Data science company will extend core capability
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has announced a significant investment in RACELAB GLOBAL, the racing data science company.
The respected Australian supplier’s unique proprietary technologies enhance international wagering businesses by delivering innovative wagering products, including live PRO FORM™ informatics alongside its ODDS ENGINE™ technology suite that generates real-time, accurate fixed odds pricing.
At its heart, RACELAB has developed a quantitative modelling platform that accurately measures runner performance using a globally standardised format for all racing codes which is then applied with all relevant upcoming race statistics to generate market leading betting prices.
Richard Ames, SIS CEO and new Chair of RACELAB, said: “Our investment in RACELAB gives us instant access to a complementary suite of fantastic next generation technology products and services which will benefit all our current customers and will appeal to a good many more.
“SIS’ international and digital presence has been growing steadily in the last few years and this partnership will allow us to kick on further and faster, adding a range of market leading products across our full portfolio of international horse and greyhound racing. The customer relationships built up by the RACELAB team complement many of the relationships that have been worked on by SIS over the last few years.”
Newly appointed RACELAB CEO, Dr Eliot Forbes, said: “We are excited to be working with Richard and the SIS team, particularly in the many international markets where there are great opportunities for the racing industry’s key stakeholders. RACELAB’s technologies are transformative, enabling scale, accuracy and genuine innovation and partnering with SIS will allow RACELAB to expand quickly and gain wide distribution for our services.”
Shane Clarke, RACELAB founder and executive director, said: “RACELAB has successfully introduced a range of products and services, principally to the Australasian market. I am delighted that this partnership with SIS extends the reach of our company to a genuinely global basis, and I am sure the relationship will prove to be extremely productive in a very short timescale.”
Massive News for the Esports Industry with Potential Inclusion in the Commonwealth Games
Esports is one of the fastest growing industries in the world and there’s no limit to how big it could become. It’s already breached a valuation of $1 billion, and it’s expected to grow to $13.05 billion by 2025.
One of the greatest indicators that competitive gaming is going mainstream is the fact that it has been recognised by the Commonwealth Games. Indeed, it is expected to be included when the event takes place in Victoria in 2026.
Test Run Has Already Taken Place
A few years ago, the thought of seeing Esports at the Commonwealth Games would have been laughable. Now, it is a realistic prospect. It was recently reported that a dry run of the Commonwealth Esports Championships was held in Birmingham, England, at the 2022 Commonwealth Games to see if this type of competitive action could be included as an official event in 2026. It went well and garnered positive feedback from the people involved.
The Victoria edition of the Commonwealth Games is set to take place in 2026, with 16 sports already confirmed. However, the organisers are hoping to add more to the schedule with Esports being strongly considered. Competitive gaming has proven to be a popular spectator sport, with more people tuning in to watch it every year. By 2026, there could be close to a billion people watching Esports, meaning that it would be a popular inclusion at a major event.
Esports has been referred to as the “new sporting frontier,” and it wouldn’t be surprising to see it gaining even more credibility in the next decade. Even the world’s biggest traditional sports had to start somewhere. Football and cricket are now well-established and loved the world over, and there’s nothing stopping Esports from following a similar trajectory.
How Will This Affect Related Industries?
With the Commonwealth Games set to take place in Australia next time, the country could be in a prime position to capitalise on the inclusion of Esports. Part of the success of competitive gaming up to this point has been thanks to related industries pushing it, along with big name companies striking sponsorship deals. Australian companies, therefore, will most certainly seek to capitalise in 2026.
The betting industry was built around traditional sports, and it is now a behemoth industry around the world. In Australia, online betting is so popular that there are countless sites vying for bettors’ attention. Indeed, there are so many to sift through that people turn to comparison sites that list the best ones based on their offers and ratings. Bettors simply scroll through and then click a link to be taken directly to a site.
Many of these online sportsbooks are already offering eSports betting, and the number of markets available is only set to rise in the future. When the Commonwealth Games rolls around, betting sites could benefit from special offers. They may also start to have a greater focus on Esports, thus drawing more attention to the competitive gaming industry.
Esports at the Commonwealth Games isn’t just huge news for the industry itself, but it’s a great move for related industries. Australian companies are set to benefit in 2026, with the betting industry being in a particularly strong position to take advantage.
BMM Testlabs Strengthens Industry Relationships at Australasian Gaming Expo in Australia
BMM Testlabs, the world’s original gaming test lab and product certification consultancy, was pleased to exhibit at the Australasian Gaming Expo at the International Convention Centre Sydney in Sydney, Australia between August 9-11, 2022. Attendees and exhibitors visited the BMM Testlabs booth (#329) to network with BMM’s world-renowned product certification, quality assurance testing, and compliance services team.
Kirk White, Executive Vice President & General Manager, APACAF, commented, “The AGE provided a great opportunity for us to reconnect with many of our customers and regulators face-to-face this year. This has been another successful event in terms of strengthening our relationships and support to our customers. The feedback we received throughout the event proves that our customers are extremely satisfied and thankful for BMM’s partnership approach over the years.”
Mario Zilevski, Vice President Client Services, continued, “We care about our customers and their success, so our expert team was available throughout the AGE to discuss product testing and customer support services. This year has continued to prove that the industry is striving forward with plenty of exciting products and innovations.”
As a systems-expert company, BMM has provided consulting for and tested many of the largest gaming networks and systems over the last 40+ years. BMM is continually evolving its capabilities in order to deliver world-class services to partners globally.
Light & Wonder Showcases New Products at AGE 2022
Leading cross-platform global game company Light & Wonder will be unveiling impressive new products for the region at this year’s Australasian Gaming Expo (AGE) which kicked off yesterday.
L&W said it will unveil a number of new products at AGE – led by the Kascada cabinet line and its catalogue of game brands.
“Going into AGE, customers are seeing the result of some bold decisions we made in 2020 when we invested heavily in our studios and our hardware,” said L&W’s Executive Vice President & Group Chief Executive, Gaming, Matt Wilson.
“This gave us a launchpad for success that has been steadily gaining momentum starting with Kraken Unleashed, Fat Fortunes, Huff n’ More Puff and then Dragon Unleashed that has hit with four new games. It’s an overnight success story that has been two years in the making.
“Of course our story doesn’t end there, I’m super excited to be showing Thunder Drums, Gold Fish Feeding Time and of course Jin Ji Bao Xi which has been remastered for Kascada.”
L&W will also showcase its range of ETGs, including the new six-tab Vegas Star Quartz, bringing increased game combinations into play. Stadium Blackjack will be able to feature alongside RouletteX, Sic Bo, Baccarat and standard Roulette.
“AGE is a great opportunity for the L&W team to meet face to face with our customers and tell them how much we value their partnership as we embark on an exciting time in our company’s journey,” said Wilson.
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