Lion Gaming, a leading provider of online casino and sportsbook software, is excited to announce the release of its latest resource for online casino and sportsbook operators: The Ultimate iGaming Operator VIP Management Playbook.

Designed to empower operators with the knowledge and strategies needed to elevate their VIP programs, this comprehensive playbook offers a step-by-step guide to enhancing player engagement, driving retention, and supercharging VIP programs.

The Ultimate iGaming Operator VIP Management Playbook shows operators how to:

Define Program Objectives: Learn how to establish clear objectives and key performance indicators (KPIs) aligned with your business goals to drive the success of your VIP program.

Build a VIP Program: Discover best practices for segmenting players, designing rewards structures, and implementing tiered loyalty schemes to create a compelling VIP experience.

Execute VIP Engagement Strategies: Explore personalised engagement tactics, exclusive events and experiences, and tailored rewards and incentives to foster strong relationships with VIP players.

Responsibly Manage VIPs: Gain insights into player protection measures, identification of at-risk players, and collaboration with regulatory authorities to ensure the well-being of VIP players.

Analyse Metrics and Analytics for VIP Programs: Learn how to measure the effectiveness of your VIP program, track key performance metrics, and leverage data analytics to drive continuous improvement.

“We’re thrilled to launch The Ultimate iGaming Operator VIP Management Playbook, a comprehensive resource that empowers operators to take their VIP programs to the next level,” said Dan Janik, CMO at Lion Gaming. “Following the success of our Marketing and Finance playbooks, The Ultimate iGaming Operator VIP Management Playbook is the third instalment in our series. We remain committed to equipping operators with the strategies and insights needed to succeed in today’s competitive iGaming landscape, and VIP management is a crucial aspect of that.”

Company’s Contour.v Terminals Will Modernize Transactions for WestLotto’s Players and Retailers

Scientific Games and Germany’s WestLotto technology teams are collaborating to bring camera-based retail technology to the Lottery’s retailers in Germany’s most populous state, North Rhine-Westphalia. The company’s high-performance Contour.v terminals move the retail lottery transaction to a more modern, transparent and contactless experience for both retailers and players. Scientific Games will install the Contour.v terminals across WestLotto’s network of more than 3,000 retail outlets beginning in April 2025.

Andreas Kötter, Managing Director for Westdeutsche Lotterie GmbH & Co. OHG, said, “Our work with WestLotto’s longtime technology partner Scientific Games continues to modernize our retail network. The new camera-based terminals are the next step toward digitalizing transactions in our retail environments, and we anticipate a very positive reaction from our retailers as well as our players.

Offering contactless player interactions and mobile scanning features, the Contour.v terminals represent Scientific Games’ new-era optical technology. Contour.v was innovated by the company as part of its newest line of high-performance Contour terminals to meet evolving market demand in integrated lottery retail and digital environments.

The camera-based optical terminals feature an easily viewable and accessible ticket scan area and HD screens configurable for both clerk and player view, Contour.v was designed with durability and unparalleled user experience in mind. A sleek, uni-body eliminates unnecessary parts, making the terminals extremely reliable. Unique, advanced optics technology enhances the speed of service. The Contour.v terminals also offer easy processing and a variety of options for ongoing software upgrades.

“WestLotto has always demonstrated a strong focus on technology. Moving to new optical terminals is another example of innovative vision to modernize the lottery retail experience,” said Matthias Müller, VP of Sales & Marketing for Scientific Games. “We are very pleased that WestLotto continues to trust Scientific Games’ technology and support services.”

The company has served WestLotto for more than 25 years and currently provides the Lottery with its world-leading instant games, as well as a retailer management system, retail point-of-sale technology, iLottery and sports betting

Scientific Games is a supplier to all 16 lotteries in Germany, and the largest lottery systems technology provider in Europe. The company currently supplies games, technologies, analytics and services to 150 lotteries in 50 countries.

Aurora Gaming has been crowned the champions of the Skyesports Masters 2024, defeating OG 3-1 in an intense Grand Finals. With this victory, the team will take home $105,000 of the $350,000 prize pool and secure a slot in the next tournament of the 2024 Skyesports Counter-Strike 2 roadmap, the Skyesports Championship 2024.

The Skyesports Masters 2024 took place from April 8 to 14, featuring eight teams from India and Europe competing for the lion’s share of the substantial prize pool.

Coming in after a first-place finish at the Skyesports Grand Slam 2024 in Pune, India, last month, Aurora Gaming were on a hot streak and favored to win it all. The Siberian team had a dominant run throughout the upper bracket, achieving first place.

Facing Aurora in the Grand Finals was OG. The team had already lost to Aurora in their opening game of the Skyesports Masters and had to navigate through a high-stakes lower bracket, eliminating ENCE, Ninjas in Pyjamas, BIG, and BetBoom to reach the Grand Finals.

Aurora proved to be the stronger team this time as well, with a decisive 3-1 finish. The map-wise results were as follows:

● Anubis: 13-6 (Aurora Gaming)

● Mirage: 11-13 (OG)

● Ancient: 13-10 (Aurora Gaming)

● Overpass: 13-3 (Aurora Gaming)

In a post-match interview, Aurora’s Evgeniy “Norwi” Ermolin expressed gratitude to the team’s fans, stating, “I am feeling really good; we played really well today. Thank you for watching, for the support, and for everything. We will continue trying our best and look forward to playing some LAN.”

The Skyesports Masters 2024 reached a peak viewership of 41,833, a significant increase from the previous year, according to Esports Charts. Counter-Strike esports in India was given a revival through the 2023 and inaugural edition of the Skyesports Masters, the Playoffs for which happened in Bangalore, India. Skyesports has also announced that the Skyesports Masters will return for its third edition in the summer of 2025 with a six digit prize pool.

With this victory, Aurora Gaming has secured a slot in the Skyesports Championship 2024, the details of which will be announced later. It’s the next tournament in Skyesports’ 2024 Counter-Strike 2 esports roadmap, which has paved the way for international teams to look at the tournaments as viable IPs for them to participate in.

Commenting on the Skyesports Masters 2024, Shiva Nandy, Founder and CEO of Skyesports, said, “Congratulations to Aurora Gaming for winning the Skyesports Masters 2024. With more than 40,000 concurrent viewers, the tournament has made a significant impact in the global Counter-Strike 2 esports ecosystem, and I couldn’t be more excited for the future. Up next, we will bring another elite tournament, the Skyesports Championship 2024, which will be the sixth edition of this IP and the first time that Counter-Strike 2 will be a part.”