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Gamecity Hamburg funds three games prototypes with € 159,000 in second funding round 2021

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Gamecity Hamburg funds three games prototypes with € 159,000 in second funding round 2021
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In the second funding round in 2021, Gamecity Hamburg supports three promising games projects with a total of 159,000 euros through its Prototype Funding program. The non-repayable grant enables companies and developers based in Hamburg to develop prototypes of their games for the growing global games market. Together with the six projects selected by the awarding committee in the first funding round, Gamecity Hamburg funds nine prototypes with a total of 411,000 euros this year.

Starting March 4, 2022, right after the Hamburg Games Conference, companies and developers can apply again for the next funding round of Gamecity Hamburg’s Prototype Funding. The application phase for the second funding round will start directly after gamescom 2022.

“Both 2021 funding rounds have impressively shown us that there is a great deal of dynamics in the games industry in Hamburg. We were impressed by how diverse the funding applications were – in addition to games of all genres and for all platforms, a serious game, and a home training app convinced the awarding committee with their market potential for the first time in this funding round,” says Dennis Schoubye, Head of Gamecity Hamburg and member of the awarding committee for prototype funding.

The funded projects of the second funding round 2021

  • Castle Town by Sviper – 80,000 euros
  • CR4NKUP by CR4NKUP – 40,000 euros
  • Mambio by neurodactics – 39,273 euros

 

In the mobile game Castle Town by Sviper, players can build towns in a medieval setting and optimize supply chains for all the goods they need on a grand scale. Sviper is an indie studio from Hamburg and was able to celebrate its first successes with the debut “Super Spell Heroes”. With Castle Town, Sviper wants to take off further.

CR4NKUP by CR4NKUP is an indoor training game that combines real bike training with a virtual world filled with a large number of fellow players. Through gamification elements such as multiplayer and online tournaments, the free-to-play app is designed to motivate professional athletes and amateur cyclists alike.

Mambio by neurodactics is the first serious game supported by the Hamburg prototype funding. Mambio is an inclusive learning game for elementary school-aged children that playfully promotes the fun of math and aims to make learning arithmetic easier for children with disabilities as well.

A total of eleven start-ups, games companies and solo developers applied for funding in the second funding round 2021 from August 30 to October 16. After an online pitch, the projects were selected by an awarding committee, consisting of Hamburg industry experts Nina Müller (Head of Publishing, Goodgame Studios), Michael Schade (Co-Founder and CEO, ROCKFISH Games), Valentina Birke (Project Manager, Super Crowd Entertainment), Jens Unrau (Head of Department Media and Digital Economy of the Ministry of Culture and Media in Hamburg) and Dennis Schoubye (Head of Gamecity Hamburg).

In addition to a convincing presentation of the project and the team members, the experts evaluated the submitted projects according to further criteria such as promotion of young talent, team, market potential and location effect for Hamburg.

 

Prototype funding from Gamecity Hamburg

In 2020, the funding program already supported the development of seven prototypes with a total of 430,000 euros.

All information on prototype funding in Hamburg can be found at: www.gamecity-hamburg.de/funding/.

The next application phase for prototype funding 2022 will start directly after the Hamburg Games Conference on March 4, 2022. The application phase for the second funding round in 2022 will start directly after gamescom.

Those who would like to discuss prototype funding and other funding programs for the games industry more intensively are cordially invited to do so on the Gamecity Hamburg Discord server: https://discord.gg/gamecityhamburg.

 

Further funding opportunities through Gamecity Hamburg

With its support and funding program Games Lift Incubator, Gamecity Hamburg supports five teams per year with up to 15,000 euros and a three-month coaching and mentoring program by experienced, international experts from the games industry.

For the teams participating in the Games Lift Incubator in 2021, the intensive phase of their participation in the program will end on December 2 with the “Games Lift Graduation” event.

Guests can register to participate in the Graduation event via live stream or on-site.  Free tickets are available on Eventbrite: https://games-lift-graduation-2021.eventbrite.de/

Gaming

GREEN JADE GAMES UNVEILS NEW ARCADE GAME ‘TAP TAP SPLAT’

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New from skill-based arcade games pioneer Green Jade Games comes Tap Tap Splat, a cartoon whack-a-mole style game that allows players to bet on their splatting skills.
Tap Tap Splat invites players to choose a wager amount, then whack as many jelly monsters that pop up randomly on their screen as possible in one minute. Players tap on the targets to gain points and payouts, while avoiding the bombs that will deduct points if they’re detonated.

It’s the latest addition to the Green Jade lobby, which includes a suite of state-of-the art skill-based gambling games like Jade Puzzle, Casino Blocks, Cash Quiz, Cash Smash, Galaxy Wing and Speedy Candy.
The Arcade Lobby offers many different genres of games, from Brick Breaker, to Puzzle, and from Hyper Casual to First Person Shooter. Players can also take advantage of special promotions and track their progress on leaderboards.

Green Jade has spent years researching, developing and building this brand-new vertical in the igaming space. Arcade games offer the same volatility, prize range and hit frequency as slots, but with a completely different interactivity and reward sensation.
Green Jade believes arcade games help operators grow their audience through the acquisition of players who wouldn’t have previously been interested in sports betting or slots, generating increased revenues and more loyal players.

Mark Taffler, Chief Commercial Officer at Green Jade Games said: “Tap Tap Splat says it all really. It’s inspired by end-of-the pier whack-a-mole games, but with a gambling element. Over the past 12 months, we’ve seen a huge growth in the audience for skill-based arcade and we believe that will continue for the foreseeable future. Tap Tap Splat is a great addition to our ever-growing lobby of games. Not just that but it’s a great addition to any Casino’s Lobby.  It stands up vs any slots out there today“

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Gaming

Flexion targets TikTok influencers to give game developers a reliable low-cost return on user acquisition

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Flexion targets TikTok influencers to give game developers a reliable low-cost return on user acquisition
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Flexion Mobile’s influencer marketing agency Audiencly is metamorphosing many of its 6000-7000 top influencers on to TikTok using a disruptive service from Liteup Media.

The recently launched cost per install (CPI) service offers game developers a way to target users on TikTok and works in a similar way to automated ad buying. TikTok is currently the fastest growing social media platform and, importantly for game developers, the best for reaching Gen Z (zoomers) — 10 to 25-year-olds, the biggest audience for many game categories.

TikTok is predicted to reach 1.5 billion monthly users by the end of the year. Over half of them will be zoomers. TikTok is the most engaging social media platform, with an average user session of 10.85 minutes. It is inherently viral which means that even accounts with only a small number of followers can trigger millions of views for the right video.

“TikTok has the potential to reach a whole new generation of game players,” says Adrian Kotowski, CEO of Audiencly, “so it’s vital for developers to include influencers on the platform in their marketing mix. By offering our carefully curated group of content creators the chance to add TikTok to their output, we’re giving our clients instant access to this channel. They retain the same tried and trusted influencer personalities but with Liteup they reach out direct to the TikTok generation.”

Disruptive influencer tech

Liteup automatically connects developers with influencers through its mobile app in a way that precisely matches target audiences. To date, Liteup has focused on micro influencers but there is no limit on the size of an influencer’s audience. This means nano-influencers can sign up, but so can Audiencly’s much higher profile personalities.

The influencers include details of their TikTok followers and the type of content they create when they sign up with Liteup, allowing developers to precisely target the audiences they need to reach. The app-based service tracks influencer followers and advertisers are only charged when a new user installs a game. This allows developers to control spend and performance in the same way as they can with other forms of user acquisition.

Audiencly is wholly owned by Flexion Mobile, a company whose core business is taking Android games and giving them an additional audience and revenue on the alternative app stores. Flexion has just completed a US$500,000 investment in Liteup Media, taking a 20% stake in the company. This is testament to how important Flexion believes TikTok influencers are in game user acquisition.

“Expanding our service for game developers is a major goal for Flexion,” says CEO Jens Lauritzson. “Advertising is no longer enough to raise the profile of a game and influencer marketing is becoming ever more attractive for user acquisition. Liteup’s disruptive service combined with Audiencly’s expertise in influencers is exciting because it fills a need that no-one else is really addressing.”

Investment improves Liteup

For Liteup, the Flexion investment and Audiencly tie-up have significant advantages.
“Flexion’s investment has allowed us to accelerate development significantly,” says Aaron Baker, Liteup’s CEO. “In a matter of months, it has taken us from a minimum viable product to a feature-rich creator app with improved UI/UX, analytics, and an in-app content system. This makes it incredibly easy for influencers and creators to come on board.”

The fragmentation of the market is a big problem for game developers wishing to use influencers as part of their user acquisition mix. By coming together with Liteup, Audiencly is now able to offer access to a broad spectrum of influencers across a number of social media platforms.“

We’re starting to consolidate influencer marketing for games,” says Adrian Kotowski, “allowing UA experts to reach a range of influencer types through a single point of contact. Developers need a reliable return on investment from performance marketing and, with influencers, that’s exactly what we are able to give them.”

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Gaming

Halfwish Announces Beta Early Access Registration On PC

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Halfwish, a brand new PVP Roguelite card game has opened its early access beta testing registration on PC in Singapore. Halfwish announces the upcoming launch of its player versus player roguelite game which is set to be released by Q1 2023. The team ended its two-day open challenge with a $10,000 cash prize at the Mind Cafe in Singapore with approximately 100 players across both days. The paper tournament was organised as part of a series of card game activations at various locations in Singapore throughout this year to showcase the Halfwish gameplay.

Halfwish is a player-versus-player (PVP) roguelite game. In the roguelite genre, players start a fresh playthrough in each match and get progressively stronger as the game progresses. Halfwish players are tested on their ability to bluff, manage risk, and to think on their feet as they duel another player in a battle through a unique randomly generated adventure map card every round. On the PC (Client) version down the line, players will also be able to collect heroes to unlock new playstyles, hunt for loot to trade on the Halfwish marketplace, and to hoard resources to build up their private realm.

Halfwish game’s creator and founder, Lysander said, “There’s a running joke in card game circles about the term ‘Wizard Poker’, and that’s where we actually got the inspiration from. We kept the idea of a neutral card river that affects both players, but took away the gambling and replaced it with fantasy themes like magic, bards, and wandering monsters.”

The goal is to create a game accessible to both social and competitive players, a household game that is easy to pick up, yet allows room for skill expression to help the competitive players to stand out. The team hopes to be able to bridge these two sectors with an Esports scene that rewards both professional and casual players. Together with a story-centred universe, players will have plenty to look forward to every season.

For more information and registration for the early beta access, please visit PlayHalfwish and follow us on our socials for more information!

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