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Exclusive Q&A with Alexander Kamenetskyi, Sportsbook Product Owner with SOFTSWISS

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Exclusive Q&A with Alexander Kamenetskyi, Sportsbook Product Owner with SOFTSWISS
Reading Time: 4 minutes

 

‘The house always wins’ is one of the oldest adages in sports betting. It must be most trusted quote too, as numerous once-bitten punters would vouch for.

Here is the other side of the story.

Alexander Kamenetskyi, Sportsbook Product Owner with SOFTSWISS, talks about the steps that Sportsbooks take to keep fraudulent activities at bay.

You must read the interview for his lucid and succinct deconstruction of frauds that take place in the betting arena.

Over to the interview now!

Q. We’ve had a fabulous Euro 2020, in which Italy deservedly emerged winners. The betting industry also enjoyed thriving business during the period. But there have been reports that the level of betting frauds increased manifold. As a Sportsbook Product Owner, how do you view the situation?

A. First of all, I would like to congratulate all the fans of the Italian national team on their victory! We were finally able to enjoy the football battles of Euro 2020. In my opinion, it was an amazing championship full of dramatic and exciting moments.

As statistics show, such large events always see a spike in cases of fraud and that’s why we are always ready to track such activity and mitigate the risks for our clients.

Q. Could you share some practical experiences where you faced fraudulent activities and how you dealt with it?

A. Fraudsters always try to find system weaknesses in bookmaker lines and exploit them. This time they knew they had a chance to go unnoticed for a long time, as the attention of all bookmakers’ was drawn to the Euro 2020. Oftentimes bookmakers may also contribute to the appearance of such fraudsters themselves.

Speaking of the SOFTSWISS Sportsbook team – we are perfectly prepared for the arrival of unwanted guests. Over the course of the championship we mainly saw players with counterfeit documents, but our platform had just the tools to track and prevent such manipulations.

Typically, fraudsters bet on unpopular types of sports and weak leagues. Sometimes they are at the matches in person or they bet ahead of the curve when there’s a fast video broadcast. This is quite easy to track, and we resolve such cases pretty quickly.

Quite often in such cases, players ‘artificially’ raise their maximum bets for specific markets (e.g. via betting from several accounts), but we prevent this by analyzing player bets and player activity.

We have our own Risk Management and Anti-Fraud teams, as well as the Betradar Risk Management team and Managed Trading Services. We are also currently in the process of developing automated tracking systems

Q. What kind of frauds do you normally anticipate as a sportsbook operator?

A. The list isn’t vast.

First, come the ‘arbers’, or players who find arbitration situations between bookmakers and exploit them.

Secondly, there are ‘button players’ who place bets seconds after the outcome becomes clear.

There are also ‘valuebetters’, or those who bet on higher odds or odds with an advantage.

Then there are middle betting players, who are mostly playing for the total, and usually with an advantage.

And then there is the very widespread type of fraudster – the bonus hunter. Bonus hunters find weak points in bookmaker promotions and exploit them to their advantage. Some of these can be white hat bonus hunters and we even have someone like that in our team.

Of course, match fixing is the bane of the sports industry and is one of the most serious offenses. Naturally, there are many more types of sports betting fraud, but the ones I mentioned are the most widespread.

Q. How do you plan to tackle the potential frauds?

A. We are working on developing our own Sportsbook Risk Management team. We are also building our internal Risk Management Tools (RMT). Our RMT system is based on long-term experience in the field, market needs, new innovative technologies, and artificial intelligence. The system will be universal in that it will help us work not only with fraudsters, but also with ordinary players.

Q. Could you share some insights into the software-enabled checks and AI-powered analyses that aid fraud detection and prevention in betting?

A. Unfortunately, I cannot reveal all the cards because RMT is an anti-fraud system. I can only say that we are developing tools that rely on artificial intelligence based on data analytics. We are already working on unique tools to combat the main types of fraud, which will react not only to the style of play but also to overall player behaviour.

I can also add that our protection system does not just work for each project separately, but encompasses all brands across our platform.

Q. Coming back to the Euro 2020, what are the new things that happened in connection with fraudulent betting? Is it a case of new-age fraudsters emerging or is it a case of old punters becoming smarter – just like the Italian defenders?

A. The Italian defenders showed us a level of play we can look up to. I can say that the average scammer is rather diverse. The experienced type is always on the lookout for new projects, erroneous proposals, and mainly uses trite and true scam methods. Younger scammers place more emphasis on modern methods such as bots.

Q. Do all the fraud detection and prevention mechanisms affect the pure joy of punting? Will the whole process become cumbersome for the genuine bettors? Would love to hear your thoughts on this topic.

A. Our tools work not only with negative players, but also with positive ones. We place a lot of attention on working with those players who have proven themselves to be honest and conscientious. Additionally, we create great bonus offers for our players that encourage their gaming activity and do not use complex wagering systems. We are also very keen on soon introducing gamification to the platform, which is currently in development.

Q. Finally, how do you see fraudulent activities and the prevention mechanisms pan out in the future? What’s your bet on this?

A. The world of betting is huge, but it hasn’t reached its peak yet. Of course, fraud will continue to develop and there are many reasons for this.

First-time bookmakers who are poorly versed in the basics of sports betting will continue to create inaccurate bonus offers, miscalculate the bonus math and create bonus overlap. Errors in the betting lines and a lack of analytical work will continue to generate negative outcomes.

It is our job to create a product that fortifies the operator from negative outcomes, but we aren’t able to entirely wall ourselves off from the market. That is why we will be working on new tools to combat fraud and further improve the quality of our product, first and foremost, so that ordinary players can enjoy the game.

Our main task is to provide a reliable, high-quality product to the players. Sports betting is a great way to have fun. And that’s why we are creating a safe and secure environment around sports betting with SOFTSWISS Sportsbook.

Interviews

Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming

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Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming
Reading Time: 4 minutes

 

Could you describe the range of products and services that Wise Gaming offers? What makes them unique or appealing to potential clients?

Wise Gaming is the fastest-growing, Complete platform offering both White-Label & Turnkey Solutions. The Wise Gaming solutions are built from our team’s extensive experience: 15 years B2C and 10 years B2B. We know the importance of a truly modular approach, allowing our partner the ability to obtain our entire solution or individual components to enhance what they already have.

In what regions or markets does Wise Gaming primarily operate? Are there any plans for expansion into new territories?

Our focus has been on both the European & LatAm Continents. With enormous success in our B2C operations, we are relying on our extensive experience. We believe the balance between established & emerging markets brings both knowledge and the ability to learn and adapt, truly focusing on our partners needs without limitations.

2025 will be Wise Gaming’s year of expansion! 2024‘s goal is about building on our success in EU & LatAm whilst planning next years’ growth in both Africa & Asia.

What technologies does Wise Gaming employ to deliver its iGaming solutions? Can you highlight any proprietary technologies or platforms that differentiate your offerings?

From our 15 years of B2C success, we felt that we understood both the pleasure points and pain points that most operators face on a daily & weekly basis. Therefore, we build our Wise Gaming solutions with a customer-centric approach, How can we support our partners to support their customers. We diligently sourced the industry’s best-in-class providers for both our Sportsbook & Casino content, utilizing Enterprise software to provide the most robust offering in the iGaming industry.

Our dedicated in-house teams visualize, build and enhance our Proprietary systems for each of our Partner’s needs, making each of our partners brands Unique.

In what ways does Wise Gaming prioritise security and data protection within its technology infrastructure?

As previously mentioned, our customer-centric approach is vitally important to Wise Gaming and our Partners! Providing the correct technology and experience to our partners is key to having a successful KYC, AML, Due Diligence and Data Protection process. We opted for Amazon AWS solutioning to provide market-leading security, Encrypted databases & data storage, penetration resilience, DDoS attack elimination, dedicated Back-Office segmentation and User-based access, protecting player data while safeguarding our partners operations.

What are the current trends or challenges you’re seeing in the iGaming market? How is Wise Gaming adapting to these changes?

The speed in which technology advances is always a challenge for any provider. The key is to know your markets, the players, the accessibility of online entertainment such a sports betting & casinos and implement the technology that meets these variables. Everyone is talking about AI & Machine learning, and rightly so! With such advancements AI & Machine Learning models, it would be irresponsible not to utilize them. Whether it’s for Player customisation, Events based recommendation or supporting operational needs such as RG, KYC & AML, AI & machine Learning should be used to ENHANCE human interaction, not replace. At Wise Gaming, we have already implemented AI & Machine Learning models to provide the unique edge to our partners.

Also localized content is important. Every market is its own unique playground with their own specific cultural identities. Knowing these identities and becoming an expert in these will not only assist in the acquisition of players, it signifies a brand’s genuineness and authenticity to that market and allows greater player retention. At Wise Gaming we have already implemented A.I & Machine Learning models

How does Wise Gaming ensure compliance with regulations in various jurisdictions? How important is regulatory adherence in your sales approach?

I will answer these 2 questions together. The market is experiencing a shift in regulation, and compliance. MGA & CGA license domination has been challenged, with more and more markets opting for tighter safety measures and implementing their own self-regulated approach. This brings safety to players and trust.

Working alongside regulators will always help, and more importantly, we can learn from each other. Adhering to regulation is ultimately for a player’s safety and that is paramount for the industry’s longevity. Wise Gaming continuously enhances its platform to conform with regulations, making it safe and reliable for our partners.

What are the key factors potential clients considering when choosing an iGaming provider, and how does Wise Gaming address these factors in its offerings?

As previously mentioned, experience and knowledge are key attributes from both an operational and technical aspect. “You can’t plant apple trees and expect to get oranges!” Wise Gaming’s experience & knowledge puts us, and our partners, at the forefront of each market, allowing substantial growth and higher ROI.

Time to market should also be a priority. Whilst most Providers offer 2-4 months implementation time, Wise Gaming can deploy your platform within 2-4 weeks, giving us the competitive edge in a highly competitive space.

How does Wise Gaming incorporate feedback from clients into product development and improvement?

Experience and knowledge are simply 1’s learning over time. Our approach at Wise Gaming is that of a learning mentality, “you are never too old to learn!” iGaming is rich in experts – We trust our Partners, and they trust us, it’s the unification that builds long-term partnerships. We have 2 ears and 1 mouth, use them in that order!

What are the future goals and plans for Wise Gaming? Any upcoming innovations or developments you can share?

Our goal is to continue providing a reliable and robust platform, listening and delivering an innovative and unique solution for each of our Partners.

Innovative Developments – If we tell everyone, they won’t be innovative 😉 However, what I can say is that we are focused on “advanced”, real-time localised AI recommended content both Casino & Sportsbook.

 

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eSports

eSports in the CIS region , Q&A w/ Viktor Block, Senior Sales Manager/PandaScore

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eSports in the CIS region , Q&A w/ Viktor Block, Senior Sales Manager/PandaScore
Reading Time: 5 minutes

 

Esports has long been popular in the CIS region, with various top-tier teams and players all calling it home. How has the landscape evolved over the last few years? Have any particular trends emerged that have surprised you at all?

Esports boomed in the CIS region in 2008 when Multiplayer Online Battle Arena (MOBA) games became really popular. While esports had been a thing as far back as 2003, the rise of games such as Counter-Strike and DOTA2 was a major catalyst for the upward trajectory the sector has been riding ever since. In recent years, the infrastructure needed to support esports has improved drastically across the CIS region, including the construction of the Pixel Esports Arena in Minks, Belarus, and the Cyberspace Arena in Almaty, Kazakhstan, both of which hold top-flight contests. Internet connectivity has also improved, while support from local and international sponsors such as Monster Energy, Red Bull and War Gaming have provided funds for further investment while also driving awareness. Ultimately, this has seen the landscape evolve into a thriving industry with lots of opportunities for further growth.

In terms of trends, and especially relating to esports betting, I’ve been surprised by the high demand for betting on console games – we call them eBattles and they include disciplines such as eSoccer and eBasketball. I think this is just a natural development that has occurred off the back of strong demand for video game content, which is often the bridge between traditional sports and esports.

 

What factors have contributed to esports’ growth in the CIS over the past few years?

One of the biggest factors for me is that teams have become more professional and are now training and playing in well-run clubs. This takes place in dedicated buildings and rooms, set up with high-speed internet and the absolute best gaming equipment. Player salaries have also gone up, which has increased the calibre of players taking part in contests across the region, taking competitiveness to the next level. Today, many CIS players now play for high-ranked teams such as Virtus.pro, Team Spirit, Betboom or Na`Vi which compete on the international stage. This in turn is helping esports grow across the CIS region.

 

Given how many countries are in the CIS region, can you walk us through some of the biggest regulatory differences when it comes to betting on esports? And how does PandaScore navigate these changes?

The legality of betting and esports betting differs from country to country within the CIS region. Some are super strict or even prohibit gambling, while others take a more liberal approach, regulating the activity and licensing operators. Let’s take a look at some of the biggest markets and their approach.

In Ukraine, esports has been recognised as a sport since 2018 and in 2020 the country regulated and licensed gambling for the first time. The law focuses mostly on standard betting – sports and casino – but is likely to also include esports betting given that esports is a recognised sport in the country with tier-one Ukraine sportsbooks like Favbet and Parimatch offering it to their players.

Kazakhstan has a growing gambling industry with betting shops and casinos operating in major cities such as Almaty and Nur-Sultan. Gambling is regulated by the Ministry of Culture and Sports and while the regulatory framework is somewhat restrictive, sports betting – which is likely to include esports betting – is permitted.

Navigating the constant changes in betting regulation across the CIS region can be challenging, so we make sure to keep up to speed with the latest developments by monitoring legislative updates and amendments to regulatory guidelines. We also track industry trends and best practices to anticipate regulatory changes ahead of time, allowing us to adapt quickly if needed. This can involve benchmarking against competitors, attending conferences and networking with key stakeholders.

 

In your view, are there any unique opportunities for the expansion of esports and esports betting within the CIS region? And how does this differ to other regions?

It’s important to understand that CIS, especially Ukraine and Kazakhstan, play by their own rules. By that I mean they are very different to other esports markets, so don’t think what works in Italy will work in Ukraine. For example, while League of Legends is very popular in Europe, in CIS, it’s Dota 2 that takes the top spot. But for those who can understand the region and each market, there are plenty of opportunities to explore.

Let me elaborate. Dota 2 is thriving in the broader CIS, with regular tournaments and events attracting large audiences both offline and online. teams like Natus Vincere (Na’Vi), Virtus.pro and Team Spirit have achieved significant success in Dota 2 competitions, contributing to the game’s popularity in the region. While Dota 2 is big, other video games also enjoy significant popularity, including CS2, World of Tanks and Fortnite among others.

Operators need to consider this when deciding their markets and odds, marketing strategies and plans for player engagement.

 

What would you say is the key to creating a successful esports product for a CIS audience?

Understanding layer preferences in each market and delivering an experience that exceeds their expectations. For the CIS region, this means focusing on Dota 2 – this is a game that offers deep and strategic gameplay requiring teamwork, communication and skilful execution of plans and strategies. Its competitive nature appeals to gamers as they enjoy the challenge of multiplayer experiences – this goes back to the original MOBAs back in 2008. These factors must be present in the esports betting experience offered to players – at PandaScore, this means a comprehensive Dota 2 offering that covers markets such as Kills, Towers, Roshans and Barracks, with players able to challenge themselves in a betting competition against others.

Support is also key to delivering a quality player experience. We offer round-the-clock assistance and are regularly rolling out updates to improve the experience players receive when betting on esports at sportsbooks using our data, odds and betting tools such as our Bet Builder. We are always working hard to expand our offering to cover the most in-demand games including CS2, Valorant, Call of Duty and many more.

 

What trends or developments do you anticipate shaping the future growth of esports in the CIS region over the next few years?

The industry will continue to grow and become more professional. Esports is different to traditional sports and it still lacks recognition in some markets, even though it is considered an official sport in a growing number of countries across the CIS region. I think as it evolves, more governments will provide more support for esports as it brings tremendous economic, cultural and social benefits. This could include funding for esports initiatives, rolling out regulatory frameworks, helping to foster partnerships with esports organisations or simply recognising it as a sport.

The continued proliferation of smartphones across the region will be a further catalyst for esports growth. Titles such as PUGB Mobile, Free Fire and Mobile Legends: Bang Bang will attract large audiences and provide new opportunities for teams, players, sponsors and other stakeholders to explore. This is a really exciting time for esports and esports betting in the CIS region, and PandaScore is thrilled to be part of it.

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Interviews

Exclusive Q&A w/ Rory Credland, Head of Strategy at Next.io

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Q&A w/ Rory Credland, Head of Strategy at Next.io
Reading Time: 4 minutes

 

  • Could you provide an overview of the upcoming Next.io summit in May?

We are hosting our 4th annual NEXT.io event in Valletta on 15 – 16 May. With a global delegation of 5,000 attendees, Valletta’24 is more than just a conference; it’s where groundbreaking ideas and innovations converge. In addition to the leadership stage, we host several side tracks on marketing, investment, HR, sustainability, technology, emerging markets/jurisdictions – plus a new track on personal development. As we expect over 5,000 attendees, we have also increased our networking space with a new hall dedicated to more exhibitors, entertainment area, lunch, and a chill-out zone. Finally, our recent partnership with Ask Gamblers will ensure greater affiliates and operators in attendance, so as you can see there is definitely something for everyone and the event promises to be one of endless connections and activities.

 

  • What speakers or panelists can attendees expect to hear from during the summit?

We have tailored the event to make this event the pinnacle of the iGaming industry, offering unparalleled networking opportunities and insights from 300 industry-leading voices. We have many c-level speakers attending including Angus Nisbet, VP Gaming, BetMGM, gaming industry expert Paris Smith, Lahcene Merzoug, CEO. PressEnter, Francesco Postiglione, CEO, Casumo, Martina Akerlund, CEO, CallsU, Jeffrey Haas, Chief Growth Officer, William Hill, Todd Haushalter, CPO, Evolution Group, Tim Heath, General Partner, Yolo Investments plus an amazing keynote to kick off the start the event. We have two amazing keynotes to kick-start day 1 and 2 of the event, so I urge you to check out our agenda via

 

  • Can you share any insights into the format of sessions and discussions planned for the summit?

We like to change the formats and concepts up at NEXT.io compared to the norm that you see at other organisers. For instance, we base our talks at 30mins max to ensure that it is short and sharp straight to the point discussions and a limited number of speakers on each session so that more interactive discussion and debate can be had. We also are putting the CEOs under the spotlight this year – think Mastermind – with each CEO – one by one – under a “spotlight” for 10mins with direct questioning from the host. Should be awesome and insightful.

 

  • How does Next.io ensure diversity and inclusivity in the selection of speakers and participants for its summits?

Internally we take an active stance to ensure that there is a cross selection of speakers to this regard based on our own internal metrics. Wherever possible we encourage new speakers to be put forward by their organisations or through connections that we make – this allows for new and different perspectives on the discussion to hand which make the event and tracks interesting and informative for the audience.

 

  • What unique networking or collaboration opportunities will be available to participants during the event?

For two years ago we have designed NEXT.io Valletta to be a festival week of iGaming, encouraging people to arrive for the week to take part in our activities we have on the Monday and Tuesday before attending the event on Wednesday. This year we have Golf, Padel, Run Club plus many networking events taking place from Tuesday through to Friday night, so check out the website where you will be able to find more information.

 

  • How does Next.io leverage technology or innovation to enhance the summit experience for attendees, whether in-person or virtual?

We have a unique advantage hosting the event at the MCC in that the main stage is built like a theatre – so with use of such a big stage we can use LED screens which allow for animation and interaction on screen as well as several attendee applications which ensures they get directly involved with what session is taking place and have an input into the direction of the questioning.

 

  • What motivated Next.io to choose Malta as the location?

NEXT.io head office is based in Malta, so it felt a natural fit to organise our flagship event within the country and at one of Malta’s iconic venues – The Mediterranean Conference Centre – with epic views over the harbour and Mediterranean Sea. When NEXT.io was formed the company had amazing support from the Maltese Gaming Authority who backed us at the time and so since day one we continue to use Malta to host what we feel is becoming an event on everyone’s calendars.

 

  • How does Next.io ensure that its summits provide a platform for emerging voices and perspectives alongside established leaders and experts?

As mentioned previously we like to continuously promote not only the established experts but also the leaders of tomorrow. Our Advisory Board is instrumental in that regards as they also have an ear to the ground as to whom is best to suggest for topics and discussions. I think what works best is a mix of experience and new to crate that interesting discussion on stage.

 

  • How does Next.io plan to capture and share the insights and outcomes from the Malta summit to extend its impact beyond the event itself?

We record our main stage sessions and use this through our awesome marketing to promote the event long after it is over via access on our news part of the website. In fact, we never see an event having an “end” more of a continuation to the next show as we promote what was and what is new for the following year. Continuous dialogue with our audience and clients is important to ensure consistent messaging and allows us to react to what market forces are in play at the time.

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