Entain’s bwin brand has extended its partnerships to support professional football in Germany for a further three seasons.
The new deals mean bwin will continue to be the exclusive sports betting partner of five Bundesliga soccer teams: Borussia Dortmund, Union Berlin, Cologne, St. Pauli and Dynamo Dresden until the end of 2023/2024.
The sponsorship deals reflect Entain’s ambition for its global brands to be part of great sporting experiences enjoyed by customers, at all levels. Alongside sponsoring top clubs, Entain has also taken a lead in supporting grass roots and community sport, as well as aspiring young athletes.
“It’s a great honour for us to continue our long-term partnership with these long-standing clubs. Our sponsorships underline the importance of the fans and the passion for football. Authenticity is a top priority for bwin, just as it is for our five partner clubs. We’re therefore delighted to be maintaining our close partnership with them over the next three years,” Stephan Heilmann, Managing Director of Digital Europe Entain, said.
“We’d like to thank bwin for placing their trust in us. We still believe that the two brands are an excellent match. Since we’re always interested in long-term partnerships, it’s only logical to continue our existing collaboration,” Carsten Cramer, Managing Director of Borussia Dortmund, said.
“We’re delighted to have bwin as a powerful brand at our side as a betting partner for the next three years. Working together, we’ve already developed exciting features for our fans such as FC Cologne Matchday Tip and betting odds integration on our platforms, and will continue on this successful path together,” Alexander Wehrle, Managing Director of FC Cologne, said.
“Over the past three years, we’ve found bwin to be a reliable partner, and we’re thrilled to be able to continue working together in the long term. bwin is an internationally networked brand with high appeal, yet also closely associated with German football. We look forward to the fantastic projects we’ll be carrying out together in the coming seasons,” Bernd von Geldern, Sales Manager of FC St Pauli, said.
“We’re delighted to be able to keep giving our fans attractive matchday offers together with bwin. The company has been at home in sport for years and become established as a leading bookmaker thanks to its success in the digital realm,” Thomas Stäpke, Director of Finance and Sales at Union Berlin, said.
“Especially at the current time, the fact that our deal with bwin has been extended by another three years in collaboration with our marketing agency SPORTFIVE is a strong indication of the high mutual regard resulting from our partnership over the past three years. Together, we look back on many joint activities in the past – and look forward to many more in the future,” Jürgen Wehlend, Managing Director of Dynamo Dresden, said.
Edict eGaming Celebrates 25th Anniversary
The Hamburg-based company edict egaming GmbH (edict) has celebrated its 25th anniversary.
Founded in 1998 and thus launched as one of the pioneers in online gaming, the developer of casino solutions is today one of the world’s leading industry aggregators. On 7 September, around 100 guests gathered in Hamburg’s Altona district to celebrate the 25th anniversary together. During a harbour tour and dinner, employees, friends and long-standing partners looked back on the company’s history.
Edict egaming GmbH’s CEO Dominic-Daniel Liénard said: “To celebrate this anniversary with so many of you who have been part of this journey is a very special moment for me. Our 25th anniversary is not only a special opportunity to acknowledge our enduring presence in the market and our extensive network of reliable partners, but also to thank our employees who have made this success possible in the first place.”
Since its foundation, edict egaming GmbH has set a number of milestones, starting in 2002 with the development of the first online casino systems in Germany for the casinos in Wiesbaden and Hamburg, edict became the first licensed provider worldwide to stream roulette from a landbased casino on the internet. 2014 saw the introduction of the Game Solution, which enables customers worldwide to integrate the broad games portfolio. In addition, edict has been part of the Gauselmann Group since 2008. Since then, the company has licensed the popular Merkur games in the individual jurisdictions and delivered them via its proprietary Aggregator Solutions to a variety of casino and sports betting platforms.
New Era Optical Technology from Scientific Games Will Enhance Lotto Hessen Retail Experience in Germany
Company’s Advanced Retail Terminals and New Gaming System Support Lotto Hessen’s Ongoing Tech Modernization
Scientific Games will bring the company’s camera-based lottery retailer technology to Lotto Hessen in Wiesbaden, Germany through a new contract. Moving the lottery retail experience beyond reliability to maximum transactional transparency for both retailers and players, 2,200 of the company’s Contour.v terminals will be installed at Lotto Hessen retailers. Lotto Hessen’s gaming system is currently being converted to Scientific Games’ advanced SYMPHONY system as part of the Lottery’s ongoing technology modernization initiatives.
Offering both clerk and player HD screens, contactless player interactions and mobile scanning, the Contour.v terminals represent Scientific Games’ new era lottery retailer technology. The Contour.v was innovated by the company as its newest, high-performance terminal to meet evolving market demand in the lottery retail environment.
Martin J. Blach, Managing Director for Lotto Hessen, said, “For 20 years, Lotto Hessen has successfully led with Scientific Games’ support to continually offer our retailers and players a modern lottery experience. The camera-based Contour.v terminals are part of our overall plan to continue innovating that experience and responsibly adapting to retail trends and consumer behavior.”
Lotto Hessen is one of the first in-market implementations of Contour.v globally. The camera-based terminals feature an open and transparent ticket scan area and HD screens configurable for both clerk and player view. The company’s new line of Contour terminals was designed with durability and an unparalleled user experience in mind. A sleek, uni-body eliminates unnecessary parts, making Contour terminals extremely reliable. Unique, advanced optics technology enhances speed of service. The Contour terminals also offer easy processing and a variety of options for ongoing software upgrades.
“The lottery ecosystem is increasingly complex and Scientific Games’ global innovation teams continue to respond with advanced retail and digital systems technology that we have become known for in the lottery industry. We have invested in the best camera-based terminal solution for international markets with the Contour.v technology,” said Matthias Müller, VP of Sales & Marketing for Scientific Games. “Our modular solutions and third-party integrations, coupled with state-of-the-art technology allow lotteries flexibility without diminishing quality and reliability. The Contour.v terminals signify a new era for Scientific Games with the most advanced optics and pattern recognition software.”
In addition to retailer technology, the company provides Lotto Hessen’s gaming systems technology, instant game management system and sports betting solution, as well as instant scratch games and the Scientific Games Enhanced Partnership, a technology-driven instant game management program that drives sales performance.
PRAGMATIC PLAY SCALES SWISS OPERATIONS WITH GAMRFIRST PARTNERSHIP
Pragmatic Play, a leading content provider to the iGaming industry, has bolstered its Swiss market footprint following a commercial agreement with GAMRFIRST operated by Casino Barrière Montreux (Barrière Group).
Pragmatic Play’s acclaimed Slots portfolio is now live on GAMRFIRST.ch, the online arm of the established land-based casino provider.
As part of the agreement, 50 titles are live on the operator’s platform, including the popular titles Sweet Bonanza ™ and The Dog House™.
Following on from a string of successful partnerships, the latest deal is set to be a catalyst for continued growth for the provider.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Casino Barrière Montreux is highly regarded in Switzerland, where Pragmatic Play continues to expand its presence.
“We’re delighted to welcome the operator’s GAMRFIRST brand to our growing customer base in this key regulated market. The online casino shares our commitment to creating safe and enjoyable gaming experiences, and its players can now access our entire portfolio of premium Slots.”
Patrick Ballestraz, Head of Online at GAMRFIRST.ch, added: “Pragmatic Play’s industry-leading Slots portfolio makes a wonderful addition to GAMRFIRST, with its captivating titles already proving a success with players throughout Switzerland.
“The announcement will undoubtedly go down well with our customers who will be familiar with the studio’s games, as well as build momentum and leverage our position in the Swiss market.”
Week 38/2023 slot games releases
Condor Gaming Group Secures Remote Bookmakers License from The Gambling Regulatory Authority of Ireland
MGA Games Bedazzles with ‘A Night Among Celebrities’ During SBC Summit Barcelona
ORENES GRAN CASINO CASTELLÓN EXPANDS ITS CATALOG WITH ZITRO’S NEW OFFERINGS
Boomerang Sportsbook at SBC Summit Barcelona: Simplifying Affilate Business and Initiating Great Collaborations
INSPIRED LAUNCHES ITS LATEST ONLINE & MOBILE SLOTS: BULLION BARS GOLD COLLECTOR & BIG PIGGY BANK
Game Development World Championship 2023 Summer Season Winners Announced!
We Care: SOFTSWISS’ Values in Action
How Blockchain Re-Invented Online Poker
Esports Betting in Central & Eastern Europe: Oddin.gg Sponsors Hipther’s GamingTECH CEE
Evoplay Brings the Future of iGaming to GamingTECH CEE Summit
What does Crypto Sports Betting involve?
ProgressPlay showcasing latest innovation in Cyprus
Interview with Lars Kollind, head of Business Development at Swintt
The Rise of eSports
Skyesports Masters: Gods Reign crowned champions of India’s First Franchised Esports Tournament; bag major chunk of INR 2 crore prize pool
Interviews7 days ago
Strategies for Cultivating Player Engagement: Insights from Head of SOFTSWISS Sportsbook Alexander Kamenetskyi
Eastern Europe7 days ago
BETER Live partners with FAVBET in major boost to operator’s live casino offering
Interviews7 days ago
LiveScore Group illuminates the power of conferences ahead of the 2023 SBC Summit
eSports7 days ago
eFIBA Season 2 Announced with Record 61 Participating Nations and First-Ever In-Person World Finals at DreamHack Winter
Australia7 days ago
Aristocrat Appoints Superna Kalle as Chief Strategy & Content Officer
Asia6 days ago
Fandoms Unite at the Inaugural NEXUS FAN FAIR, Organised by Philippine Blockchain Week 2023, in Manila on Sept. 19-21
Interviews6 days ago
Navigating the European iGaming Landscape: An Interview with Magdalena Podhorska Okolow, VP Commercial – MD Europe at Light & Wonder
Africa7 days ago
Xprizo announces groundbreaking integration with M-PESA