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APO Group’s new exclusive agreement with Getty Images will showcase the best of African sport for new audiences all over the world

George Miller

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APO Group's new exclusive agreement with Getty Images will showcase the best of African sport for new audiences all over the world
Reading Time: 2 minutes

 

Images – and press releases – about African sport will be made instantly available to over one million global Getty Images subscribers

APO Group, the leading Pan-African communications consultancy and press release distribution service, today signed an exclusive agreement with Getty Images, a world leader in visual communications, that will make images – and press releases – about African sport instantly available to tens of thousands of media organizations all over the world.

As a result of the collaboration between the two companies which started in 2019, Getty Images’ vast network of over one million global subscribers will have access to APO Group clients press announcements and high-quality editorial images.

This will come at no extra cost to the standard price of APO Group’s Pan-African press release distribution service. APO Group’s multinational customers are active all across Africa, and this new arrangement will help shine a light on some of the positive stories being told on the continent every day.

Sport also has a major role to play in the changing of global perceptions about Africa. Getty Images is the official photographic partner to over 85 of the world’s leading sports governing bodies, leagues, and clubs including FIFA and the International Olympic Committee (IOC), so its media subscribers are used to seeing the very best sporting imagery.

APO Group is the exclusive Pan-African communications consultancy for the NBA and the Basketball Africa League. APO Group is also the Main Official Sponsor of World Rugby’s African association, Rugby Africa, and an official sponsor of Team Qhubeka Assos, the only professional African cycling team on the UCI World Tour, and the annual Lux Afrique Polo Day. Through these partnerships, APO Group will be able to showcase the best of African sport to new audiences all over the world.

Getty Images is one of the most instantly recognizable names in international media, with over one million clients in almost every country in the world. It has over 425 million assets, encompassing the latest global news, sports, celebrity, music and fashion coverage, as well as exclusive conceptual creative images. It is also home to the world’s largest commercial archive.

APO Group has led the way in press release distribution in Africa since 2007. Its client-base features prominent international companies from diverse industries, all of whom have great insights to share and stories to tell as they establish operations in Africa, or develop their presence on the continent.

One of the company’s main goals is to find a new way of challenging international perceptions and changing the narrative about Africa. Ultimately, it is about driving trade and investment, and helping to stimulate African economies as well.

“This is a truly groundbreaking moment,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard. “For our clients, it means an incredible opportunity to reach further with their content than ever before. For Africa, it means the chance to break the cycle of negative news and show the world the bigger picture. I am so thankful to Getty Images for opening their network to Africa. They are using their unparalleled reach and reputation to elevate our continent on the world stage.”

“We are pleased to continue our partnership with APO Group and offer African businesses and organisations access to the world’s newsrooms via our unrivalled distribution platform,” said Eugene Cariaga, Senior Director at Getty Images.

Africa

GoldenRace updates its satellite channels for Africa

George Miller

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GoldenRace updates its satellite channels for Africa
Reading Time: 2 minutes

 

GoldenRace, leading virtual sports and betting technologies provider, is updating the content of its three satellite channels, to bring African players new virtual sports and number games. All the updated content belongs to the latest version of the company’s retail solution (VBOX).

GoldenRace’s satellite solution for Africa allows betting shops operators to expand their offer throughout the most distant and inaccessible territories, which usually have a low internet connection.

The company has two satellites, covering different geographical areas of the continent to bring the best service wherever the operators’ businesses are placed.

The release of this update on GoldenRace’s betting software is happening today and will offer via satellite new and engaging contents through the company’s satellite channels.

MULTIGAME OPTION & SATELLITE CHANNELS

GoldenRace’s satellite solution includes the option of a multiscreen, allowing players to see and bet on different virtual sports and number games at the same time; football leagues, Keno and Spin2Win, dog races and Rainbow Colours 49… This option is also very economic and simple for operators, and it includes a mobile cashier.

CHANNEL 1

Channel 1’s updated content will let African players enjoy their favourite league and the most betted one worldwide: the English Premier League.

GoldenRace has developed the most played virtual football in the industry, generating more than 20 million bets on a daily basis. A proprietary motion-capture technology, high-quality FXs, real camera angles, voice-over from professional commentarists, realistic odds, and a familiar layout make our virtual football the best in terms of quality and realism. Plus, more than 40 markets for up to 20 football leagues and tournaments.

CHANNEL 2

Thanks to GoldenRace’s multiscreen option players will be able to bet, at the same time, on Greyhound races, Keno, and Spin2Win. Greyhound races are GoldenRace’s origin, and an all-time-favourite in the gambling industry. Pre-recorded races with 6 dogs and all the players’ preferred markets.

Spin2Win is a very classic roulette-based game and one of the African players’ favourites.

Channel 2’s updated offer is completed with another classic: Keno, a lottery-based game where 20 balls out of 80 are drawn by the lottery drum.

CHANNEL 3

Based on the teams that won the qualifiers, with realistic odds, and all the features that make GoldenRace has recently released the Euro Cup 2020.

GoldenRace’s third satellite channel also offers Spin2Win, as it is the second most played virtual game in Africa, only before football, and the most played number game.

Finally, Rainbow Colours 49, which is GoldenRace’s latest number game release; a vivid and engaging game based on randomly drawing 6 balls from a pool of 49. It offers several markets and a possible win up to x500,000!

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Africa

AretoNet makes Kenya debut with ChezaCash

George Miller

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AretoNet makes Kenya debut with ChezaCash
Reading Time: 2 minutes

 

Real-time business intelligence and CRM platform and service provider selected by online sportsbook operator to boost marketing activity

AretoNet, the real-time business intelligence and CRM platform and service provider, has entered the Kenyan market for the first time after being selected by popular online sportsbook, ChezaCash, to boost the operator’s marketing activity.

The partnership will see ChezaCash leverage AretoNet’s full suite of cutting-edge products, which include artificial intelligence, acquisition tracking, instant campaigns and its proprietary Alternative Messaging Channel, to launch multi-channel, multi-level marketing campaigns.

AretoNet also allows operators to fully analyse their player database and run automated campaigns with full lifecycle analytics. Through the use of real-time data, operators can make accurate decisions, execute campaigns and analyse effectiveness while also reducing the operational burden.

Over the past two years, AretoNet has focused on providing operators in Europe, Africa, the US and South America with powerful and affordable solutions to analyse and segment their player data as well as the tools to make those insights immediately actionable all via a single platform.

ChezaCash is one of the most popular online sportsbooks aimed at players in Kenya, offering a wide range of products including but not limited to sportsbook, virtual sports, jackpots and casino offerings slated for launch within the next few months.

Justin Farrugia, Co-founder of AretoNet, said: “We are thrilled to have launched with our first operator partner in Kenya. ChezaCash has taken our full suite of products and, what’s more, we were able to complete the integration into their platform in just three weeks.

Garret Akinyi, Director of ChezaCash, said “ChezaCash is already benefitting from the incredible insights that AretoNet platform and tools provide, and allows us as an operator, better identify trends in marketing activity and to make real-time changes in order to ensure the highest levels of engagement and the best ROI.”

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Africa

The Lionesses of Cameroon win the return Test Match against Burkina Faso

George Miller

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The Lionesses of Cameroon win the return Test Match against Burkina Faso
Reading Time: 2 minutes

 

After their first victory, the Indomitable Lionesses of Cameroon won, this June 12, 2021, at the Stadium Aout 4 in Ouagadougou, the return test match against the Ladies Stallions of Burkina Faso by the score of 35 to 3. This return test match was highly anticipated by the two teams who each had high hopes to excel.

Like the first test match, the Women’s Stallions did not get any tries. The only penalty that gave them the 3 points came in the 44th minute. Although they demonstrated a stronger resistance than during the first test match, Burkina Faso finally lost to Cameroon by the final score of 35 to 3. This score is roughly equal to that of the first test match where Cameroon had won by 37 to 0. There was no lack of faults in this match. Each of the two teams received yellow cards. These were handed to Cameroonian No.11 Mimosette Mouto, and Burkina Faso’s No.3 Bonkoungou Janine and No.18 Adjaratou Yanogo.

Burkina Faso’s captain, Yvette Sawadogo, admitted that with her teammates, they played differently in this second match. The difference, she said, was in controlling their fear of the physically imposing Cameroonian team. It should be noted that there was also a greater mobilization of Burkinabè supporters in the stands, and this was undoubtedly in favour of Burkina Faso. Fans wearing black uniforms helped to overheat the stadium with their galvanizing cries. Cameroonian coach Jacques NGomsu Tchon Lahui said his team faced difficulties because “they were different opponents from the first encounter”. For Cameroon vice-captain Priso Rosine Maxime Ndingo, her team did not fully follow the coach’s instructions.

Later today at 4 pm GMT, the highly anticipated match will pit the men’s teams of Burkina Faso and Cameroon. Immediately after the end of the women’s test match, the Cameroonian men’s team put on their training boots for a practice game. The final result will show which of the two countries will snatch its ticket for the Rugby Africa Cup next July in Tunisia.

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