West Indian cricket legend steps into new role for renowned and innovative sportsbook operator ahead of 2021 CPL
Leading Asian operator Fun88 has announced that West Indian cricket legend Daren Sammy is to become its new brand ambassador, having signed a multi-year deal with the brand.
Fun88, one of the most renowned and respected online sportsbooks and casinos in Asia, is breaking new boundaries by signing the 37-year-old as its first flagship cricket spokesman in an opening partnership which promises to organically build on Fun88’s ongoing strategic alliance as official partner of the popular Caribbean Premier League (CPL) for T20 cricket.
Sammy and Fun88’s combined goal is to enhance fan engagement around the game’s most thrilling format by creating fresh content and learning opportunities for diverse audiences. Regarded as one of the best bowlers and all-rounders of his generation across all formats, Sammy became the first player from his local island of St Lucia to play international cricket on his 2004 debut. He went on to captain the West Indies to two ICC World Twenty20 tournament victories in 2012 and 2016, underlining his long-serving commitment to the sport and his propensity for inspirational leadership.
This breakthrough international collaboration is now set to drive deeper engagement amongst cricket enthusiasts across the globe. Sammy now joins the likes of Robbie Fowler, Steve Nash and the much-missed Kobe Bryant in Fun88’s historic stable of superstars, each putting their shoulders to the wheel in building the brand’s global sports exposure.
A Fun88 spokesperson welcomed the brand’s new cricket ambassador: “Simply put, Daren is a leader and an inspiration to all. His sustained success and dedicated contribution to Caribbean cricket is truly remarkable. Daren’s fan following in India is also huge, bolstered in more recent history by his performances for the Sunrisers Hyderabad and the Royal Challengers Bangalore in the Indian Premier League.
“With these intrinsic ties in mind, our partnership with Daren is synonymous with our wider vision of making Fun88 the go-to destination for sports content in India. We are extremely excited about this association and hope that we can engage Daren’s loyal following with some unique and exciting new content to form a key part of our localised acquisition and retention strategy, taking the Fun88 brand to even greater heights.”
Daren Sammy commented: “My relationship with the number 88, which has been my jersey number too, spans more than two decades. So, with Fun88, I now see a natural synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has always celebrated sports and cricket, bringing fans together since inception. I’m thrilled to be collaborating on this partnership with the team at Fun88 and very grateful for being given the opportunity to act as its ambassador and public face.”
While Fun88 continues to develop its online offerings for sports fans around the world, this latest landmark highlights its commitment to international representation and fostering a cricket-friendly atmosphere within a responsible gaming culture.
Fun88 provides one of the widest offerings of markets and odds for the sports bettor. With customer satisfaction and entertainment at its heart, it provides an innovative and holistic experience via the latest technology and games, alongside impeccable and personalised customer service.
Made-in-India Battle Royale Indus Gameplay Trailer Revealed via London Takeover, Pre-Registrations Live Now
Leading Indian game developer SuperGaming has revealed the first gameplay trailer for its upcoming Indo-Futuristic battle royale Indus to celebrate India’s Republic Day of January 26, 2023.
To launch the gameplay trailer, the company released a series of high-impact takeovers across the biggest locations in London. This is in line with SuperGaming’s vision of putting India on the global gaming map much like its previous Indus trailer launch at New York’s Times Square to mark India’s Independence Day of August 15, 2022.
“As we’ve been making Indus and seeing its gameplay evolve over the year, we wanted to share it with the rest of the world,” says SuperGaming co-founder and CEO Roby John. “This gameplay trailer is for the Indus community the world over that may not have been able to play it with us and to show off the true scale of battle royale that we want you to have when the game is out.”
The trailer entices players to discover, loot, and win on Virlok — the game’s island map, all while showcasing Indus’ weapons, Paragons (the game’s character skins), and traversal. It also highlights multiple locations and firefights with an intent of showing the scope and size of the battle royale experience SuperGaming aims to provide.
You can check out the trailer right here:
Indus Pre-Registration Details
Pre-registrations for Indus are now live on the Google Play Store for Android with pre-registrations on the App Store for iOS and iPadOS to follow soon. Pre-registering early will get you exclusive surprises that will make your experience of Indus truly your own.
You can pre-register now for Indus via the Google Play Store.
In the run up to Indus’ release date, SuperGaming will have multiple community playtests through the year. The last community playtest was held at Comic Con Bengaluru which was met with a tremendous response from the community, on an average being overbooked by 50 percent for each playtest slot. Players will be able to share their thoughts on various aspects of the game and impact the direction of how SuperGaming crafts its most ambitious title yet.
The first Indus Community Playtest for 2023 will be revealed soon.
For more on Indus, check out the developer blog as YouTube, Discord, Twitter, and
Instagram for the latest behind-the-scenes updates.
SCCG Management Unveils SCCG ASIA – A Regional Campaign Led by Kent Jenkins from SCCG’s New Office in Bangkok, Thailand
SCCG Management, a leading management advisory firm specializing in the gaming industry, is proud to announce the launch of its new regional campaign, SCCG – ASIA. The campaign aims to provide management advisory services to Casino, iGaming, Sports Betting, and Esports companies in Asia, as well as provide solutions and resources for existing SCCG client partners looking to enter Asia’s gambling market.
SCCG – ASIA will be led by Kent Jenkins, who has been appointed as the Director of the campaign. With decades of experience in international management throughout Asia, Kent brings to SCCG Management a very high level of knowledge and expertise and is well-positioned to lead the campaign from the new SCCG office located in Bangkok, Thailand.
“We are excited to announce the launch of SCCG – ASIA and to have Kent Jenkins at the helm,” said Stephen Crystal, Founder and CEO of SCCG Management. “We believe that the Asian market for the gambling industry is poised for significant growth and we are confident that this regional campaign will help our client partners navigate this dynamic market and achieve success.”
Kent Jenkins said, “I am thrilled to join SCCG and take on the role of leading the regional campaign for SCCG – ASIA. I am eager to work with Stephen and his talented team of industry leaders boasting over 30 years of experience in the gambling industry. I’m excited to utilize my resources and experience to drive growth and success for SCCG in the region.”
SCCG – ASIA will provide a full range of management advisory services, including strategic planning, market analysis, business development and operational support. With a team of experienced leaders from the gaming industry, SCCG – ASIA will empower companies to reach new heights in the Asian market.
The Asian market presents a significant growth potential for companies in the gambling industry as it offers a large customer base due to the continent’s high population, as well as a growing middle class with disposable income. Additionally, the online and mobile gambling market is rapidly growing in Asia, providing opportunities for companies to reach customers through digital channels. Furthermore, some Asian governments are actively encouraging foreign gambling companies by offering tax breaks and other incentives, and some countries are looking to legalize gambling which could open up new opportunities. Overall, the Asian market presents a significant growth potential for companies in the gambling industry.
Alvin Chau Sentenced to 18 Years in Prison
Alvin Chau, one of Macau’s high-profile gambling promoters, has been sentenced to 18 years in prison for racketeering and illegal gambling activities.
Chau was the former chairman of Suncity Group, a Macau-based company that helped promote gambling by lending credit to high rollers. Macau is the only region in China where gambling in casinos is legal.
Chau was ordered by the court to pay the Macau government more than HK$6.5 billion ($830 million) as well as $22.7 million to $98 million to a number of casino operators.
Chau was first arrested in China’s eastern province of Zhejiang on November 2020.
After his arrest, experts said that the move signalled a tougher stance on gambling in Macau by the Beijing authorities.
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