Connect with us
Affilka

Affiliate Industry

Spotlight Sports Group Expands Global Proposition To Include Innovative Publisher Solutions

Published

on

ROB LEE JOINS SPOTLIGHT SPORTS GROUP FROM SKY BET AS NEW SENIOR VICE PRESIDENT OF TECHNOLOGY
Reading Time: 2 minutes

 

SSG adds Publisher Solutions products to its global proposition to meet the needs of the emerging opportunities within the media landscape

Spotlight Sports Group (SSG), a technology, content and media company specialising in sports betting and fantasy sports, has announced its expanded B2B product portfolio. The addition of Publisher Solutions reflects Spotlight Sports Group’s ongoing work with media owners and aligns with its recently launched US proposition.

The new suite of products ranges from easy-to-integrate betting widgets to fully managed affiliate solutions that are designed to deliver actionable content to drive engagement and incremental revenues. The new solutions utilise state-of-the-art modular affiliate technology and leverage Spotlight Sports Group’s unique heritage in creating industry-leading sports betting media.

The catalyst for new product development follows research from Nielson that 55% of sports fans declare an interest in sports betting. With some traditional digital revenue streams approaching maturity, media companies can use Spotlight Sports Group’s Publisher Solutions as a viable route to accelerate revenue growth.

The suite of products contains a range of services from affiliate management to content creation, to performance tracking and analysis, all of which is managed by Spotlight Sports Group. This allows media companies to simply plug in the unique solutions to their platforms in up to 70 languages.

Discussing the new-look offering and website, Spotlight Sports Group’s Head of Digital B2B Will Fyler said: “We are ready to expand our global value proposition, especially given the recent acquisition of Alarm Sports Network. As well as a global website refresh to reflect our growing proposition, we are delighted to present a range of new products such as our Turnkey Affiliate Solutions, Smart Widgets and Free-To-Play games that cater for media companies globally.”

Fyler added, “Sports fans are interested in sports betting and, given the global growth of betting, there is a significant opportunity for media publishers to provide their sports audiences with great content and products while also increasing revenues.

We also know that providing betting-related content and products effectively is labour intensive and difficult. However, as a media company operating Racing Post among other brands, we are in a fortunate position that over the last 30 years we have built up the range of skills to achieve this and so we can now offer bespoke Publisher Solutions tailored to any media company’s audience.”

Affiliate Industry

Affilka by SOFTSWISS Launches a New Affiliate Program with JustBit.io

Published

on

Affilka by SOFTSWISS Launches a New Affiliate Program with JustBit.io
Reading Time: 2 minutes

 

Affilka by SOFTSWISS is pleased to announce a new partnership with JustBit.io, an online casino operating under a Curacao licence. The new affiliate programme is called JustAffiliates. Justbit.io’s partnership with the affiliate marketing platform Affilka will enable the company to build strong and mutually beneficial relationships with affiliates, as well as attract quality traffic to their casino. 

JustBit.io is a young and ambitious crypto-brand specialising in slots and live tables. Among the key reasons for choosing Affilka as the main partner for launching an affiliate program, Justbit.io mentioned its user-friendly payment module and commission constructor, allowing the company to customise a partner to the smallest detail. Multiple filtering options in statistics reports also help the brand do affiliate analysis faster.

The affiliate tracking software Affilka, created in 2018, is a cross functional solution for easy and fast iGaming brand promotion. Affilka is currently one of the most effective tools for affiliate marketing. Its advantages include:

  • Multiple built-in payment systems
  • Detailed affiliate and player reports, including advanced segmentation, filtering, and data grouping
  • Synchronisation with a Casino/Sportsbook platform and data update on every 15 minutes
  • Various creative solutions: banners and landings for affiliates
  • Classical (RevShare, Hybrid, CPA) or customised payment strategies

“I am pleased to announce JustAffiliates – the first affiliate program, launched in the new year by Affilka, in partnership with JustBit.io! The gambling industry is an extremely competitive field. Therefore, in order to be successful, you need to choose the most reliable and reputable partners. Affilka fits the bill perfectly, since its reputation and more than a hundred satisfied clients speak for themselves,” said Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS. 

“I would like to thank the Affilka team for the professionalism and focus on the  customer service they demonstrated during the JustAffiliates affiliate program launch. We have already experienced the benefits of working with Affilka, so I can confidently say that JustBit.io made the right choice. I expect our affiliate program to be a great place to work productively with affiliates, growing and evolving together with our casino!” commented the Head of Affiliates at JustAffiliates.

 

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

About JustBit.ioThe casino primarily addresses customers who want to process their deposits and withdrawals in Bitcoin. JustBit is operated by Casbit Group N.V. The company is registered and licensed in Curacao. The approval of the Caribbean state ensures absolute security for the players. Although the casino was founded in 2021, it has reinvented itself and is fast growing as one of the most modern and extensive casinos to this day. There are huge live casino offers, attractive loyalty bonuses, website in English and Japanese and more. JustBit.io – Easy way for crypto play.

Continue Reading

Affiliate Industry

Double Up Media acquires Best Bingo Websites as rapid growth continues

Published

on

no wagering bingo sites
Reading Time: 2 minutes

 

Nottingham based affiliate marketing agency Double Up Media, the company behind iGaming websites NoWagering.com, LuckyGameshows.com and SlotGods.co.uk can today announce that they have completed the purchase of Best Bingo Websites, one of the internet’s oldest bingo comparison sites. 

This acquisition will see Double Up Media’s expert team breathe new life into the popular website that has provided bingo enthusiasts with a comprehensive breakdown of the best bingo websites and bingo bonuses for almost a decade and a half. 

Best Bingo Websites is currently home to more than 30 of the most respected brands including Mecca Bingo, Gala Bingo, Paddy Power Bingo and MrQ. Naturally, these, as well as a whole host of other award-winning sites will remain in place as long as they continue to offer players great value bingo bonuses.

There are a number of exciting long-term plans in the pipeline including a complete website redesign and restructure as well as fresh new content including bingo site reviews, in-depth guides to every regulated bingo game on the market, industry news and entertaining blog pieces.

In addition to the above, Double Up Media aims to inject its signature style of promoting trust and transparency by making a conscious effort to highlight bingo sites and bonuses that present real value, putting players ahead of profits.

Having launched multiple impactful marketing campaigns through NoWagering.com, as well as the successful launch of Slot Gods, a site that aims to become the most trusted and leading source of independent bias-free online slot reviews, confidence is high that Best Bingo Websites will prove to be a resounding success.

The acquisition coincides with the addition of no wagering bingo sites to NoWagering.com, and further exemplifies its commitment to promoting fair and honest operators and offers across multiple verticals.

Speaking on the acquisition, Double Up Media founder and Director Pavlos Sideris said: “We’re incredibly proud to add Best Bingo Websites to our growing portfolio of iGaming websites. 

“Despite all of the challenges we’ve faced with regards to the pandemic and multiple regulatory changes within the iGaming industry, we’ve been fortunate enough to have achieved relative success over the recent years.

“As a result, we’ve been able to grow exponentially as a business and we’re now in a fantastic position to expand and add bingo to our offering.

“We’re all extremely excited to re-introduce the world to the new Best Bingo Websites in the coming months and show everyone what we’re capable of doing with this historic brand.”

Continue Reading

Affiliate Industry

ACMA Blocks More Illegal Gambling and Affiliate Marketing Websites

Published

on

Reading Time: < 1 minute

 

The Australian Communications and Media Authority (ACMA) has requested the Australian internet service providers (ISPs) to block more illegal offshore gambling and affiliate marketing websites.

The sites include:

Golden Lady Casino

Casino4u

Spin Samurai

Axe Casino

Lucky Dreams

Comet Room

Paradiso Room

No Deposit Friend

No Deposit Bonus Blog

Casino-On-Line

Online Casino Australian

Casino Shortlist

Australia Casino

Aus Casinos

The ACMA undertook investigations that found them to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 375 illegal gambling websites have been blocked.

Over 150 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.