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bwin Renews Sponsorship Deals with Five German Football Teams

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Entain’s bwin brand has extended its partnerships to support professional football in Germany for a further three seasons.

The new deals mean bwin will continue to be the exclusive sports betting partner of five Bundesliga soccer teams: Borussia Dortmund, Union Berlin, Cologne, St. Pauli and Dynamo Dresden until the end of 2023/2024.

The sponsorship deals reflect Entain’s ambition for its global brands to be part of great sporting experiences enjoyed by customers, at all levels. Alongside sponsoring top clubs, Entain has also taken a lead in supporting grass roots and community sport, as well as aspiring young athletes.

“It’s a great honour for us to continue our long-term partnership with these long-standing clubs. Our sponsorships underline the importance of the fans and the passion for football. Authenticity is a top priority for bwin, just as it is for our five partner clubs. We’re therefore delighted to be maintaining our close partnership with them over the next three years,” Stephan Heilmann, Managing Director of Digital Europe Entain, said.

“We’d like to thank bwin for placing their trust in us. We still believe that the two brands are an excellent match. Since we’re always interested in long-term partnerships, it’s only logical to continue our existing collaboration,” Carsten Cramer, Managing Director of Borussia Dortmund, said.

“We’re delighted to have bwin as a powerful brand at our side as a betting partner for the next three years. Working together, we’ve already developed exciting features for our fans such as FC Cologne Matchday Tip and betting odds integration on our platforms, and will continue on this successful path together,” Alexander Wehrle, Managing Director of FC Cologne, said.

“Over the past three years, we’ve found bwin to be a reliable partner, and we’re thrilled to be able to continue working together in the long term. bwin is an internationally networked brand with high appeal, yet also closely associated with German football. We look forward to the fantastic projects we’ll be carrying out together in the coming seasons,” Bernd von Geldern, Sales Manager of FC St Pauli, said.

“We’re delighted to be able to keep giving our fans attractive matchday offers together with bwin. The company has been at home in sport for years and become established as a leading bookmaker thanks to its success in the digital realm,” Thomas Stäpke, Director of Finance and Sales at Union Berlin, said.

“Especially at the current time, the fact that our deal with bwin has been extended by another three years in collaboration with our marketing agency SPORTFIVE is a strong indication of the high mutual regard resulting from our partnership over the past three years. Together, we look back on many joint activities in the past – and look forward to many more in the future,” Jürgen Wehlend, Managing Director of Dynamo Dresden, said.

Central Europe

Greentube expands presence in Germany with NOVOLINE partnership

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Greentube expands presence in Germany with NOVOLINE partnership
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Greentube, the NOVOMATIC Interactive division, has boosted its presence in the German market after taking its content live with local operator NOVOLINE, the online brand of LÖWEN ENTERTAINMENT which is part of the NOVOMATIC Group.

The operator is Greentube’s first German B2B partner to take NOVOMATIC’s blue-chip titles live in the country and the portfolio includes an impressive 165+ games, with many of the top-performers currently only available in the country on a select few websites.

NOVOLINE’s customers now have access to classics Book of Ra™ deluxe, Lucky Lady’s Charm™ deluxe and Sizzling Hot™ deluxe, as well as more recent gaming content including titles from the Diamond Link™ and Cash Connection series.

The partnership is the latest in a string of deals that have seen Greentube introduce its content to licensed operators in Germany since new legislation came into force on 1st July, permitting nationwide online gaming.

NOVOLINE is the online brand of LÖWEN ENTERTAINMENT, one of the leading manufacturers of gaming machines and operator of more than 520 arcades in Germany. Its customers are familiar with NOVOMATIC’s content which it can now offer online for the first time. Players can register for the online offer directly via novoline.de or in one of currently already more than 1,500 partner gaming arcades situated all over Germany.

Michael Bauer, CFO/CGO at Greentube said: “Germany is a key market for us going forward and with our content already popular among local brick-and-mortar players we are excited to expand our presence online through this deal with NOVOLINE. As the first Greentube partner to offer NOVOMATIC’s blue-chip titles in Germany, apart from our own brand StarGames, this partnership is an important step for us as we gain a foothold in this newly-regulated and exciting market.”

Oliver Bagus, Director of LÖWEN ENTERTAINMENT, said: “In 2006, we revolutionised the arcade market with new multi-gamers and NOVOMATIC’s games content. We now want to repeat this technological revolution online. We are thrilled to be one of the first operators to offer players classic titles such as Book of Ra and Sizzling Hot, as well as having the biggest selection of Greentube games on the market with more than 165 titles available.”

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Central Europe

Scientific Games Signs Technology Agreement with Germany’s LOTTO Hessen

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Scientific Games Corporation has signed a new technology agreement with its long-time lottery partner LOTTO Hessen in Wiesbaden, located in central Germany.

Under the deal, Scientific Games will launch its new SYMPHONY gaming systems technology with Lotto Hessen, migrating the AEGIS gaming system it currently provides to the operator.

Scientific Games, Europe’s largest lottery technology and business solutions provider, will serve LOTTO Hessen with software support from its tech facility in Vienna, Austria.

The Symphony system will support new game entertainment and new distribution channels as Lotto Hessen seeks to expand its online channels and introduce new gaming verticals.

In the first phase of the modernisation plan, Scientific Games’ OGS Open Gaming System will connect to LOTTO Hessen’s internet system to give players throughout Germany access to a world-class online gaming experience directly via the Lottery’s website, in accordance with the regulatory framework.

“This is an important new era for LOTTO Hessen, with new business opportunities on a road paved by regulatory options from 2021 onwards. Thanks to Scientific Games’ agile, modular system design, we will be able to consolidate our wide spectrum of games and services and offer them to our players in a streamlined platform. This new agreement with Scientific Games enhances our strategic partnership, with the goal to strengthen LOTTO Hessen’s leading market position and enable future growth,” Dr. Heinz-Georg Sundermann, Managing Director of LOTTO Hessen, said.

“We thank LOTTO Hessen for their continued trust in our systems technology leadership with our SYMPHONY and OGS systems. We will continue to provide the best products that drive the most profits for our lottery customers, their retailers and players with technology that securely integrates all game entertainment product lines and offers operational efficiencies,” Scientific Games Lottery Group Chief Executive Pat McHugh said.

Matthias Müller, Vice President Sales & Marketing, International Lottery Systems for Scientific Games, said: “SYMPHONY is Scientific Games’ digital business and gaming platform developed with a revolutionary architectural approach to modernize today’s lotteries. SYMPHONY provides self-contained systems that can be deployed more efficiently than other systems, and it is a great choice to deliver LOTTO Hessen’s future growth.”

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Central Europe

Gambling Act Reduces Number of Slot Machines in Czech Republic by 62% in Four Years

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The Ministry of Finance of the Czech Republic has conducted an assessment of the effectiveness of new gambling regulations adopted in 2016.

The analysis highlights several positive effects of the law, both in the number of slot machines, which has decreased 62% from 53,554 to 20,269, and in that gamblers are now less likely to fall into addiction.

There were also positive effects on the character of cities, as bars with slot machines were replaced by modern cafes, hairdressers and places for children.

“By setting clear rules, we have managed not only to tame rampant gambling, but above all to better protect our citizens and their families from the destructive consequences of gambling addiction. There are currently over 200,000 people on our list of people who are not allowed to participate in gambling,” Finance Minister Alena Schillerová said.

Among the regulations introduced were strengthened supervisory powers and mandatory registration, limits on gambling advertising, and a ban on the use of alcohol and cigarettes while gambling. The Gambling Act has also increased awareness of the negative effects of gambling and introduced a new and more efficient system of taxation.

However, the new challenge is Internet gambling: since the entry into force of the Gambling Act in 2017, there has been an increase in internet gambling from 10% of the total to 45% in 2020.

“Internet gaming is becoming increasingly risky, mainly due to the speed of the game, players’ anonymity and the 24-hour-a-day availability,” Schillerová said.

Some rules to discourage gambling on the internet already exist, including mandatory registration for gamblers, self-limitation measures (setting a maximum daily gambling amount), reporting obligations on the operator, and regulation of advertising.

Nevertheless, they are not sufficient to stem the phenomenon, and so new containment measures will be adopted to face the new challenges related to online gambling.

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