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Betegy and ESTV team to deliver next-gen visuals and fan engagement for Esports programming

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Betegy and ESTV team to deliver next-gen visuals and fan engagement for Esports programming
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Esports entertainment leader joins forces with leading provider of customised sports-data visualisation to bring fans into the action

Two leaders in the burgeoning field of on-screen Esports entertainment content are joining forces to engage fans in unprecedented fashion.

ESTV, the leader in Esports entertainment, has partnered with Betegy, the premier independent provider of personalised sports data and gaming visualization, to drive enhanced value for fans and sponsors across the esports, wagering and overall entertainment markets.

The announcement was made following the Global Gaming Expo (G2E) convention in Las Vegas.

Los Angeles-based ESTV distributes popular esports content on a linear programming schedule, with plans to launch VOD content on a new ESTV+ platform in 2022.

Betegy, with offices in Warsaw, Poland, and New York City, will execute all digital marketing and branded social-content distribution for each live event and original series across ESTV’s platforms. The companies also will work to identify, secure and activate major brand sponsors that align with ESTV’s content and its audience.

“As ESTV distributes the world’s best esports content on a linear programming schedule, Betegy will be a foundational pillar executing digital marketing and branded social content distribution from within their innovative platform,” said Eric S. Yoon, ESTV Founder & CEO.

“Partnering with Betegy’s proprietary software to reach beyond ESTV’s unique yet key audiences in every niche of the digital ecosystem, ESTV will be able to facilitate marketing on behalf of their content creators while fulfilling unprecedented reach and engagement for said brand partner.”

“We are building the bridge between raw data and the viewer, instantly bringing that data to life in order to truly engage the fan and to bring them more deeply into the action,” said Alex Kornilov, CEO of Betegy.

“ESTV is an innovator and first-mover in the rapidly growing category of esports entertainment programming. We are fortunate to work with a broad range of sports and gaming organizations and contests and an ESTV alliance enables us to demonstrate the powerful impact visualized data can bring to esports programming across screens.”

The alliance follows important commercial agreements signed by Betegy, most recently including PokerGO, Germany’s Tipico, as well as Parimatch, Bwin and Coingaming.io, as it continues to bring its EGR award-winning solution to tier-one gaming and sports betting companies worldwide.

Recently ESTV was added to WatchFree+, VIZIO’s free streaming service on SmartCast™. The company also signed a global distribution agreement with Europe-based esports company ESE Entertainment, adding an important step in ESTV’s global expansion, and forged an exclusive partnership with NFL Alumni enabling an esports event at the 2022 Super Bowl among other collaborations.

Asia

Galaxy Racer appoints Syed Ibn-E-Ali as Chief Financial Officer for South-East Asia

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Galaxy Racer appoints Syed Ibn-E-Ali as Chief Financial Officer for South-East Asia
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Galaxy Racer (GXR), the transmedia powerhouse focused on esports, content creators, music and sports, has appointed Syed Ibn-E-Ali as its new Chief Financial Officer for SEA. In his new role, he will mainly focus on the growth, strategy and finances of Galaxy Racer in South-East Asia.

Joining Galaxy Racer with over 14 years of experience in financial administration and operations management, Ali brings with him a deep understanding of Software as a Service (B2B), eCommerce and the video games industry, taking on major positions across multiple regions including the USA, South Asia and APAC.

Having worked at the top level of finance at significant tech, media and gaming companies, including Rocket Internet and Streamline Media Group, Ali will be bringing his considerable experience driving media and gaming companies forward to Galaxy Racer’s operations in South-East Asia.

In his new role, Syed Ibn-E-Ali will be responsible for helping with the organisation’s expansion across the SEA region, as well as focusing on the structuring of all Galaxy Racer’s SEA offices, policy implementation and corporate governance.

With an outstanding track record of building strong business partnerships, optimising business processes and delivering strategic growth, Ali’s rich experience in accounting, auditing and finance will give Galaxy Racer an exceptional foundation for success in South-East Asia.

Syed Ibn-E-Ali, Chief Financial Officer SEA at Galaxy Racer said: “The continued growth of Galaxy Racer speaks for itself, and I’m so excited to join the team as the Chief Financial Officer for SEA, and help take the brand’s presence in the region to the next level. Entertainment, especially esports has become one of the most hyper-growth industries in Asia and is evolving at a tremendous pace. So it’s incredibly exciting for me to be with Galaxy Racer, at the very forefront of that growth.”

Mitch Esguerra, CEO SEA at Galaxy Racer commented: “It’s a pleasure to have Syed Ibn-E-Ali join us as our new Chief Financial Officer for SEA. His vast levels of experience and expertise at the top levels of the finance industry, alongside his passion for the esports and gaming industries, will be vital for us as we continue to grow in the region and build our global footprint.”

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eSports

BLAST to launch new esports collection with Nike branded apparel

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BLAST to launch new esports collection with Nike branded apparel
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Collection will look to celebrate gaming culture through an esports-inspired apparel line

Esports entertainment company BLAST has launched an esports-inspired Nike branded apparel collection.

The BLAST and Nike branded collection will look to encapsulate gaming culture and lifestyle through spotlighting and celebrating the people and personalities behind esports – from the talent and players, all the way through to the unsung heroes behind-the-scenes.

The collection will incorporate the iconic colours and design of BLAST Premier with the Nike emblem and will include a t-shirt, cap, hoodie and jersey.

Faye Marlborough, Head of Create Solutions at BLAST, said: “Our ambition is to work with the most reputable brands in the world, and they don’t come much bigger than Nike. Gaming has become a lifestyle over the last few years with the rise of esports, we are excited to be able to encapsulate the passion and uniqueness associated with competitive gaming through this collection.”

The apparel line will be launched and made available for general sale in August during the BLAST Premier Fall Groups (19-28 August).

BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.

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eSports

Esports Insider’s The Clutch Announces $25,000 Prize Pool Supported by Overwolf

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Esports Insider has announced Overwolf, the all-in-one platform that enables creators to build, distribute and monetise in-game apps and mods, as the official Technology Partner of The Clutch, the esports-focused pitch investment competition, which will mark its grand return to a physical format at ESI’s flagship Major event ESI London on September 5-7th 2022.

Overwolf is contributing a prize pool of $25,000 to The Clutch’s London edition this year, with the following split: 1st place – $15,000, 2nd place – $7,000 and 3rd place – $3,000. The eligible winning start-up will also be granted the opportunity to travel to Tel Aviv, where Overwolf is headquartered, for a week of in-person mentoring and product acceleration.

“Overwolf has a long history of partnering with leading esports in-game apps from Professor, which helps League of Legends players understand their match statistics, to Tracker Network, which provides a suite of stats apps for many top games including Valorant, Apex and Fortnite. Through this partnership with Esports Insider, we are excited to find the best upcoming esports in-game apps that help gamers enhance their gameplay experience. The Clutch gives us early access to this rising talent and we can’t wait to hear the pitches,” Uri Marchand, CEO of Overwolf, said.

Taking place on September 7, The Clutch will welcome a panel of esteemed investors to judge three to four esports related start-ups. The judges involved in the panel will include Shahar Sorek, Chief Marketing Officer at Overwolf and Lisa Hau, COO at Bidstack; with more judges to be announced soon.

Launched in 2019 at ESI London, The Clutch began life as an in-person pitch investment competition focused exclusively on esports-related early stage start-ups. Since that edition, it has taken place digitally on multiple occasions during the ESI Digital series of events. To date, there have been four winners: G-Science, TEAMS.gg, Anzu and iTero Gaming.

Jack J Williams, Founder and Data Scientist at iTero Gaming, said: “Winning The Clutch 2021 was a jump-start for iTero Gaming. The prize, the exposure and joining the ranks of previous winners who have all impressed me would have been enough on its own.

“The highlight though, was that it became the catalyst for us to work with the team at Overwolf. They really understand our vision and are providing all the support and expertise we could ask for to deliver on it. I’m looking forward to seeing how we can continue to grow this ecosystem together long into the future.”

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