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Betegy and ESTV team to deliver next-gen visuals and fan engagement for Esports programming

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Betegy and ESTV team to deliver next-gen visuals and fan engagement for Esports programming
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Esports entertainment leader joins forces with leading provider of customised sports-data visualisation to bring fans into the action

Two leaders in the burgeoning field of on-screen Esports entertainment content are joining forces to engage fans in unprecedented fashion.

ESTV, the leader in Esports entertainment, has partnered with Betegy, the premier independent provider of personalised sports data and gaming visualization, to drive enhanced value for fans and sponsors across the esports, wagering and overall entertainment markets.

The announcement was made following the Global Gaming Expo (G2E) convention in Las Vegas.

Los Angeles-based ESTV distributes popular esports content on a linear programming schedule, with plans to launch VOD content on a new ESTV+ platform in 2022.

Betegy, with offices in Warsaw, Poland, and New York City, will execute all digital marketing and branded social-content distribution for each live event and original series across ESTV’s platforms. The companies also will work to identify, secure and activate major brand sponsors that align with ESTV’s content and its audience.

“As ESTV distributes the world’s best esports content on a linear programming schedule, Betegy will be a foundational pillar executing digital marketing and branded social content distribution from within their innovative platform,” said Eric S. Yoon, ESTV Founder & CEO.

“Partnering with Betegy’s proprietary software to reach beyond ESTV’s unique yet key audiences in every niche of the digital ecosystem, ESTV will be able to facilitate marketing on behalf of their content creators while fulfilling unprecedented reach and engagement for said brand partner.”

“We are building the bridge between raw data and the viewer, instantly bringing that data to life in order to truly engage the fan and to bring them more deeply into the action,” said Alex Kornilov, CEO of Betegy.

“ESTV is an innovator and first-mover in the rapidly growing category of esports entertainment programming. We are fortunate to work with a broad range of sports and gaming organizations and contests and an ESTV alliance enables us to demonstrate the powerful impact visualized data can bring to esports programming across screens.”

The alliance follows important commercial agreements signed by Betegy, most recently including PokerGO, Germany’s Tipico, as well as Parimatch, Bwin and Coingaming.io, as it continues to bring its EGR award-winning solution to tier-one gaming and sports betting companies worldwide.

Recently ESTV was added to WatchFree+, VIZIO’s free streaming service on SmartCast™. The company also signed a global distribution agreement with Europe-based esports company ESE Entertainment, adding an important step in ESTV’s global expansion, and forged an exclusive partnership with NFL Alumni enabling an esports event at the 2022 Super Bowl among other collaborations.

eSports

Fnatic Appoints Stuart Brown as Esports Operations Lead

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Fnatic, the leading esports performance organisation, has appointed Stuart Brown as its first-ever Esports Operations Lead.

The role will see Brown tasked with promoting best-in-class team management and see him act as a lynchpin between Fnatic’s London headquarters and teams across Fnatic’s six esports game titles.

Brown, who joins Fnatic from The Football Association (The FA), will look to enhance various aspects of professional gaming experience at Fnatic, from performance planning and nutrition to travel and accommodation. Working to continue to integrate Fnatic’s esports teams within the wider organisation, he will oversee and enable collaboration with other business units such as Product and Partnerships.

He will also work closely with Fnatic’s High Performance Unit and Team Managers to continuously improve performance outcomes for teams and give Fnatic’s players the edge in competition. Additionally, he will support the rollout of Fnatic’s recently released Global Safeguarding Policies, which promote and protect the wellbeing of young people and adults at risk who interact with Fnatic.

“Fnatic are deeply committed to continuous improvement. I’m excited to bring my experience from the world of traditional sports and fuse that with the innovation and opportunity in the esports space – to find the extra 1% for Fnatic’s teams. I’m looking forward to continuing to professionalise Fnatic’s backroom functions and further integrating our esports teams with the wider company,” Stuart Brown, Esports Operations Lead at Fnatic, said.

Brown brings a wealth of experience from the world of traditional sport, having spent 12 years at The FA. Most recently, Brown led the England Senior Football squad as Team Manager, where he was responsible for all operational, financial and administrative matters relating to the team, including during the Russia World Cup and the recent Euro 2021 campaign. During his time at The FA he also worked as part of the International Relations team, delivering football development projects in countries such as Rwanda.

“We’re very excited to have Stuart on board to play a key role in levelling up our operations as well as facilitating the drive for high-performance across our esports division. Having worked with elite national teams in football, Stuart’s experience will be invaluable to unlock another level of improvements, which builds on our work in the High Performance Unit. Stuart will also champion the roll-out of our player wellbeing initiatives and Global Safeguarding Policies,” Sam Mathews, CEO at Fnatic, said.

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eSports

Virtus.pro roster for PGL Major Stockholm 2021

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Our first CS:GO roster will be changed for the upcoming Major in Stockholm: Evgeny “FL1T” Lebedev will replace Sanjar “SANJI” Kuliev.

Sergey Glamazda, Virtus.pro CEO:

“The Major is the biggest event in CS:GO, the one we’ve been waiting for two years. It’s incredibly important for the club and our fans. We want to achieve the best possible result, and in order to do so the team needs a new impulse. An opportunity to play with Evgeny arose and we decided to seize it. We hope that this will be the impulse we need to play at the peak of our abilities.

No decisions regarding the future of our roster have been made for now. Everything will be clear after the Major when the dust is settled. I want to thank Sanjar. We’ve won tournaments, got into the top-3 of HLTV rankings, and qualified for the Major with him being in our ranks. Our current roster has already achieved a lot and this temporary change should help us reach even higher goals that we set for ourselves.”

Updated Virtus.pro roster at PGL Major Stockholm 2021:

Dzhami «Jame» Ali;

Timur «buster» Tulepov;

Aleksey «Qikert» Golubev;

Mareks «YEKINDAR» Gaļinskis;

Evgeny «FL1T» Lebedev.

Dastan «dastan» Akbaev (coach).

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Asia

Tourism & Sports Ministry, SAT and Garena Signs MoU to Support and Enhance Esports Industry in Thailand

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The Sports Authority of Thailand (SAT) and the Thailand Ministry of Tourism and Sports have partnered with Garena Online Thailand to strengthen the domestic esports industry and develop the country as the hub of esports tournaments in Asean.

“The ministry and the SAT will focus more on esports next year including training and welfare to develop the esport ecosystem after esports was named in the Royal Gazette last month as one of the country’s professional sports,” Tourism and Sports Minister Phiphat Ratchakitprakarn said.

The esports industry across Asean was worth US$39 million in 2020 and is expected to grow to $72 million by 2024 as people spend more time playing online games amid the pandemic, according to the minister.

A boom in esports does not only benefit internet providers or IT products, but also consumer product makers which target millennials, sport tourism, and investment in the country, he said.

Mr Phiphat said Thailand is due to take part in the biggest esports event, Arena of Valor (RoV) International Championship 2021 (AIC 2021), with a prize pool of $1 million, at the end of next month, which could help the country prepare to serve as the future regional hub for esports competition.

SAT governor Kongsak Yodmanee said the agency has recently established the SAT Esports Academy to train RoV players participating in the upcoming Road to AIC 2021, a tournament that selects esports teams for AIC 2021.

Kongsak said there are 12 members from two esport teams that are preparing for the match under the supervision of the SAT, which provides support for physical training, nutrition and sports psychology.

The Tourism and Sports Ministry, the SAT and Garena signed a memorandum of understanding to support and enhance the esports industry in Thailand.

“Even though Thailand is not the biggest esports market in Asia, investors and stakeholders perceive the country as a potential market thanks to the readiness of the ecosystem and official recognition from the government,” Allen Hsu, regional head of strategic partnership and esports development at Garena Online Thailand, said.

Thailand is the first country where foreign football clubs like Paris Saint-Germain and Valencia have invested in the RoV Pro League, which showed the country’s potential for esports, he said.

He said 2022 will be the year for esports as many tournaments will take place in Thailand and overseas, particularly the SEA Games and Asian Games, where esports have become a medal sport and could gain more recognition.

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