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How the Betting Industry is Attracting Young New Customers Thanks to eSports



How the Betting Industry is Attracting Young New Customers Thanks to eSports
Reading Time: 3 minutes


It is now evident that eSports betting is not one of those passing clouds in the online casino industry but a niche here to stay. Initially, the introduction of eSports into the online gaming scene came as a mere suggestion from eSports enthusiasts. This novel concept appeared to be a fringe thing that would only attract a limited number of punters. At first, casinos offering eSports betting did not make as much money as they had expected. However, the client base in casinos began changing as the sport attracted a wider fan base.

Early Years of eSports Betting
eSports graced the online betting landscape around 2015. During these early years, larger bookmakers were still reluctant to embrace eSports. In addition, the betting markets were limited, and punters never had enough options. Fast forward, eSports now attract a massive audience. This might be evidenced by record-breaking 3,882,000 viewership in the League of Legends World Championship Finals in 2020. As you might expect, major bookmakers have since been quick to take advantage of eSports’ popularity.

eSports and the Betting Industry
Electronic sports, popularly known as eSports, are a type of computer game that is played by individuals or teams. In light of this, eSports betting mainly focuses on placing wagers on teams and video gamers competing in video gaming tournaments.

One thing that has made eSports popular in recent years is that this industry attracts huge sponsorship deals worldwide. This is evidenced by the massive prize pool payout that is awarded to winners in international tournaments. In light of this, eSports games attract the best players who have dedicated their lives to these games.

While eSports are exciting to players, sponsors, and fans, they also present a chance for punters to make money. It is worth noting that this industry is highly regulated, meaning that punters are assured of a safe and fair gaming experience.

How ESports Are Attracting New Players to Online Betting
One thing about eSports is that it was first introduced to the younger generation, which is often associated with video gaming, at its inception. However, these players are not willing to ditch eSports even after they get older. So this essentially means eSports are no longer about the younger population but also for adults.

ESports betting attracts thousands of new players to online casinos. In light of this, casinos are devising novel ways of attracting new customers using eSports as the main attraction.

ESport’s attractiveness has reeled casino brands into this industry, with bookmakers willing to seize any opportunity that comes to create partnerships with eSport’s publishers, content creators, and leagues. Here is how bookmakers intend to achieve their objectives.

As much as gambling partnerships might be a good way to pump more money into the industry, key operators are alive to the fact that lack of integrity in this industry might ruin all the progress made. In light of this, casinos are serious about enhancing integrity and professionalism to ensure that everyone benefits.

Tactful Advertising
Considering that eSports are relatively young in the grand casino industry, casino operators are responsible for reaching out to untapped markets through adverts. However, they are also very tactful in their approach – advertising to make the community feel that they are supporting the sport and not that they are in the business to make money.

Content Marketing
Besides slapping a logo on a jersey, bookmakers have been doubling their efforts to create exclusive content. A simple search on the internet or YouTube shows that major casinos offering eSports games in their portfolio of games have formed a solid partnership between these two spaces. However, they are also cautious in their dealings to ensure that they advance clean and honest efforts that will not water down the industry’s reputation.

Tournament Sponsorships
Bookmakers have been open to sponsoring major eSports events in recent years including Betsafe. Most bookmakers are turning to sponsorship deals as a way of aligning themselves with this new niche. This is also good news for the players, who now can make more money from tournament wins.

As it stands, it is an exciting time to be both an eSports enthusiast and a punter. As bookmakers devise strategies to clutch into eSports, do not be surprised to find them getting more creative.

Compliance Updates

LEC Introduces Sporting Financial Regulations



Reading Time: 2 minutes


To support the long-term financial stability and competitive balance of the LEC, the league is going to introduce new financial regulations – known as Sporting Financial Regulations (SFR) – for the start of the 2024 LoL Esports Season.

The LEC SFR will encourage teams to maintain the total sum of its five highest-paid player salaries below a certain threshold, with teams exceeding the threshold having to pay an excess fee (SFR Fee).

In doing so, the LEC seeks to create a financially sustainable environment for its pro players, partnered teams, and the league itself, allowing all parties to grow at a healthy and scalable pace, and protect the ecosystem from unsustainable spending practices. In addition, the framework will support the league by creating a better competitive balance and more engaging competition, further enhancing the experience for players and fans.

“In the current economic climate, we are dedicated more than ever to creating a sustainable future for our players, teams, and the LoL Esports ecosystem in EMEA as a whole. The LEC SFR, which will come into effect from the beginning of the 2024 Season, is one way in which we’re continuing to work towards our goal of long-term financial sustainability. By doing this, we aim to encourage teams to operate more sustainable businesses to provide job security for players and ensure we serve our fans for decades to come,” said Maximilian Peter Schmidt, Director of League of Legends Esports EMEA.

SFR will encourage each team to maintain the total sum of salaries (known as SFR Spend) paid to the top five highest-paid players in a team within a certain range. The range includes both an upper spending threshold (SFR Threshold) and a lower spending threshold (SFR Floor), with the lower spending threshold amounting to 50% of the SFR Threshold. Meanwhile, the SFR Threshold is calculated based on a number of considerations, including LEC player salaries, League Revenue Pool of the current and forecasted years, team financial data – such as revenue and expenses – and other market indicators. Teams that exceed the SFR Threshold will be imposed with an SFR Fee.

An exception will be made to teams if a player enters into a contract with the team either during or before the end of the 2023 LEC Season Finals. In this instance, the SFR Spend will be reduced by one-fifth of the SFR Threshold or the actual salary amount; whichever is lower.

The policy will be introduced starting from the 2024 LEC Global Contract Start Date (21 November 2023), with the first cycle running until the 2024 LEC Global Contract End Date (18 November 2024).

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Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets



Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets
Reading Time: < 1 minutes


As part of Kambi Group, Abios powers Nigerian sports betting brand Oyawin with odds and statistics from the largest matches and tournaments in esports.

Oyawin, the newly launched mobile-first sportsbook, allows Nigerian esports fans to access a wide range of statistics, as well as streams and odds from top esports matches, directly on their phones.

Abios has supplied 1337Pro with data and statistics for the largest esports titles, including CS:GO, Dota 2 and League of Legends, for years. The organisation has expanded from being a media platform to include a sportsbook solution and Oyawin, a sports betting brand registered in Nigeria.

With the help of Abios’ product portfolio, Oyawin can provide a comprehensive esports solution to Nigerian bettors. It is focused on tier 1 esports titles, including CS:GO, League of Legends and VALORANT. With access to Abios’ full portfolio, Oyawin can engage their audiences with engaging content such as player props, data visualisations and embedded streams.

It also features Abios’ esoccer solution, allowing fans to engage with engaging around-the-clock content supported by widgets and streams.

Oskar Bonnevier Fröberg, CEO and Founder of Abios comments: “To support the growth of esports in Nigeria, we’re delighted to supply Oyawin with our esports odds, statistics and data visualisations. It allows Nigerian bettors to discover and get access to engaging content for the largest tournaments in esports.”

Jason Foster, Managing Director of 1337Pro Bet: “Abios data has powered for years, from fixtures, statistics and results to live stream links. We have now extended this success with full odds and trading integration for Oyawin. The platform’s successful launch has given us complete confidence in Abios and our products. We look forward to delighting our sportsbook operators.”

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Global Esports Federation Attends UN and Commonwealth Meetings



Reading Time: 2 minutes


The Global Esports Federation (GEF) has attended the 10th Commonwealth Youth Ministers’ Meeting (#10CYMM) in London and the United Nations 78th General Assembly (#UNGA78) in New York City. The GEF actively supports the United Nations Sustainable Development Goals (#GlobalGoals) and emphasises its commitment to youth empowerment and a more connected world.

At the UN Headquarters, the GEF engaged with global youth, world leaders, and organisations showcasing its dedication to the #GlobalGoals. It underlined the opportunity and role in empowering youth and making a societal impact.

As a partner of #SDGdigital, and alongside the ITU Secretary General, Doreen Bogdan-Martin, the GEF presented the GameChangers Award, recognising youth-led organisations with innovative solutions for societal challenges.

“Sharing the messages of our community from London to New York City this week has been truly inspiring. Meeting world leaders and members of our global community, we conveyed the message that gaming and esports can be a powerful force for positive change in society, particularly for our youth. While many of us are connected, there are still 2.6 billion people who are not connected and therefore are left behind. The GEF is committed to working with partners worldwide to unlock the full potential of esports for a brighter future for all in our global community,” Paul J. Foster, CEO of the Global Esports Federation, said.

The GEF Vice President, Adrian Lismore, joined the Commonwealth Secretary-General, Rt Hon Patricia Scotland KC, at the 10th Commonwealth Youth Ministers’ Meeting in London. The Ministerial Outcome Statement included the acknowledgment of the “economic value to the member states and welcome partnership with the Global Esports Federation and other stakeholders to further develop initiatives and projects.”

The summit brought together over 400 delegates, including Ministers, Government and Senior Officials as well as young leaders, to ratify the Marlborough House Commitment, inspiring hope among Commonwealth youth.

The Commonwealth Youth Ministers acknowledged the potential of esports in driving youth engagement, innovation and economic growth, welcoming partnerships with the GEF. They also recognised the role of start-ups, including esports, in employment generation, innovation and technological advancement, pledging support for their growth.

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