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LEADING AUDIO BRAND, TRUKE COLLABORATES WITH TRINITY GAMING’S ACE CREATORS FOR THEIR LATEST CAMPAIGN

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TRUKE COLLABORATES WITH TRINITY GAMING’S ACE CREATORS FOR THEIR EARBUDS PRODUCT LAUNCH DIGITAL CAMPAIGN
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Alpha Clasher, Antaryami, Classified YT, GodNixon, and Kronten promoted India’s first gaming-range earbuds in Truke’s latest digital campaign

Truke, one of the leading audio brands, crafting high-quality wireless stereos, wireless headphones, earphones and bespoke acoustic equipment for sound professionals and music aficionados, has launched India’s first gaming-range TWS, the Born to Game series comprising the novel duo of gaming TWS, the BTG-1 and BTG-2. The products especially aim to make the virtual gaming experience richer and par excellence for the mobile gamers. For the purpose, to bring the messaging out to the right audience, the brand has collaborated with popular gaming creators Alpha Clasher, Antaryami, Classified YT, GodNixon, and Kronten, listed under the roster of Trinity Gaming, sharing their experience about the product with their loyal fan base.

Pankaj Upadhayay, Founder & CEO, Truke, said, “In the past one year of our operations, we have received an overwhelming response from our customers who have used our products and have become advocates of our product quality and durability. It is because of their continuous support we have been able to capture significant market share in TWS category in India in just one year.”

He further added on the collaboration with creators by saying, “We are also glad to associate with Trinity Gaming to support us with their start gaming creators who have successfully pushed the product to the audience we specifically service to. These creators have got first-hand experience and shared their feedback about the product with their loyal fan base – via sharing their experience of using the newest launch products on their official YT channels and story swipe ups on Instagram. With the best gaming content creators on board, we believe to have extended our reach.”

With the Covid-19 the esports gaming sector has seen a huge rise and even brands have witnessed the overwhelming response these gamers/creators receive from their fan base which has resulted in building interest among brands to explore brand collaborations. Brands are targeting more and more gamming content creators for more digital impact and their high audience engagement and loyal fan base fuels a brands ambition to reach their target audience.

Commenting on the association of the brand with the creators, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming said, “I am proud that our creators are been recognized and considered as a medium to reach the people. The mass popularity these gaming content creators enjoy and the loyal followers they are privileged to have, have attracted brands to associate with them. Truke is a true to gamers product and the collaboration fits best for both, the brand and the dynamic gaming content creators of this age. Trinity is proud to nurture these talents and supports them to achieve their professional goals”

The product is packed with specifications like strong battery life, Premium Sound Quality, Gaming-centric features and a tribe design giving it a superior look and high-quality music and gaming experience to users. It could become a handy gadget to anyone from the esports segment who wants to leverage their gaming experience.

Asia

PAGCOR extends cash aid to kin of five fallen Bulacan rescuers

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THE Philippine Amusement and Gaming Corporation (PAGCOR) on September 30, 2022 extended financial assistance worth P100,000 to each of the families of the five rescue workers in Malolos, Bulacan who perished recently in the line of duty at the height of Super Typhoon Karding.

PAGCOR provided the cash aid in recognition of the heroism of Narciso Calayag, Jr., Jerson Resurreccion, Marby Bartolome, George Agustin and Troy Justin Agustin. The victims drowned in floodwater when a wall collapsed on them while performing rescue duties last September 25, 2022.

Apart from providing financial assistance to the families of the five fallen rescue workers, the state-run gaming firm joined hands with the Bridges of Benevolent Initiative Foundation, Inc. (BBFI), the charitable arm of The Midori Clark Casino operated by BB International Leisure and Resort Development Corp. (BBI), in conducting relief operations for the typhoon victims in the provinces of Bulacan and Pampanga.

The recipients in the towns of San Miguel and Sto. Nino, Pampanga received 400 and 150 food relief packs, respectively, while a total of 300 families in Hagonoy, Bulacan, were also provided relief items. Each relief pack contained rice, instant noodles, coffee, and canned goods.

As of September 30, 2022, PAGCOR and its licensees have distributed 4,700 relief packs in different areas in Luzon affected by the recent typhoon and are set to conduct more distributions in the upcoming days.

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Asia

Japneet Singh Sethi, Country Manager, Khelraja wins the prestigious Rising Star Award at the 2nd Edition of The Business Leadership Awards

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Owing to his contribution to the iGaming landscape in Asia, Japneet Singh Sethi, Country Manager, Khelraja has been awarded with the prestigious Rising Star Award in the Gaming category at the 2nd Edition of The Business Leadership Awards. The award ceremony was held on 29th September at Courtyard by Marriott, Mumbai. Actress Udita Goswami was the celebrity guest on the occasion.

Speaking on the felicitation, Japneet Singh Sethi said, “It is always an honor to be recognized for your work. I was always focused towards building a thriving iGaming ecosystem for the vast community of iGaming enthusiasts and to be recognized for my efforts in this respect is a great boost to the entire industry. I have always wanted to contribute to my country’s economy and I think iGaming is one of the ways I can give back to the nation. I would also want to congratulate all the other nominees and winners who are working towards the development of their respective sectors”.

Khelraja is Asia’s renowned real-money gaming brand that offers sports betting, casino and esports among other categories. Japneet has been instrumental in expanding the brand’s reach in Asia.

Also, speaking on the occasion Ankit Joshi, Founder & CEO, Feather Touch Business Solutions said, “The Business Leadership Award is initiated with the objective of felicitating the innovative businesses who are ensuring that the world becomes a better place with their efforts for growth of the community and society. It is always an honor to meet the entrepreneurs who are helping the country grow through their vision.”

The event witnessed over 120 attendees. Some of the popular categories in which the awards were given included Brand Marketing, CSR, Real Estate, Social Media, Digital Marketing, Startups, Innovation and Strategy, Healthcare and Information Technology.

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Asia

“MPL launches India’s first multi-game Loss Protection initiative for a risk-free gaming experience”

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"MPL launches India’s first multi-game Loss Protection initiative for a risk-free gaming experience"
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MPL, one of the world’s largest mobile and skill gaming platforms, has announced India’s first ever multi-game Loss Protection policy that is aimed at safeguarding the interest of the players. With this policy, gamers can claim a refund of up to 100% of the net loss that they may have incurred after playing 10 gameplay sessions with specified thresholds. This initiative is a great step in enabling users to play some of the most popular titles on the platform while keeping their financial security in mind. The loss protection initiative will be available for activation during MPL’s marquee gaming festival, Diwali Lakhpati Party, and will help users enjoy a great  gaming experience during the festive season.

This first of its kind initiative in the gaming industry is aligned with MPL’s player-first approach that shows the company’s commitment towards offering  a safe and secure gaming experience. This will also enable the players to concentrate on the gameplay without having to worry about the probability of losing money.

Through this program, once a user activates this policy, they can avail the option of claiming a refund of their net loss, if incurred, after 10 gameplay sessions. The policy covers select titles which are some of the top games like Poker, Ludo, Fantasy, Carrom, Block Puzzle, etc. The procedure for activating the insurance entails a successful KYC verification and the amount is directly refunded to the users’ MPL wallet. Gamers need to submit their claims on the app to avail the offer.

Commenting on the launch, Namratha Swamy, Country Head – India, MPL, said, “At MPL, we are committed to offering best-in-class gaming experience to our users always. We feel the Loss Protection policy is a great initiative that can foster safe and risk-free gameplay and is aligned with our player- first approach. With this, we hope our users can enjoy a great festive season and play their favorite games on the platform without having to worry about losing money”.

The MPL Diwali Lakhpati Party, which will run from today until October 31, presents many opportunities for players to try their hand at skill gaming and claim grand cash rewards.  The marquee gaming gala, with a total value of Rs 40 crore, will see more than six million gamers with 10,000 users expected to win every hour.

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