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Paf acquires two Swedish licensed companies

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Paf acquires two Swedish licensed companies
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Paf is acquiring the two Swedish licensed gaming companies Speedy Ltd and Speedy Originals from Hero Gaming. The companies run the gaming sites Speedy Casino, Speedybet and Speedyspel. With the purchase, Paf will become one of the six largest gaming companies in Sweden.

“We want to grow in Sweden and we have a determined ambition to be a leading player in the Swedish licensed market,” says Paf’s CEO Christer Fahlstedt.

Top six in Sweden

Hero Gaming was founded in 2013 and they have been successful in the Swedish market with the Speedy brand gaming sites.

“We see the deal as a good win-win strategy, in that now Hero Gaming can focus more on the global market. It feels good that it is Paf who is buying our Swedish business, they have a long-term strategy and they are well-known for their responsible gaming work,” says Tomas Bäckman, CEO of Hero Gaming.

Paf will become one of the six largest gaming companies in Sweden after the purchase. This is a position that Paf has been deliberately seeking.

“This acquisition shows that we have faith in the future of the Swedish market and we also have the capacity to acquire the companies that strengthen us,” says Christer Fahlstedt.

The loss limit will be implemented

The three Speedy gaming sites will implement Paf’s comparatively tough guidelines for responsible gaming. Among other things, Paf’s annual mandatory loss limit of EUR 20,000 / SEK 200,000 will be introduced.

“We do not have an interest in taking over the gaming sites unless their customers are largely at a gaming level that we accept. But of course, customers will notice that we value responsible gaming very strongly, to the same level of responsible gaming that we have on Paf’s other gaming sites,” says Christer Fahlstedt.

SpeedySpel, SpeedyBet and SpeedyCasino will continue to operate under their current brands in the Swedish market.

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Novibet kicks off Irish Jumps season with Fairyhouse sponsorship

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Fairyhouse Racecourse’s first fixture of the new National Hunt season will be sponsored by Novibet.

The online bookmaker, who agreed its biggest ever sponsorship of a horse racing event by becoming the Official Betting Partner of the 2023 Tattersalls Irish Guineas Festival at The Curragh back in May, will sponsor the full card at Fairyhouse on Monday 2nd October and have naming rights to all seven races, entries for which can be found here: https://status.hri-ras.ie/entries/Microsoft_Word__2023_ONOR299.PDF?id=2&v=20230928124002

The meeting looks set to feature high-class novice hurdle prospect Pour Les Filles, whose trainer Gordon Elliott commented: “I am looking forward to the first jumps meeting of the season at one of my favourite local tracks, Fairyhouse.

“I am delighted Novibet are sponsoring the entire card and I hope to relieve them of some of their sponsorship. I hope to have plenty of runners on Monday’s card and I would be looking forward to running Pour Les Filles in The 2nd To The SP Favourite at Novibet Maiden Hurdle.“

The deal marks a first sponsorship for Novibet at Fairyhouse, and Peter Roe, General Manager at Fairyhouse Racecourse, said“We are delighted to welcome Novibet on board as sponsor of our first Jumps fixture of the season. This is a new fixture for us, so it is great to have a new sponsor on board for a fixture that is likely to be informative for the year ahead and an exciting day’s racing.”

Karl Riley, Novibet’s Ireland Country Manager, said: “Stepping into the new Jumps season with sponsorship at one of Ireland’s premier tracks is really exciting. Fairyhouse is a great place to have a presence and we’re very much looking forward to the action getting underway next Monday.”

In addition to their sponsorship of racing in Ireland, Novibet are the proud sponsors of current UK Champion Jump Jockey, Brian Hughes, who provides a regular column: https://www.novibet.ie/blog/horse-racing-tips/brian-hughes.

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Gaming

BlueChip Partners Expands to Bangladesh: Unlock New Traffic Opportunities

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BlueChip Partners is now welcoming traffic from Bangladesh. As the brand continues to grow, this new geographic expansion comes at a time when we’re prepared to tackle fresh market challenges. Our successful track record in the Indian, Canadian, and European markets made this expansion a logical next step.

The Bangladesh gaming market presents unique opportunities for BlueChip Partners and webmasters looking to benefit from this untapped domain.

With Bangladesh currently investing in its tourism sector and sports infrastructure and boasting a population of 160 million, there’s immense potential for new gaming ventures. The country’s commitment to enhancing its digital infrastructure and emerging focus on sports suggest a promising surge in betting popularity soon.

Given the nascent state of this market, there are diverse strategies to drive traffic. An array of sources can be utilized to achieve optimal results. Collaborating with BlueChip Partners ensures that this growth is complemented with lucrative rewards.

We offer our partners enticing deals, diverse profit models, and a comprehensive starter pack tailored for the target audience. The no negative balance carryover is a standout feature, allowing webmasters to experiment with different traffic strategies.

“Entering new markets is always an endeavor, particularly if they’re unfamiliar with gambling. But we’re optimistic about the growth potential. Armed with a top-tier product and our in-depth expertise, we’re poised to capture this market segment and ensure profitability for our partners. Now’s the ideal time to come aboard and dominate the market together!” — Bogdan Kuiantsev, Head of BlueChip Partners, commented.

BlueChip Partners is the exclusive affiliate program for BlueChip Casino & Sportsbook. Since its inception in June 2022, it has successfully collaborated with over 1000 partners, and the network keeps expanding. BlueChip Partners welcomes traffic from India, Canada, Finland, and Bangladesh across the Casino and sportsbook verticals. For us, the quality of cooperation always trumps sheer numbers. This philosophy underpins our commitment to forging lasting, mutually beneficial partnerships ensuring flexibility in offers, calculations, and tailored materials.

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AdInMo powers-up to advance player-first in-game advertising

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AdInMo, the mobile in-game advertising platform that gets brands into games in a way that players love, has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.

The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insights. Its big data solutions are already helping brands and agencies innovate with non-interruptive in-game ad formats while navigating user-tracking changes in the programmatic ecosystem.

Joanne Lacey, COO, of AdInMo said: “In-game advertising is the most innovative emerging ad format because it offers context, audience diversity and incremental reach. AdInMo already collects billions of contextual and behavioural first party data signals to better understand different player audiences that can be reached via mobile games.

Sam and Meraj’s data and buy-side expertise will help us build out our measurement and addressability solutions that are so crucial for advertisers as the clock ticks on cookie deprecation. We are delighted to welcome them both to Team AdInMo.”

Samuel will be responsible for AdInMo’s player insights strategy and will be part of the team focused on data management and reporting, helping brands target the right audiences in a privacy-first way through in-game advertising.

Meraj, former Senior Director and part of the EMEA Leadership Team at Mediamath, is helping AdInMo hone its product and market strategy to meet the buy-side expectations of brands, agencies and DSPs when it comes to emerging ad formats while also championing AdInMo’s player-first purpose.

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