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Euro 2020 from a betting perspective

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Euro 2020 from a betting perspective
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Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.

This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas.  We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.

SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.

Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”

Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.

One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.

Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.

Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.

Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”

Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.

Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”

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MyRacehorse appoints Ted Durcan as bloodstock consultant

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MyRacehorse appoints Ted Durcan as bloodstock consultant
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Micro-share horse racing syndicate MyRacehorse has brought in two-time Classic-winning Jockey Ted Durcan as its Bloodstock Consultant in the UK and Ireland.

Durcan will partner with MyRacehorse to select horses both at public auction and privately as the company looks to expand its portfolio of horses available for customers to buy on its micro-share platform.

As well as riding winners in two British Classics, Durcan is a seven-time UAE champion jockey with over 25 years of race riding experience, having ridden 1,500 winners all over the world. His major wins include the Haydock Sprint Cup, the Oaks, St Leger and Sun Chariot Stakes.

After retiring from riding in 2018, Durcan started Durcan Bloodstock and has been purchasing horses privately as well as taking part in all the major European auctions for clients throughout Ireland, the UK, and abroad.

MyRacehorse offers racing fans the opportunity to participate in genuine racehorse ownership, starting at just £46.

Founded in the US in 2019, MyRacehorse now has over 50,000 owners, sharing ownership of 110 racehorses across America, Australia, the UK and Ireland including Kentucky Derby and Breeders’ Cup Classic winner Authentic.

Now MyRacehorse is looking to continue to grow its unique model of racehorse ownership in the UK where it already has horses in training with John & Thady Gosden, Joseph O’Brien, George Baker and Michael O’Callaghan.

Discussing his appointment, Durcan said: “I am delighted to have been asked to join MyRacehorse to help the team source some exciting and fun horses for the season ahead.

“MyRacehorse gives everybody the chance to see how this amazing sport works from the inside out rather than the outside in. This is something that normally would not be achievable for most people, but MyRacehorse makes it happen.

“Being involved in racehorse ownership is fun, exciting and social. There are highs and lows but it’s the whole journey that makes this sport special, and it’s important to find new ways to share that journey.”

Kate Hardy, Director of Operations at MyRacehorse, added: “We are thrilled to have Ted working with MyRacehorse as we grow our stable here in Ireland and the UK.

“His extensive knowledge of the sport, and the unique perspective he has as an ex-jockey when it comes to evaluating form and conformation are invaluable to MyRacehorse.

“Ted’s track record and reputation speaks for itself, and we are extremely fortunate to have him join our team.”

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Continent 8 Technologies continues global expansion with two key hires in Asia

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Continent 8 Technologies continues global expansion with two key hires in Asia
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Lalaine P. Vidal joins award-winning infrastructure provider as Business Development Manager and Christopher Caturay as Technical Solutions Architect

Continent 8, the award-winning global managed hosting, connectivity and security provider, continues to build out its presence in Asia with two key hires.

Lalaine P. Vidal joins as Business Development Manager and Christopher Caturay as Technical Solutions Architect. Both will be based out of the Philippines and will be responsible for supporting the company’s growing customer base across the region.

Vidal has more than a decade of experience in sales and marketing across a range of sectors including banking, BPO, real estate, telco and IT cyber security. Caturay is a cyber security professional with experience in the end-to-end process of deploying solutions and applying best practices for various businesses and in a range of sectors.

The hires form part of a wider push in Asia, where Continent 8 already offers infrastructure, connectivity and security solutions to a range of customers in iGaming and beyond.

The company’s cyber security offering has seen exceptional growth in recent years, keeping up with the evolving cyber security landscape, and with cyber-attacks at an all-time high in Asia, Continent 8 can defend a customers’ infrastructure against the growing number of threats.

Lalaine P. Vidal, Business Development Manager at Continent 8 Technologies, said: “The opportunity to join Continent 8 was one I simply couldn’t turn down. It is the leading infrastructure provider in the industry, and I am looking forward to using my experience in sales and marketing to drive the business forward and further establish its presence and customer base across Asia.”

Christopher Caturay, Technical Solutions Architect at Continent 8 Technologies, said: “Asia presents unique challenges when it comes to infrastructure and cyber security. I’m excited to be working for a business that has a comprehensive and unique solution for businesses targeting the Asian market.”

Peter Williams, Managing Director – Asia Pacific at Continent 8 Technologies, added: “Lalaine and Christopher are great talents and are a brilliant addition to the Continent 8 team in Asia. This is an important market for us and one where we have ambitious growth plans that we are actively deploying.

“Lalaine will play a vital role in introducing more businesses to Continent 8 and the award-winning solutions that we provide, while Christopher will ensure that customers are deploying the right products and services for their organisation. This localised approach, along with having feet on the ground, is what makes Continent 8 the go-to infrastructure and security provider for companies targeting Asia and other markets around the world.”

Via network points of presence in Hong Kong, Japan (Tokyo), Philippines (Manila), Singapore and Taiwan (Taipei), Continent 8 connects Asia to the rest of the world over a high-capacity, fully redundant private network comprising 90+ locations.

Meet the Continent 8 team at ASEAN Gaming Summit, 21-23 March 2023 at the Manila Marriott Hotel.

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PRAGMATIC PLAY SECURES LATEST DEAL IN SWITZERLAND WITH SWISS CASINOS

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PRAGMATIC PLAY SECURES LATEST DEAL IN SWITZERLAND WITH SWISS CASINOS
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Pragmatic Play, a leading content provider to the iGaming industry, has partnered with Swiss Casinos, one of the biggest operators in Switzerland, as it further expands its foothold in the regulated market.

The supplier’s entire slot portfolio is now live with Swiss Casinos, giving players access to more than 300 premium games. Those include recent titles The Knight King™ and Cowboy Coins™, as well as multi-award-winning player favourites Sugar Rush™ and Gates of Olympus™, which are proven performers in the Swiss market.

The deal follows similar agreements with major Swiss brands such as Pasino.ch (Groupe Partouche) and 7melons (Grand Casino Bern), as Pragmatic Play cements its position at the forefront of slot development and distribution in Switzerland and beyond.

Irina Cornides, Chief Operations Officer at Pragmatic Play, said: “We’re thrilled to welcome Swiss Casinos to our growing operator base after a fast and straightforward integration. Introducing Pragmatic Play’s premier games
to an even larger audience will further strengthen our position in Switzerland, where Swiss Casinos is a leading online gaming brand.

“We look forward to working with the team closely as we continue to build momentum in this key regulated market.”

Patrick Mastai, Director Online Casino at Swiss Casinos said: “Pragmatic Play remains one of the most consistent and unique slot providers in the market. It makes sense for us to partner with such a leading industry name on our latest venture which will undoubtedly positively impact our growth plans.

“We are excited to be able to bring such a vast array of new titles to our casinos and raise the stakes for our slot enthusiasts.”

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