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Why data matters – Getting the facts and figures right when producing online slot reviews

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A quick Google search for your favourite online slot game will reveal a whole host of reviews from a variety of different affiliate sites, each offering players the same basic concoction… One part game demo, one part feature spotlight and one part final verdict. 

Of course, not every website out there focusing on slots follows the same monotonous formula, there are a good handful of sites that give players a pretty lengthy appraisal of every online slot game they review, including all of the important facts and figures that make it what it is.

These in-depth reviews offer all the vital information a well-informed player might want to know, this includes the game’s RTP percentage (return to player), volatility and win potential. That all sounds good and well, right? This is until you realise that this information isn’t always correct.

Frustratingly, many slot review sites are littered with inconsistencies when it comes to these incredibly important statistics. It’s not a problem that’s often discussed, but a common problem that certainly exists, and should be highlighted! Especially when you consider that many players opt to spend money playing these slots based on information given to them by the affiliate.

Time saving exercises can prove more costly than anticipated

Speaking frankly, not all iGaming affiliates have the time, resources or know-how to write their own slot reviews, and that’s fine. The life of an affiliate is a busy one, there are relationships with affiliate managers to juggle, websites to be kept fresh and up-to-date and brand new offers to be found, as well as much more beyond that… Combined, it all eats into their working day.

With little time to even consider writing content such as in-depth slot reviews, the task is passed onto a freelance writer, who will often be smashing out a handful of reviews in a single day.

The issue here is that those commissioning the work are left with little choice but to trust that the freelancer knows what they’re talking about, and more importantly that they’re actually getting all of the key information on each and every slot they review correct.

The harsh reality is that freelancers, especially those that have no real connection to the world of iGaming, will often use other iGaming affiliates’ content as a base of reference for their own review. Ironically, it’s completely plausible that the review they’ve used as reference was also written by someone who used another affiliate’s content as their reference point… 

It’s quite likely that somewhere along the line incorrect data has been used, such as the wrong RTP, release date or maximum win potential. This then leads to multiple reviews sharing the same incorrect data, confusing players and other affiliates into believing that the data is correct.

Asking the experts – What should affiliates do when producing new online slot reviews?

In an attempt to discover exactly what makes a great slot review we asked the expert enthusiasts at SlotGods.co.uk, one of the leading sources of independent bias free online slot reviews, for their tips on ensuring a review is as reliable and factual as it can possibly be.

They informed us that there are a couple of very simple solutions (that they use themselves on each and every review) that affiliates can employ themselves to ensure their reviews are as informative and factual as possible. 

The very first thing they should do is actually play the slot that either they, or their content writer is writing about. It’s almost insulting how obvious this is, but it’s just as painfully obvious that some sites just re-write other people’s reviews without ever launching the game itself. 

Once inside the game, it’s more than likely that you’ll find almost ALL of the information you require to write a solid review within the game information and paytable pages. This includes the more intricate information such as the game’s RTP percentage and maximum payout.

Secondly, Slot Gods highly recommend visiting the developer’s website. Nine times out of ten online slot developers will publish an extensive information page that details all of the key information, as well as a small write-up of their own that nicely summarises the game.

Some developers will offer affiliates the opportunity to sign up to a client area that will allow them to access slot assets such as high quality images, videos and most importantly online slot game sheets, which are all-encompassing PDFs or word documents that detail absolutely everything about a game.

Be individual – Ignore everyone else around you in your niche

The final word from Slot Gods is that affiliates should never ever assume another affiliate site has done things correctly. It’s incredibly easy to look over at one of the big slot review sites and assume they’ve done everything by the book, getting every fact and figure spot on.

They might have great reviews with excellent video content, high quality images and practical information on the game’s features, but that doesn’t mean that every little detail is correct.

Despite having produced over 500 in-depth online slot reviews that cover everything from the sound of the game as the reels spin to the exact amount of money players can get their hands on if they’re lucky enough to hit the game’s biggest winning combination, they say the following:

“We know it can be tempting to piggyback off another affiliate when writing, but we’d advise against it, so much so that we’d include our own site in this advice! We’re confident everything we write is 100% accurate, but we’d still recommend doing your own research from scratch. 

“There’s absolutely no substitute to playing the game yourself when reviewing a slot, in addition to this it’s always worth visiting the developer’s website and obtaining the game sheet if possible. 

“Regardless of whether it’s you, a content writer or a freelancer writing the review, it’s very easy to get caught up in a web of incorrect information. You could be left with egg on your face later on down the line when players notice you’ve not given them the right information. 

“Blindly trusting someone else, rather than taking the extra time to dig deeper when reviewing a slot could give you an unwanted reputation for untrustworthy and unreliable content, ultimately costing you revenue in the long run.”

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign
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The SOFTSWISS Jackpot Aggregator, a multipurpose gamification system for managing promotional campaigns, launched the Evo Prime Drop campaign in partnership with Evolution Gaming Group AB in March. The Evo Prime Drop aims to enhance player engagement and highlight captivating games integrated with Evolution. 

Evolution is a leading B2B solution provider for casino operators offering live casino, live game shows, slots and more. The Evo Prime Drop leverages Evolution’s extensive portfolio, available through the SOFTSWISS Game Aggregator, to feature premium games from such developers as NetEnt, Red Tiger, and Big Time Gaming (BTG). 

An exceptional aspect of the Evo Prime Drop is its accessibility to casino operators within the SOFTSWISS Game Aggregator network at no extra charge. This arrangement between Evolution and SOFTSWISS supports their partners in enhancing player engagement and retention. 

The campaign’s jackpot prize pool is another highlight, featuring a generous 50,000 euro. The campaign is designed to be inclusive, allowing players to participate with a minimum bet of just 1 euro. The campaign started on 11 March and will conclude on 31 March. 

The prize distribution is thoughtfully structured to maximise the number of winners, with 20 top prizes of 1,000 euro each, 100 prizes of 100 euro, and 400 prizes of 50 euro. This tiered system adds to the appeal of the Evo Prime Drop, making it a highly anticipated event in the online gaming calendar. 

This inaugural campaign, launched in collaboration with a game provider, paves the way for further initiatives for SOFTSWISS Game Aggregator clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make the launch seamless and fast.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “We see immense potential in such campaigns because they present a win-win solution for all parties involved. 

Beyond addressing the casino’s primary objective of retaining and attracting players, these mechanics offer providers additional opportunities to promote their games. Furthermore, players gain new experiences, exactly what draws them to us. 

Thanks to the quick and easy launch, we view these campaigns as a positive development for the industry. 

Special thanks to Evolution for their pivotal partnership in Evo Prime Drop. Evolution’s support is instrumental in bringing these gaming opportunities to life, showcasing the strength of collaborative efforts in advancing the gaming industry.”

Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success.

We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

About Evolution

Evolution Group is a leading B2B provider of online casino content. Evolution’s brands are synonymous with outstanding solutions and the widest choice in the online gaming world. As well as being a world-leader of live dealer gaming with its Evolution and Ezugi brands, the NetEnt, RedTiger, Big Time Gaming and Nolimit City studios produce some of the industry’s most innovative and commercially successful slots. The Digiwheel brand is the developer of the world’s first patented HD spinning gaming wheel, offering opportunities to bring the very best of wheel based online games to land-based casinos. Livespins is an innovative B2B social streaming game provider that enables.

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BetConstruct Introduces 3 New Advanced Services: Zone Solutions, Pro DDOS Protection and Business Dashboard

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BetConstruct, a global leader in iGaming technologies committed to constant progress, has launched 3 services aimed at the high performance and growth of its partners: Zone Solutions, Pro DDOS Protection and Business Dashboard.

These services are precisely crafted to address the diverse needs of BetContruct’s partners providing them with leading-edge solutions to foster success in the competitive world of iGaming.

Zone Solutions

Zone Solutions is an all-encompassing suite of domain management services and solutions tailored specifically for Turnkey partners with domain management on their side to upgrade online operations and handle domain management with ease and confidence. From proactive strategies to meeting regulatory compliance measures, Zone Solutions helps businesses enhance an efficient online presence.

Pro DDOS Protection

Pro DDOS Protection is a comprehensive cybersecurity solution tailored specifically for White Label and Turnkey Partners, with domain management handled on the provider’s side. This leading-edge product is designed to combat Distributed Denial of Service (DDOS) attacks and safeguard web applications. With its instant threat detection, enhanced WAF capabilities, and rapid response, the DDOS mitigation service provides security and reliability of the digital assets of White Label and Turnkey Partners.

Business Dashboard

Business Dashboard is a powerful analytics platform that delivers real-time insights and simplifies gaming business management. This comprehensive tool allows to track key metrics across finances, player acquisition, and website traffic. It helps to optimise casino & sportsbook performance and make data-driven decisions for success.

Embracing these services, partners can confidently navigate challenges, elevate their online operations, and seize opportunities for growth in the dynamic world of iGaming. With BetConstruct as a trusted ally, the future of online gaming holds limitless potential for those who dare to innovate and succeed.

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Booming Games launches another smash hit with Lucky Oasis

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Let your players be transported to a world of opulence and excitement with Booming Games’ latest hit slot – Lucky Oasis.

Lucky Oasis, is a 5×3, 20-payline video slot that has been designed to immerse players into a world full of engaging new features, set against a backdrop of showgirls and the rolling of dice which will have your players quickly feeling like a high roller.

With just 3 or more Scatter symbols, players can unlock up to 12 Free Spins. Additionally, the game’s unique ‘Random Selection’ feature cranks up the excitement further, by providing players with a simple auto-selection mechanism to enhance their overall gaming experience.

However, one of the standout features of Lucky Oasis is its Wild Multipliers, which can substitute for all symbols except the Scatter, with the potential to multiply wins by up to 3,024x.

Moritz Blume, Director of Product at Booming Games commented, “Lucky Oasis is such a great addition to our game portfolio because it’s where two worlds collide. It’s packed full of innovative features that players have come to love about our games, combined with the nostalgic feel of a casino you’d find sheltering under the Nevada sun.

“We love what we do and I think this is mirrored in the games that we release and Lucky Oasis is no exception. We are really excited to see this game go live and it’s impending success.”

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