Asia
How iQOO’s Hunt For India’s Next Big Gaming Streamer became the biggest platform to spotlight upcoming streamers across 2.5k+ participating YouTube channels and 2M+ live audiences
Gamers and streamers are burgeoning in the country and the numbers are increasing exponentially. This new behavioural change is a trend watched closely by platforms and brands since the audience for these streamers are the most coveted – youth. Engagement rates are unique to just this medium.
There are stories of gamers and streamers from modest backgrounds who have made it big by being good at two things – esports and entertainment. So what is a “raid?” A raid is when a YouTuber/ Streamer with a significant following, asks his/ her viewers to go and watch another creator’s live stream. Case in point – GamerFleet. A young man from Haldwani, Uttarakhand who was streaming to double digit audiences when he was ‘raided’ by Samay Raina. After the raid, he continued to grow organically not just because of his personality and collaboration with Samay Raina and Tanmay Bhat. Cut to a few months later and GamerFleet has over a million subscribers. This is the beauty of a ‘raid’.
So Raid Nights was born. This is the brainchild of Tanmay Bhat in partnership with iQOO – a phone company that puts the gamer before the game. The idea was executed by OML Entertainment with technical partners – Sky eSports. This property was only possible by the power of the platform that is YouTube. Tanmay Bhat, Samay Raina and GamerFleet have been online every Friday evening for the last one month with their new live-streaming property, iQOO Raid Nights. The three content creators (Also known as raid bosses) presented a once in a lifetime opportunity to aspiring gaming streamers where they would raid the YouTube channels of upcoming streamers asking their subscribers to tune in and watch the live-stream of the channel they would raid, resulting in the aspiring creators seeing increase in live-streaming numbers like never before.
Here’s how iQOO Raid Nights happened.
Every Friday from 25th June to 23rd July there were 4 rounds of qualifiers and a grand finale. Participants would stream live on their YouTube channel using the hashtag #iQOORaidNights and the raid bosses would randomly pick and choose which channel they wanted to raid. 2.4k YouTube channels garnered over 8.9k user-generated videos in this time, hoping they would get “raided.” The winners were chosen via a YouTube poll where the audience voted for their favourite performers. Two winners from each qualifier episode won a cash prize of Rs. 20,000 and an iQOO 7 Legend phone. There were super interesting performances and channels that the viewers came across. Some channels that captured people’s imagination were Gamer Mummy – A mother of two young adults who streams Minecraft everyday, kukZy Gaming – a gamer who also raps and beatboxes while playing the piano at the same time, Matata QHouse – who did hybrid dance performances with a mix of pre-recorded footage, visual effects and live webcam.
The winner of the first edition of iQOO Raid Nights was Mechanical Pandey – an entertainer who did a rap and dance performance. He also performed a short sketch of him doing random things and being beaten up by his mother which got huge laughs from the audience. The winner got a gaming setup worth Rs. 2,50,000 as the grand prize. The runner-ups were Shiny Kash – A gamer + rapper and The He Man Show – A streamer who lives in his shop and streams every night. He had created special art pieces for iQOO Raid Nights featuring the faces of the raid bosses.
iQOO Raid Nights was hosted by Tanmay Bhat, Samay Raina and GamerFleet on their respective YouTube Channels and was coordinated and executed by OML Entertainment.
Quotes:
Tanmay Bhat – Raid Nights is something that I’ve always wanted to do at scale. It was great to see that brands like iQOO and YouTube supported this property. The creativity that some streamers bring to the table is something that the audience must discover. One of my favourite channels from this edition was Matata QHouse. Their creativity and performance in the qualifiers just blew my mind
Samay Raina – Live Streaming suddenly grew during Covid quarenatines and many creators tried to showcase their characters and personas on stream although they couldn’t reach out to more people. I’m glad iQOO Raid Nights helped these creators gain a massive amount of reach and an opportunity to showcase their talent. It was a great feeling watching people showcase their unique, unrecognised talent everytime we would raid them. Much love to iQOO for supporting us with this property
GamerFleet – One day I was just randomly streaming with about 500 views and suddenly it shot up to 5,000. That was when Tanmay Bhat raided me as a part of the initial stages of Raid Nights a few months ago. That particular raid helped me garner a lot more reach than usual and then a lot of people started following my content and started tuning in live while I stream. This is exactly what iQOO Raid Nights did with all the streamers who were a part of it. When you have a small channel and your watching increases, the YouTube algorithm sees that the channel is performing better and it recommends the channel more often. I really loved all the channels we raided, but Matata QHouse was my favourite one
Mechanical Pandey (Winner) – iQOO Raid Nights helped me quite a lot in terms of expanding my reach and discovering my creative abilities. I’m glad to have been a part of this wonderful event and I also believe Tanmay-bhai and Samay-bhai would want to stream with me in the future which I’m really looking forward to. My YouTube numbers increased tremendously and I’m glad a lot of people have now discovered me and my craziness. I’d really like to thank all the people who voted for me, and primarily Tanmay-bhai, Samay-bhai and Fleet-bhai for tuning in to my channel in the middle of all the 1500 channels that were streaming in the week I had participated, and giving me an opportunity to entertain and bring smiles on about 1 lakh people’s faces across 2 streams. I’m super excited to get my hands on the new gaming setup that I’ve won.
Gunjan Arya (CEO, OML Entertainment Pvt. Ltd.) – We are always on the lookout for upcoming talent that we can support, and have been bullish on online gaming for some time now. We’re super thrilled to have partnered with iQOO and YouTube in a way that is not only rewarding for the brand and the platform but for the online gaming space as a whole. The power of Creators + Brand + Platform really came together for a proper OP moment. Tanmay’s guidance and the super Samay and GamerFleet to boot have been invaluable collaborators. We came across a lot of new streamers including the incredible Gamer Mummy through the campaign and we will continue to do a lot more of this.
Asia
WorldMatch Announces Strategic Partnership with KGI
WorldMatch, leading provider of premium online gaming solutions, has announced a strategic partnership with KGI, marking a significant milestone in its expansion into the Philippine market. The collaboration with KGI represents WorldMatch’s inaugural and exclusive direct client in the Philippines, positioning the company as a key player in this burgeoning market.
As part of this partnership, WorldMatch has obtained certification for its games by the Philippine Amusement and Gaming Corporation (PAGCOR), ensuring compliance with local regulations and standards. This certification underscores WorldMatch’s commitment to providing high-quality gaming content that meets the strict requirements of regulated markets.
“The partnership with KGI and the certification by PAGCOR mark a pivotal moment for WorldMatch. Entering the Philippine market represents a significant opportunity for us to expand our presence in a regulated and rapidly growing industry. We are excited to collaborate with KGI and deliver our cutting-edge gaming solutions to players in the region,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.
The Philippines is a key market for the online gaming industry, with its robust regulatory framework and growing demand for innovative gaming experiences. By partnering with KGI and obtaining PAGCOR certification, WorldMatch is poised to capitalize on this opportunity and establish a strong foothold in the region.
Mr. Marvin A. Tort, President of KGI, said: “KGI is looking forward to this collaboration with WorldMatch, which is well known for its innovative gaming products with engaging gameplay. We are proud to be their partner in this region.”
Asia
Kazakhstan to Host the Games of the Future 2026
Following a highly competitive process, Phygital International announced that Kazakhstan has been chosen as the host of the Games of the Future 2026.
This annual tournament, which is the pinnacle event of the phygital sporting world, received hosting bids from countries across the world, all bidding to follow the UAE in becoming hosts of this prestigious event.
Kazakhstan proved itself the ultimate winner with the Phygital International Expert Committee judges, after showcasing its expertise in hosting international tournaments, its state-of-the-art sports venues – along with the perfect mix of being a nation that embraces sports, culture and tradition as well as its technology and innovation capabilities.
The Games of the Future is a unique international event, which brings together the next generation of dynamic sporting heroes from all over the world. Phygital International expects the Games of the Future 2025 in UAE and now, 2026 in Kazakhstan to welcome thousands of world-class athletes and esports persons as part of multinational clubs. They will participate in the multi-sport event which comprises of a number of phygital sport challenges.
Nis Hatt, CEO of Phygital International, said: “We’re hugely excited at the prospect of Kazakhstan receiving the phygital flame from next year’s host, the UAE to host the 2026 tournament. It’s so pleasing to see the exponential growth of not only phygital sports, but also the global phygital community.
“In fact, the host nation bidding process for the Games of the Future 2027 is already hotting up but there’s still time for other countries to put their bid in before the deadline in December.”
Yerbol Myrzabossynov, Minister of Tourism and Sports for the Republic of Kazakhstan, said: “It is a privilege for our great nation of Kazakhstan to be awarded the honour of hosting the Games of the Future in 2026. Our country has supported phygital sport from its very inception, and we take pride in being the next in line to host this great event and we’re excited to receive the phygital flame from the UAE, who’s hosting in 2025 we greatly look forward to.”
The Games of the Future places no restrictions on its participants and welcomes everyone, regardless of their age, gender and nationality. The deadline for submitting applications to host the tournament in 2027 is December 31, 2024.
Asia
FIFA and Konami join forces to include eFootball at FIFAe World Cup – A golden opportunity for Indian esports
In a country where mobile gaming dominates and interest in football continues to rise, India’s talented gamers now have the opportunity to compete for glory on the global stage in eFootball at the FIFAe World Cup. Following the recent partnership between FIFA and Konami, eFootball, Konami’s football simulation game, has been officially included as one of the official titles featured in the FIFAe World Cup, alongside Rocket League and Football Manager.
In this inaugural year of this new development, India is among 18 countries officially invited to participate in eFootball at the global tournament, joining nations such as Argentina, Brazil, England, France, Spain, and Portugal. The top-performing athletes from each country will face off in the finals later this year across both mobile and console platforms.
According to the India Games Market Report 2023 by Niko Partners, India is primarily a mobile-first market, with 96.8% of gamers using smartphones or tablets. The total number of gamers across all platforms is expected to reach 641.2 million by 2027.
With India at the forefront of the mobile gaming revolution and eFootball available for free download, the country’s vast base of mobile gamers have the chance to turn their passion into success on the international stage. The free-to-play aspect also facilitates easier training and participation for India’s talented mobile gamers across all backgrounds, eliminating barriers that typically limit access to high-level competitive play.
Sharing his thoughts on the opportunity this presents for India’s esports industry, Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming said, “This collaboration between FIFA and Konami to bring eFootball into the FIFAe World Cup is a significant moment for Indian esports. India’s inclusion in this global event is a source of immense national pride. The accessibility of a free-to-play game like eFootball ensures wider participation, and with FIFA fueling the esports ecosystem, we are witnessing the seamless integration of sports and esports—ushering in new opportunities for Indian gamers to shine on the world stage.”
eFootball is also set to be featured in the Ministry of Information and Broadcasting’s upcoming WAVES Esports Championship 2025 (WESC). The nation has also been consistently competing in the title at the Global Esports Games.
“The recognition of India as a region in a global esports tournament like the FIFA eWorld Cup is monumental for Indian esports. This collaboration between KONAMI and FIFA opens up valuable avenues for both mobile and console gamers across the country to compete on the international stage. Additionally, with eFootball being included in the roster of tournaments like WAVES 2025 which is supported by the Ministry of Information and Broadcasting, the title has great potential to bring further opportunities to aspiring Indian esports athletes,” commented Animesh Agarwal, aka 8Bit Thug, Co-Founder of S8UL and 8Bit Creatives.
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