Danish League Expands its Partnerships with Second Spectrum and Genius Sports

The Danish League, the governing body of the premier competitions in Danish football, has expanded its partnerships with data technology leaders Second Spectrum (2S) and Genius Sports Limited to deliver cutting-edge data tracking and analytics solutions.

Beginning with the ongoing 2021/22 season, 2S and Genius Sports will install optical tracking systems across the 1st Tier 3F SUPERLIGA. Through advanced computer vision and machine learning capabilities, Danish football will be able to identify and provide the precise coordinates of every player and the ball, 25 times a second.

Danish football fans will be also be provided with transformative new statistics including a player’s speeds, acceleration, deceleration, shot velocity, pass probability and expected goals. These insights will be made available across multiple platforms including 10 augmented matches per year, combining tracking data, visualisations, augmented reality and customisable graphics to deliver truly immersive fan experiences.

In May 2021, Second Spectrum was acquired by Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media. Since 2017, Genius Sports has held the non-exclusive rights to capture, distribute and commercialise official data from the Danish Superliga and 1st Division with its global network of sportsbook partners as part of major agreement with the European Leagues.

“This partnership with Second Spectrum will equip Danish football with proven data tracking and broadcast augmentation solutions. These solutions will be pivotal to us accessing new levels of data-driven insight to enhance our storytelling for Danish football fans,” Claus Thomsen, CEO of the Danish League, said.

“We are excited to partner with Danish football and bring our cutting-edge technology to coaches, players and fans alike. Our tracking, software and augmentation products will transform both performance analysis and fan engagement, bringing next-generation experiences across the ecosystem of Danish football,” Rajiv Maheswaran, President of Second Spectrum, said.