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Reading FC Partners with Rival

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Reading FC Partners with Rival
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English football club Reading FC has partnered with gaming solutions company Rival to build the team’s official gaming community Royals Esports.

Rival will power Royals Esports with its white-label enterprise platform solution that enables organisations to directly connect with and engage gamers with an always-on experience. The Rival platform will provide the club with the ability to host tournaments and offer prizes and incentives, building an evergreen Reading-branded content destination.

Royals Esports will launch on June 17 with its inaugural FIFA’21 tournament, with two competitions running side-by-side on PlayStation 4 and Xbox One.

“As we celebrate the 150th anniversary of our club this season and celebrate our rich history, we are really pleased to also be looking to the future and announcing the launch of our gaming community on the Rival platform. We’ll be offering fresh content, experiences and activities that will engage and build on the popularity and connection of esports and football with the gaming community,” Tim Kilpatrick, Head of Commercial at Reading FC, said.

“Rival is thrilled to partner with Reading to launch Royals Esports in its milestone season to connect with the global gaming audience. We look forward to working with the club to innovate with new programming and revenue opportunities, and to provide ways to integrate Reading’s sponsors into the platform,” Dan Parise, CMO of Rival, said.

eSports

Four Teams Advance to CS:GO Female Tournament at IESF WE Championships

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The International Esports Federation (IESF) concluded a groundbreaking competition for the Female Feature Division CS:GO qualifiers, which saw Indonesia, Poland, Namibia, and Argentina move forward to secure their spot at the World Esports Championships Finals in Bali, Indonesia. The qualifiers were hosted online by IESF, and the finals tournament in Bali will feature a $50,000 total prize pool. Poland and Argentina came out on top of their respective region’s qualifiers.

IESF President Vlad Marinescu said: “IESF is privileged to be able to host its first-ever Female Feature Division CS:GO tournament, a significant step forward for the world of Esports. This event is promoting inclusivity and providing female gamers equal opportunities to succeed on Esports’ biggest stage. IESF is committed to advancing and supporting the role of women in Esports through initiatives like this and our current partnerships with Women in Games and GIRLGAMER Esports Festival. “

IESF Marketing Manager Ana Karakolevska added: “Congratulations to the four female teams for giving us one of the most exciting qualifiers yet, and securing their spot at the first-ever CS:GO World Esports Tournament. IESF is proud to be making advancements in shaping the future of gaming for the entire World Esports Family. We can’t wait to see these skilled teams compete in Bali.”

World-leading Esports club Natus Vincere (NAVI) represented Poland in the qualifiers and will bring some of the world’s best Esports players to Bali to compete for the ultimate prize. The 14th WE Championships will take place from December 1 to 12 with Indonesia, Poland, Namibia, or Argentina looking to be crowned the first female CS:GO tournament winners.

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eSports

Strafe.com expands its global provision and opens its doors to the Dutch market

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Strafe.com, the ever-growing esports affiliate, has expanded its global provision once more. Now, esports enthusiasts from the Netherlands can enjoy the exceptional daily content, news and reviews that have made Strafe.com such a popular choice across the industry.

Just six months ago, we saw Strafe.com add German, Japanese and Swedish to its list of available languages, allowing the platform’s unique content to reach many more viewers. As we fast forward half a year, we can see that the esports giants are showing no signs of slowing down and are already looking to offer the same superb insights and views on the esports world to an eagerly-awaiting Dutch crowd.

Strafe.com started out as an esports only brand that targeted the Anglosphere. Today, we see a leading esports affiliate that accommodates bettors from all sorts of betting backgrounds and igaming interests. No longer can Strafe.com be considered a one-trick pony; instead, you can expect to find all of your online betting and wagering needs met under one roof.

The introduction of the Dutch language is just another stepping stone on the Strafe.com roadmap. In a short time, we have already seen the expansion of its global offering, including the addition of sports betting, strategy guides, online casino reviews, and much more. What’s next for Strafe.com? We will have to wait and see!

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Africa

MSSA invited to send U20 esports team to Malawi

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Mind Sports South Africa (MSSA) is held in high esteem and often receives invites to participate in events right around the world.

As such the Global Esports Federation (GEF) has informed MSSA of the inaugural Southern Africa Region Esports Championships 2022 (SAREC 2022) billed for Lilongwe, Malawi in December.

SAREC 2022 is a joint project of the GEF’s Africa Esports Development Federation (AEDF) and the African Union Sports Council (AUSC) Region 5 and it will be a demonstration showpiece alongside of the AUSC Region 5 Youth Games which will be held in the same city on December 3rd and 4th , 2022.

This and many more initiatives are billed to unfold across Africa as the AEDF swings into action in a holistic development strategy for our continent through the values of the GEF – equality, diversity, fair play, inclusion and innovation.

The Game Titles to be played are eFootball and Street Fighter V.

The event will also see a SAREC Forum take place in which a convergence of esports, sports, tech and business stakeholder shall discuss the growth potentials of Esports in the region.

There is no doubt that this is a historic event that will further promote esports throughout Africa.

VIVA Lilongwe 2022!

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