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BETER launches BETER Live to bring new era of live casino

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BETER launches BETER Live to bring new era of live casino
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BETER, the next-gen betting and gaming experts, has announced the launch of its completely new live casino product, BETER Live.

Established with a mission to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in live casino, the company aims to surpass the expectations of the new generation of player.

Led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain), BETER Live has been launched with a vision to offer the live casino sector’s best level of reliability, thanks to its proprietary in-house technology.

Promising a fast and seamless integration, full mobile optimisation, best-in-class dealers and high-margin side bets, the studio’s technology promises uptime of 99.8%+ alongside full-HD and 4K, as well as lower bandwidth options to cater to various market demands.

Developed with a player-centric approach, the brand will deliver 24/7 entertainment to suit its global audience, with a diverse spread of live casino games created with the future in mind – all designed to boost engagement, retention and operator revenue.

Commenting on the launch, Gal Ehrlich, CEO of BETER, said:

“BETER’s mission is to provide our operator partners with innovative products they need to engage, excite and entertain the new generation of player. Our launch of BETER Live is here to do exactly that, with the most exciting Live Casino experience on the market available today. 

“Led by the impressive Anna Vikmane, I’m confident we’ve assembled the most passionate team out there to take Live Casino into a new era.

“Promising a truly reliable, 24/7 betting experience to suit all audiences, as well as a wealth of delivery options to suit multiple markets, we can’t wait to roll-out BETER Live and really show what we can do.”

Anna Vikmane, Director at BETER Live, added: “Our aim is to transform live casino as we know it, ensuring that our new partners are going to have the best in next-generation entertainment.

“With a team composed of video game experts, TV-show producers and large-scale promoters, as well as live casino heavyweights, we look forward to announcing our first major partnership within the coming days.”

Promising no hidden fees, as well as crypto-ready payment options, BETER Live offers a wealth of differentiators, including 24/7 streaming, top tier studio design and bespoke marketing tools.

With an eye to delivering globally for its soon-to-be-announced operator partners, BETER Live is also set to offer the industry’s most advanced virtual studio available – enabling operators to deliver its next-gen live casino experience in multiple languages to suit any audience of choice.

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MiFinity enable N1 Interactive’s payment expansion

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MiFinity, the secure iGaming eWallet, today announced a new partnership with online casino operator N1 Interactive Limited. The MiFinity eWallet will now be available as a payment method for customers in some of N1 Interactive’s European markets across 37 brands.

As one of the most popular casino brands on the market, N1 Interactive offers a wide range of payment methods for players in different regions. MiFinity will be working with N1 Interactive to help increase conversions by providing players with their preferred payment method via the MiFinity eWallet.

Paul Kavanagh, CEO at MiFinity, said: “We have considerable experience in N1 Interactive’s key European markets, providing customers with localised payment methods via our eWallet. With over 40 integrated payment methods, we can significantly reduce the risk of a player abandoning the cashier across all N1 Interactive’s live brands.”

N1 Interactive added: “We’ve onboarded MiFinity because they offer a wide range of local payment methods in our target markets, as well as having an in-depth understanding of these markets. With their support, we can provide better service to our players and streamline the payment journey, increasing conversions and removing transaction barriers.”

With the MiFinity iFrame, brands like Casino Universe, Slot Hunter Casino and N1 Casino can provide players with the option to use their MiFinity eWallet within the cashier experience. Once players have signed up for a MiFinity eWallet, they can choose their preferred local payment method to transfer funds. Then, players simply select the MiFinity option directly in the cashier for deposits and withdrawals when playing online.

Paul Kavanagh said: “Removing unnecessary steps in the payment journey, such as navigating to a 3rd party payment page, positively impacts conversion rates. Similarly, providing players with localised payment methods, multiple currencies, and multilingual options reduces the risk of cart abandonment. Our iFrame does all this within the brand’s cashier, providing a seamless customer experience.”

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Affiliate Industry

ACMA Blocks Illegal Offshore Gambling and Affiliate Marketing Websites

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The ACMA has requested that Australian internet service providers (ISPs) block more illegal offshore gambling and affiliate marketing websites.

The sites include Casino Moons, Winnerama, Extra Vegas, Win Paradise, LegitGamblingSites and Gamblers Lab.

The ACMA investigated and found these services to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 568 illegal gambling and affiliate websites have been blocked.

Over 170 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

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Compliance Updates

Entain to Pay £17M Penalty for Online and Retail Failures

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Entain, the global sports betting, gaming and interactive entertainment Group, has confirmed that it has agreed a regulatory settlement with the UK Gambling Commission (UKGC) in respect of alleged historical licensing breaches. The regulatory settlement amounts to £14m in respect of Entain’s digital business and £3m in respect of its retail business.

Entain has entered into the regulatory settlement with the UKGC in order to bring the matter to a close and avoid further costly and protracted legal proceedings. Entain accepts that certain legacy systems and processes supporting the operations of its British business during 2019 and 2020 were not in line with the evolving regulatory expectations of the UKGC in respect to aspects of social responsibility and anti-money laundering (AML) safeguards. However, the Group also notes the UKGC’s statement that it found no evidence whatsoever of criminal spend within Entain’s operations.

The issues raised by the Commission relate to the period between December 2019 and October 2020, which predates the many changes in the area of safer gambling and AML that Entain has introduced. For instance, in 2021 Entain launched its Advanced Responsibility and Care (ARC) programme which, using revolutionary AI technology, operates in real-time and is individually tailored for each customer. The initial trials of ARC in the UK have shown a risk assessment accuracy of over 80%, a 120% uplift in the use of safer gambling tools by those most at risk and a 30% overall reduction in customers increasing their risk levels.

Furthermore, in May of this year, Entain was awarded the Advanced Safer Gambling Standard by GamCare, having evidenced the highest standards of player protection and social responsibility for its online and land-based gambling businesses in Great Britain.

As part of the settlement, Entain has also agreed to appoint a Board sponsor to oversee the implementation of any further improvements identified by the original 2020 compliance assessments and to undertake an independent audit of the relevant policies and procedures at a future date.

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