Getty Images will showcase the best of African sport for new audiences all over the world

Published

on

APO Group's new exclusive agreement with Getty Images will showcase the best of African sport for new audiences all over the world
Reading Time: 2 minutes

 

Images – and press releases – about African sport will be made instantly available to over one million global Getty Images subscribers

APO Group, the leading Pan-African communications consultancy and press release distribution service, today signed an exclusive agreement with Getty Images, a world leader in visual communications, that will make images – and press releases – about African sport instantly available to tens of thousands of media organizations all over the world.

As a result of the collaboration between the two companies which started in 2019, Getty Images’ vast network of over one million global subscribers will have access to APO Group clients press announcements and high-quality editorial images.

This will come at no extra cost to the standard price of APO Group’s Pan-African press release distribution service. APO Group’s multinational customers are active all across Africa, and this new arrangement will help shine a light on some of the positive stories being told on the continent every day.

Sport also has a major role to play in the changing of global perceptions about Africa. Getty Images is the official photographic partner to over 85 of the world’s leading sports governing bodies, leagues, and clubs including FIFA and the International Olympic Committee (IOC), so its media subscribers are used to seeing the very best sporting imagery.

APO Group is the exclusive Pan-African communications consultancy for the NBA and the Basketball Africa League. APO Group is also the Main Official Sponsor of World Rugby’s African association, Rugby Africa, and an official sponsor of Team Qhubeka Assos, the only professional African cycling team on the UCI World Tour, and the annual Lux Afrique Polo Day. Through these partnerships, APO Group will be able to showcase the best of African sport to new audiences all over the world.

Getty Images is one of the most instantly recognizable names in international media, with over one million clients in almost every country in the world. It has over 425 million assets, encompassing the latest global news, sports, celebrity, music and fashion coverage, as well as exclusive conceptual creative images. It is also home to the world’s largest commercial archive.

APO Group has led the way in press release distribution in Africa since 2007. Its client-base features prominent international companies from diverse industries, all of whom have great insights to share and stories to tell as they establish operations in Africa, or develop their presence on the continent.

One of the company’s main goals is to find a new way of challenging international perceptions and changing the narrative about Africa. Ultimately, it is about driving trade and investment, and helping to stimulate African economies as well.

“This is a truly groundbreaking moment,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard. “For our clients, it means an incredible opportunity to reach further with their content than ever before. For Africa, it means the chance to break the cycle of negative news and show the world the bigger picture. I am so thankful to Getty Images for opening their network to Africa. They are using their unparalleled reach and reputation to elevate our continent on the world stage.”

“We are pleased to continue our partnership with APO Group and offer African businesses and organisations access to the world’s newsrooms via our unrivalled distribution platform,” said Eugene Cariaga, Senior Director at Getty Images.

Africa

PRAGMATIC PLAY EXPANDS EAST AFRICA FOOTPRINT WITH RAHISIBET DEAL

Published

on

Reading Time: < 1 minute

 

Pragmatic Play, a leading content provider to the iGaming industry, has further grown its footprint in Africa following a multi-product agreement with Rahisibet.

The East African operator will now have access to Pragmatic Play’s collection of engaging slot products, including recent hit Empty the Bank, the popular John Hunter series and the multi-award-winning Wolf Gold.

Alongside this, Rahisibet customers will be able to enjoy the provider’s leading Live Casino and Virtual Sports products. This marks yet more growth for the supplier, with the brand gaining exposure across the African continent through its high-powered, multi-product portfolio.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Our focus on growing in Africa is unwavering and we’re delighted to announce this important deal. Expansion across this continent continues to open up exciting opportunities and we’re very eager to bring our products to Rahisibet customers.”

Dishon Mbogo, Chief Executive Officer at Rahisibet, said: “Rahisibet is pleased to announce an exciting new partnership with Pragmatic Play, one of the leading providers in the igaming space. We’re thrilled to bring online casino to the East African market and seize this tremendous opportunity to increase our reach while also bolstering acquisition and improving retention.”

Currently producing up to five new slot titles a month, Pragmatic Play also delivers Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

Continue Reading

Africa

TVBET teams up with the African bookmaker Koolbet237

Published

on

Reading Time: 2 minutes

The B2B provider of live games TVBET expands its
presence in Africa. The latest partnership was inked with the Cameroonian
bookmaker Koolbet237. Cooperation of the companies will allow
Koolbet237’s players to get new opportunities in the world of online casinos
and sports betting.
TVBET is committed to its strategy of expanding into the global iGaming
market, in Africa in particular. A new achievement for the provider was the
conclusion of an agreement with the African bookmaker company
Koolbet237. It should be recalled that recently, TVBET entered into an
agreement with the retail African bookmaker AfricaBet, which confirms the
provider&#39;s intention to strengthen its positions in the region.
Koolbet237 is a popular online bookmaker from Cameroon with all kinds of
sports betting and tracking sports events. The company offers to bet on the
following sports: football, tennis, basketball, handball, ice hockey, bandy,
baseball, etc. In addition to betting, the bookmaker offers a variety of
bonuses and cashback as an additional benefit for players. As a result of
the new partnership, clients of Koolbet237 may now indulge in the live
lottery and card games offered by TVBET. The full suite of 13 live TVBET
games is already available for Koolbet237’s clients.

Game products by TVBET are well-known for their high image quality, 24/7
broadcasting, and attractive interface. Besides, 8 out of 13 TVBET games

are GLI certified. All games are fast-paced, have simple rules, and offer
many betting options. Thanks to the high-quality image, excellent
performance, and twenty-four-seven work, TVBET live games are gaining
more and more popularity. And the new deal with Koolbet237 will make it
possible to please even more bettors in the region.
Edwin Tarus, TVBET Snr Business Development Manager, has
commented: &quot;We&#39;re proud to be associated with Koolbet237 and see
exciting possibilities. We are certain that this will lead to increased growth
in their business and prospects in Africa.&quot;

Continue Reading

Africa

BtoBet to Bolster Payments Portfolio for African Partners

Published

on

BtoBet To Bolster Payments Portfolio For African Partners
Reading Time: < 1 minute

 

Leading sportsbook and gaming platform provider BtoBet is going to bolster its payment portfolio for its partners in Africa.

The integration and implementation of SafeCharge, Multi Pay and MTN MoMo will further provide players in Africa with feature-rich solutions meant to optimise the deposits and withdrawals processes. All payment methods have at their core ease of use, convenience, safety and transparency.

Sabrina Soldà, Chief Marketing Officer of BtoBet, said: “With our continuing plans for expansion in all regulated markets, we are constantly seeking partners with a proven track record who can deliver an optimal payment service to our partners and their players.

“Particularly when it comes to Africa, in what many deem to be a complex market, we seek partners who can provide the hands-on experience and business intelligence needed for our partners to expand effectively and rapidly in the region.

“Cashless transactions are the future for the iGaming industry in Africa, given the trends and increased mobile and internet connectivity across the entire continent. With this in mind we must consider factors such as a youthful and tech-savvy population, and how their requirements will impact the industry on the long-term. I am confident that BtoBet’s approach will continue putting our partners in the optimal position of delivering a cashless and bet-stimulating experience for all players in Africa.”

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.