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The Global Esports Federation Confirms First Stops of the Global Esports Tour

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The Global Esports Federation Confirms First Stops of the Global Esports Tour
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FACEIT joins the GEF as Strategic Partner, Esports Services                                                           

The Global Esports Federation joins forces with esports leader, FACEIT, as Strategic Partner, Esports Services, as event demand bounces back. The GEF confirms the first cities to stage the Global Esports Tour in the lead up to the Singapore 2021 Global Esports Games later this year.                                       

FACEIT, the world’s leading competitive online gaming platform and tournament organizer, joins the GEF in creating exciting properties, and world-class esports events including the Global Esports Tour, as it accelerates worldwide expansion. As the calendar of events expands, the partnership will benefit esports athletes and players, the wider esports community, and is set to unleash a world of opportunities.                                                      

The Global Esports Tour is the GEF’s professional esports tournament comprising a series of competitions staged across key global cities throughout the year. Each tournament stage will showcase a unique esports title.

                                                           

The stages for GET 2021 are:                                         

Los Angeles:  27-28 September 2021(Hearthstone)

Riyadh:    21-23 October 2021(PUBG MOBILE)

Dubai:    26-27 November 2021(CS:GO)                                              

The Global Esports Federation confirms a total prize pool of US$500,000 for the GET. The GEF will match the prize pool with a further US$500,000 commitment to the GEF’s Global Social Impact Initiatives (GSII) – a network of partnerships, development and values-based social initiatives in service to the world’s esports community.                                                                                                          

Chester King, GEF Vice-President and Co-Chair of the Technical, Standards & Properties Commission, said about the partnership, “The Global Esports Federation is proud to work with the team of experts at FACEIT to further develop our strategies for esports across the world. We look forward to staging the Global Esports Tour in great cities around the world.”                                                       

Michele Attisani, Co-Founder and CBO of FACEIT commented, “It’s fantastic to be a part of the Global Esports Federation and to help build the first Global Esports Tour. FACEIT’s ambition is to build a better competitive gaming ecosystem with more opportunities for players and the community. We believe that hosting global competitions such as the GET is another step in the right direction.”                                                                                                     

“With FACEIT providing their expertise in product development, technical expertise, commercial, marketing and distribution, we are committed to continue lifting up the potential for the world’s esports community,” said Kelvin Tan, GEF Director of Esports.                                                           

The world has seen the meteoric rise of esports, and it continues to grow, amassing an ever larger audience of diverse fans and players. This partnership will evolve opportunities for players and fans around the world, connecting them in deeper and more meaningful ways.

eSports

BEA to Open an Esports Performance and Education Campus at Riverside Sunderland

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The British Esports Association (BEA) has announced that it will open an esports performance and education campus at Riverside Sunderland, which will nurture and support the next generation of talent, as interest and engagement in esports grows in the UK.

BEA has made a multi-million-pound commitment to the city of Sunderland, having acquired former retail premises adjacent to the Stadium of Light, where it will establish its National Esports Performance Campus (NEPC).

The NEPC will become a centre of excellence, providing access to state-of-the-art equipment, training and investment that will support Sunderland, the North East and the UK to become a globally-recognised esports hub capable of attracting and developing the world’s best esports talent.

The campus will offer educational and coaching courses for players and all other roles within the esports industry and feature dedicated esports classrooms, performance rooms, streaming booths for shoutcaster skills and an arena space. It will also play host to regular esports events, community tournaments, summer camps and be used as a training base for the Great Britain esports team, which recently took part in the Global Esports Games in Singapore.

Chester King, chief executive officer at BEA, said: “The UK is Europe’s second-biggest video game market and ranked 6th globally – this speaks to the potential of esports which will capitalise on gaming’s popularity, with talented competitors emerging and a growing audience keen to spectate and enjoy esports as a leisure activity. This is a market that we know will explode in the UK and we want to support its growth.”

“Sunderland is a hugely ambitious and future-focused city and that aligns very much to BEA and esports, which has vast growth potential and ties into Sunderland’s strengths in gaming, digital and sport. The campus will be an inspirational site, a place for players and coaches to work, learn and develop. This is a much-needed facility and through my team’s experiences we understand its importance.”

Patrick Melia, chief executive of Sunderland City Council, said: “Esports has been a phenomenal global success, and it is a huge growth market in the UK, that will be realised over the coming years. BEA’s move puts Sunderland at the beating heart of that, and we couldn’t be more pleased.”

Councillor Graeme Miller, leader of Sunderland City Council, said: “This is a truly game-changing development for Sunderland, and we could not be more excited about having BEA choose the city for its NEPC.”

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BLAST Premier Extends its Partnership with CS.MONEY

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Leading esports tournament organiser BLAST Premier has extended its partnership with skin trading platform CS.MONEY, taking the collaboration to four years.

The partnership will be centred around educating and engaging esports and Counter-Strike fans on the wide spectrum of skins available to trade and purchase online.

The deal is the first in a number of commercial deals that BLAST will be renewing for 2022, as the company continues to increase the value of its global partnership portfolio in line with its renewed commercial development and future growth plans.

The partnership will see BLAST and CS.MONEY collaborate on a series of premium, player-led content pieces throughout the year along with owning the broadcast segment “Play of the Day”. CS.MONEY will have access to a number of physical and digital branding assets across BLAST Premier’s seven events in 2022, which typically reaches a global audience of over 150 territories in 18 different languages.

Over the last few years the partnership has become famous for its much-loved CS:GO skin content that features the world’s best players taking part in a number of challenges and games that highlight their knowledge and love for skins.

“Extending the sponsorship into a fourth year is testament to the belief and satisfaction CS.MONEY have shown in this partnership, that we’ve built up from 2019. The result of this hard work is shown by their skin trading platform becoming synonymous with our Counter-Strike tournament and we hope to build on this further in 2022. Four years is a long time in esports and we’re really proud of the content and activations we’ve delivered during this period,” Oliver Clarke, Head of Brand Partnerships for BLAST, said.

“Skins have been for a long time a natural part of Counter-Strike ecosystem along with esports. This is why it is so important for us to support the CS:GO community by allowing them to trade skins safely and comfortably and by supporting events like BLAST Premier as well. We want Counter-Strike fans to have more emotions not only from having a new skin in their favourite game but from watching spectacular games. And I am sure that our partnership with BLAST will play a major role in that,” Artsiom Rabtsau, Chief Marketing Officer at CS.Money, said.

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Yesports Closes $2.25M Round to Launch Esports Metaverse Platform

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Yesports, the world’s first eSports engagement platform, has raised $2.25m during its round of seed funding.

The list of investors includes Polygon Studios, Alphabit, Cosmos, Kernel Ventures, Mozaik Capital and NGC Ventures. The fund raised will be used for the development of its NFT-based esports marketplace and esports-focused metaverse.

Yesports represents the first cross-chain metaverse engagement platform (MEP) designed to enable more than 500 million eSports fans worldwide to engage fully with their favourite teams in custom-built metaverse experiences.

The Yesports platform will provide access to exclusive content, community initiatives, merchandise, and more by acquiring or holding NFTs.

The raise follows an initial grant from the $100m gaming-centred NFT fund Polygon Studios founded in July.

Via the Yesports marketplace, fans can trade eSports NFTs across a range of ecosystems, including Moonbeam, Ethereum, Polygon, Binance Smart Chain (BSC), and other EVM-compatible layer-1 blockchains.

Yesports will also collaborate with teams to provide fans with a private metaverse experience, allowing them to vote using DAO tokens and access clubhouses and private team NFT marketplaces.

CEO and Founder of Yesports, Sebastian Quinn, explained Web3 and the emerging metaverse allow for much greater fan participation, engagement and ownership.

“Yesports is the Web3 upgrade the eSports sector has been waiting for and will serve as a portal for eSports fans to participate in this new paradigm,” he said.

“We can’t wait to get building with teams all over the world.”

Steven Bryson-Haynes, VP of Business Development, NFT & Gaming at Polygon Studios, said: “The team at Yesports are building something extremely valuable to the rapidly developing Web3 landscape”.

“The eSporting sector’s fan base and viewing figures are expanding all the time and Yesports will galvanize this by enabling an outlet for fan engagement,” he added.

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