Gaming
Admix launches Movember In-Play ad campaign for mobile gamers

Leading In-Play advertising company Admix has teamed up with men’s health charity Movember to launch a series of targeted ads to reach highly engaged male gamers while they play video games.
In-Play ads featuring Movember’s iconic ‘moustache’ branding will be placed natively within mobile games across a variety of genres played by the charity’s target audience of men aged between 20 and 39. Ultimate Car Driving Sim, Traffic Tour, Drive Ahead and TiMX are among the popular games that will see ads digitally injected into gameplay, with the aim of driving awareness for Movember and its mission to help men live happier, healthier and longer lives.
The global games industry is worth more than $160 billion annually – three times the value of films and music combined – with men making up half of mobile gamers worldwide. Admix’ pioneering ‘In-Play’ programmatic advertising platform allows brands to reach target consumers in a way that doesn’t interrupt the gameplay experience.
Michael Silberberg, VP of Global Agency Partnerships, Admix, commented:
“Our collaboration with Movember marks Admix’ second In-Play activation for a high profile charity, with our CoppaFeel! campaign having launched in May. Reaching people while they’re at their most engaged with relevant ads that don’t interrupt gameplay is the perfect way to deliver powerful messages and brand uplift for charities and brands alike, boosting engagement with their target audiences. We hope to continue working with Movember long term to support their ongoing men’s health awareness campaigns.”
Dan Cooper, Global Director, Innovation, Movember, said:
“We were thrilled to collaborate with Admix to get the men’s health message out to our gaming audience. Over the years, we have been humbled by the worldwide support for Movember from the gaming community. One of the ways we approach our men’s health mission is to ‘go to where men are’. This means that communities and spaces where men are already active and reachable, like gaming, are communities that play a key role in helping to create lasting change for our cause areas of men’s mental health and suicide prevention, prostate cancer and testicular cancer. We’re looking forward to continuing in this space in the years to come.”
Gaming
Soft2Bet brand CampoBet announced a Redesigned Mobile App

CampoBet, of the Soft2Bet powered renowned brands, is excited to unveil its revamped mobile application for both iOS and Android users. The new CampoBet SE app offers a native, user-friendly experience with a host of enhanced features and a sleek design that promises to elevate the online betting experience for Sweden players.
Key Advantages of the New CampoBet SE Mobile App:
- Expanded Reach: The native app serves as an additional platform for CampoBet to engage with a broader audience.
- Regulated Marketplace: With official reviews from the App Store and Google Play, users can trust the quality and security of the app.
- Official App Status: The app’s official status ensures there are no bans, providing uninterrupted access to betting services.
- Native Experience: Users will enjoy a more convenient and faster app performance tailored to their devices.
- Aesthetic Design: The app features a Trophy Hall with animations and parallax, offering a visually stunning experience.
- Integrated Tracking: An integrated system for PPC and affiliate traffic allows for efficient ad purchasing from various sources.
- Optimized Advertising: The app includes a new set of events in the traffic procurement system to fine-tune advertising campaigns.
- Continuous Support: CampoBet is committed to ongoing support and development of the app to ensure the best user experience.
- Segmented Notifications: Push notifications are tailored and sent directly to the player’s phone, keeping them informed and engaged.
In a statement, CampoBet representative Yoel Zuckerberg, Chief Product Officer, said, “The CampoBet SE app is a game-changer in the mobile betting landscape. We’ve listened to our users and have delivered an app that not only looks great but also provides the functionality and speed that today’s bettors demand. Our commitment to continuous improvement and user satisfaction is at the core of this redesign.”
The CampoBet SE app is now available for download on the App Store and Google Play. Users can look forward to a seamless betting experience with the reliability and innovation that CampoBet is known for.
Asia
CasinoJan Announces the Launch of its New Website in Singapore

Previously focused only on the Norwegian online casino industry, casinojan .com is excited to announce the launch of its new website in Singapore that is designed to help as many Singaporeans as possible enjoy gambling as entertainment and to become the largest gambling portal in the Singaporean market.
From digital slots to mobile and live casinos, CasinoJan uses its team’s extensive industry knowledge to provide a variety of in-depth, honest, and unbiased articles that extensively cover every aspect of the online casino industry in Singapore.
“It’s no secret that the market for online gambling is difficult to navigate. Not only are there hundreds, if not thousands, of companies to choose from, but there are also complicated rules to adhere to,” said a spokesperson for CasinoJan. “As if that wasn’t enough, many gambling portals fail to keep their sites updated or start with incorrect information. With CasinoJan, we aim to make it both easier and safer to gamble online, whether it’s slots, table games, odds, poker, or bingo.”
Committed to offering visitors to its website the best experience, CasinoJan constantly updates its content, reviews, and payment methods while providing comprehensive opinions from its expert team about online casinos in Singapore.
Additionally, CasinoJan is in the process of further updating and increasing the scope of its website by soon implanting a list of features to benefit its visitors; these include:
- A better table that makes it easier for readers to filter and find the gaming sites they want.
- A solution for user reviews and user ratings of gaming companies from website visitors.
- The opportunity to receive information about bonus offers and new casinos by email.
- Video reviews of the most popular gambling sites in Singapore.
CasinoJan invites those interested in learning more about the leading online casinos in Singapore, as well as the best digital slot games and the most lucrative no-deposit bonuses, to visit its website today.
eSports
UNITED KINGDOM TO HOST 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP

PUBG MOBILE Esports is thrilled to announce that the 2024 PUBG MOBILE Global Championship (PMGC) will be held in the UK, taking place live next December with a $3 million prize pool. The first time a major PUBG MOBILE event has been hosted in the UK, this tournament will bring local fans a unique opportunity to see the very best skill that the world has to offer. This news comes ahead of this year’s 2023 PUBG MOBILE Grand Finals in Istanbul.
James Yang, Senior Director of PUBG MOBILE Global Esports, announced the news during the opening ceremony of the 2023 PMGC Grand Finals, with the exact UK location to be revealed at a later date. This is the first time a major PUBG MOBILE event has been held in the country and the first in Western Europe since 2018.
The highlight of the PUBG MOBILE Esports calendar, the PMGC brings together dozens of teams from around the world to compete in the ultimate showcase of talent. This year’s Grand Finals are taking place this weekend in Istanbul, Türkiye, where the final sixteen teams remaining in the competition will battle it out to become PUBG MOBILE World Champion.
Joining next year’s PMGC in the top tier of PUBG MOBILE Esports events, as well as next year’s midseason tournament in Riyadh, Saudi Arabia, is the PUBG MOBILE Global Open (PMGO), which will take place in Brazil throughout March and April 2024 and feature a $500,000 prize pool.
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