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Pixel Federation gains international recognition as it expands past Slovak borders with Czech office opening

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Pixel Federation gains international recognition as it expands past Slovak borders with Czech office opening
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Slovakia’s biggest game developer announces its expansion into Brno, Czech Republic with a new office opening this Summer.

28 June 2021, Bratislava: Slovakian based game developer Pixel Federation is continuing to soar to impressive heights: following a year of record-beating revenues, new game releases, and global launches, Pixel Federation is now expanding past Slovak borders to open its first international office in neighbouring Brno, Czech Republic.

With a decent fan base already in the Czech Republic, some of whom have been playing Pixel’s oldest games from the very beginning, and Brno only a short 90 minute commute from Bratislava, the move across the border is a natural progression for a games studio growing faster and further beyond expectations. The Czech language, culture and distance will offer a fresh perspective for the company but sit close enough to Slovakian that it seemed an instinctive choice for its first international base. Expanding into another country to open an office entirely dedicated to serving individual projects is no mean feat but the team at Pixel Federation is determined to make its mark on Europe and beyond.

‘We have by no means outgrown our Bratislavan offices, but we recognised an opportunity in our company for an international office and decided to start with beautiful Brno,’ says Daniel Duranka, COO. ‘The proximity means current employees can commute there easily whilst we are also looking to hire new talented individuals from the region, and expand our team culturally as well as physically. We’re truly excited to see what a move into Brno will bring for Pixel Federation this year and welcome new faces into the family.’

The last decade has been incredibly successful for Pixel Federation, growing dramatically from a small studio in a leaky warehouse to boasting 230 employees and a cumulative annual turnover of more than €50 million last year, there is little doubt that it is a studio to watch. However, Pixel has always been determined not to let success derail its ideology and values, and the new offices in Brno will be no different. The long lasting values of transparency, serving a dedicated community and individual development and education will be rooted within the new team and management in the Czech offices. Seeking fresh talent in Brno combined with existing employees means that Pixel’s impressive goal is for the offices to play host to full scale projects, centralising games and development directly within Brno inside of the first year. Despite expanding at a remarkable rate, there is no motivation within the leadership team at Pixel Federation to turn into a huge but soulless corporation; in fact the focus will be on remaining grounded with the uniting gaming passion of delivering games from players to players, growing the Pixel Federation family.

Following the recent decision to expand its CSR strategy from a host of education projects to also focus on the environment, as well as a shift towards a multi-person management team at the top tier, Pixel Federation is clearly demonstrating a strong dedication to empowering its community at all levels – from a collaborative leadership effort to its players and the world they live in. Pixel Federation is leading the charge for an era of game development that is rooted in community and a grounded passion, and now these values are expanding past Slovak borders into Brno, driving change in the gaming community and beyond.

Central Europe

IGT Secures Instant Ticket Printing Deal with WestLotto

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International Game Technology PLC has announced that its subsidiary, IGT Global Solutions Corporation, has signed a new instant ticket services contract with Westdeutsche Lotterie GmbH & Co. OHG (WestLotto).

Under the terms of the agreement, IGT will provide a range of instant ticket production and services for WestLotto with unlimited potential. The Lottery will gain additional marketing support from IGT’s Instant Advantage programme that includes portfolio planning, game development, analytics, distribution and retail execution to provide the best player experience.

“WestLotto has worked with IGT on instant ticket production to grow our instants business responsibly. IGT provides top-level service and support for the development of each instant ticket game in the portfolio, and we are looking forward to continuing our successful partnership,” Andreas Kötter, CEO of WestLotto, said.

“As WestLotto’s instant ticket supplier of choice, IGT is committed to supporting a strategic, innovation-rich game portfolio that meets the needs of the Lottery’s players. With IGT’s Instant Advantage program we draw upon global and market-specific deep-dive analytics, benchmarks and databases to support continuous growth for WestLotto instant ticket sales and contributions to good causes,” Jay Gendron, IGT’s Chief Operating Officer for global lottery operations, said.

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Central Europe

Austrian Lotteries and Casino Austria Charged Over Advertising Regulation Breaches

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An Austrian Senate ruling has concluded that two ads from Austrian Lotteries and Casino Austria breached the Austrian press code of honour after it was discovered that promotional content was not marked as such.

The columns, written as editorial adverts, were published in Austrian newspapers Kronen Zeitung on 24 March and Kurier on 26 March 2021.

Whilst the two companies did label an editorial advert as such in Der Standard a few days previously, the Kronen Zeitung and Kurier stories were ruled to be identical but did not feature any such labels.

Under Austrian legislation, all advertised content must be pointed out to readers, however, Austrian Lotteries and Casino Austria covertly advertised their brands.

The articles were judged to be in breach of points three and four of the Austrian press code of honour, which calls for distinctness and impartiality in editorial content.

The content of the advertisements promoted charity work in Austria which is being supported by the two gambling companies, which includes support for the homeless.

The Senate concluded that the articles should have been marked as advertisements and that readers were misled by the articles’ presentation as editorial content. It also called upon the publications to acknowledge this decision.

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Central Europe

Greentube partners with Jokerstar GmbH for German expansion

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Greentube partners with Jokerstar GmbH for German expansion
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Greentube, the NOVOMATIC Interactive division, has partnered with German operator Jokerstar in a deal that will see the supplier‘s content available to a new audience in the country.

Titles including Diamond Link™: Mighty Emperor, Fruit King, Apollo God of Sun™ and Captain Venture: Treasures of the Sea, are available to Jokerstar German customers. The games will be distributed via Pragmatic Solutions’ platform.

Greentube’s content has proven success in the German land-based sector and the supplier has launched its portfolio with a number of online operators since new legislation came into force on 1st July, permitting nationwide online gaming.

Jokerstar is the brand of prominent operator Kling Automaten GmbH. Founded in 1954, Kling is a third-generation family-run casino operator with 165 Joker Casino arcades across Germany.

Julia Schagerl, Key Account Manager Germany at Greentube, said: “Kling Automaten GmbH is an operator with great experience in the German market and we are thrilled to be part of their expansion into the online sector. We see great potential in the German online market and our strategy is to partner with the country’s leading operators. Together with Jokerstar we will further enhance the reach of our content and bring premium entertainment to local players.”

Jürgen Kling, CEO of Jokerstar Casino, said: “We have ambitious plans for our online brand and it is key that we offer our customers the best available content. Greentube is a leading supplier with titles that are loved by global slot fans. Through this partnership, we will significantly strengthen our offering and further position ourselves as a top-tier operator in the regulated German market.”

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