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Socios.Com Partners With LaLiga To Become Global Fan Engagement Partner

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Socios.Com Partners With LaLiga To Become Global Fan Engagement Partner
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Socios. com, the leading provider of blockchain-driven Fan Engagement solutions for the sports and entertainment industry, and LaLiga have announced an agreement that will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league.

Socios com and LaLiga will work together to create new opportunities for the league’s more than 800 million global fans to engage actively with the brand through the platform’s cutting-edge blockchain technology solutions.

This partnership will give LaLiga Santander fans the chance to get closer than ever to their heroes, regardless of where in the world they are based, and to access unique rewards such as official products, signed jerseys, free tickets and once-in-a-lifetime opportunities.

Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios. com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.

Since its creation, in 2019, Socios. com has been enhancing Fan Experience across the global sports industry through Fan Tokens, collectible digital assets that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.

Over 40 global leading sport organisations across 20 different countries and seven different sports have launched their official Fan Token on the Socios.com app, home to a growing global community of nearly 1.3M sports fans. The list includes LaLiga Santander clubs FC Barcelona, Atlético de Madrid, Valencia CF and Levante UD, as well as other football giants across the globe, Formula 1 teams, esports organisations and mixed martial arts brands, among others.

Fan Tokens have consolidated as one of the fastest growing revenue streams for the sports industry, generating over $200 million in profits for Socios. com’s global network in a little over two years since the first token was released.

The partnership with LaLiga, the first major football league to join the platform, sets a new milestone for Socios. com and strengthens its position in Spain, a strategic country in which the company is about to inaugurate its new offices. The agreement also reasserts the position of Socios. com as the global leaders of blockchain-driven fan engagement solutions for the sports industry.

Alexandre Dreyfus, Founder and CEO of Socios. com, said: “We are very excited and proud to be partnering with LaLiga, one of the biggest brands in global sports, with over 800 million fans around the world, and home to legendary clubs that have helped write the history of football.”

“The LaLiga partnership will allow us to take another step forward in our mission to bring about a new era of global fan engagement, where fans are no longer spectators, but empowered, active participants”.

“It is no coincidence that LaLiga has become the first major European football league to partner with Socios.com. Over the past few years they have earned a reputation for being one of the most innovative brands in sports, leading the way for organisations worldwide in terms of embracing innovation and leveraging new technologies. This partnership is yet another demonstration of their boldness and leadership”.

“At LaLiga we are pleased to partner with Socios. com, one of the global leaders in fan engagement solutions for the sports industry. Thanks to this agreement, all our fans around the world will be able to connect more actively with their favorite players and teams. For us it’s a way of getting closer to them and offering them new experiences”, said Oscar Mayo, Executive Director of LaLiga.

Blockchain

EVOS Esports Partners with Metaverse Game Avarik Saga

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Southeast Asian esports organisation EVOS Esports has partnered with Avarik Saga, a Japanese RPG NFT P2E metaverse game, to expand the former’s collection of games, including the adoption of blockchain-based games.

Set to launch in the third quarter of this year, Avarik Saga is a strategic team-building game under the Japanese RPG genre that aims to bring the modern game experience into the NFT metaverse space. Under the partnership, EVOS Esports will introduce blockchain technology to potentially untapped audiences in Indonesia and other Southeast Asian countries. This includes people who have not previously engaged with NFTs or games in general.

According to EVOS, it believes NFT play-to-earn (P2E) metaverse games such as Avarik Saga can empower fans and communities, and this partnership will propel the company towards its ambition of becoming the first blockchain game company in Indonesia.

EVOS CMO Michael Wijaya said that he is very excited that EVOS can help Avarik Saga tap into existing local gaming communities and introduce the first Indonesian NFT P2E Metaverse RPG game, as well as foster a solid relationship to spearhead the blockchain game experience.

In September last year, Avarik Saga released its first playable NFT character collection of 8888 genesis NFTs, which sold out in less than an hour. The collection is currently available for trading in a secondary NFT marketplace, OpenSea.

While leveraging the enticement of RPG gameplays, Avarik Saga itself aims to use its P2E format, coupled with the enticement of RPG gameplays, to help accelerate the mass-market adoption of NFT gaming in Southeast Asian countries.

Avarik Saga CEO Kevin Cahya said that P2E is a mechanism that can only be a worthwhile venture if the game drives excitement and value to the community.

“In the end, the core of the game itself has to be enjoyable. A strong lore that entices the user to the Avarik Saga universe, a clear game mechanic that is engaging and content that makes the player want to come back is key. So, we want to develop an attractive game that appeals to the masses, even Gojek drivers and warung (small shop) owners, so they can earn real money while experiencing a digital world,” he added.

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Blockchain

Abstraction Enters Blockchain Game Development Space with Mythical Games Partnership

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Abstraction Enters Blockchain Game Development Space with Mythical Games Partnership
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Studio renowned for technical prowess and creativity chosen as part of initial group of developers to work with new crypto-powered games platform

Abstraction, a creative game development studio based in The Netherlands, is one of the first to partner up with Mythical Games. Recently valued at $1.2 billion, Mythical Games has selected to work with Abstraction on an action-strategy game based on the developer’s own proprietary technology, which will be integrated into Mythical’s new crypto platform.

“Mythical Games is at the forefront of scarcity-driven game design, and it’s exciting to be here at the beginning with them, exploring new ways to unlock the potential of crypto-powered games,” said Ralph Egas, CEO and Founder of Abstraction. “We share Mythical’s vision for player-owned economies and NFTs and are eager to apply our extensive AAA game development experience to the Mythical Platform, leveraging blockchain technologies to help set the industry standard for play-to-earn and digital ownership within video games.”

In line with the goals of the Mythical Platform, the unnamed action-strategy game will be play-to-earn, unlocking the player’s ability to reap rewards based on NFTs (non-fungible tokens), which use the transparency and security of the digital ledger of blockchain to authenticate rare items. Built on “a private EVM-compatible sidechain,” the Mythical Platform allows players to value and sell their own in-game items. It can integrate with existing games or be part of a new game, and includes tools for trades, payments, integration with in-game inventory, and fraud protection.

“We have been working with the team at Abstraction for over a year on a prototype using the incredible simulation tech they have built,” said John Linden, Co-founder and CEO of Mythical Games. “This is the type of innovation that can completely change a game experience for the better; we believe a combination of their technology and our economic platform has the potential to create a new and exciting game economy that players will enjoy for years to come. We are excited to work with Abstraction on bringing this evolution to life.”

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Lega Serie A Announce Socios.com Partnership

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Lega Serie A has announced an official partnership with Socios the all-in-one influence and rewards app for sports fans across the world. Socios becomes Official Partner of Lega Serie A and Main Sponsor of the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Finals.

The partnership builds on Socios’ already significant existing presence in the Italian sports industry, which includes partnerships with Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and the Italian national team.

“We are extremely pleased to announce this partnership with Socios, a leading brand in its sector that has been working with the excellence of sports for several years now. With this agreement Lega Serie A proves once again to be ready to seize the opportunities offered by new markets, projected towards the future and innovation and careful to respond to the needs of fans around the world,” Luigi De Siervo, CEO of Lega Serie A, said.

Alexandre Dreyfus, CEO of Chiliz and Socios, said: “In 2021 we grew our network by over 500% and welcomed over a million new users to our platform.

“We’ve got bigger aims for the next 12 months, so we’re delighted to begin 2022 with this major announcement that further solidifies our commitment to the Italian sports industry.

“We look forward to working closely with Serie A, spreading the message about Socios and building up our community of superfans both in Italy and across the world.”

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