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AppGallery to Provide Full-Spectrum Support, Expansion Opportunities, and Innovative Tools to Gaming Developers Globally



AppGallery to Provide Full-Spectrum Support, Expansion Opportunities, and Innovative Tools to Gaming Developers Globally
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Huawei reaffirmed its commitment to helping developers drive innovation, disruption and business expansion, offering new tools and technologies to empower them to create new and unique experiences for gamers globally. 

Speaking at the conference, Alexandre Salem, Global Director, Global Partnerships & Eco-Development Business Department at Huawei, shared the growing gaming trends that developers should be aware of, as well as the solutions and opportunities that AppGallery can provide to help them to grow and succeed overseas. 

“The pandemic has changed the way people view gaming as a mainstream form of entertainment, resulting in a growing momentum of mobile gaming. This is very positive for the industry,” said Alexandre. “We want developers to help fuel this growth, which is why we’re working with them to realise their true innovation potential. Through AppGallery, they can bring help to next-level experiences to consumers and shape the way users consume content.” 

Pandemic supercharges momentum of mobile gaming adoption amongst consumers 

During the session, Alex shared how gaming has grown in momentum over the past year, turning into a US$175 billion industry in 2020, with mobile gaming the fastest-growing segment. Now accounting for 48% of all gaming revenues in 2020, it’s up 13% from the previous year. In terms of player base, the momentum is also very positive. In 2020 there were more than 2.8 billion players globally, an increase of 6.4% compared to 2019. 

This is complemented by the growing number of games available on AppGallery, making Huawei a true powerhouse of mobile gaming. With consumers increasingly looking to mobile apps for convenient, innovative, and fun gameplay options, Huawei is uniquely positioned to help developers and publishers create new and unique experiences through its suite of tools, services and resources available. 

Empowering developers to create new and unique gaming experiences 

Huawei constantly collaborates with the brands and gaming developers globally, such as game developers Playrix and Gameloft, to ensure consumers experience new and unique ways to play, with access to the wide range of mobile games available. 

AppGallery is committed to providing developers in the gaming sector with the technological capabilities, full-spectrum support, and commercial opportunities they need to succeed in an increasingly complex and competitive environment. Alex highlighted four key pillars that provides attractive value propositions for developers and publishers to partner with AppGallery – scale, speed, discoverability and monetisation, as well as availability for high-touch support. 

With scale, AppGallery possesses extensive distribution capabilities to over 560 million monthly active users. The platform also provides speed in terms of simple Huawei Mobile Services (HMS) integration, along with easy-to-use and powerful tools to assist in development and publication.  

Leading mobile game developer Gameloft for example worked with AppGallery to launch over 11 games on the platform, including four major games such as Asphalt 9 Legends, March of Empires, War Planet Online, and Dragon Mania Legends. The close partnership created a console-like gaming experience for consumers and resulted in an over 70% increase in downloads in the first three months of launch.  

Extensive support for developers looking to expand beyond their home markets 

Through the full suite of services such as AppGallery, Petal Search, Petal Maps, and HUAWEI Ads, Huawei offers developers the resources needed to increase discoverability, and develop monetisation strategies. AppGallery also provides high-touch support through offices across 170 countries and regions globally, six developer service centres, and tailored partner marketing for over 5.1 million registered developers. 

Playrix, developer of all-time hits such as Gardenscapes and Homescapes, partnered with AppGallery for its series of game launches and received full end-to-end support, including implementation of HMS Core Kits and promotions through Huawei Ads. This resulted in a series of successful launches globally with a strong download performance. 

To help developers navigate and successfully launch their apps in overseas markets, Huawei also offers overseas developers all-rounded assistance, from policy consulting to product localisation, to support user acquisition and monetisation. With over 10 years of distribution experience in China, AppGallery is well-placed to help international developers unlock business opportunities and succeed in the expanding Chinese market.  

“One of our underlying priorities is to offer more choice of domestic and global apps to Chinese consumers,” said Alex. “Our extensive user base in the Chinese market and in-depth understanding of the domestic app marketplace and user characteristics also mean we can help international developers to identify obstacles and challenges accurately and efficiently.”


SIA Player Media: Latvia’s Path to Safer Gambling: The Nation’s Success in Eradicating Illegal Online Gambling



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SIA Player Media: As Latvia’s legal online betting and gambling market continues to flourish, industry experts predict a substantial gross profit of €172 million by 2025. The growth trend is already evident, with the market achieving €109 million in gross winnings in 2021 alone, representing an annual growth rate of 26% over the past three years. However, amidst this prosperity, a formidable challenge persists: the encroachment of illegal gambling sites.

Unveiling the Hidden Menace: The Surge of Illegal Online Gambling

Illicit online gambling sites have surreptitiously carved out much of Latvia’s gambling market. In 2021, these unregulated platforms raked approximately €33 million, undermining the legal sector’s revenue potential. The gravity of the situation becomes even more apparent when considering the impact on the state budget, which foregoes an estimated €3 million in tax revenue annually. If properly harnessed, these funds could bolster public services and support the nation’s development.

Government Takes Aim: Enforcing Stricter Regulations

Despite the challenges of illegal gambling, the future outlook is optimistic. Latvian authorities are steadfastly implementing stringent regulations to combat this burgeoning issue. The Lotteries and Gambling Supervisory Authority, the apex regulatory body overseeing the gambling industry, wields the power to suspend licenses of any gambling organization in Latvia. This encompasses gambling operators, lottery organizers, gambling machine providers, and venue owners. Noncompliance with regulations can result in severe penalties, including license revocation and the restriction of business operations.

Empowering the Regulator: The Role of the Lotteries and Gambling Supervisory Authority

The Lotteries and Gambling Supervisory Authority plays a pivotal role in shaping the gambling landscape in Latvia. In addition to overseeing and controlling gambling and lottery organizers, the authority fulfills several crucial functions. These include:

  • developing regulatory enactments,
  • maintaining a comprehensive accounting and statistical analysis system,
  • registering gambling machines and equipment,
  • providing critical information to facilitate the administration of gambling and lottery taxes.

Moreover, the authority ensures the smooth operation of the unified gaming machine control system, employs online data exchange with gambling organizers for robust monitoring and manages the self-restricted persons register.

A Triumph Over Illicit Gambling: Collaborative Measures and Optimistic Projections

The Lotteries and Gambling Supervisory Authority stands against illegal online gambling, spearheading efforts to eliminate this menace from Latvia’s digital landscape. By enacting new laws and regulations, the authority aims to foster a healthier and more accountable online kazino market. Notably, the regulator is not alone in this battle. Banks actively block payments to illegal gambling companies and foreign casino IP addresses and impose fines on locals participating in illicit gambling activities. As a result, Latvia is witnessing a triumph over unlawful online gambling, and future projections are decidedly optimistic for the betting and gambling market.

Embracing a future of regulated and responsible online gambling, Latvia utilizes its thriving industry’s full potential while safeguarding its citizens’ interests and the integrity of its economy.

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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting and unlocking audience value, was named the best sports data supplier at this year’s EGR B2B Awards.
The award win recognises SSG’s best-in-class content engine, Superfeed. The Superfeed content engine has revolutionised In-play betting analysis for football leagues across the globe. Superfeed In-play provides real-time betting insights across key betting markets for more than 90 football leagues in more than 70 languages.
After being named the best In-play betting software by EGR last year, Superfeed was upgraded to increase the volume of betting prompts delivered for each football match by 100%. The content engine now delivers betting prompts for 136 different betting markets.
The enhancements to the content engine were made to evolve with the changing habits of prospective bettors. As player markets have become increasingly popular, this was an essential next step in the progression of the award-winning product.
In addition to the In-play capabilities of Superfeed, the content engine provides pre-play betting prompts for more than 25,000 sporting events and verdicts for more than 60,000 horse races annually.
Discussing the award win, Spotlight Sports Group’s Chief Commercial Officer, Sam Houlding said: “We’re extremely proud to take home this award from EGR. This is a great highlight for Spotlight Sports Group and a testimony to the dedication that everyone in the whole team has in enabling our B2B partners to provide truly unique, customer-centric, content experiences. It’s a great proof point that Superfeed and all of our content make more events matter for our partners. Specifically on this award, we know how popular in-play betting is, and we are proud that audiences find our insights helpful as they make their betting decisions.’’
The EGR B2B Awards winners were announced on Thursday, 8th June, at the iconic venue The Roundhouse, London.
For more information on Spotlight Sports Group, please visit: https://www.spotlightsportsgroup .com
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Kambi’s pioneering AI-powered trading wins sports betting innovation of the year at EGR B2B Awards



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Kambi, the world’s trusted sports betting partner, underlined its market leadership yesterday evening when winning two prizes at the EGR B2B Awards 2023, including the accolade for Innovation in Sports Betting Software for its pioneering AI-driven trading capability.

Held at The Roundhouse in London, the EGR B2B Awards are among the most prestigious in the online gaming and sports betting industry, with the event also seeing Kambi retain the title of the leading Sports Betting Supplier for another year.

Kambi’s AI-driven algorithmic trading, launched ahead of the 2022 World Cup, has enabled Kambi to elevate its odds creation beyond that of any other sportsbook through the pricing and trading odds without human intervention.

Having since been rolled out across all top domestic soccer leagues and European cup competitions, this third-generation method of trading has delivered significant benefits for Kambi’s partners, including almost instantaneous publishing times and a far greater depth of markets.

The award marks the second consecutive year Kambi has won the Innovation in Sports Betting Software category at the EGR B2B Awards after its Bet Builder was awarded the same accolade last year.

David Jacquet, SVP Analytics at Kambi, said: “We are delighted that Kambi’s commitment to innovation and product excellence has been recognised by the EGR B2B Awards with these two awards, which are a testament to the hard work of our talented teams.

“Throughout the development of our AI-powered algorithmic trading capability, we’ve been committed to setting a new standard in sports betting, creating solutions that eliminate friction and deliver far greater betting options.”

The annual EGR B2B Awards are judged by a panel of experienced industry executives and independently adjudicated by professional services firm Deloitte.

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