Could you describe the range of products and services that Wise Gaming offers? What makes them unique or appealing to potential clients?

Wise Gaming is the fastest-growing, Complete platform offering both White-Label & Turnkey Solutions. The Wise Gaming solutions are built from our team’s extensive experience: 15 years B2C and 10 years B2B. We know the importance of a truly modular approach, allowing our partner the ability to obtain our entire solution or individual components to enhance what they already have.

In what regions or markets does Wise Gaming primarily operate? Are there any plans for expansion into new territories?

Our focus has been on both the European & LatAm Continents. With enormous success in our B2C operations, we are relying on our extensive experience. We believe the balance between established & emerging markets brings both knowledge and the ability to learn and adapt, truly focusing on our partners needs without limitations.

2025 will be Wise Gaming’s year of expansion! 2024‘s goal is about building on our success in EU & LatAm whilst planning next years’ growth in both Africa & Asia.

What technologies does Wise Gaming employ to deliver its iGaming solutions? Can you highlight any proprietary technologies or platforms that differentiate your offerings?

From our 15 years of B2C success, we felt that we understood both the pleasure points and pain points that most operators face on a daily & weekly basis. Therefore, we build our Wise Gaming solutions with a customer-centric approach, How can we support our partners to support their customers. We diligently sourced the industry’s best-in-class providers for both our Sportsbook & Casino content, utilizing Enterprise software to provide the most robust offering in the iGaming industry.

Our dedicated in-house teams visualize, build and enhance our Proprietary systems for each of our Partner’s needs, making each of our partners brands Unique.

In what ways does Wise Gaming prioritise security and data protection within its technology infrastructure?

As previously mentioned, our customer-centric approach is vitally important to Wise Gaming and our Partners! Providing the correct technology and experience to our partners is key to having a successful KYC, AML, Due Diligence and Data Protection process. We opted for Amazon AWS solutioning to provide market-leading security, Encrypted databases & data storage, penetration resilience, DDoS attack elimination, dedicated Back-Office segmentation and User-based access, protecting player data while safeguarding our partners operations.

What are the current trends or challenges you’re seeing in the iGaming market? How is Wise Gaming adapting to these changes?

The speed in which technology advances is always a challenge for any provider. The key is to know your markets, the players, the accessibility of online entertainment such a sports betting & casinos and implement the technology that meets these variables. Everyone is talking about AI & Machine learning, and rightly so! With such advancements AI & Machine Learning models, it would be irresponsible not to utilize them. Whether it’s for Player customisation, Events based recommendation or supporting operational needs such as RG, KYC & AML, AI & machine Learning should be used to ENHANCE human interaction, not replace. At Wise Gaming, we have already implemented AI & Machine Learning models to provide the unique edge to our partners.

Also localized content is important. Every market is its own unique playground with their own specific cultural identities. Knowing these identities and becoming an expert in these will not only assist in the acquisition of players, it signifies a brand’s genuineness and authenticity to that market and allows greater player retention. At Wise Gaming we have already implemented A.I & Machine Learning models

How does Wise Gaming ensure compliance with regulations in various jurisdictions? How important is regulatory adherence in your sales approach?

I will answer these 2 questions together. The market is experiencing a shift in regulation, and compliance. MGA & CGA license domination has been challenged, with more and more markets opting for tighter safety measures and implementing their own self-regulated approach. This brings safety to players and trust.

Working alongside regulators will always help, and more importantly, we can learn from each other. Adhering to regulation is ultimately for a player’s safety and that is paramount for the industry’s longevity. Wise Gaming continuously enhances its platform to conform with regulations, making it safe and reliable for our partners.

What are the key factors potential clients considering when choosing an iGaming provider, and how does Wise Gaming address these factors in its offerings?

As previously mentioned, experience and knowledge are key attributes from both an operational and technical aspect. “You can’t plant apple trees and expect to get oranges!” Wise Gaming’s experience & knowledge puts us, and our partners, at the forefront of each market, allowing substantial growth and higher ROI.

Time to market should also be a priority. Whilst most Providers offer 2-4 months implementation time, Wise Gaming can deploy your platform within 2-4 weeks, giving us the competitive edge in a highly competitive space.

How does Wise Gaming incorporate feedback from clients into product development and improvement?

Experience and knowledge are simply 1’s learning over time. Our approach at Wise Gaming is that of a learning mentality, “you are never too old to learn!” iGaming is rich in experts – We trust our Partners, and they trust us, it’s the unification that builds long-term partnerships. We have 2 ears and 1 mouth, use them in that order!

What are the future goals and plans for Wise Gaming? Any upcoming innovations or developments you can share?

Our goal is to continue providing a reliable and robust platform, listening and delivering an innovative and unique solution for each of our Partners.

Innovative Developments – If we tell everyone, they won’t be innovative 😉 However, what I can say is that we are focused on “advanced”, real-time localised AI recommended content both Casino & Sportsbook.

ProgressPlay, a leading innovator in online casino and sports betting platforms, proudly announces its selection as a finalist in multiple categories for the esteemed EGR B2B Awards. This recognition comes hot on the heels of Marina Nahhas, the Head of Sales and Marketing, being acknowledged as one of the Top 10 Inspiring Leaders in 2024 by Value Icons Magazine.

Last year, the company made significant advancements in responsible gambling with the introduction of new generation proprietary automation and tools, earning another EGR B2B Awards shortlisting this year in the Safer Gambling category.

Earlier this year, ProgressPlay garnered acclaim for its groundbreaking standalone solution and platform technology, earning a spot among the Top 10 Casino Tech Solutions Providers by CIO Applications Europe. The company has further expanded its sports betting offerings with the recent addition of United Kingdom and Irish horse racing to its platform.

At the heart of ProgressPlay’s recent success is its revolutionary standalone platform, which debuted at ICE in January. This platform empowers casino brands to take full control of their operations while ProgressPlay provides unparalleled technology support. With a focus on AI-driven UI/UX, the platform promises an exceptional user experience across all devices and currencies.

In addition to its extensive game library including slots, live dealer games, poker, table games and sports betting options, ProgressPlay offers value-added services to enrich the offerings for operators and players.

Commenting on the EGR Awards shortlisting, Nahhas remarked: “ProgressPlay is a leading provider of online casino and sports betting platforms, offering a comprehensive suite of solutions tailored to the evolving needs of the iGaming industry, which these EGR B2B shortlistings recognise once again. We will be at SiGMA Asia in Manila to communicate why over 150 online casino and sportsbook brands are already in partnership with us.”

“We are thrilled to be recognised once again by the EGR B2B Awards,” the Chief Executive Officer for ProgressPlay, Itai Loewenstein, said. “Our commitment to innovation and excellence drives us to continually enhance our platform and services, delivering unparalleled value to our partners and players alike and underwritten by the judges each year at the EGR B2B Awards.”

For further information visit www. ProgressPlay. com.

Experienced industry figure to oversee racing product portfolio

Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has announced the promotion of Conall McSorley (pictured) to Head of Racing.

In his new role, McSorley will be primarily responsible for SIS’ racing product proposition, shaping the strategy and direction across retail and digital channels. He will work with stakeholders globally to develop the best live racing offering for operators and end users while continuing to oversee SIS’ non-Americas international racing portfolio.

With over 20 years of experience holding several senior executive positions with betting operators and suppliers, McSorley will drive the continued development and delivery of the SIS racing offer that comprises a 24/7, end-to-end solution, presenting a regular flow of short-form betting opportunities to operators worldwide.

SIS carries over 35,000 horse races and more than 27,000 greyhound races annually, with action from over 170 tracks producing 8,760 hours of highly engaging betting content for global operators.

“Our 24/7 racing offering delivers great value to operators all over the world, so it is an honour to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people,” McSorley said. “We will continue striving to further develop our high-quality product, which offers a constant stream of regular betting opportunities.”

“Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners,” the Chief Operating Officer for SIS, Andy Purkiss, said. “We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months while adding value for our customers and rights partners.”