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Stakelogic classic slots primed to lead the pack in regulated Dutch online market

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Stakelogic classic slots primed to lead the pack in regulated Dutch online market
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The leading guide to online casinos in the Netherlands, Online Casino Ground, has released research that hints at traditional slot gaming being the continued go-to for Dutch players – at least initially – when the newly regulated online market finally opens for business in October.

The much-anticipated regulation of the Dutch online sector is set to mark a flurry of activity as the industry makes the most of one of the few remaining new jurisdictions in Europe and getting the inside track on the players there is among most stakeholder’s priorities.

The team at Online Casino Ground has drilled down to uncover exactly where Dutch player loyalties lie and how it expects to change post-launch. With the market in the Netherlands being largely land-based its players have grown accustomed to the physical slots that have populated the country’s casinos and gambling halls.

Since domestic developer Stakelogic began creating digital versions of popular land-based slots, it enjoys three of its titles in the top 15 of those most popular with Dutch players in the global market, and the top three of all slots played by Dutch players.

The research goes on to show that these same players eventually move onto the more contemporary titles from other studios, once in the online environment, hinting at diversity in content proving pivotal in ongoing behaviour trends.

Two of the top three in the six most popular slot developers in the Netherlands have their roots firmly in bricks and mortar, a reflection of current traditional preferences, but the rest of the positions are populated by online leaders such as NetEnt, Play ‘n Go, Microgaming and BTG.

The analysis breaks down the prospects of over a dozen of the main expected players in the fledgling market and considers what the future holds for trends within Dutch players.

Online Casino Ground commented: “Our findings have been fascinating. While it’s no secret that the preference for many Dutch players leans toward the traditional, it’s interesting to see how those tastes appear to change once exposed to the same kind of variety found in global regulated markets.

“There will always be a place for the classic slot, but how much and for how long will be interesting to see, once the new market finds its feet, players get used to the new games available to them and developers start to adapt.”

 

Click here to view the full analysis.

Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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