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Games Industry Rates Bavaria, Berlin and North Rhine-Westphalia the Best Locations in Germany

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Which German states shine the brightest as games industry locations due to their political commitment to regional companies and actors? A survey of the German games industry gave top ranking to Bavaria, just ahead of Berlin, with a close third place going to North Rhine-Westphalia. These are the results of game’s (German Games Industry Association) industry barometer 2021, based on a poll of association members. Hamburg and Baden-Württemberg took fourth and fifth places, respectively.

“A number of Germany’s states have strengthened their regional commitment to the games industry considerably in the last several years. This has resulted in improved conditions in the respective locations, for example through higher and specified funding levels, games summits or dedicated hubs. This commitment is critical for games companies, as conditions vary starkly between the different German states – and, along with good general infrastructure and access to qualified employees, these conditions are often decisive when it comes to investing and locating. The importance of regional support has grown even more due to the launch of the national games funding – because it finally allows internationally competitive conditions for all of Germany, while the individual states can set specific focuses with their own funding programmes, such as support of young company founders. In this dynamic growth phase of the industry, all states, regardless of their size, can and should tap their own potential to their best advantage,” Felix Falk, Managing Director of game, said.

Just how strongly financial support for the games industry varies between states can be clearly seen when comparing, for example, North Rhine-Westphalia and Mecklenburg-West Pomerania: whereas 3 million euros goes to games production between the Rhine and the Ruhr annually, developers on the Baltic coast thus far receive nothing in funding. Hamburg reintroduced games funding in 2020, supporting the development of prototypes, among other things. The city state provides 520,000 euros for this purpose annually. Rhineland-Palatinate is set to launch a regional games funding programme amounting to 125,000 euros in late 2021. In 2020, federal states such as Berlin and Brandenburg as well as Baden-Württemberg, Lower Saxony and Saarland also increased their funding for computer and video games.

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STS Group Extends BetGames Content Partnership

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The STS Group has reached an agreement to continue its collaboration with TV Zaidimai for supplier BetGames’ content.

Under their renewed partnership, STS will remain Poland’s only operator offering BetGames’ live dealer products. This new deal also includes an agreement to expand their current game portfolio.

More significantly, BetGames’ offer, alongside virtual sports, accounts for more than 10% of the STS Group’s net gaming revenue (NGR), giving their extended collaboration more weight.

The prolonged licence agreement includes access to various betting products as well as live dealer content, such as poker and baccarat.

Furthermore, TV Zaidimai and STS will expand their non-English language offering after they embarked on a “Polish table” project for poker in 2020.

“We are not only the largest, but also the most innovative bookmaker in Poland. We are prolonging a partnership that is very important for us and grants us exclusivity to offer BetGames products in Poland,” Mateusz Juroszek, CEO of STS Holding, said.

“Player interest in products similar to BetGames products keeps growing, which is why, together with TV Zaidimai, we are investing in and personalising the offer for Polish players,” he added.

“We are delighted to strengthen and deepen our fruitful partnership for the long term. STS is not only the market leader in Poland, but also the innovation leader in the region and beyond. An ideal match for us to develop a challenging market together – with great success for both parties,” Andreas Koeberl, CEO of TV Zaidimai, said.

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Pariplay signs new partnership deal with Switzerland’s Grand Casino Bern

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Pariplay signs new partnership deal with Switzerland’s Grand Casino Bern
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Aspire Global’s Pariplay, the leading aggregator and content provider, has bolstered its presence in the regulated market of Switzerland by partnering with Grand Casino Bern’s online brand 7 Melons.

This agreement will enable Pariplay to offer its innovative and feature-packed Wizard Games title and content from its Ignite partner programme to Swiss players at 7melons.ch, the online entity of the prominent land-based operator in the country.

The new content partnership represents the latest forward step within Pariplay’s strategic growth plan across regulated markets worldwide, with a host of significant deals struck to offer leading operators content from its Fusion™ platform.

Fusion™ features thousands of games from the industry’s leading games developers, in addition to a suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of Sales, Pariplay, said: “This is the latest in a string of content agreements we have reached in this very exciting regulated market. Grand Casino Bern is a household name in the country and we look forward to adding to its 7 Melons brand with content we have already seen is popular with the Swiss audience. We are very excited about working together.”

Ludwig Nehls, CEO at Grand Casino Bern, said: “Through its proprietary content and global game distribution programme Ignite, Pariplay offers the best of all worlds to players and we are delighted to be able to boost the selection of titles we can put before our audience in the name of world-class entertainment.”

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EGT Interactive Enters Czech Market with Fortuna Entertainment

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EGT Interactive has entered the Czech Market with one of the leading iGaming operators in the country, Fortuna Entertainment Group (FEG).

The strategic deal with Fortuna Entertainment will enable EGT to broaden the reach of its products while further diversifying the content of the slots available on ifortuna.cz. The players base can also enjoy 40 attractive EGT Interactive games, including Amazon’s Battle, 40 Mega Clover, Great 27, Supreme Hot, 100 Super Hot and the trendy bonus game, the Jackpot Cards. The games are launched in partnership with RWC Energy which will ensure a stable and reliable integration process.

Fortuna Entertainment Group is a trustworthy partner of EGT Interactive, and both companies have been partnering in other markets as well. This strategic partnership exists in Romania, where the Group owns casaparilurilor.ro and efortuna.ro brands, and in Croatia through the psk.hr iGaming offering.

“We are proud to build upon this partnership with Fortuna Entertainment Group. We have already achieved great results partnering with FEG in other markets. We are rapidly growing, and such a partnership will, for sure, have a positive outcome for both parties,” Ivo Georgiev, Managing Director of EGT Interactive, said.

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