Asia
LEADING AUDIO BRAND, TRUKE COLLABORATES WITH TRINITY GAMING’S ACE CREATORS FOR THEIR LATEST CAMPAIGN
Alpha Clasher, Antaryami, Classified YT, GodNixon, and Kronten promoted India’s first gaming-range earbuds in Truke’s latest digital campaign
Truke, one of the leading audio brands, crafting high-quality wireless stereos, wireless headphones, earphones and bespoke acoustic equipment for sound professionals and music aficionados, has launched India’s first gaming-range TWS, the Born to Game series comprising the novel duo of gaming TWS, the BTG-1 and BTG-2. The products especially aim to make the virtual gaming experience richer and par excellence for the mobile gamers. For the purpose, to bring the messaging out to the right audience, the brand has collaborated with popular gaming creators Alpha Clasher, Antaryami, Classified YT, GodNixon, and Kronten, listed under the roster of Trinity Gaming, sharing their experience about the product with their loyal fan base.
Pankaj Upadhayay, Founder & CEO, Truke, said, “In the past one year of our operations, we have received an overwhelming response from our customers who have used our products and have become advocates of our product quality and durability. It is because of their continuous support we have been able to capture significant market share in TWS category in India in just one year.”
He further added on the collaboration with creators by saying, “We are also glad to associate with Trinity Gaming to support us with their start gaming creators who have successfully pushed the product to the audience we specifically service to. These creators have got first-hand experience and shared their feedback about the product with their loyal fan base – via sharing their experience of using the newest launch products on their official YT channels and story swipe ups on Instagram. With the best gaming content creators on board, we believe to have extended our reach.”
With the Covid-19 the esports gaming sector has seen a huge rise and even brands have witnessed the overwhelming response these gamers/creators receive from their fan base which has resulted in building interest among brands to explore brand collaborations. Brands are targeting more and more gamming content creators for more digital impact and their high audience engagement and loyal fan base fuels a brands ambition to reach their target audience.
Commenting on the association of the brand with the creators, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming said, “I am proud that our creators are been recognized and considered as a medium to reach the people. The mass popularity these gaming content creators enjoy and the loyal followers they are privileged to have, have attracted brands to associate with them. Truke is a true to gamers product and the collaboration fits best for both, the brand and the dynamic gaming content creators of this age. Trinity is proud to nurture these talents and supports them to achieve their professional goals”
The product is packed with specifications like strong battery life, Premium Sound Quality, Gaming-centric features and a tribe design giving it a superior look and high-quality music and gaming experience to users. It could become a handy gadget to anyone from the esports segment who wants to leverage their gaming experience.
Asia
PAGCOR CASINOS SET TO RECEIVE 2000 NEW SLOT MACHINES
PAGCOR Chairman and CEO Alejandro H. Tengco announced today, September 10, that nearly 2,000 units of new and modern slot machines for Casino Filipino gaming venues will be delivered mid-September as part of the agency’s modernization program.
During the opening of the IAG Academy Summit at the Hilton Manila this morning, Mr. Tengco said the delivery of the new machines will level up the game offerings of Casino Filipino branches nationwide in a bid to increase foot traffic and boost overall profitability.
“As we prepare for the planned privatization of PAGCOR casinos, we intend to increase their value by modernizing our gaming facilities and equipment to make them more attractive to potential investors,” the PAGCOR chief said during his keynote address.
The agency has ordered a total of 3,341 new slot machines which are identical to those that are being used in the country’s top integrated resort casinos. The first batch arriving within the week consists of 1,968 units.
The PAGCOR chairman also updated the audience about other ongoing programs of the agency including the projected opening of more integrated resorts in key tourist destinations in the country in the next several years.
The IAG Summit, organized by the B2B print and digital gaming magazine Inside Asian Gaming, is held every September in Manila. It brings together movers and shakers in the Asian gaming industry and features a wide range of speakers from across the region.
Asia
Junglee Rummy Unveils the Grand Winnings Tournament Premiere Series with a 35 Crore INR Guaranteed Prize Pool
Junglee Rummy, India’s Most Trusted Rummy Site, has launched its highly anticipated GW Premiere Series, the final leg of its three-month-long Grand Winnings Tournament, with a guaranteed prize pool of 35 crore INR. Launched on 1 September 2024, the GW Premiere Series is designed to thrill rummy enthusiasts and test the sharpest minds in the game, culminating in a thrilling grand finale on 30 September 2024, where players will compete to win from a 2.5 crore INR guaranteed prize pool.
The Grand Winnings Tournament, which kicked off in July this year, has sparked immense excitement in the online rummy community by offering a total prize pool of over 90 crore INR. The tournament has already attracted more than 6 lakh players from across the country, with over 35 thousand winners so far. The tournament has featured standout campaigns, such as the GW Millionaire Series and the GW Azadi Series, each pushing the boundaries of skill gaming and strategic acumen. The GW Premiere Series aims to elevate the competitive spirit even further, featuring daily finales with a 40 lakh INR guaranteed prize pool. Players can also compete in weekly finales with a prize pool of up to 1.25 crore INR each.
Mohul Mukherjee, Vice President of Product Marketing and Communications at Junglee Games, said: “As the Grand Winnings Tournament culminates into the Grand Winnings Premiere Series, the red carpet is rolled out with even bigger rewards for players. The popularity of the series in the last two months bears testimony to the great passion our players have for the game, and we remain committed to providing them with an exceptionally rewarding experience.”
Junglee Rummy’s commitment to entertainment and skill-based competition shines through the GW Premiere Series. With the grand finale featuring a 2.5 crore INR guaranteed prize pool, the series promises unparalleled excitement and challenge, reiterating Junglee Rummy’s dedication to celebrating and rewarding the art of skill gaming.
Asia
Nazara Technologies partners with Government of Telangana to Launch Nazara AI Center of Excellence (CoE)
Nazara Technologies, India’s leading and only listed diversified gaming and esports company, has signed a landmark Memorandum of Understanding (MoU) with the Government of Telangana. Through this strategic partnership Nazara aims to establish a pioneering AI Center of Excellence (AI CoE) focusing on gaming and digital entertainment, positioning Nazara as a leader in AI-driven gaming and digital entertainment space and Telangana as a global hub for AI innovation.
The Nazara AI CoE will drive research, development, and innovation in areas such as gaming, interactive media, gamified learning, and other digital content, leveraging cutting-edge technologies like AI, VR/AR, blockchain, and Web 3.0. By fostering policy development, supporting startups, enhancing skills, and engaging global expertise, the Nazara AI Center of Excellence aims to empower a dynamic and inclusive community
Nitish Mittersain, Jt. MD & CEO, Nazara Technologies, said: “Telangana’s proactive approach in fostering industry growth through public-private partnerships and policy development has created the ideal ecosystem for this initiative. This collaboration will enable Nazara to further our mission of integrating AI and emerging technologies across our diverse portfolio, positioning us as a leader in AI-driven innovations in gaming and digital entertainment.”
Hon’ble Minister for Information Technology and Industries, Mr. D. Sridhar Babu, said: “This partnership with Nazara Technologies, a leader in Indian gaming, marks a significant step in positioning Telangana as a global leader in AI-driven digital innovation. The Nazara AI CoE will empower startups, enhance skills, and attract cutting-edge technology investments, creating a diverse and dynamic ecosystem. By joining forces with Nazara, we are committed to driving economic growth and setting new standards in responsible AI applications in gaming and beyond.”
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