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bwin Renews Sponsorship Deals with Five German Football Teams

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Entain’s bwin brand has extended its partnerships to support professional football in Germany for a further three seasons.

The new deals mean bwin will continue to be the exclusive sports betting partner of five Bundesliga soccer teams: Borussia Dortmund, Union Berlin, Cologne, St. Pauli and Dynamo Dresden until the end of 2023/2024.

The sponsorship deals reflect Entain’s ambition for its global brands to be part of great sporting experiences enjoyed by customers, at all levels. Alongside sponsoring top clubs, Entain has also taken a lead in supporting grass roots and community sport, as well as aspiring young athletes.

“It’s a great honour for us to continue our long-term partnership with these long-standing clubs. Our sponsorships underline the importance of the fans and the passion for football. Authenticity is a top priority for bwin, just as it is for our five partner clubs. We’re therefore delighted to be maintaining our close partnership with them over the next three years,” Stephan Heilmann, Managing Director of Digital Europe Entain, said.

“We’d like to thank bwin for placing their trust in us. We still believe that the two brands are an excellent match. Since we’re always interested in long-term partnerships, it’s only logical to continue our existing collaboration,” Carsten Cramer, Managing Director of Borussia Dortmund, said.

“We’re delighted to have bwin as a powerful brand at our side as a betting partner for the next three years. Working together, we’ve already developed exciting features for our fans such as FC Cologne Matchday Tip and betting odds integration on our platforms, and will continue on this successful path together,” Alexander Wehrle, Managing Director of FC Cologne, said.

“Over the past three years, we’ve found bwin to be a reliable partner, and we’re thrilled to be able to continue working together in the long term. bwin is an internationally networked brand with high appeal, yet also closely associated with German football. We look forward to the fantastic projects we’ll be carrying out together in the coming seasons,” Bernd von Geldern, Sales Manager of FC St Pauli, said.

“We’re delighted to be able to keep giving our fans attractive matchday offers together with bwin. The company has been at home in sport for years and become established as a leading bookmaker thanks to its success in the digital realm,” Thomas Stäpke, Director of Finance and Sales at Union Berlin, said.

“Especially at the current time, the fact that our deal with bwin has been extended by another three years in collaboration with our marketing agency SPORTFIVE is a strong indication of the high mutual regard resulting from our partnership over the past three years. Together, we look back on many joint activities in the past – and look forward to many more in the future,” Jürgen Wehlend, Managing Director of Dynamo Dresden, said.

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Bragg’s ORYX Gaming Secures Casino Interlaken Deal

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Bragg's ORYX Gaming Secures Casino Interlaken Deal
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ORYX exclusive content goes live on StarVegas in significant Swiss boost

ORYX Gaming, a Bragg Gaming Group company, has secured an agreement to supply its range of exclusive slots to Swiss operator Casino Interlaken, marking the iGaming supplier’s expansion in the market.

The deal provides players at Casino Interlaken’s online brand, StarVegas.ch, with access to ORYX’s proprietary slots library as well as its selection of exclusive RGS content from providers including GAMOMAT, Golden Hero, Kalamba Games, Giveme Games and Peter & Sons.

The deal has been made possible by ORYX’s ISO/IEC 27001 certificate which underpins the supplier’s commitment to information security and is a prerequisite of entering the regulated Swiss online market which opened in January 2019.

In the latest figure released by the Swiss gambling regulator, the seven casinos that offered online games in the country in 2020 achieved gross gaming revenue of approximately US $203 million (CHF186.8 million). This compared to US $26 million (CHF23.5 million) generated in 2019 when only four casinos were operating online.

The partnership with Interlaken marks ORYX’s third in the country following deals with leading operators Grand Casino Luzern and Grand Casino Baden.

The Interlaken deal is the latest in ORYX’s continued growth across European regulated markets and comes on the back of recent entries into Greece, the Netherlands and the United Kingdom markets. The supplier is now licensed by the Malta Gaming Authority (MGA), the UK Gambling Commission (UKGC), the Romanian National Gambling Office (ONJN), and the Greek Hellenic Commission (HGC) and its content is certified or approved in multiple other key jurisdictions.

Chris Looney, Chief Commercial Officer at Bragg Gaming, said: “Our partnership with Interlaken is another important step in our efforts to grow our game provision in the industry.

“Switzerland is a market with much potential and it’s a feather in our cap to have our content on such a well-respected brand there.”

Jens Sellgrad, Chief Operating Officer, at Interlaken, added: “We’re always looking to have the latest quality content available to our players and this agreement with ORYX certainly delivers that.

“The seamless manner in which the delivery has taken place is especially pleasing and we’re confident this solid start will continue through our relationship.”

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Central Europe

888sport Becomes an Official Partner of RB Leipzig

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888sport Becomes an Official Partner of RB Leipzig
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RB Leipzig and 888sport – one of the world’s leading sports betting providers – have agreed a partnership which will last until at least 2023 and the partnership will begin at the Bundesliga home match against FSV Mainz 05. 888sport has become an Official Partner of the Red Bulls.

Alongside significant TV-relevant advertising presence (such as Cam Carpets next to the goals, LED-board animations), 888sports will primarily be present on our digital channels. As well as the branding at the stadium, 888sport will become the presenter of the RBL predictor game, which gives fans a chance to win special prizes such as signed shirts, VIP tickets and season tickets for next season over the course of the campaign.

This will be 888sport’s first involvement in the Bundesliga, which makes it crucial that the partnership is designed in a way which fits both parties’ brands. The positioning of the multiple award-winning sports betting provider is one which is based on a readiness to innovate and the resulting reputation as a pioneer in the technology sector. 888sport wants to expand further in the German market and its motto “Safer. Better. Together” demonstrates its commitment to safe and responsible sports betting.

Matthias Reichwald, Chief Commercial Officer of RB Leipzig:

“As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga.

888sport is an established brand who would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.”

Kieran Spellman, Vice President Head of 888sport:

“We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner. The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season.

We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of 888sport’s long-term commitment to Germany.”

 

Pedro Barreda, Director International Marketing & Head of Sponsorships of 888sport:

“We’re looking forward to working with RB Leipzig and to being part of their journey for at least the next one and a half years. 888 are a world leader in their field, and RB Leipzig are one of the top clubs in European football, so this partnership is a perfect fit and will strongly support us with our ambitious plans for the newly-regulated German sports betting market.”

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Central Europe

SYNOT Games Enters Polish iGaming Market

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SYNOT Games Enters Polish iGaming Market
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SYNOT Games has entered the Polish iGaming market through a new partnership with Totalizator Sportowy, the owner of the only legal online casino in Poland, Total Casino.

SYNOT Games is debuting its top-performing slots like Book of Secrets, Fruit Awards, Hunter’s Spirit, and newest releases such as Respin Joker 81 or Buffalo Hunt for Polish players through the national operator’s casino network, Total Casino.

“Partnering with Totalizator Sportowy opens up a wholly new market for us. It’s our first entry into the Polish market, so healthy jitters are rightfully present. But we trust in the quality of our games; even though expectations are high, we know Polish players will not disappoint,” Ivan Kodaj, CEO at SYNOT Games, said.

“We are still developing our gaming offer and we want to entertain our players with the best experience possible. SYNOT Games’ portfolio has generated interest among our players and I am sure that the popularity of this provider’s games is going to continue,” Maciej Kasprzak, Online Gaming Department Director at Totalizator Sportowy, said.

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