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AppGallery to Provide Full-Spectrum Support, Expansion Opportunities, and Innovative Tools to Gaming Developers Globally

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AppGallery to Provide Full-Spectrum Support, Expansion Opportunities, and Innovative Tools to Gaming Developers Globally
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Huawei reaffirmed its commitment to helping developers drive innovation, disruption and business expansion, offering new tools and technologies to empower them to create new and unique experiences for gamers globally. 

Speaking at the conference, Alexandre Salem, Global Director, Global Partnerships & Eco-Development Business Department at Huawei, shared the growing gaming trends that developers should be aware of, as well as the solutions and opportunities that AppGallery can provide to help them to grow and succeed overseas. 

“The pandemic has changed the way people view gaming as a mainstream form of entertainment, resulting in a growing momentum of mobile gaming. This is very positive for the industry,” said Alexandre. “We want developers to help fuel this growth, which is why we’re working with them to realise their true innovation potential. Through AppGallery, they can bring help to next-level experiences to consumers and shape the way users consume content.” 

Pandemic supercharges momentum of mobile gaming adoption amongst consumers 

During the session, Alex shared how gaming has grown in momentum over the past year, turning into a US$175 billion industry in 2020, with mobile gaming the fastest-growing segment. Now accounting for 48% of all gaming revenues in 2020, it’s up 13% from the previous year. In terms of player base, the momentum is also very positive. In 2020 there were more than 2.8 billion players globally, an increase of 6.4% compared to 2019. 

This is complemented by the growing number of games available on AppGallery, making Huawei a true powerhouse of mobile gaming. With consumers increasingly looking to mobile apps for convenient, innovative, and fun gameplay options, Huawei is uniquely positioned to help developers and publishers create new and unique experiences through its suite of tools, services and resources available. 

Empowering developers to create new and unique gaming experiences 

Huawei constantly collaborates with the brands and gaming developers globally, such as game developers Playrix and Gameloft, to ensure consumers experience new and unique ways to play, with access to the wide range of mobile games available. 

AppGallery is committed to providing developers in the gaming sector with the technological capabilities, full-spectrum support, and commercial opportunities they need to succeed in an increasingly complex and competitive environment. Alex highlighted four key pillars that provides attractive value propositions for developers and publishers to partner with AppGallery – scale, speed, discoverability and monetisation, as well as availability for high-touch support. 

With scale, AppGallery possesses extensive distribution capabilities to over 560 million monthly active users. The platform also provides speed in terms of simple Huawei Mobile Services (HMS) integration, along with easy-to-use and powerful tools to assist in development and publication.  

Leading mobile game developer Gameloft for example worked with AppGallery to launch over 11 games on the platform, including four major games such as Asphalt 9 Legends, March of Empires, War Planet Online, and Dragon Mania Legends. The close partnership created a console-like gaming experience for consumers and resulted in an over 70% increase in downloads in the first three months of launch.  

Extensive support for developers looking to expand beyond their home markets 

Through the full suite of services such as AppGallery, Petal Search, Petal Maps, and HUAWEI Ads, Huawei offers developers the resources needed to increase discoverability, and develop monetisation strategies. AppGallery also provides high-touch support through offices across 170 countries and regions globally, six developer service centres, and tailored partner marketing for over 5.1 million registered developers. 

Playrix, developer of all-time hits such as Gardenscapes and Homescapes, partnered with AppGallery for its series of game launches and received full end-to-end support, including implementation of HMS Core Kits and promotions through Huawei Ads. This resulted in a series of successful launches globally with a strong download performance. 

To help developers navigate and successfully launch their apps in overseas markets, Huawei also offers overseas developers all-rounded assistance, from policy consulting to product localisation, to support user acquisition and monetisation. With over 10 years of distribution experience in China, AppGallery is well-placed to help international developers unlock business opportunities and succeed in the expanding Chinese market.  

“One of our underlying priorities is to offer more choice of domestic and global apps to Chinese consumers,” said Alex. “Our extensive user base in the Chinese market and in-depth understanding of the domestic app marketplace and user characteristics also mean we can help international developers to identify obstacles and challenges accurately and efficiently.”

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Spinomenal debuts Queen of the Amazon slot

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Leading iGaming content provider Spinomenal has released its new hit, Queen of the Amazon. Set amongst the lush rainforest, this 5×4 slot welcomes players on an adventure where treasure awaits intrepid explorers.

A majestic Amazon headdress, tiger, gorilla, and snake, make up the Medium symbols on the reels. At the heart of the story stands the queen herself, representing the Wild symbol. Her symbol can substitute for any other symbol on the reels, except for the Free Spins and Bonus symbols. Discovering five Wilds on a winning line will multiply the bet line by 2000.

Synced Reels, where two random reels on the screen mirror each other, are in play to potentially boost players’ chances of winning. Furthermore, with the Expanding Wild feature, wilds appearing on synced reels expand to fill the entire reel, unlocking even greater winning potential.

Players will be able to enter Free Spins when three Scattered Wilds appear. Before commencing the round, players face a choice in the gamble feature: collect the current free spins total or risk it for the opportunity to win as many as 50 free spins. During Free Spins, the entertainment goes on with Stacked Wilds where 1-3 stacked wilds are fixed on random reels for every spin.

The Bonus round will trigger with three or more Scattered Bonus treasure chest symbols. Players are tasked to uncover treasure chests to complete the multiplier metre on the left. Each segment is completed with five treasure chests to grow the multiplier, while a +1 spin symbol extends the feature.

Spinomenal CO-CEO, Omer Henya commented: “Queen of the Amazon is a powerful presence and this new game celebrates the ferocious female warrior. This slot is bursting with fun features and the bonus round promises huge returns for players.”

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Playson grants clown unlimited powers in Energy Joker: Hold and Win

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Playson grants clown unlimited powers in Energy Joker: Hold and Win
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Provider injects lively Energy Coins theme with mischievous joker

Playson, the fast-growing digital entertainment supplier, has combined the striking themes of its most successful games in its latest title Energy Joker: Hold and Win.

With coins, electricity and a grinning joker, this fast-paced release has lightning running through its reels. The blue Collect feature strikes the cells and gathers all values, including the Mini, Minor and Major jackpots and Bonus symbols.

The game’s Wild symbol, the joker, substitutes for all symbols on the reels, except Bonus and Collect icons. In the Multiplier feature, he returns once more, using newfound powers to upgrade cells in the Bonus Game to higher value wins. This feature sees coin, jackpot and collect symbols enhanced by random multipliers of x2, x3, x4, x5 or x10 within a cell.

If a Multiplier symbol lands in a cell that already has a multiplier, the previous amount will increase by the corresponding one. They remain on the reels and apply to respective cells when the Bonus Game ends.

Four in-play jackpots appear during the Bonus Game and trigger the corresponding amounts. On Bonus symbols, the Mini equals x25, Minor x50 and Major x150, while all 15 Bonus symbols landing on the reels triggers a Grand jackpot of x5,000 bets.

Another iconic feature of Playson’s titles is the Pile of Gold. Any Bonus or Collect symbols landing on the reels during the main game grant the chance to trigger it, then add Bonus, Collect or Multiplier symbols in quantity enough or more to activate the Bonus Game.

This unforgettable release demonstrates Playson’s deep awareness of its players’ tastes and combines its most successful games into one epic title.

Tamas Kusztos, CCO at Playson, said: “We have a well-established reputation for delivering high-energy slots with unrivalled graphics and animations. With Energy Joker: Hold and Win, we take this to a new level.

“The electrifying lightning, abundant coin imagery and iconic Joker offer a new level of gaming experience, while features such as in-play jackpots and Multipliers create the chance to achieve impressive wins.”

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Altenar releases trio of betting widgets to enhance customer engagement

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Altenar releases trio of betting widgets to enhance customer engagement
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Leading turnkey solution provider launches Bet Boost, Betting Insights and Bet Mentor tools

Altenar, the leading sportsbook and iGaming software supplier, has released three sportsbook widgets to enhance competitiveness and drive customer engagement.

Bet Boost, Betting Insights and Bet Mentor offer extra layers of insight for seasoned bettors and a cross-sell opportunity for customers that have traditionally engaged with online casino to try sports betting in an accessible way.

The Betting Insights tool offers customers historical data for specific markets, enabling them to make data-driven decisions about which markets to bet on. Bet Mentor asks customers to specify how much they want to bet or how much they want to win. They can then click on suggestions based on historical data.

Bet Boost is a versatile tool that enables operators to promote specific events and enhance competitiveness particularly for popular championships. Users can efficiently locate boosted odds through various front-end options, presented as carousels, event views or overview widgets, enabling them to access promotions swiftly.

Antonis Karakousis, Director of Operations at Altenar, said: “We are pleased to bring all three of our new add-on widgets to market, offering our operator partners more ways than ever to engage bettors and empower them to make data-driven decisions.

“Data is becoming increasingly important for customers, not just operators, and the insights these tools offer will serve to make Altenar’s partners the most competitive on the market.”

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