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Fortuna Entertainment Group partners with Enteractive to start reactivation activity in Romania

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Fortuna Entertainment Group partners with Enteractive to start reactivation activity in Romania
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Enteractive will bring back lapsed players for Casa Pariurilor

Enteractive, specialist in iGaming player retention and reactivation, has announced a partnership with Fortuna Entertainment Group, a leading operator in the gaming and betting industry in Central Europe.

Two Fortuna brands, both popular in Romania, will benefit from Enteractive’s reactivation and NRC campaigns; Fortuna and Casa Pariurilor. The latter will start the campaigns later in 2021.

Fortuna is impressed with Enteractive’s proprietary tech (Re)Activation Cloud platform, which provides a seamless and easy integration of player databases and allows Enteractive’s native-speaking agents to approach players in a more personalised way.

Alexandru Tarog, Head of Marketing at Fortuna, commented: “We’re keen to see how Enteractive’s expertise can bring back players that are otherwise hard to reach, and how this will affect our business in the long-term. We see loyalty and retention as key factors in improving bottom line revenues.”

Enteractive has more than twelve years experience in player reactivation, and is in the top four revenue generators globally for the iGaming sector.

Andrew Foster, CBO at Enteractive, commented: “Retention and reactivation are two essential terms for the iGaming industry, and many operators in this sector are seeing benefits in paying more attention to this. We’re excited to be working with such big brands in this emerging market, and to bring back churned players for Fortuna and Casa Pariurilor.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call.  Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

Eastern Europe

BF Games bolsters Romanian presence with Stanleybet deal

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BF Games bolsters Romanian presence with Stanleybet deal
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BF Games, the dynamic games development studio, has strengthened its position in Romania having struck a deal to supply Stranleybet.ro with its broad catalogue of games.

The operator will benefit from BF Games blockbuster titles including Buffalo Trail Ultra™, Wild Jack Remastered™, Cave of Fortune™, and Book of Gates™ as well as its classic smash hits like Stunning Hot Remastered™, Energy Fruits™ and Hot Sunrise™. 

This latest surge in BF Games’ ambitious growth in Romania follows its recent partnership with operators Favbet.ro and Superbet.ro.

The supplier’s extensive library of slot games has expanded significantly over the past year as the company continues to grow its geographical and commercial reach through partnerships such as these.

Stanleybet has been active in the Romanian retail betting market since 2004 and secured an igaming licence in 2016. It relaunched its Kambi-powered Stanleybet.ro site in June 2018.

Commenting on the deal, Claudia Melcaru, Head of Business Development at BF Games, said: “We’re thrilled to have signed this deal with Stanleybet.ro and are excited about beginning the next stage of our partnership as we both continue to grow in the Romanian market.

“We’re always looking to extend the reach of our titles, and we look forward to an exciting future with Stanleybet.ro.”

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Compliance Updates

SoftGamings Expands Its Footprint with a Romania License

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SoftGamings Expands Its Footprint with a Romania License
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The National Office for Gambling in Romania granted SoftGamings a Class II license reserved for software distributors in the gambling market.

SoftGamings is pleased to announce it has received a Class II license from Romania’s chief gambling regulator — Romanian National Gambling Office (ONJN). Under the license agreement, SoftGamings is entitled to provide management and hosting services for gaming platforms, per Article 20 (6) of GEO 77/2009.

The legislative framework of Romania changed in 2015 to address the development of the iGaming industry and position the country among leaders in Europe.

ONJN-licensed remote gambling operators are now able to integrate SoftGamings’ award-winning casino and sports betting solutions into their platforms and use our management and hosting services for the enhancement of their products. Local clients can explore the quick and easy API integration opportunities, flexible Turnkey and White Label Casino solutions, and highly-customisable bonus programs from SoftGamings, hoping to increase player retention and loyalty.

The license from ONJN is another one in the long line of local gaming licenses after the company has managed to secure B2B certificates from the Hellenic Gaming Commission in Greece, and B2B supplier licenses from gambling regulators in Belarus, Latvia, and Belgium.

“We are steadily pushing forward towards new regulated markets and gaining a foothold in new regions, and the ONJN license we received is another testament to that fact. The licensing agreement resulted from years of hard work and dedication we invested in understanding the iGaming market and improving it. By recognising our clients’ and the market’s needs and, ultimately, learning how to align the two, we have devised solutions guaranteed to help our Romanian clients distinguish themselves from the competition. We are excited for all the new partnerships and projects that are bound to come out from this new milestone for the company.”, said Anna Lalina, director of partnerships at SoftGamings.

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Eastern Europe

Playson agrees content integration deal with SkyWind Group

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Playson agrees content integration deal with SkyWind Group
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Leading supplier expands presence in regulated Romanian market

 Playson, the fast-growing digital entertainment supplier, has reached an agreement to supply the SkyWind Group with its popular collection of casino games.

The latest partnership sees Playson integrate its exciting portfolio onto SkyWind’s 360 platform, allowing more players to access popular titles Lions Gems: Hold and Win, Burning Fortunator and Joker’s Coins: Hold and Win.

Thanks to the latest deal, Playson can further distribute its titles to Romanian brands such as Princess Casino, Luck .com, Magnumbet.ro and cashpot.ro allowing the company to expand in the regulated market that remains a crucial jurisdiction.

Summarised in Playson’s invigorated brand identity, the current collaboration emphasises the supplier’s enhanced aspirations to deliver popular titles and promotional tools to more people across the globe.

Blanka Homor, Sales Director at Playson, said: “We’re delighted to announce our latest partnership with the SkyWind Group, a prominent platform supplier within Romania’s regulated market.

“The current deal will bring our popular titles to more players across Romania, giving us the opportunity to deliver exciting content to a broader range of slots fans.”

Daniela Asaftei, Head of CRM at SkyWind Group, added: “We’re pleased to have Playson’s popular games on our platform, as the company has built a reputation for producing amazing content.

“We are confident that the supplier’s titles will appeal to our player base and generate impressive engagement and retention rates.”

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