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BLAST Premier and Bondly Team Up to Launch NFTs Featuring Chickens Synonymous with Counter-Strike

George Miller

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BLAST Premier and Bondly Team Up to Launch NFTs Featuring Chickens Synonymous with Counter-Strike
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Partnership delivers gamified, collectable, affordable and carbon-positive NFTs to esports community 

Esports tournament organiser BLAST Premier and Bondly, the premiere NFT solutions provider, have teamed up to launch a fun, affordable and gamified collection of NFTs featuring original artwork of chickens synonymous with Counter-Strike.

BLAST’s first NFT chicken-themed collection goes on sale on Tuesday, June 15. Powered by the Bondly platform, BLAST NFTs start at $18 USD. Through June 14, esports fans can sign up at (www.blastchickencoop.digital) to receive an exclusive BLAST founder’s edition NFT in a digital wallet.

Chickens are a popular and jovial reference point for Counter-Strike – becoming the unofficial animal and adopted pet of the game. BLAST and Bondly have taken this iconic and prevalent part of the Counter-Strike universe and created a digitalised offering that resonates with the esports and NFT community.

BLAST has created two teams (Team Red and Team Blue) of three chicken characters each with their own distinct personality. Through Bondly’s gamification process, the chicken NFT owner has the ability to upgrade it by blending multiple NFTs using BondSwap. In addition, users can choose their favourite character, collect an entire team or hold onto their best and rarest chicken NFTs through gamification.

Bondly utilises Polygon (MATIC) Proof-of-Stake (PoS) mechanism that allows for the safe, accessible and environmentally friendly creation, integration and purchase of NFTs – making for digital artwork collectibles that are available to everyone. Every chicken NFT created through this process will be carbon positive.

Faye Marlborough, Head of Merchandise for BLAST, said: “When we approached the idea of making available a range of collectable NFTs, we wanted to ensure we were creating something that was fun, accessible and affordable – while ensuring these collectables are more than just a product but an experience. We’re excited to work with Bondly to help navigate us through our first venture into NFTs, their technology and expertise will ensure a simple, environmentally aware and enjoyable introduction into the world of NFTs for our community.”

Jack Flaherty, CEO of Sports at Bondly, said: “BLAST’s chicken-themed NFTs developed by Bondly, extends the fan’s feeling of competition beyond the tournament through buying, collecting, and trading of our gamified NFTs. Combining our design studio and proprietary technologies, we have created the first ever NFT swap-based gamification experience for esports fans.”

Bondly was the first to go to market with unique products in partnership with influencers and musicians and collaborations with gaming/collectibles creators. Bondly created and distributed YouTuber/ Influencer Logan Paul’s first-ever limited-edition series of NFT collectibles for fans, selling out in only 30-minutes. Lewis Capaldi, two-time BRIT Award Winner with 15 Billion streams and chart topping hits worldwide, partnered with Bondly and quickly sold out his Big Fat Sexy Card Collection (NFT), with the vast majority purchased by a non-crypto audience. Singer/songwriter PelleK quickly sold out the first-ever NFT music album using Bondly’s core product, BONDSwap.

BLAST Premier is a global Counter-Strike tournament series that unites all major CS:GO events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events this year with a combined prize pool of $2,475,000 on the line, where the best teams and players will compete.

eSports

EsportsBets Partners with Esports Charts

George Miller

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EsportsBets Partners with Esports Charts
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EsportsBets, a Catena Media product and leading source for curated esports tournaments and betting-focused content, is pleased to announce that it has partnered with business intelligence firm Esports Charts (an ESM.one Inc. product). The partnership further strengthens the EsportsBets’ ability to inform and educate its audiences worldwide.

EsportsBets has already established itself as a go-to source for understanding and navigating the growing esports betting space. The esports data provided by Esports Charts will allow EsportsBets.com to further its commitment to offering the most up-to-date information to its vast readership base.

“I’m a great believer in data science and statistics,” said Gianfranco Capozzi, Head of Esports at Catena Media and Product Manager for EsportsBets. “Our users are some of the most inquisitive on the Internet and highly active when it comes to in-depth research — not just on Google, but also on community sites such as Reddit, specialized forums, and social media. This opportunity to cooperate with Esports Charts will give us the chance to back our editorial and publishing efforts, showing that our content is not just sentiment-driven, but also based on actual data.”

Talking more specifically about esports and the gambling markets, Capozzi added:

“Esports bettors are new-age bettors who will ultimately disrupt the market. We need innovation and technology developments able to meet the requirements of this new generation. Thanks to the real numbers and stats tracked by Esports Charts, I am confident that we can also prove to the most skeptical bookmakers, the huge potential of the burgeoning esports market.”

Sergii Rudenko, Head of Sales & Partnership for Esports Charts, added:

“We’re excited to work with EsportsBets and help them achieve their editorial and content goals. Esports Charts is positioned to help the industry in many ways and we will continue to bring value for our clients and partners.”

The global esports betting market is worth approximately $17.2 billion as of the end of 2020, according to Wholesale Investor. As casinos and traditional sporting events continue to adjust to the global pandemic, many organizations — and esports fans — have turned to esports betting as an additional source of revenue. That is why it is crucial that consumers have access to the most accurate data available.

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eSports

BETER enters into strategic partnership with Bayes Esports

George Miller

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BETER enters into strategic partnership with Bayes Esports
Reading Time: < 1 minute

 

One of the betting industry’s leading provider of fast sports & esports content, live streaming, live data and odds, BETER has brokered a deal with esports data company Bayes Esports. In addition to providing a significant impetus to the further growth of BETER’s esports department, this landmark deal will also allow BETER to supply odds with pin-point accuracy.

According to experts’ latest estimates, total esports viewership is projected to grow 9% annually over the next 2 years and reach 646 million views by 2023. In other words, the esports audience will be double in 2023 what it was in 2017. With this in mind, BETER constantly strives to further strengthen its dedicated esports department and improve the quality of services which it offers.

“We’re proud that we signed a partnership agreement with Bayes Esports. It will definitely help us achieve the goals set for 2021: to maximise the distribution of our content to new clients and markets, including in Asia, where betting also plays a big role. For more than three years, we at BETER continue to make BETERable content, as well as help our clients to harness new market opportunities and provide thrilling content for bettors,” said Alex Barkar, CEO at BETER.

As a part of the agreement, Bayes Esports will supply real-time data for popular esports tournaments to BETER, whereas BETER’s esports trading department will offer odds with even better accuracy and increase open odds uptime to 95%.

“We see this partnership as a great synergy of client-focused services and robust solutions. By combining our technology-driven products and machine learning algorithms with BETER’s trading team’s experience, we will make a real impact in the betting industry,” said Mark Balch, VP Esports Betting Services at Bayes.

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eSports

Real Luck Group Ltd. Partners with Publishme to Build In-House Content Studio and Deliver Marketing Strategy

George Miller

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Luckbox Partners with Publishme to Build In-House Content Studio and Deliver Marketing Strategy
Reading Time: 2 minutes

 

Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox”, an award-winning provider of licensed, real money esports betting, is pleased to announce a partnership with Publishme to build its in-house content studio and deliver Luckbox’s content marketing strategy.

Publishme is a full-service marketing agency that focuses on delivering results according to the needs of gaming companies and brands. Clients include Activision, Epic Games, Red Bull, MasterCard and Unilever.

Luckbox CEO Thomas Rosander said: “Content is a key part of our marketing mix, since esports fans and gamers consume content like no other generation before them. Until now, Luckbox’s growth has been primarily organic, and this partnership represents the beginning of our drive to scale our customer acquisition efforts. Our Head of Content, Nevzat Uçar, is highly experienced delivering content that resonates with targeted audiences, especially at his prior roles at Red Bull and Riot Games. We are confident that Publishme will complement his skills to drive content that will bring esports and gaming audiences on to our platform.”

Luckbox Head of Content Nevzat Uçar said: “I’ll be leading our Publishme relationship to build our exclusive, in-house content studio to convert our ideas and content strategy into action and realization. The Publishme team will support Luckbox in creating written, visual and video content as well as graphic design, creating esports tournaments, helping on influencer management and production. They’ll work with us to convey our message to the esports and gaming audience through our owned and managed channels.”

Publishme CEO Özgür Özalp said: “As a marketing agency in the rapidly growing gaming and esports industry, we’re always looking for new partnerships to add value to our business and deliver the best content to the gaming community on a global scale. I believe that the Luckbox’ s  global vision and our upcoming projects that we will develop and execute together will create a huge differentiator in terms of attracting customers. We’re excited that we’ll be able to share our projects and contents with the global gaming community.”

Publishme Managing Partner Kerem Emre Akarlar said: ‘’We work with the leading companies in the gaming industry. Our vision is to deliver best results for our clients and provide unique experiences for the gamers on a global scale. With that perspective working with the Luckbox is a perfect match with our vision, also we are confident that Publishme and Luckbox co-operation will add value on both sides. We are so happy to enroll on a new adventure with Luckbox serving in 80 different territories of the world.’’

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