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Euro 2020 from a betting perspective



Euro 2020 from a betting perspective
Reading Time: 3 minutes


Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.

This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas.  We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.

SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.

Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”

Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.

One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.

Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.

Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.

Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”

Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.

Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”





Reading Time: 2 minutes


Nailed It! Games, an independent Krakow-based games studio, is giving players early access to its new slot, Grim Reaper Supermatch™, launching exclusively with select operators before its worldwide debut.

The second release from the provider to feature the innovative Supermatch™ mechanic, the title is packed with 10 thrilling features that can transform gameplay and provide big winning opportunities.

Players reveal five Halloween-themed symbols on the bottom row during a spin. Landing three or more matching symbols unlocks the next row, with six rows to climb in total.

Between two and eight Blue Souls appear on the game grid each spin, before being collected in the Soulcatcher Chest as symbols are revealed. Filling the chest will unlock the Soulcatcher Bonus, triggering a spin with special symbols that could grant a win of 5,000x the bet.

Reaching the third row activates the Halfway Bonus, triggering one of five features that can respin a non-winning row, turn all non-winning symbols into winning ones, upgrade them to higher-paying symbols, apply a x2 multiplier or add extra Souls to the Soulcatcher Chest.

Should players reach the sixth and final row, the Mega Respin feature is activated. Here, every matched symbol becomes sticky and the rest respin, boosting winning potential to hair-raising heights.

A Free Spins bonus round can also be unlocked when landing three or more Scatters on a single spin. Blue Souls become Red during this bonus, adding to the Free Spins Soul Collection for chances to land extra free games and remove the lowest-paying symbols from the grid.

Grim Reaper Supermatch™ is the latest release from Nailed It! Games. It follows recent titles Rainbow Burst™ and Dog Days™, and builds upon the revolutionary Supermatch™ mechanic previously seen in Rome Supermatch™ release earlier in the year.

Paweł Piotrowski, co-founder of Nailed It! Gamessaid: “We’ve been working hard on our next Supermatch™ titles, and we’re excited to be taking Grim Reaper Supermatch™ live exclusively with select operators – just in time for Halloween.

“This new title builds upon our cutting-edge mechanic, with plenty of win-boosting bonus features and ingenious new gameplay experiences that players haven’t experienced before. We can’t wait to see the reception – if you’re brave enough to try!”

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ITL and Indian Trading Partner Chevend extend into the Middle East



Reading Time: 2 minutes


Cashing handling expert Innovative Technology extend into the Middle East in collaboration with their Trading Partner in the region, Chevend Technologies PVT. LTD.

Commenting on this expansion following a successful trip to India and Dubai, Marcus Tiedt, Sales & Marketing Director for ITL said, “ We secured our trading partnership with Chevend back in 2016 and over the past seven years we have been diversifying and extending our reach throughout India. Chevend now have a partner office in Dubai and so we are ready to expand into the Middle East with our partner serving customers at a local level.”

CHEVEND TECHNOLOGIES PVT. LTD is part of the Chevron Metal Products Group and proud pioneer of the Automatic Vending Concept in India. Chevend has India’s most experienced team supporting and working with customers in the vending, kiosks and banking segments and are also now distributing solutions to customers in the Middle East.

Marcus continued, “Chevend distribute and provide technical support for our products to customers in India, UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, Sri Lanka and Bangladesh.  Their original focus was mainly on vending and kiosk applications such as the NV11 and NV9, but as the market matures we are also looking to supply our new NV4000 multi bill recycler for payment terminals as it starts to gain momentum. The new Dubai office has storage and technical facilities and is conveniently located for exporting goods across the Middle East. We look forward to seeing a positive up-take of our solutions across this region.”

Commenting on the Trading Partnership and expansion, Ammaar Huseini, Director at Chevend said, “We have been providing ITL’s cash validation products to customers throughout India since 2016 and we now look forward to helping them expand throughout the Middle East. We have also received lots of inquiries for their ICU Lite biometric solution. Apart from the standard age verification, customers are also looking at incorporating features in their kiosks for user verification against a database or ID card, attendance for students at schools etc. With over 30 years of experience ITL offers very reliable and innovative products for the international market. Our technical engineers regularly receive extensive training at the ITL UK head office and have in-depth knowledge of the product range, so are well equipped to offer technical support as well as sales advice.”

Concluding Marcus said “Our Trading Partner network is vital, providing local support to our worldwide customer base. Following Chevend’s success in India, we are confident we will become a key supplier of cash handling throughout the Middle East.”

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Belgium gambling survey: Legality vs. Illegality



Reading Time: 2 minutes


In a recent study commissioned by the Belgium Gambling Commission and conducted by Ipsos, 1,000 young individuals aged between 18 and 30 were surveyed. The findings shed light on intriguing aspects of how the youth perceive and participate in gambling activities.


Legality vs. Illegality

The research indicates that legal gambling sites are considerably more recognised among the youth. A 93% of respondents claim they can identify at least one legal gambling site by its name. In contrast, only 44% admit they can name an illegal site.

However, an interesting twist emerges when considering the top 10 most recognised gaming sites: 6 belong to legal providers, while 4 are illegal. This suggests that even if young people are aware of legal platforms, illegal ones still manage to capture their attention.

Moreover, using the example of one of the most regulated and established gambling markets — the UK — the popularity of unregulated casinos remains high, according to a study by Govan Thompson from Spelcasino.


Gambling: Who’s Playing and How Often?

Over half of the participants (53%) have gambled at least once in the past three years. Notably, men seem to be more active in this arena, with 65% having gambled compared to 41% of women.

Most of these players (62%) indulge in gambling no more than once a month. However, a small yet significant 13% admit to daily gambling habits.


Choosing the Gaming Platform

An overwhelming majority of players (90%) prefer legal gaming sites. Yet, 33% confess to having played on illegal platforms. Interestingly, 36% of respondents admit they don’t discern a difference between legal and illegal sites.


The Influence of Advertising

The advertising of gambling remains a contentious issue. 42% of those surveyed advocate for a complete ban on gambling advertisements, and a quarter acknowledge the influence of such advertising on their gaming behaviour. Amongst active players, this figure rises sharply to 70%.

In conclusion, the Ipsos study offers a profound understanding of the youth’s relationship with gambling. These insights could pave the way for further discussions on the regulation of gambling and its advertising in this domain.

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