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Gaming time spent on UK Samsung TVs is still 15% higher than pre-pandemic levels, new report suggests

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Gaming time spent on UK Samsung TVs is still 15% higher than pre-pandemic levels, new report suggests
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Report also found that Samsung TV gamers spend 80% of their TV time in streaming and gaming environments

A new report from Samsung Ads Europe, ‘Behind the Screens: Gaming on Samsung TVs in 2021, reveals time spent gaming on UK Samsung TVs has increased 15% since January 2020 to the period ending June 2021, suggesting lockdown-related gaming habits are sticking post-pandemic.

This is supported by claims from The Economist identifying gaming as “the single biggest new media habit to be formed during the pandemic”, describing this activity as “sticky” and not declining despite the many restrictions lifting.

Samsung Ads also reported a 28% increase in the number of Samsung TVs with active monthly gaming activity in the UK between January and June 2021, equating to 58.81 million hours spent a month gaming on these devices.

UK gamers on Samsung TVs spend a lot of their TV time in streaming environments, with this cohort spending 28% more time streaming compared to all Samsung TVs in the UK. These gamers also spend 80% of their total TV time either gaming or in streaming environments.

Whilst the majority of gaming hours are spent by users on older generation consoles, UK Samsung TV users that are connected to a new console, like the Playstation 5 and Xbox Series X spend more time gaming. These ‘next-gen’ gamers – those with new consoles – spent an average of three hours and 24 minutes gaming each day between January and June 2021. This is compared to those gamers with the previous generation consoles spending 2 hours 28 minutes on average each day gaming, and those with old consoles spending 51 minutes on average each day gaming during the same period.

UK gamers also spent the most time gaming on Samsung TVs compared to their European counterparts in Italy, France, Germany and Spain, with an average daily gaming time of 1 hour and 24 minutes. Samsung Ads saw the biggest spike in activity for UK gamers in April 2020 during the first national lockdown reaching 2 hours 30 minutes on average per day, and again in January 2021 with 2 hours 9 minutes per day on average.

Alex Hole, Vice President of Samsung Ads Europe, commented: “We’ve seen substantial growth in time spent gaming on our TVs across the UK during the last 18 months, reflecting the growing popularity and accelerated rise of gaming globally. What’s interesting to note is the strong overlap between dedicated gamers and heavy streamers on our Samsung TVs, creating pockets of opportunities for advertisers. Advertisers seeking to reach audiences in today’s fragmented TV landscape will benefit from carefully balancing their media plans across both linear and streaming.”

Gaming

UK Gaming Charity SpecialEffect to Receive Special Award at 20th BAFTA Games Awards

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BAFTA has announced that UK gaming charity SpecialEffect, will receive the prestigious Special Award at the 20th BAFTA Games Awards. The award, which recognises outstanding contributions to games, film and television, is one of the highest accolades bestowed by BAFTA. Dr Mick Donegan MBE, founder and CEO of SpecialEffect, will pick up the Special Award at the annual BAFTA Games Awards ceremony on Thursday 11 April.

In 2007, Mick Donegan founded SpecialEffect to help people with even the most severe physical challenges to access video games. The organisation uses specialised technology to enhance access to video games and creative self-expression for people with a wide range of Disabilities.

SpecialEffect’s success began as a result of the collaboration between Mick, a specialist in assistive technology and his son Bill, a keen gamer with a background in product design. Since its creation, the charity has grown to thirty employees, raising all their own funds, and has provided specialist one-to-one assessments and support to severely disabled people throughout the UK and beyond.

Dr Mick Donegan MBE, SpecialEffect founder and CEO, said: “With a background in special education, I realised how much people with severe physical disabilities were missing out by not being able to play. I started SpecialEffect not only to help individuals to play video games but also to collaborate with the games industry to make their games more accessible ‘at source’. Since then, we have been privileged to be invited to share our ideas with more and more developers all over the world. Now, 17 years since SpecialEffect began, it’s an absolute honour for SpecialEffect’s work to be recognised by BAFTA.”

Emma Baehr, BAFTA executive director of awards and content, said: “SpecialEffect’s work is essential to the games world and is hugely deserving of a BAFTA Special Award. Their innovative and supportive approach to making games accessible drives progress within the industry, collaborating with developers and studios on new technologies to make games within reach to more people. We look forward to honouring their contribution to games at the ceremony on Thursday 11 April.”

Throughout the years, SpecialEffect has been involved in collaborating with Xbox, Sony and Logitech, to help design accessible controllers and a switch kit, enabling thousands more severely disabled players to access their games using a wide range of control devices. They have also worked with games studios and developers to help make their games more accessible. The organisation also developed EyeMine, a freely downloadable gaze-controlled interface to enable players to enjoy Minecraft through gaze-control alone.

Later this year will see the rollout of their EyeGaze Games (currently available on PC only) onto Android and iOS, games designed to be fully accessible for people with physical disabilities, whether they use gaze control, joysticks, switches or gamepads.

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Gaming

The Rocket League Championship Series Major 2 Heads Back to Copper Box Arena in London This June

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The Rocket League Championship Series (RLCS) returns to Copper Box Arena in London, UK for the second Major of 2024 from June 20-23.

Copper Box Arena hosted a sold out RLCS Spring Major in 2022 and saw Team Vitality defeat Team BDS in the final. The venue will again play host to the world’s best Rocket League players as they compete for the second trophy of 2024, a chance to win the lion’s share of a $255,000 in total prize pool winnings and earn additional RLCS points to secure a spot in the Rocket League World Championship in September.

The RLCS Major 2 will be broadcast on Twitch and YouTube from June 20-21, and welcome a live audience in the Copper Box Arena for the weekend competition on June 22-23. Tickets go on general sale beginning at 10:00 AM GMT on Friday, March 29, and the direct link to purchase tickets can be found on the Rocket League esports social accounts. There are three presale windows for O2 Priority customers, Live Nation users and Ticketmaster users.

BLAST and Rocket League esports have teamed up with Live Nation, one of the world’s largest live entertainment companies to help support and promote the RLCS Major 2 coming to London in June 2024.

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Gaming

kr3m Unveils New Online Gaming Platform for Le Monde

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Bridging German tech with French media: kr3m’s Playground enhances France’s premier daily newspaper’s website with more global partnerships on the horizon

kr3m, a trailblazer in digital entertainment based in Karlsruhe, Germany, is broadening its global outreach with the launch of a new and exciting project. The company’s online gaming platform, Playground, has been integrated into the digital services offered by Le Monde, the premier daily newspaper in France. This partnership represents kr3m’s inaugural foray into markets beyond German-speaking countries, signaling the beginning of an ambitious plan to forge global partnerships in 2024.

Playground, an innovative ‘white-label’ solution for the integration of HTML5 games at publishing houses, is used in Germany, Austria and Switzerland by most major publishers and media houses such as Der Spiegel, Focus, Bild, NZZ, Blick and Kronen Zeitung. Since early February, French audiences can enjoy this platform, localized in French and tailored to meet Le Monde’s specifications, at Arcade.LeMonde. fr.

The Managing Director for kr3m, Jan Reichert, expressed excitement over the collaboration, stating: “Collaborating with Le Monde to feature our HTML5 games is a privilege. This partnership is a key milestone in our strategy to expand internationally and sets a positive tone for 2024.”

Playground games are available to Le Monde’s readers without the need for registration, offering instant access to beloved classics like solitaire, sudoku, mahjong and snake, all at no cost and playable directly in web browsers.

The Benefits of HTML5 Games:

HTML5 games offer an immediate, hassle-free gaming experience across both mobile and desktop platforms, eliminating the need for downloads or wait times. Casual games not only help to increase traffic but also prolong the time users spend on the websites, increase the return rate and thus user loyalty to the portal. On average, users engage with the games for over 15 minutes.

The games are funded through advertising, yet players have the choice to opt for a gaming subscription as well; a tactic that’s becoming more and more popular with leading online newspapers but one that is not currently integrated on Arcade.LeMonde. fr. Classics like crossword puzzles, sudoku, solitaire, mahjong and bubble shooters form the cornerstone of Playground, chosen for their widespread global appeal.

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