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How the Betting Industry is Attracting Young New Customers Thanks to eSports

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How the Betting Industry is Attracting Young New Customers Thanks to eSports
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It is now evident that eSports betting is not one of those passing clouds in the online casino industry but a niche here to stay. Initially, the introduction of eSports into the online gaming scene came as a mere suggestion from eSports enthusiasts. This novel concept appeared to be a fringe thing that would only attract a limited number of punters. At first, casinos offering eSports betting did not make as much money as they had expected. However, the client base in casinos began changing as the sport attracted a wider fan base.

Early Years of eSports Betting
eSports graced the online betting landscape around 2015. During these early years, larger bookmakers were still reluctant to embrace eSports. In addition, the betting markets were limited, and punters never had enough options. Fast forward, eSports now attract a massive audience. This might be evidenced by record-breaking 3,882,000 viewership in the League of Legends World Championship Finals in 2020. As you might expect, major bookmakers have since been quick to take advantage of eSports’ popularity.

eSports and the Betting Industry
Electronic sports, popularly known as eSports, are a type of computer game that is played by individuals or teams. In light of this, eSports betting mainly focuses on placing wagers on teams and video gamers competing in video gaming tournaments.

One thing that has made eSports popular in recent years is that this industry attracts huge sponsorship deals worldwide. This is evidenced by the massive prize pool payout that is awarded to winners in international tournaments. In light of this, eSports games attract the best players who have dedicated their lives to these games.

While eSports are exciting to players, sponsors, and fans, they also present a chance for punters to make money. It is worth noting that this industry is highly regulated, meaning that punters are assured of a safe and fair gaming experience.

How ESports Are Attracting New Players to Online Betting
One thing about eSports is that it was first introduced to the younger generation, which is often associated with video gaming, at its inception. However, these players are not willing to ditch eSports even after they get older. So this essentially means eSports are no longer about the younger population but also for adults.

ESports betting attracts thousands of new players to online casinos. In light of this, casinos are devising novel ways of attracting new customers using eSports as the main attraction.

ESport’s attractiveness has reeled casino brands into this industry, with bookmakers willing to seize any opportunity that comes to create partnerships with eSport’s publishers, content creators, and leagues. Here is how bookmakers intend to achieve their objectives.

Partnerships
As much as gambling partnerships might be a good way to pump more money into the industry, key operators are alive to the fact that lack of integrity in this industry might ruin all the progress made. In light of this, casinos are serious about enhancing integrity and professionalism to ensure that everyone benefits.

Tactful Advertising
Considering that eSports are relatively young in the grand casino industry, casino operators are responsible for reaching out to untapped markets through adverts. However, they are also very tactful in their approach – advertising to make the community feel that they are supporting the sport and not that they are in the business to make money.

Content Marketing
Besides slapping a logo on a jersey, bookmakers have been doubling their efforts to create exclusive content. A simple search on the internet or YouTube shows that major casinos offering eSports games in their portfolio of games have formed a solid partnership between these two spaces. However, they are also cautious in their dealings to ensure that they advance clean and honest efforts that will not water down the industry’s reputation.

Tournament Sponsorships
Bookmakers have been open to sponsoring major eSports events in recent years including Betsafe. Most bookmakers are turning to sponsorship deals as a way of aligning themselves with this new niche. This is also good news for the players, who now can make more money from tournament wins.

As it stands, it is an exciting time to be both an eSports enthusiast and a punter. As bookmakers devise strategies to clutch into eSports, do not be surprised to find them getting more creative.

Asia

NODWIN GAMING BRINGS THE EXCLUSIVE HINDI BROADCAST OF APAC LAST CHANCE QUALIFIERS

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NODWIN GAMING BRINGS THE EXCLUSIVE HINDI BROADCAST OF APAC LAST CHANCE QUALIFIERS
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The Hindi broadcast will run on Nodwin Gaming YT channel from 11-17 October

South Asia’s Leading esports company NODWIN Gaming is all set to do the exclusive Hindi broadcast of the Asia Pacific Last Chance Qualifiers dated from 11-17 October on Nodwin’s official Youtube channel.

The APAC LCQ will play the best teams from Korea, Japan, China, Southeast Asia and South Asia in the penultimate qualifiers for the Valorant Champions Tour. The South Asia region saw an open door to the APAC LCQ through the Valorant Conquerors Championship by Nodwin Gaming that earned the winner a slot in the qualifiers for VCT. Indian team Global Esports emerged victorious and advanced to the APAC LCQ.

For the first time in PC esports history, South Asia witnessed a total peak viewership of 60K and garnered 6 million views for the whole tournament. Out of which 76.6% was for the Hindi broadcast alone. The hype and the reception for the India qualifiers and the Grand Finals were phenomenal considering the number of people tuning in to watch the matches. The Grand Finals of VCC happened to be El-Classico, the synonym for the greatest rivalry in the Indian Valorant circuit between Global Esports and Velocity Gaming. The tournament ended with Global Esports winning 3-2 in a nailbiter. From losing India Qualifier #1 to winning the title, GE won hearts and praises from all around the world. We will get to see them competing in APAC LCQ for a slot in VCT.

“APAC LCQ is taking the finest team forward and we can’t wait to see how the competition pans out. After giving a great reception for VCC, I’m sure the fans will be eager to watch the LCQ as well and what could have been better than a dedicated Hindi broadcast by Nodwin itself. Let’s make our presence felt. All the best to the lads at Global Esports, make us proud”, said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

“LCQ broadcast in Hindi is a great way to bring our community together to cheer for Global Esports, and when you have the entire region rooting for you, anything is possible! Personally, I am a big fan of Global Esport’s journey so far and I will definitely be rooting for them on the Hindi broadcast on Nodwin Gaming’s channel. Do drop by to send some luck to the boys. All excited to see some Skrossi supremacy”, said Sukamal Pegu, Publishing Leader, India & South Asia, Riot Games

The hype created from the Valorant Conquerors Championship by NODWIN Gaming solidified the region’s presence in the global map of Valorant esports and its journey in the VCT.

The exclusive Hindi broadcast is aimed at bringing a local flavour to great competition for the ardent lovers of the game and the tournament in India.

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eSports

Epic Esports Events Announces Dota 2 Champions League Season 4

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Epic Esports Events Announces Dota 2 Champions League Season 4
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The tournament operator Epic Esports Events with the support of the Russian Esports Federation will hold Dota 2 Champions League Season 4. The tournament will be held from September 18 to October 6, where teams will draw a prize pool of $50.000.

Dota 2 Champions League Season 4 participants:

  • D2CL Season 3 Winner — V-Gaming;

  • B8;

  • PuckChamp;

  • Fantastic Five;

  • Nemiga Gaming;

  • Brame;

  • Winstrike Team;

  • Creepwave;

  • The Open Qualifier winners — Khan and qwerty.

The group stage matches will be played in the Round Robin system in the bo3 format.

The group stage participants with the highest number of points will advance to the playoff stage, where they will compete in Double Elimination bracket, in the bo3 format up to and including the semifinals. The final match will be played in the bo5 format.

Qualifier matches will be Single Elimination bo1 up to the semifinals, from then teams will play bo3.

The Dota 2 Champions League tournament series started on July 19. 5 championships will be organized with a total prize pool of $250.000. The Russian-language tournaments broadcast is conducted by the RuHub Studio, you can follow them on the studio’s channel on Twitch and on VKontakte social network. Broadcasts in English are held on The EsportsBible (TEBTV) platform. Epic Esports Events has also furthered their partnership with GRID esports who remain as the exclusive data partner for each tournament in the series. GRID will continue using their technology to improve the viewing experience across the broadcasts.

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Eastern Europe

WePlay Esports Invitational: Initial Results and Photo Tour

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WePlay Esports Invitational: Initial Results and Photo Tour
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On September 16, the first Rocket League tournament hosted by WePlay Holding kicked off at the WePlay Esports Arena Kyiv. All participating teams have already shown their skills in the matches, and here are the results.

The first tournament day of the WePlay Esports Invitational featuring Rocket League began with the quarterfinals between the teams of each region in a Bo7 format.

Results of the first game day — EMEA:

  • Team BDS 4 : 0 Sandrockgaming
  • Vodafone Giants 0 : 4 Guild Esports
  • Team Vitality 4 : 0 Dignitas
  • SMPR Esports 2 : 4 Karmine Corp

Results of the first game day — NA:

  • Spacestation Gaming 3 : 4 Shopify Rebellion
  • ENVY 0 : 4 FaZe Clan
  • G2 Esports 4 : 1 Rogue
  • The General NRG 4 : 1 Soniqs

The WePlay Esports Invitational is the first Rocket League tournament hosted by WePlay Holding with the support of Psyonix. The tournament is to take place on September 16–19, 2021, with a total prize pool of $100,000.

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