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G2 Esports Announces its First Ever All-female Team

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G2 Esports, one of the world’s leading entertainment and esports brands, has announced the launch of its first ever all-female team for VALORANT. G2 Esports is among the most well-known and competitive organisations in the VALORANT scene and esports overall.

The G2 female VALORANT team, known as G2 Gozen, comprises some of the most successful and prominent female esports talent within the industry. The team roster includes Juia “Juliano” Kiran, Michaela “Mimi” Lintrup, Zainab “zAAz” Turkie, Petra “Petra” Stoker and Anja “aNNja” Vasalic. G2 has also completed one of the first ever female player buy-outs in esports for aNNja to help build the team and strengthen the roster.

Team Captain Julia “juliano” Kiran said: “I grew up with gaming since I could walk and talk. I started playing Counter Strike when I was 11 and went to my first tournament at 16. Now that I play professionally, I take my career in esports very seriously. There is no end goal for the team; instead, we strive for greater success and continuous improvement. We all train for eight, nine, ten, eleven, and twelve hours a day in order to continuously improve and win more tournaments.”

Team member Michaela “Mimi” Lintrup said: “It’s surreal. I have never experienced anything like this before, we are all very excited and ready to compete.”

The formation of the team is part of G2’s end goal to empower men and women to compete alongside each other in mixed leagues. In addition to adding further strength and skill to the organisation, G2 strives to hire the best and highest performing gamers in the industry to compete at the highest level possible, irrespective of gender identity. This VALORANT team in particular is made up of all females and overall features some of the world’s top players.

Highlighting experiences with diversity within the esports industry, Team Captain Julia “juliano” Kiran comments exclusively on challenges she has faced playing in a male dominated industry:

“Many people argue that there is no difference between being a woman and a man in terms of skill and they question why there are no women on the top level, however, they are unaware that women make up such a small percentage of the industry. Competing as a woman within this industry means you have to deal with a lot of bullying and a lot of things that men don’t have to deal with, and it can be unnerving.”

Team member Petra “Petra” Stoker said: “Developments have already been made in the industry, many teams are being represented and brought up. Riot’s Game Changers have already made a big difference in both the competitive and viewer scenes.”

Carlos “Ocelote” Rodriguez, Founder and CEO of G2 Esports, said: “To me, they aren’t a female team, they are our VALORANT team. At G2, we build teams and bring in players based on skill and brand fit. These are amongst the best female players in the world and we’re proud to have them. We’ll support them all the way, as we support all our teams, and look forward to seeing them grow and kick some ass as part of the G2 army.”

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React Gaming to Offer LOOT.BET Esports Wagering Skin via HHRP in the Philippines

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Generationz Gaming Entertainment, a subsidiary of the React Gaming Group, has signed a white label revenue sharing agreement with HHRP Inc to operate LOOT.BET’s esports wagering platform in the Philippines, pending successful certification of the LOOT.BET platform by Gaming Laboratories International.

“We are thrilled to have HHRP as a partner for the Philippines market, HHRP being one of only four companies holding online gaming licences in a country of more than 109 million people,” Laurent Benezra, President and CEO of React Gaming, said.

“This agreement is part of our two-pronged growth strategy to expand LOOT.BET’s reach into the B2C and B2B markets. The advantage of the B2B market is that LOOT.BET’s platform will be offered to established customer bases, thus involving no customer acquisition cost on our part. Our partner will offer our white-label platform as its own to its customers and we will receive a portion of the revenue generated when those customers use the platform. The more popular our platform, the more revenue it will generate. The great thing about this model is that we can replicate it in multiple markets and with multiple online gaming providers at minimal cost,” Laurent Benezra added.

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Subway and Guild Esports Celebrate First Year of Game-changing Partnership

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Subway and global esports company Guild Esports are celebrating their first year of a successful brand partnership. The EMEA-wide partnership engages Gen Z consumers with esports and gaming activations. So far, the collaboration has generated nearly 9000 posts and streams, and over 1800 hours of exposure time, and more coming from Subway and Guild, soon.

Just over a year ago, Subway launched a two-year EMEA-wide brand partnership with Guild Esports, the global esports business co-founded by football star, David Beckham.

As esports continues to grow across the world, with an audience of over 450 million in 2021, expected to rise to 570 million by 2024 (according to market research firm Newzoo), this market is a way for Subway to connect with Gen Z consumers.

But there’s more to Subway’s partnership with Guild than esports alone. It also helps Subway to promote its belief in nutritious food, choice, and variety, to an audience that doesn’t always eat as healthily as they could.

David Beckham set up Guild Esports to take a holistic view of its players’ wellbeing – not only advancing skills in gaming, but also taking care of good nutrition, physical and mental wellbeing. With over 80% of gamers eating or drinking while playing (Newzoo), Guild hopes to promote a healthy relationship between gamers and food. And this aligns with Subway’s values of helping consumers make better and healthier choices.

“It’s great to have Subway on board to help us educate gamers and esports players. We are currently working closely with Subway’s nutritionist to further develop our Health and Nutrition section on our Academy platform, aiming to equip young players with the tools and knowledge needed to improve their relationship with food. The lessons will cover everything from healthy habits around nutrition, improving relationships with food and the benefits and dangers of common nutrition supplements in esports. Keep an eye out on our Academy and Guild social channels for more game-changing content,” Luke Hall, Nutritionist at Guild Esports, said.

“One year on, our partnership with Guild has become a powerful asset across EMEA. We’ve turned it into a far-reaching and multi-dimensional asset with many opportunities for our franchisees to engage local consumers. Esports is a new area for Subway, and we are enjoying the journey. And as Guild is an esports organisation which talks so passionately about nutrition, they offer us a unique and well-rounded partnership,” Louise Wardle, the EMEA VP of marketing for Subway, said.

“It has been great to work with Subway as our brand has grown and we’ve built the range and reach of our activities. We are also excited about the future direction of Guild Academy which has a huge focus on the holistic wellbeing of gamers and are pleased to be working so closely with Subway on the development of our Health and Nutrition section. One year on, it’s been quite a journey and we are now set for our next burst of growth. So, look out for more exciting activity with Subway in EMEA in 2022 and beyond,” Michelle Tierney, CCO at Guild Esports, said.

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Challengermode signs deal with KRAFTON, Inc. to host new grassroots PUBG Esports initiative

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Challengermode signs deal with KRAFTON, Inc. to host new grassroots PUBG Esports initiative
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Challengermode, a leading global esports platform, today announced its partnership with KRAFTON, Inc. to be the official platform partner for the PUBG NextPro series – a tournament series giving grassroots esports players the chance to experience pro play in a professional esports setting.

For the remainder of 2022, the best amateur PUBG: BATTLEGROUNDS (PUBG) PC gamers in Western Europe, the Middle East and North Africa will be able to prove themselves in weekly tournaments that will feed into monthly leaderboards with prizes. These week-by-week competitions give esports hopefuls the chance to play like the pros in a continuous competitive experience all on one centralized platform.

This initiative will see KRAFTON, Inc. use Challengermode’s automated esports platform for the PUBG NextPro esports events – ensuring that competition at the grassroots level keeps up with the development seen across Western Europe, Middle East and North Africa for pro-level leagues and events. It will also bolster KRAFTON, Inc.’s efforts to expand the amateur playerbase of PUBG Esports after the transition of the title to free-to-play.

Robin Svensson, Esports Partnerships Manager at Challengermode, said: “We’re delighted to bring KRAFTON, Inc’s grassroots PUBG initiative to life on Challengermode.Together with one of the most popular IPs in the world we are creating a bedrock ground for players looking to ascend to higher tiers of PUBG-endorsed tournaments, which aligns perfectly with Challengermode’s goal of making esports truly accessible for all. We look forward to working closely with KRAFTON, Inc. on this series of competitions and other collaborations in future”

Erin Hughes, EMEA Esports Manager at KRAFTON, Inc. added: “Our main goal for this initiative is to inspire those who have recently taken up PUBG to take the plunge and embark on a new journey through the PUBG Esports ecosystem. Partnering with Challengermode has allowed us to create this grassroots competitive experience, and we look forward to working closely together over the coming months to make this tournament a success, attract new PUBG Esports fans and deliver something that players look forward to returning to again and again.”

 

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